Curata Pricing, Features, Reviews & Comparison of Alternatives


Content marketing & content curation

4.8/5 (5 reviews)

Curata overview

What is Curata?

Curata provides a content marketing platform that enables marketers to grow leads and revenue with content, including: curation to rapidly start-up and fuel content engines; editorial calendar and workflow to optimize content planning and creation; and analytics to learn what works, from shares and pages views, to leads generated and revenue influenced by content.

Curata's content marketing platform (Curata CMP) optimizes the content supply chain and enables insight into content ROI.
· Analyze marketing and sales pipeline impact: Instantly access content metrics such as leads generated and touched and sales opportunities generated and touched by specific content pieces, gated and ungated. Also allows tracking of content engagement by account along the buyer’s journey. (i.e., account-based marketing)
· Streamline content production: An easy to use editorial calendar with workflow that enables users to keep their team on the same page and incorporate data-driven insights into the production process.
· Integrate easily with existing processes and applications: Integrate with social media, Google Analytics, marketing automation (e.g., Marketo, Eloqua, Pardot) and sales automation (

Curata's content curation software (Curata CCS) enables marketers to find, organize, publish and promote content to help drive thought leadership and fuel their content marketing engine.
· Discover the best content across the Internet for a particular audience with a self-learning discovery engine
· Easily organize and contextualize content with just a few clicks
· Publish and promote content anytime and anywhere, through integration with marketing automation applications, content management systems, and social media channels.

Hundreds of companies already depend upon Curata to fuel their content marketing engine, including Verne Global, Yesler, Openreq, IBM, Xerox, Alcatel-Lucent, and


Pricing options
Free trial
Value for money
View Pricing Plans


Business size



United States, Canada

Supported languages

English, French, German, Spanish
Curata screenshot: Review hundreds of articles, videos and images in just 20 minutes a dayHow does Curata Benefit You?Curata screenshot: Check timeline and manage calendarCurata screenshot: Track all published contentCurata screenshot: Author and publish original contentCurata screenshot: Add insight to curated content through contextualizationCurata screenshot: Refine sources to get just the right contentCurata screenshot: See what content works best with powerful content analyticsIntroduction to Curata: Explainer Video

Curata reviews


Very good

Value for money
Ease of use
Customer support
Warren Sukernek

The Essential Content Marketing Software

Reviewed 2016-06-28
Review Source: GetApp

Curata is a great content marketing tool that provides both content curation and content management analytics/attribution. It is super easy to set up and has a great user experience. On the curation side, all content discovered gets placed in a newsfeed for easy viewing. Once filtered, articles can be submitted to your blog, social channels or even a curata driven newsletter effortlessly. On the content management side, not only are there great analytics, but the app helps you to determine appropriate attribution for your content and channel. An integrated editorial calendar keeps you focused and on track.

Ease of use, integration with social platforms and other apps. The swiss army knife of content marketing.

Can't really think of any. It may be more expensive than some of its competitors, but when you factor in the capability, it's well worth it.

Rating breakdown

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Content curation gets a lot easier with curata

Used weekly for 6-12 months
Reviewed 2018-12-13
Review Source: Capterra

If you are in the content marketing game, curata is your best bet.

Curata is a great tool for content marketers and content curators. It lets you find content based on your interests, manage it, share it, promote your content, curate, and more. - Easy-to-use - Lets you reach new audience for your existing content - Great tool to build connections - Discover content to share with your audience

The only issue with Curata is that is a bit expensive than its counterparts.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 9/10

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Nicole Shedden

Curation tool that does its job and finds relevant content

Used monthly for 6-12 months
Reviewed 2017-09-06
Review Source: Capterra

More blog content by adding posts linking to the curated content.

It's easy to add new searches and refine to make sure you're getting content that's relevant. It even does a good job with somewhat obscure searches. Good on-boarding.

If you're not on top of your content, you can end up with an unwieldy number of results to sort through. Also, I wish we could use the full platform, but it doesn't integrate with HubSpot.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 7/10

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Jennifer Lanouette

Excellent product at a reasonable price

Reviewed 2017-04-14
Review Source: Capterra

I have been a Curata subscriber for over a year. The set up process was easy. It was useful the first week. And we have quarterly check in meetings to discuss new uses, functions or any problems. It makes my content finding easier and more targeted. This review is my personal opinion.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 10/10

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Valerie Gleaton

Great for content discovery and curation

Reviewed 2016-11-09
Review Source: Capterra

Love Curata! We publish a news-focused email for healthcare and it's great for sourcing the content for that. We're also looking into using it to send out the email itself rather than using our own system. BUT: You'll only get out of it what you put into it.

Rating breakdown

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Ease of use
Customer support

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Curata pricing

Pricing options
Free trial
View Pricing Plans

Contact Curata for detailed pricing information.

Curata features

Campaign Analysis
Content Management
Customizable Templates
Data Import/Export
Engagement Analytics
Multi-Channel Marketing
Real Time Analytics
Social Media Integration
Third Party Integration

A/B Testing (208 other apps)
Activity Dashboard (367 other apps)
Automatic Notifications (214 other apps)
Campaign Management (365 other apps)
Campaign Segmentation (208 other apps)
Customizable Branding (284 other apps)
Drag & Drop Interface (261 other apps)
Email Marketing Management (206 other apps)
Monitoring (255 other apps)
Reporting & Statistics (362 other apps)

Videos and tutorials

Additional information for Curata

Key features of Curata

  • Plan & create content with editorial calendar and workflow
  • Export calendar to Google, Outlook and other apps
  • Store and track new content ideas in one place
  • Analytics engine to determine what content works
  • Visualize trends in content performance
  • Support account-based marketing from a content perspective
  • Curate content from anywhere across the Internet
  • Self-learning content discovery engine for curation
  • Curate text and videos while surfing the web
  • Add insight to curated content to improve SEO
  • Identify trending topics
  • One-click to publish and promote content across all channels
  • Create landing pages
  • Add meta data
  • Mobile app for all devices
  • SEO-friendly HTML5 site and blog
  • Seamless integration with martech stack
  • Comprehensive onboarding and support
  • Proprietary learning engine
  • Natural language processing
  • Content annotations
  • Self-learning recommendation engine
  • Post pre-population
  • CMS integration
  • Marketing automation integration
  • Assignment dashboard
  • Application integration
  • Assignment management
  • Auditing
  • Automatic reminders
  • Calendar management
  • Content library
  • Content management
  • CRM integration
  • Customizable reporting
  • Customizable templates
  • Data visualization
  • Email integration
  • Email tracking
  • Full text search
  • Indexing
  • Lead capture
  • Lead generation
  • Microsoft Outlook integration
  • Mobile integration
  • Real time analytics
  • RSS feeds
  • SEO management
  • Social media integration
  • Third party integration
  • Trend analysis
  • Website integration
  • Workflow management
  • Channels performance
  • Prioritizing
  • Metadata management
  • Automated scheduling
  • Visual analytics
  • Campaign analysis
  • Duplicate detection
  • Content repository
  • Data export
  • Custom landing pages
  • Social network marketing
  • API
  • Email templates
  • Landing page templates
  • Multi-channel marketing
  • Categorization
  • Communications calendar
  • RSS applications
  • Email newsletter management
  • HTML5 technology
  • Content archive
  • Metadata tagging
  • Performance reports
  • Task management
  • Collaboration tools
  • Engagement analytics
View All Features


Curata's INSPIRE Discover Engine: Language processing is used to identify content and find the most relevant content based on user preferences.

Curate Videos: Curata identifies embedded videos in content from sites like YouTube and others.

SEO Optimization: Add rich meta data to content including pictures and quotes. Categorize content automatically.

Recommendations and Search: Curata recommends relevant content to users and offers full text search capabilities for a vast archive of curated content.

Curata Mobile App: Create and curate on the go using iPhone, iPad, Android phones and tablets.

CMS Integrations: Curata integrates with WordPress, Joomla, Drupal, MovableType and many more

Marketing Automation Integrations: Curata integrates with Act-On, Eloqua, Marketo, HubSpot and more.

Share Content: Schedule post across a number of social media channels. Add customizable hashtags and author attributions. Create a HTML site or blog or create email newsletters.

Reporting & Analytics: Effectiveness Metrics show the performance of content across all channels while Operations Metrics analyze team curation activities.