Curata - 2025 Pricing, Features, Reviews & Alternatives

Curata provides a content marketing platform that enables marketers to grow leads and revenue with content, including: curation to rapidly start-up and fuel content engines; editorial calendar and workflow to optimize content planning and creation; and analytics to learn what works, from shares and pages views, to leads generated and revenue influenced by content.

Curata's content marketing platform (Curata CMP) optimizes the content supply chain and enables insight into content ROI.

· <i>Analyze marketing and sales pipeline impact</i>: Instantly access content metrics such as leads generated and touched and sales opportunities generated and touched by specific content pieces, gated and ungated. Also allows tracking of content engagement by account along the buyer’s journey. (i.e., account-based marketing)

· <i>Streamline content production</i>: An easy to use editorial calendar with workflow that enables users to keep their team on the same page and incorporate data-driven insights into the production process.

· <i>Integrate easily with existing processes and applications</i>: Integrate with social media, Google Analytics, marketing automation (e.g., Marketo, Eloqua, Pardot) and sales automation (SF.com).

Curata's content curation software (Curata CCS) enables marketers to find, organize, publish and promote content to help drive thought leadership and fuel their content marketing engine.

· Discover the best content across the Internet for a particular audience with a self-learning discovery engine

· Easily organize and contextualize content with just a few clicks

· Publish and promote content anytime and anywhere, through integration with marketing automation applications, content management systems, and social media channels.

Hundreds of companies already depend upon Curata to fuel their content marketing engine, including Verne Global, Yesler, Openreq, IBM, Xerox, Alcatel-Lucent, and Salesforce.com.