Adobe Marketing Cloud Pricing, Features, Reviews & Comparison of Alternatives

Adobe Marketing Cloud

End-to-end digital marketing

4.32/5 (128 reviews)

Adobe Marketing Cloud overview

Adobe Marketing Cloud is an online marketing and website optimization software that integrates all your online marketing platforms into the one dashboard. Adobe Marketing Cloud gives you complete transparency over your online marketing and website performance data as well as search engine results and keep performance indicators. Adobe Marketing Cloud automatically syncs and updates your data so that you have one manageable dashboard that displays all your results and live findings.

Adobe Marketing Cloud is a comprehensive and integrated marketing solution that enables marketers to measure, personalize, and optimize marketing campaigns and digital experiences for optimal marketing performance. With its complete set of solutions, including Adobe Analytics, Adobe Target, Adobe Social, Adobe Experience Manager, Adobe Media Optimizer, and Adobe Campaign, as well as real-time dashboards and a collaborative interface, you are able to combine data, insights and digital content to deliver the optimal brand experience to their customers.

With Adobe Marketing Cloud, you can: Combine data across solutions and third-party data sources, such as CRM, POS, email, and survey, to create a single view of the customer. Deliver personalized customer experiences across all channels and on any device. Use predictive analytics to stay a step ahead of customer’s wants and needs. Access all Adobe Marketing Cloud solutions from one centralized platform and visualize, socialize, and collaborate across teams with the interface. Accurately forecast and continually optimize your paid digital marketing mix. Manage, deploy, track, and monetize social programs. Store, assemble, and distribute digital assets to deliver high-quality brand, campaign, and content experiences. Integrate with more than 200 partners in 20+ countries, covering the entire marketing ecosystem. Easily add, alter, and deploy marketing tags on your website, resulting in consistent page performance and accurate data collection.


Pricing options
Value for money
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Business size



United States, Australia, Brazil, Canada, Europe and 3 other markets, Germany, Mexico, United Kingdom

Supported languages

Adobe Marketing Cloud screenshot: Adobe Marketing Cloud - Analytics - MetricsAdobe Marketing Cloud - OverviewAdobe Marketing Cloud screenshot: Adobe Marketing Cloud - Analytics - TabletAdobe Marketing Cloud screenshot: Adobe Marketing Cloud - Analytics - DiagramAdobe Marketing Cloud screenshot: Adobe Marketing Cloud - Analytics - AnalyticsAdobe Marketing Cloud screenshot: Adobe Marketing Cloud - Analytics - ShareAdobe Marketing Cloud screenshot: Adobe Marketing Cloud - Analytics - InfoAdobe Marketing Cloud screenshot: Adobe Marketing Cloud - Analytics - Main MenuAdobe Marketing Cloud screenshot: Adobe Marketing Cloud - Analytics - Social BuzzAdobe Marketing Cloud Explained

Adobe Marketing Cloud reviews

Value for money
Ease of use
Customer support
Imelda Castro

Attract more B2B clients with great brochures and Ads

Used daily for 6-12 months
Reviewed 2019-01-08
Review Source: Software Advice

It's a great application for sending agreement documents online. The PDF and Esignature help me accomplish my admin tasks easily and effectively. It simplifies the process which allows me to serve more clients. I often use Adobe Marketing Cloud for my Marketing campaign because the features allow you to create marketing brochures and newsletters that fit your target thus more customer engagement. In one tool, you can easily manage your email, ads, and campaign brochures. Its templates and content have designs suitable for businesses and professionals.

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Fraser Doig

An incredibly high functioning tool for all your marketing needs

Used daily for 1-2 years
Reviewed 2018-07-18
Review Source: Software Advice

- has the intuitive UX that you come to expect from Adobe products. Very slick, attractive interface that is easy to use and fun to learn - vast array of essential marketing tools, from analytics to campaign management. Also includes some very nice to have features, such as a mobile app, customisation and personalisation options - integrations with other products is invaluable

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Harsh Rathor

Nice Product by Adobe

Used daily for 2+ years
Reviewed 2018-08-01
Review Source: Software Advice

Overall nice productAdobe Marketing Cloud offers excellent analytics and reports. It offers strong email and social media marketing. It is very useful in search engine optimization, website development and optimizing the landing page of website . It is one of the best marketing tool.

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Mike Pietrowski

All the tools you need under 1 program

Used daily for 2+ years
Reviewed 2018-02-15
Review Source: Software Advice

Easy to access apps and tools. The different help screes along the way are great when you are trying to figure out what option to use. The layout os the apps and menus are very user friendly. There seems like there is too many tools but I am sure I do not use as many as others.

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Alicia Clarke

Intuitive program

Used daily for 2+ years
Reviewed 2017-11-09
Review Source: Software Advice

I really like how there is so much possibility with this project. Whether for work or for personal use, there are a variety of features for every need. The program is also quite easy to use, and there are so many resources out there to help research something if I don't know how to do it.

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Adobe Marketing Cloud pricing

Pricing options
View Pricing Plans

Contact Adobe directly for pricing information.

Adobe Marketing Cloud features

A/B Testing
Campaign Analysis
Campaign Management
Content Management
Engagement Analytics
Multi-Channel Marketing
Reporting & Statistics
Social Network Marketing
Third Party Integration

Activity Dashboard (214 other apps)
Customizable Branding (179 other apps)
Customizable Templates (187 other apps)
Data Import/Export (143 other apps)
Drag & Drop Interface (196 other apps)
Real Time Analytics (147 other apps)
Real Time Data (139 other apps)
Social Media Integration (216 other apps)
Tagging (145 other apps)

Category Leaders ranking


#6 in Social Media Marketing

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#16 in Marketing Automation

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GetApp’s ranking highlights the top 25 apps in different categories on GetApp. If an app is listed in more than one category, it has the potential to be ranked in each of these categories. The ranking is independent of any commercial campaign an app vendor has with GetApp. The ranking is based on 5 data points, each scored out of 20: reviews, integrations, mobile apps, media presence, and security.

Adobe Marketing Cloud also features in these categories:

Additional information for Adobe Marketing Cloud

Key features of Adobe Marketing Cloud

  • Centralized team collaboration
  • Asset management
  • Single sign-on
  • Mobile services
  • Dynamic tag management
  • Profile management
  • Integrate online platforms
  • Analytics
  • App optimization
  • App-centric user interface
  • Geolocation
  • Demo version available
  • Contextual experience management
  • Permission-based workflows
  • Rules-driven tag execution
  • Data distribution management
  • Search management

  • Display
  • Retail optimization

  • Online support
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Centralized team collaboration and Mobile services - Adobe Marketing Cloud gives you a complete centralized management function that enables you to coordinate online marketing activities from various cloud platform all from one controlled dashboard. This Adobe Marketing Cloud dashboard works as a collaboration tool for internal communications and project management.

Integrate online platforms and Analytics - Adobe Marketing Cloud links all your online marketing platforms by integrating the information feeds into Adobe Marketing Cloud graphs and charts so you can view, save and export your data for assessment. Adobe Marketing Cloud lets you create graphs, charts, spreadsheets and more with the option of email too.

Search/display management and Asset management - Adobe Marketing Cloud gives you full detailed reports on your website and online marketing platforms results in search engine result pages. Easily store, manage, and publish content to all Adobe Marketing Cloud solutions from one central hub.