Buffer Features

The ability to link to all different social media accounts. The extension for the web browser is amazing and easy to use. The app for the smartphone is also very easy to use. The free version also has a lot of features. If you do not have a lot of social accounts, the free version works perfectly. You can track the engagement and analytics of your posts. You can actually comment and engage on your posts from the website or app! It's very inexpensive.

Nothing really. Sometimes a post gets blocked because of the link, but that's an issue with the social media site and not Buffer directly.

At the time f using Buffer – there weren’t many social media content schedulers on the market. Buffer was inexpensive and easy to use. It was easy to integrate Buffer with Facebook and Instagram and Twitter. The most impactful feature was how easy it was to use and that you could schedule multiple posts to go out automatically which is a huge time saver.

Buffer was extremely glitchy. There were periods of time that it would not post the content and you wouldn’t know unless you checked. Once this had happened a few times I started to not trust it anymore. As I publish a lot of content at once for multiple businesses it was no longer sustainable to keep checking if posts were going out or not.

I like their logo and their multi platform functionality.

I dislike having to pay more for the interactive inbound connectivity.

What I love most about Buffer is that they're constantly improving. They find ways to update their software and are always seeking ways to be more compliant yet at the same time, cutting edge.

I really dislike the UI very much. As part of my job, I need to test different software suites to see what makes sense. We manage 50 different social media channels, and having them all populate at the same time when I'm getting ready to schedule a single post is visually cluttered. However, Buffer recently introduced the ability to create groups of networks, so that a group can be selected instead of having to scroll through them all.

Buffer is flexible for my needs. I can post across multiple brands to all major platforms.

There are times that I need to refresh the platform connections in order to clearly see the profile avatars. I'd like to see them all every time I open the dashboard.

I saved the company $500 by switching to Buffer. I enjoy the software for scheduled post and analytics.

The interface is pretty dull but simple.

The easiest service of its kind that I have found to schedule and manage large numbers of profiles - I have been with them since the beginning

They went crazy with the pricing and increased it way too high

Does what they say which is allows one to schedule posts to social media.

Raised their price for individual accounts from 10 to 15 a month. Went to the free plan because of it then you lose posting abilities. Software has always had issues with it as each "upgrade" can result in loss of features. I hesitate to upgrade because of this. Sometimes it is best to leave things along. Some of the responses the software give can seem sophomoric, "Oops" comments, how about programming in not allowing times that have gone by instead of the comments? Every third post the app hangs for at least 3 minutes which is very annoying. They had better versions than the current ones as of late.

I think that Buffer's "suggested media" feature is incredibly intuitive. Rather than having to upload an image for a social media post, Buffer pulls images from the post and prompts me to attach one of the images. Buffer's user interface is uncomplicated and easy to navigate, and I've never had a problem with Instagram posts that I've scheduled not being posted because my Buffer account disconnected from my Instagram account.

The default posting schedule that Buffer comes up with is random, even for premium users, it has nothing to do with engagement or views of past social media posts. With the free version, there aren't any analytics. To counter that, I ended up using other analytics software and a different link shortener.

Analyze feature which facilitates reporting and monitoring, strategy recommendation sand helps in social outreach.

It is a little costly but totally worth it. It also lacks the dashboard presence through which we can track different aspects of the same platform or different platforms, so it becomes a little time-consuming to track certain things.

I do like the ease of use and functionality. It has a clean interface and you can select from a couple of different plan options, including one for posting and analyzing your social media accounts.

There are limitations. I wish I could go in and schedule weeks or even months worth of content, but I can't because Buffer does not allow you to post carousel photos on Instagram or LinkedIn. We often share more than one photo on our posts so I have to go and manually do that for those networks when we have more than one photo. I hope that functionality will integrate soon because it is a huge downfall of the platform. However, all other platforms are facing this issue, it's not unique to Buffer.

Buffer is an easy-to-use content publishing software which allows brands to schedule posts ahead of time, and to schedule posts from multiple accounts (and platforms). This is extremely useful, because you can schedule a post for Facebook to release at the same time as Instagram, and you don't have to go to either website to do it. Buffer streamlines social media posts into one complete software. I...

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There was a bug that, on occasion, if you saved your posts to be scheduled then the page would refresh and the post would be gone. This happened rarely, but did happen on occasion. As I've used-browser based services (Express had this issue, for example), I've found that this is a relatively common problem when a page refreshes or your internet is interrupted. I would've stayed with Buffer to this...

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Quick to schedule social media posts to multiple accounts in a few clicks. Extremely versatile and easy to use. I have used many social media scheduling tools over the years but keep coming back to Buffer. I actually used the free version for many years but as a business grows and your social media presence grows it is better to pay for a solution that allows you to manage them all under one roof. When...

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RSS feed can be a bit clunky. Is 8 accounts generous enough? You are "limited" to 8 social media accounts on the Pro plan which sounds a lot but can be filled up quickly. They reduced this in March 2018 from 10 to 8 which was disappointing. Another disappointment is the lack of a native way to enable bulk scheduling by uploading a csv file. This is available in other schedulers (although they are considerably more expensive than Buffer). Fortunately there is a solution in the form of a 3rd party application called "bulk buffer" (just do a Google search for it).

Hi, Jason, thank you for the kind review and honest feedback about our tool. If you are up for sharing, I would love to hear more about the RSS feed. I also hear you regarding the account limits and bulk scheduling. We have heard similar feedback about the account limits and have been thinking about how we could improve that. Thanks again for the feedback.

Easy to use: Buffer has a user-friendly interface that makes it simple for users to schedule and publish posts.Multi-platform support: Buffer supports multiple social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and Pinterest.Post scheduling: Buffer allows users to schedule their posts in advance, saving time and ensuring a consistent presence on social media.Analytics: Buffer provides valuable insights and analytics, including engagement rates and audience growth, to help users optimize their social media strategy.

Limited customization: While Buffer makes it easy to schedule and publish posts, some users may feel limited in their ability to customize their posts.Price: Buffer's pricing can be a bit high for some users, especially small businesses or individuals.Limited image editing: The image editing capabilities of Buffer are limited, and users may need to use additional tools to enhance their images.

Buffer is super simple to use and for us - with a small budget for software - it was perfect. We have the Teams account set up giving us unlimited users and the ability to have multiple levels of access.The key thing for us was the approval process - it gives users the comfort and safety of being able to draft and edit content without fear of accidentally publishing. While it gives those responsible for publishing a better overview of what people are putting together.

The mobile app could be better - but I really am picking at straws. Ultimately for the price point for us it's great. The price does significantly increase if you need to manage 10 or more platforms though.

I've done social media marketing consulting for 3-4 years now and I will always suggest Buffer to my small business clients. The platform is so straightforward it would take the most non-technology savvy person to get lost on it. The free platform works flawlessly and lets you connect quite a few of your social accounts, and I have never had a problem with the mobile app - and come to think of it I'm pretty sure I only use the mobile app for scheduling when I create my own content. If you're not sure which social scheduler to use when you're just first starting out, please consider Buffer. Their team is on top of its game when creating content for its users and keeping their community up to date on the latest Instagram API changes and Facebook algorithms. This platform is the real deal.

This platform is great if you're the sole owner of your social platforms, but when you need to move to a bigger team I would consider upgrading to something more robust like Sprout Social. I really don't have many bad things to say about Buffer besides that its fairly simplistic, but honestly that simplicity is what attracts so many small business owners to the platform. If you have 3-4 social accounts and post fairly regularly on a weekly basis, Buffer is a great product for you.

One of the headaches of every community manager, is the fact of managing all the networks of one or several clients, thanks to Buffer that is a thing of the past. I really like the possibility that it offers me to have everything I need in one place to make my work better and better. Another thing I look for in a platform for the management of social networks, is to be able to measure the scope of...

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I have been using Buffer for several years for the automation of my work and I am very happy with everything that it offers, I can not negatively affect it because I have seen how they constantly correct all the inconveniences that arise, so I do not accompany my criticism with any negative comments the platform. I am sure that soon they will improve the web interface and include many more surprises to increase the number of users.

Buffer is easy to use, many social media such as Facebook and Instagram can be integrated with it, and it really makes life easier. You could once a month schedule all the posts and leave Buffer do the job. And working with the metrics, it's possible to analyse when is the best moment to post to reach more users. It also has a web version to work in computer, but it also has an app (android and ios) where you can access to all the data and schedule new posts.

Some of its cons are that it has some limitations with some type of content, for instance It doesn't work quite well with reels and sometimes videos too; it sometimes fails with the automatization of this type of content. Anyway, Buffer is continuously adding new features and this will be probably be solved because these apps must adapt to nowadays social media. Another drawback is the basic and premium version: It's possible to work with the free one, but you'll be really limited to just automatically posting and some other basic functionalities. On the other hand, the premium version is not too expensive if you really need it, and you get a wonderful tool to use.

The integrations with every page and app I use. The iOS functionality makes it so easy to share brilliant content and keep an eye on the interactions that post gets. Its also brilliant if there are more than a couple of posts shared per day.

Sometimes its difficult to pull the image from the website or post Im sharing and if I share in Safari it means I cant go back and open up another Safari window to look up info to better help me write the post copy. Im sure its a browser issue or something but on mobile its a tiny bit harder to manage.

At our company, we have a social media strategy. We pick specific periods for posting on social media platforms like LinkedIn, Twitter, and Insta to maximize engagement. Buffer assists us in systematically implementing this technique. All of our postings can be prepared within one day and posted separately on different days and hours.

There isn't anything about Buffer that I don't enjoy. To make social media planning simple and customized, Buffer was created, which is why I use it now. With particular design and functionality flaws, this platform has considerably increased my efficiency and productivity in my profession.

The AI assistance for making the post content better which is one of the most important reason.

The one downside I’ve encountered with Buffer is the text limit for Twitter/X posts. While this is more of a constraint imposed by Twitter/X itself, it would be great if Buffer could offer some features or tips to help manage these limits more effectively, like an automatic character counter or suggestions for shortening text. Overall, despite this minor limitation, Buffer remains a powerful and efficient tool for managing social media campaigns

I liked Buffer. It's a pretty user-friendly tool and easy to use. It's quite easy to connect your social networks to it for managing pages and profiles. It has a pretty simple and easy-to-understand user interface, which makes it easy to learn. It takes into account popular social networks, which is already a good thing. Posts and post schedules are also quite easy to do with Buffer. The real strength of Buffer lies in the statistical data. We get detailed and comprehensive data on the reach of our publications. It is good to note that Buffer allows team collaboration, very useful to have your profiles and pages managed by an agency. Buffer is a nice tool to use

- Not support all social networks- Not take into account personal Facebook profiles- Limitation on the number of posts that can be scheduled in advance for some social networks

I primarily use Buffer as a social media post scheduler. It has the features I require (broad social media integration, post-scheduling, campaign management) in an easy to use package. My small publishing business has three separate social media channels (on Facebook, Instagram, and Twitter). Without an all-in-one solution like Buffer, I wouldn't be able to maintain engagement with followers to the...

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Given the low cost option (i.e. free) and the functionality I receive with post-scheduling, there is little to complain about with Buffer. I had previously used a different post-scheduler that dropped all support for free plans. While I understand the business demands that drive such decisions, I appreciate the fact that Buffer has maintained this as an option. As a result, I make six posts across three channels every week and have consistently grown my followers (and thus enhanced my reach).

Buffer is our favorite platform for measuring and analyzing the performance of our content through the most in-depth insights across different social media channels for a better and deeper understanding about what's working with your audience and what's not, We like the audience demographics for letting us find out if we're reaching the right audience or not, also the boosted post insights to compare the results between organic posts and paid posts, and the best overall is the account analytics to track engagement metrics for every single account in every channel and compare their results in the end for maximizing our growth rate and improving the performance to the max.

They really need to involve more AI/ML technologies into Buffer for enhancing the tools like for creating a better content recommendation algorithm and also for the insights and reporting, AI would be very helpful in generating artificial intelligence reports based on goals we set as Google Analytics and such tools like it, We're in the age of AI and it's very essential now in every tech product.