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Adobe Campaign Pricing, Features, Reviews and Alternatives

Adobe Campaign product overview

Price starts from

9.98

Per month

Flat Rate

What is Adobe Campaign?

Adobe Marketing Cloud is an online marketing and website optimization software that integrates all your online marketing platforms into the one dashboard. Adobe Marketing Cloud gives you complete transparency over your online marketing and website performance data as well as search engine results and keep performance indicators. Adobe Marketing Cloud automatically syncs and updates your data so that you have one manageable dashboard that displays all your results and live findings.

Key benefits of using Adobe Campaign

  • Centralized team collaboration and Mobile services - Adobe Marketing Cloud gives you a complete centralized management function that enables you to coordinate online marketing activities from various cloud platform all from one controlled dashboard. This Adobe Marketing Cloud dashboard works as a collaboration tool for internal communications and project management.

  • Integrate online platforms and Analytics - Adobe Marketing Cloud links all your online marketing platforms by integrating the information feeds into Adobe Marketing Cloud graphs and charts so you can view, save and export your data for assessment. Adobe Marketing Cloud lets you create graphs, charts, spreadsheets and more with the option of email too.

  • Search/display management and Asset management - Adobe Marketing Cloud gives you full detailed reports on your website and online marketing platforms results in search engine result pages. Easily store, manage, and publish content to all Adobe Marketing Cloud solutions from one central hub.
  • Typical customers

    Freelancers
    Small businesses
    Mid size businesses
    Large enterprises

    Platforms supported

    Web
    Android
    iPhone/iPad

    Support options

    Chat
    24/7 (Live rep)
    Knowledge Base
    FAQs/Forum
    Email/Help Desk

    Training options

    Live Online
    In Person
    Webinars
    Documentation
    Videos

    Adobe Campaign pricing information

    Value for money

    4.0

    /5

    160

    Starting from

    9.98

    Per month

    Flat Rate

    Pricing options

    Free plan
    Subscription
    Free trial
    Pricing range

    Adobe Campaign features

    Functionality

    4.4

    /5

    160

    Total features

    79

    13 categories

    Most valued features by users

    Reporting/Analytics
    Campaign Management
    API
    Reporting & Statistics
    Third Party Integrations
    Campaign Analytics
    Content Management
    Engagement Tracking

    Adobe Campaign users reviews

    Overall Rating

    4.4

    /5

    160

    Positive reviews

    Rating breakdown
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8.13/10
    Rating distribution

    5

    4

    3

    2

    1

    82

    62

    11

    3

    2

    Pros
    With Adobe Campaign, I had the opportunity to create excellent campaigns. Excellent integration with CRM software.

    MS

    Maksym S.

    Has the intuitive UX that you come to expect from Adobe products. Very slick, attractive interface that is easy to use and fun to learn.

    FD

    Fraser D.

    It has been the perfect tool that provides reliable services with advanced features.
    AvatarImg

    Lenee K.

    Cons
    However, every time I've had trouble using this software, I've had trouble getting customer service support.
    AvatarImg

    Gautam S.

    It works very slow when I upload high-quality images, hate this.

    AR

    Anonymous Reviewer

    But the user experience is very poor -- is built from IT user perspective but not from the marketer perspective. They are not enabled on Web.

    CS

    Chandra S.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8/10

    Share this review:

    "It controls you all the time in marketing or advertising."

    Reviewed 2 years ago

    Controls marketing or advertising campaigns to identify customers and allow for direct communication.

    Pros

    Used to work, edit and follow ads on channels. You can use it to send private messages with your preferences and needs. It helps you create operational reports to track campaign impact and find solutions.

    Cons

    However, every time I've had trouble using this software, I've had trouble getting customer service support. Emails a lot of time to respond to and resolve emails.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

    Share this review:

    It is like a Pro tool for Content Marketing Business online

    Reviewed 5 months ago

    This program is fantastic for automating marketing processes. The tool makes managing customer relationships a breeze.

    Pros

    It has a very friendly interface. By tailoring campaigns throughout the whole network, we can improve every customer's web, email, and mobile phone experience. Customization on various channels for various clients is simple, and workflow and modification are both extremely possible. It also provides us with the option of creating a personalized dashboard that allows us to configure it to our liking and puts all of the capabilities at our fingers.

    Cons

    The only issue is that you might need to be a little techie to understand the platform and make the best use of it for great results

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend7/10

    Share this review:

    Excellent all in one marketing tool with great capabilities

    Reviewed a month ago

    Overall, the platform has helped us a lot as many of our leads have been qualified for opportunities through the platform. Managing all your leads is very easy and nurturing those leads has been very helpful for our business. The reporting has helped us to take our stakeholders on board to show our performance and has helped us manage all our marketing activities through the platform.

    Pros

    This product has been extraordinary at a few things such as workflow management and creation for marketing automation. This has resulted in us managing all our lead nurturing and generation campaigns. The personalisation offered by the platform is not compared to any other competitor. Furthermore, it does integrate easily with all third-party platforms which is a crucial part of us using the platform. There are many templates available to use for email marketing and it is very easy to create emails within the platform.

    Cons

    -Not many things to dislike but there are a few essential things such as the price, it is just too much when compared to others in the market. -Adobe poorly provides the customer support - They never understand any problems, you need to find your own way. -There are issues with navigation and from time to time there are bugs.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support

    Share this review:

    Over-promised; not delivered in the slightest!

    Reviewed a year ago

    The most unresponsive, disdainful, anti-client service organisation we have ever dealt with.

    Pros

    nothing at all. It turned out to be an extremely expensive batch-and-bash email platform.

    Cons

    Dreadful implementation; links between different modules didn't work; sophisticated segmentation never worked in 2 years. An extremely expensive white elephant.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8/10

    Share this review:

    Top tier all in one marketing tool

    Reviewed 21 days ago
    Pros

    It's a very decent marketing automation tool that has great capabilities around email and SMS marketing. It is a very user-friendly platform, I love how you can optimize campaigns and test the best-performing ones. It is also great for sending personalized messaging to your prospects. I love the analytics and reporting feature which are really handy for carrying out monthly reviews with teams.

    Cons

    The support is horrible, they take ages to reply to any questions or if something breaks they will come back to me after days. The integration is painful with other third part tools unless you have adobe analytics or adobe products to integrate with.

    Adobe Campaign FAQs and common questions

    Q. What type of pricing plans does Adobe Campaign offer?

    Adobe Campaign has the following pricing plans:
    Starting from: $9.98/month
    Pricing model: Subscription
    Free Trial: Available


    Q. Who are the typical users of Adobe Campaign?

    Adobe Campaign has the following typical customers:
    Freelancers, Large Enterprises, Mid Size Business, Non Profit, Small Business


    Q. What languages does Adobe Campaign support?

    Adobe Campaign supports the following languages:
    English


    Q. Does Adobe Campaign support mobile devices?

    Adobe Campaign supports the following devices:
    Android, iPad, iPhone


    Q. Does Adobe Campaign offer an API?

    Yes, Adobe Campaign has an API available for use.


    Q. What other apps does Adobe Campaign integrate with?

    Adobe Campaign integrates with the following applications:
    Email on Acid, Qualtrics CoreXM, Oracle CRM On Demand, Litmus, Smartling, Invoca, Tableau, ClickTale


    Q. What level of support does Adobe Campaign offer?

    Adobe Campaign offers the following support options:
    Chat, 24/7 (Live rep), Knowledge Base, FAQs/Forum, Email/Help Desk

    Common Adobe Campaign comparisons

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    Adobe CampaignvsMailchimp
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    Adobe CampaignvsSalesforce Sales Cloud

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