Adobe Marketing Cloud Pricing, Features, Reviews & Comparison of Alternatives

Adobe Marketing Cloud

End-to-end digital marketing

4.46/5 (72 reviews)

Adobe Marketing Cloud overview

What is Adobe Marketing Cloud?

Adobe Marketing Cloud is an online marketing and website optimization software that integrates all your online marketing platforms into the one dashboard. Adobe Marketing Cloud gives you complete transparency over your online marketing and website performance data as well as search engine results and keep performance indicators. Adobe Marketing Cloud automatically syncs and updates your data so that you have one manageable dashboard that displays all your results and live findings.

Adobe Marketing Cloud is a comprehensive and integrated marketing solution that enables marketers to measure, personalize, and optimize marketing campaigns and digital experiences for optimal marketing performance. With its complete set of solutions, including Adobe Analytics, Adobe Target, Adobe Social, Adobe Experience Manager, Adobe Media Optimizer, and Adobe Campaign, as well as real-time dashboards and a collaborative interface, you are able to combine data, insights and digital content to deliver the optimal brand experience to their customers.

With Adobe Marketing Cloud, you can: Combine data across solutions and third-party data sources, such as CRM, POS, email, and survey, to create a single view of the customer. Deliver personalized customer experiences across all channels and on any device. Use predictive analytics to stay a step ahead of customer’s wants and needs. Access all Adobe Marketing Cloud solutions from one centralized platform and visualize, socialize, and collaborate across teams with the interface. Accurately forecast and continually optimize your paid digital marketing mix. Manage, deploy, track, and monetize social programs. Store, assemble, and distribute digital assets to deliver high-quality brand, campaign, and content experiences. Integrate with more than 200 partners in 20+ countries, covering the entire marketing ecosystem. Easily add, alter, and deploy marketing tags on your website, resulting in consistent page performance and accurate data collection.

Pricing

Pricing options
Subscription
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Australia, Brazil, Canada, Europe and 3 other markets, Germany, Mexico, United Kingdom

Supported languages

English
Adobe Marketing Cloud screenshot: Adobe Marketing Cloud - Analytics - MetricsAdobe Marketing Cloud - OverviewAdobe Marketing Cloud screenshot: Adobe Marketing Cloud - Analytics - TabletAdobe Marketing Cloud screenshot: Adobe Marketing Cloud - Analytics - DiagramAdobe Marketing Cloud screenshot: Adobe Marketing Cloud - Analytics - AnalyticsAdobe Marketing Cloud screenshot: Adobe Marketing Cloud - Analytics - ShareAdobe Marketing Cloud screenshot: Adobe Marketing Cloud - Analytics - InfoAdobe Marketing Cloud screenshot: Adobe Marketing Cloud - Analytics - Main MenuAdobe Marketing Cloud screenshot: Adobe Marketing Cloud - Analytics - Social BuzzAdobe Marketing Cloud Explained

Adobe Marketing Cloud reviews

Value for money
Features
Ease of use
Customer support
  3.9
  4.5
  4.1
  3.8
Shannon McNamara

Once you take the dive into Adobe, it is so worth it!

Used daily for less than 6 months
Reviewed 2018-03-08
Review Source: GetApp

Pros
Adobe Marketing Cloud is great for creating, customizing, and keeping track of all of your content across different marketing channels. You can make each piece of content customized and personal, and because it is all on Adobe, everything talks to each other and connects well.

Cons
I don't think this is an issue with my computer since it is new, but opening up Adobe programs always takes a good 10-20 seconds. I know this is minor, but sometimes when you need to create or check something QUICK, Adobe lags a bit.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Imelda Castro

Attract more B2B clients with great brochures and Ads

Used daily for 6-12 months
Reviewed 2019-01-08
Review Source: Software Advice

Pros
It's a great application for sending agreement documents online. The PDF and Esignature help me accomplish my admin tasks easily and effectively. It simplifies the process which allows me to serve more clients. I often use Adobe Marketing Cloud for my Marketing campaign because the features allow you to create marketing brochures and newsletters that fit your target thus more customer engagement. In one tool, you can easily manage your email, ads, and campaign brochures. Its templates and content have designs suitable for businesses and professionals.

Cons
The pricing can be costly but it is a good investment because of quality of its digital content. There are tools for marketing that can be at no cost but what you if you would compare, this software would attract more clients for your business.

Rating breakdown

Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Steve Schim

Run Away -- Fast. Adobe Campaign is one headache after another!

Used daily for 6-12 months
Reviewed 2018-02-06
Review Source: Software Advice

Go with another tool!

Pros
After 8 months with the tool (and 5 years marketing automation experience using other tools like Marketo), I haven't found any pros.

Cons
Too many to count: 1- It was designed for developers, not marketers. To master Adobe Campaign, you must know Java Script, HTML, SQL, and more technical marketing skills. Other tools only require time spent learning the tool, but with Adobe, you can spend hours learning the tool and you still won't be a master without technical scripting experience. 2. Nothing available out of the box -- no Wizzy Wig designer for emails/landing pages, no lead scoring, web tagging is a nightmare, and so is the CRM sync. 3. Support is basically non-existent.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 1/10

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Fraser Doig

An incredibly high functioning tool for all your marketing needs

Used daily for 1-2 years
Reviewed 2018-07-18
Review Source: Software Advice

Pros
- has the intuitive UX that you come to expect from Adobe products. Very slick, attractive interface that is easy to use and fun to learn - vast array of essential marketing tools, from analytics to campaign management. Also includes some very nice to have features, such as a mobile app, customisation and personalisation options - integrations with other products is invaluable

Cons
- the price is steep, but considering the brand name and the fantastic functionality, it is not a surprise. Definitely not a solution for small marketing depts - the sheer amount of functions in this product may be intimidating to some and put them off

Rating breakdown

Ease of use
Features

Likelihood to recommend: 10/10

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Mike Pietrowski

All the tools you need under 1 program

Used daily for 2+ years
Reviewed 2018-02-15
Review Source: Software Advice

Pros
Easy to access apps and tools. The different help screes along the way are great when you are trying to figure out what option to use. The layout os the apps and menus are very user friendly. There seems like there is too many tools but I am sure I do not use as many as others.

Cons
Besides the subscription structure no cons. It would be great if you can flat out purchase the product and pay for upgarde when you need them.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Adobe Marketing Cloud pricing

Pricing options
Subscription
View Pricing Plans

Contact Adobe directly for pricing information.

Adobe Marketing Cloud features

A/B Testing
API
Campaign Analysis
Campaign Management
Content Management
Engagement Analytics
Monitoring
Multi-Channel Marketing
Reporting & Statistics
Social Network Marketing
Third Party Integration

Activity Dashboard (356 other apps)
Automatic Notifications (208 other apps)
Campaign Segmentation (205 other apps)
Customizable Branding (280 other apps)
Customizable Templates (288 other apps)
Data Import/Export (255 other apps)
Drag & Drop Interface (256 other apps)
Real Time Analytics (243 other apps)
Social Media Integration (315 other apps)

Videos and tutorials

Additional information for Adobe Marketing Cloud

Key features of Adobe Marketing Cloud

  • Centralized team collaboration
  • Asset management
  • Single sign-on
  • Mobile services
  • Dynamic tag management
  • Profile management
  • Integrate online platforms
  • Analytics
  • App optimization
  • App-centric user interface
  • Geolocation
  • Demo version available
  • Contextual experience management
  • Permission-based workflows
  • Rules-driven tag execution
  • Data distribution management
  • Search management

  • Display
 management
  • Retail optimization

  • Online support
View All Features

Benefits

Centralized team collaboration and Mobile services - Adobe Marketing Cloud gives you a complete centralized management function that enables you to coordinate online marketing activities from various cloud platform all from one controlled dashboard. This Adobe Marketing Cloud dashboard works as a collaboration tool for internal communications and project management.

Integrate online platforms and Analytics - Adobe Marketing Cloud links all your online marketing platforms by integrating the information feeds into Adobe Marketing Cloud graphs and charts so you can view, save and export your data for assessment. Adobe Marketing Cloud lets you create graphs, charts, spreadsheets and more with the option of email too.

Search/display management and Asset management - Adobe Marketing Cloud gives you full detailed reports on your website and online marketing platforms results in search engine result pages. Easily store, manage, and publish content to all Adobe Marketing Cloud solutions from one central hub.