Adobe Marketing Cloud Pricing, Features, Reviews & Comparison of Alternatives

Adobe Marketing Cloud

End-to-end digital marketing

4.38/5 (146 reviews)

Adobe Marketing Cloud overview

What is Adobe Marketing Cloud?

Adobe Marketing Cloud is an online marketing and website optimization software that integrates all your online marketing platforms into the one dashboard. Adobe Marketing Cloud gives you complete transparency over your online marketing and website performance data as well as search engine results and keep performance indicators. Adobe Marketing Cloud automatically syncs and updates your data so that you have one manageable dashboard that displays all your results and live findings.

Adobe Marketing Cloud is a comprehensive and integrated marketing solution that enables marketers to measure, personalize, and optimize marketing campaigns and digital experiences for optimal marketing performance. With its complete set of solutions, including Adobe Analytics, Adobe Target, Adobe Social, Adobe Experience Manager, Adobe Media Optimizer, and Adobe Campaign, as well as real-time dashboards and a collaborative interface, you are able to combine data, insights and digital content to deliver the optimal brand experience to their customers.

With Adobe Marketing Cloud, you can: Combine data across solutions and third-party data sources, such as CRM, POS, email, and survey, to create a single view of the customer. Deliver personalized customer experiences across all channels and on any device. Use predictive analytics to stay a step ahead of customer’s wants and needs. Access all Adobe Marketing Cloud solutions from one centralized platform and visualize, socialize, and collaborate across teams with the interface. Accurately forecast and continually optimize your paid digital marketing mix. Manage, deploy, track, and monetize social programs. Store, assemble, and distribute digital assets to deliver high-quality brand, campaign, and content experiences. Integrate with more than 200 partners in 20+ countries, covering the entire marketing ecosystem. Easily add, alter, and deploy marketing tags on your website, resulting in consistent page performance and accurate data collection.
www.adobe.com

Pricing

Pricing options
Subscription
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Canada, United Kingdom, Australia, Germany, Brazil, Mexico

Supported languages

English
Adobe Marketing Cloud screenshot: Adobe Marketing Cloud - Analytics - AnalyticsAdobe Marketing Cloud ExplainedAdobe Marketing Cloud screenshot: Adobe Marketing Cloud - Analytics - ShareAdobe Marketing Cloud screenshot: Adobe Marketing Cloud - Analytics - InfoAdobe Marketing Cloud screenshot: Adobe Marketing Cloud - Analytics - Main MenuAdobe Marketing Cloud screenshot: Adobe Marketing Cloud - Analytics - Social BuzzAdobe Marketing Cloud screenshot: Adobe Marketing Cloud - Analytics - DiagramAdobe Marketing Cloud screenshot: Adobe Marketing Cloud - Analytics - MetricsAdobe Marketing Cloud screenshot: Adobe Marketing Cloud - Analytics - TabletAdobe Marketing Cloud - Overview

Adobe Marketing Cloud user reviews

Value for money
Features
Ease of use
Customer support
  4.0
  4.4
  4.0
  4.0
Gautam Shil

"It controls you all the time in marketing or advertising."

Used daily for 1-2 years
Reviewed 2020-07-25
Review Source: Capterra

Controls marketing or advertising campaigns to identify customers and allow for direct communication.

Pros
Used to work, edit and follow ads on channels. You can use it to send private messages with your preferences and needs. It helps you create operational reports to track campaign impact and find solutions.

Cons
However, every time I've had trouble using this software, I've had trouble getting customer service support. Emails a lot of time to respond to and resolve emails.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Ahmed Areola

Great tool, slow customer service.

Used daily for 1-2 years
Reviewed 2018-01-20
Review Source: Capterra

Pros
Adobe recently introduced a new user interface, which has is obviously an upgrade from the former user interface : which was unappealing to marketers. I love this tools email delivery and tracking capabilities : which ensures we have a fair idea of the percentage of our emails which end up in our customers inbox.

Cons
Everytime we have encountered a bug while using this software, it becomes very difficult to get support from customer service. Takes them hours to respond to our emails, and days to resolve bugs.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

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Nidhi Kapoor

A good Adobe product.

Used daily for 6-12 months
Reviewed 2020-11-24
Review Source: Capterra

Pros
Campaign works nicely with other Adobe products . It helps you centralize your work and distribute tasks .You can also schedule marketing outreaches in advance ,very useful .

Cons
As with most things Adobe, Campaign could be less expensive .

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 9/10

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Steve Schim

Run Away -- Fast. Adobe Campaign is one headache after another!

Used daily for 6-12 months
Reviewed 2018-02-06
Review Source: Software Advice

Go with another tool!

Pros
After 8 months with the tool (and 5 years marketing automation experience using other tools like Marketo), I haven't found any pros.

Cons
Too many to count: 1- It was designed for developers, not marketers. To master Adobe Campaign, you must know Java Script, HTML, SQL, and more technical marketing skills. Other tools only require time spent learning the tool, but with Adobe, you can spend hours learning the tool and you still won't be a master without technical scripting experience. 2. Nothing available out of the box -- no Wizzy Wig designer for emails/landing pages, no lead scoring, web tagging is a nightmare, and so is the CRM sync. 3. Support is basically non-existent.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 1/10

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Anonymous

You get what you pay for

Used daily for 2+ years
Reviewed 2018-02-14
Review Source: GetApp

Pros
Usually one says this in a negative light, but this is definitely worth the price. It is one of the most well encompassing platforms out there and can target extremely fine markets.

Cons
Much like all other Adobe products, the price can be a hindrance for some companies. It also lags on older or less powerful machines.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 8/10

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Adobe Marketing Cloud pricing

Pricing options
Subscription
View Pricing Plans

Contact Adobe directly for pricing information.

Adobe Marketing Cloud features

A/B Testing
API
Campaign Analysis
Campaign Management
Content Management
Engagement Analytics
Monitoring
Multi-Channel Marketing
Reporting & Statistics
Third Party Integration

Activity Dashboard (433 other apps)
Automatic Notifications (241 other apps)
Campaign Segmentation (227 other apps)
Customizable Branding (316 other apps)
Customizable Templates (331 other apps)
Data Import/Export (292 other apps)
Drag & Drop Interface (273 other apps)
Real Time Analytics (268 other apps)
Social Media Integration (341 other apps)
Template Management (222 other apps)

Videos and tutorials

Additional information for Adobe Marketing Cloud

Key features of Adobe Marketing Cloud

  • Centralized team collaboration
  • Asset management
  • Single sign-on
  • Mobile services
  • Dynamic tag management
  • Profile management
  • Integrate online platforms
  • Analytics
  • App optimization
  • App-centric user interface
  • Geolocation
  • Demo version available
  • Contextual experience management
  • Permission-based workflows
  • Rules-driven tag execution
  • Data distribution management
  • Search management

  • Display
 management
  • Retail optimization

  • Online support
View All Features

Benefits

Centralized team collaboration and Mobile services - Adobe Marketing Cloud gives you a complete centralized management function that enables you to coordinate online marketing activities from various cloud platform all from one controlled dashboard. This Adobe Marketing Cloud dashboard works as a collaboration tool for internal communications and project management.

Integrate online platforms and Analytics - Adobe Marketing Cloud links all your online marketing platforms by integrating the information feeds into Adobe Marketing Cloud graphs and charts so you can view, save and export your data for assessment. Adobe Marketing Cloud lets you create graphs, charts, spreadsheets and more with the option of email too.

Search/display management and Asset management - Adobe Marketing Cloud gives you full detailed reports on your website and online marketing platforms results in search engine result pages. Easily store, manage, and publish content to all Adobe Marketing Cloud solutions from one central hub.