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Factors.ai Logo

B2B Account Intelligence & Analytics Platform

Table of Contents

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Is this product right for your business?

Find out with a

Factors.ai - 2026 Pricing, Features, Reviews & Alternatives

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All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Factors.ai overview

What is Factors.ai?

Factors.ai helps you build your sales pipeline by tapping into intent signals on your website, CRM, LinkedIn, & G2.

Score & prioritize high-intent accounts engaging across multiple channels. Automate prospecting & get in touch with in-market buyers before your competitors.

Factors.ai is trusted by Go-To-Market teams at high-growth B2Bs like Chargebee, Traceable, Clevertap, WebEngage and more.

See Factors in action for free: https://www.factors.ai/

Key benefits of using Factors.ai

- Account Identification: Reveal 1.5x more accounts with leading IP-intelligence fuelled by 6sense & Clearbit

- Account Intelligence: Track & consolidate intent signals across website, CRM, LinkedIn, & G2 in a single window.

- Account Scoring: Score account engagement, segment target accounts, automate enrichment & prospecting.

- Account Activation: Build high-intent account-based audiences, target them on LinkedIn, & alert your sales team in real-time about in-market buyers.

- Account Analytics: Build accurate funnel reports to measure your Go-to-Market efficiency, quantify marketing's impact on revenue & improve funnel conversions.

Starting price

15000 /
per year

Alternatives

with better value for money

Factors.ai’s user interface

Ease of use rating:

Factors.ai reviews

Overall rating

4.8

/5

19

Positive reviews

100

%

Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9.21/10
Rating distribution

5

4

3

2

1

15

4

0

0

0

Pros
“Great analytics solution that helps understand the best performing channels, campaigns and keywords. We were primarily tracking website form submissions as our primary KPI with Factors.”
ME

Madhav E.

Product Manager

“Factors.ai helps in solving the attribution issues and provides a robust solution for measuring attribution.”
PK

Perkin K.

Marketing Operations

“The software is super intuitive and easy to use. Once setup (thanks to the big helo of Factors' team) tracking became a piece of cake.”
Verified reviewer profile picture

Edoardo D.

CEO

Cons
“The problem we are trying to solve is to have all reporting analytics in one place, which currently requires a lot of manual effort on our end.”
AM

Anjali M.

Marketing Operations Analyst

“Till now we don't get any issues from this software. Some functionalities are missing but the team told me that they are working on it.”
AS

Adnan S.

Digital Media Manager

“With Google Analytics’s free version, the marketing team was also facing data sampling problems and the traffic metrics showed up 10-15% lower or higher than the actual numbers.”
Verified reviewer profile picture

Shreyansh G.

Associate Program Manager

Who uses Factors.ai?

Based on 19 verified user reviews.

Company size

Small Businesses

Enterprises

Midsize Businesses

Top industries

Computer Software
Marketing and Advertising
Financial Services
Information Technology and Services
Others

Use cases

Marketing Analytics
Web Analytics
Marketing Attribution
Customer Journey Mapping Tools
Marketing Planning

Factors.ai's key features

Most critical features, based on insights from Factors.ai users:

Performance metrics
Conversion tracking
Customer journey mapping
ROI tracking
Activity dashboard
Cross channel attribution

All Factors.ai features

Features rating:

Data import/export
Multi-Channel attribution
Visualization
Data visualization
User interaction tracking
Reporting & statistics
Time on site tracking
Multi-Touch attribution
Campaign tracking
Predictive analytics
Goal setting/tracking
Funnel analysis
Widgets
Real-Time data
Real-Time analytics
Pipeline reports
Personalization
Pageview Tracking
Multi-Channel marketing
Multi-Channel management
Multi-Channel data collection
Multi-Campaign
Monitoring
Website analytics
Web traffic reporting
Visual analytics
Visitor tracking
Trend analysis
Third-Party integrations
Target account identification
Summary Reports
Single sign on
Segmentation
Search/Filter
Sales trend analysis
Reporting/Analytics
Referral tracking
Real-Time reporting
Real-Time notifications
Real-Time monitoring
Marketing automation
Customer profiles
Customer activity tracking
CRM
Conversion Rate Optimization
Charting
Channel management
Campaign Segmentation
Campaign planning
Campaign management
Campaign analytics
Attribution modeling
API
Alerts/Notifications
Alerts/Escalation
AI/Machine learning
Advertising management
Activity tracking
Lead segmentation
Lead qualification
Lead notifications
Lead capture
KPI monitoring
Keyword tracking
Interaction tracking
Intent data
For sales teams/organizations
Event triggered actions
Engagement tracking
Drag & drop
Dashboard creation
Dashboard
Customizable reports
Customizable fields
Customer segmentation

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Factors.ai pricing

Value for money rating:

Pricing plans

Pricing details:

Free plan
Free trial
Subscription

Starter

Empty state illustration for "No pricing info"

No pricing info

Features included:

  • Campaign Analytics
  • Channel Connectors
  • CRM Connectors
  • Custom Events
  • Events and Form Tracking
  • Funnels and Customer Journey Mapping
  • Kpis and Metric Reports
  • Multi-Touch Attribution
  • Website Analytics

Growth

15,000

Per year

Features included:

  • Automated Weekly Insights
  • Channel Connectors
  • Comapaign Analytics
  • CRM Connectors. AI-Powered "Explain" for Automated CRO
  • Custom Events
  • Dedicated Customer Success Manager
  • Events and Form Tracking
  • Funnels and Customer Journey Mapping
  • Kpis and Metric Reports
  • Multi-Touch Attribution
  • Website Analytics

Custom

Empty state illustration for "No pricing info"

No pricing info

Features included:

  • Custom Attribution Models
  • Custom Features
  • Platinum Customer Support

User opinions about Factors.ai price and value

Value for money rating:

To see what individual users think of Factors.ai's price and value, check out the review snippets below.

“Great analytics solution that helps understand the best performing channels, campaigns and keywords. We were primarily tracking website form submissions as our primary KPI with Factors.”
ME

Madhav E.

Product Manager

“Factors.ai helps in solving the attribution issues and provides a robust solution for measuring attribution.”
PK

Perkin K.

Marketing Operations

Factors.ai support options

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Email/Help Desk
Knowledge Base
Phone Support
24/7 (Live rep)
Chat

Training options

Live Online
Documentation
Videos

Factors.ai FAQs

Q. What type of pricing plans does Factors.ai offer?

Factors.ai has the following pricing plans:
Pricing model: Subscription
Free Trial: Available | (No Credit Card required)

These products have better value for money


Q. Who are the typical users of Factors.ai?

Factors.ai has the following typical customers:
Large Enterprises, Mid Size Business, Small Business


Q. What languages does Factors.ai support?

Factors.ai supports the following languages:
English


Q. Does Factors.ai offer an API?

No, Factors.ai does not have an API available.


Q. What other apps does Factors.ai integrate with?

Factors.ai integrates with the following applications:
Apollo, Apollo, Make, Breeze, Zapier, Segment, G2 Buyer Intent, Salesforce.org Nonprofit Cloud, Drift, Google Search Console, RudderStack, Google Ads, Microsoft Advertising, LinkedIn for Business, Meta for Business, HeyReach, Marketo Engage, HubSpot CRM


Q. What level of support does Factors.ai offer?

Factors.ai offers the following support options:
Email/Help Desk, Knowledge Base, Phone Support, 24/7 (Live rep), Chat

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