Adobe Marketing Cloud Pricing, Features, Reviews & Comparison of Alternatives

Pros
Used to work, edit and follow ads on channels. You can use it to send private messages with your preferences and needs. It helps you create operational reports to track campaign impact and find solutions.

Cons
However, every time I've had trouble using this software, I've had trouble getting customer service support. Emails a lot of time to respond to and resolve emails.

Rating breakdown

Likelihood to recommend: 8/10

Pros
Adobe recently introduced a new user interface, which has is obviously an upgrade from the former user interface : which was unappealing to marketers. I love this tools email delivery and tracking capabilities : which ensures we have a fair idea of the percentage of our emails which end up in our customers inbox.

Cons
Everytime we have encountered a bug while using this software, it becomes very difficult to get support from customer service. Takes them hours to respond to our emails, and days to resolve bugs.

Rating breakdown

Likelihood to recommend: 7/10

Pros
Campaign works nicely with other Adobe products . It helps you centralize your work and distribute tasks .You can also schedule marketing outreaches in advance ,very useful .

Cons
As with most things Adobe, Campaign could be less expensive .

Rating breakdown

Likelihood to recommend: 9/10

Pros
After 8 months with the tool (and 5 years marketing automation experience using other tools like Marketo), I haven't found any pros.

Cons
Too many to count: 1- It was designed for developers, not marketers. To master Adobe Campaign, you must know Java Script, HTML, SQL, and more technical marketing skills. Other tools only require time spent learning the tool, but with Adobe, you can spend hours learning the tool and you still won't be a master without technical scripting experience. 2. Nothing available out of the box -- no Wizzy Wig designer for emails/landing pages, no lead scoring, web tagging is a nightmare, and so is the CRM sync. 3. Support is basically non-existent.

Rating breakdown

Likelihood to recommend: 1/10

Pros
Usually one says this in a negative light, but this is definitely worth the price. It is one of the most well encompassing platforms out there and can target extremely fine markets.

Cons
Much like all other Adobe products, the price can be a hindrance for some companies. It also lags on older or less powerful machines.

Rating breakdown

Likelihood to recommend: 8/10