Freshmarketer - 2026 Pricing, Features, Reviews & Alternatives

Freshmarketer helps marketing teams deliver more personalized customer experiences at every touchpoint across their lifecycle. Get insights into your audience’s behavior and engagement to create unique buyer experiences. You can automate conversations with website visitors using AI chatbots, segment contacts into lists, create targeted personalized email campaigns using journeys, and nurture customers to keep coming back.

Newly Launched: Freshmarketer for Shopify

Grow your Shopify storefront with multichannel engagement and conversational marketing

With powerful campaigns analytics in Freshmarketer, you gain insights on opens, clicks, and responses to improve engagement and generate quality leads for sales teams. Also, the self-serve landing page builder and native CRO help to accelerate lead generation and conversion.

If you need to build a better partnership between marketing and sales, Freshsales Suite provides an all-in-one solution. It brings sales force automation, marketing automation, chat, and telephony together so that you can organize customer information and engagement in one central location. Marketing teams better understand who they are marketing to, and sales teams know who they’re selling to.

Freshmarketer is a marketing automation solution. Freshmarketer, as a standalone tool it would let you intelligently engage your users across their lifecycle from pre to post-acquisition. Its flagship product - Journey would let you design and deploy your engagement workflows precisely the way you want.

Some of the common use-cases that Freshmarketer can help you address are lead nurturing workflow, autoresponders, bulk campaigns, and web form tracking.

Freshmarketer by virtue of being a part of Freshworks possesses deep, seamless integration with sister products like Freshdesk, Freshservice, and Freshsales. That allows us to solve even powerful use-cases which would be practically beyond the purview of any standalone tool in the market.

Sales and Marketing being not in sync is a common sight across organizations. For instance, sales folks are often unaware of channel attribution and marketers are of lead quality. Freshmarketer has seamless bidirectional sync with Freshsales. This ensures that marketers and salespeople have a common view of the data, any lead activity or engagement reflects both in CRM and marketing system, and marketers and sales are always on the same page.

There are a lot of customer signals that customer-facing teams currently miss. For instance, if someone recently interacted with a support agent and currently viewing the pricing page, then it's an excellent signal for the sales rep to pitch the customer. There are a lot of ways in which companies can create value for customers and prospects if they are aware of each customer's journey. Freshmarketer's behavioral tracking capability in conjunction with Freshsales CRM and Freshdesk would ensure that every GTM person has a 360-degree view of every user in real-time.

Marketing automation is a quickly growing need across all organizations. But most solutions are either bloated or exceedingly pricey often under the garb of hidden pricing. Freshmarketer aims to create a lot of value for teams who are looking for a robust, easy-to-use marketing automation alternative that doesn't kill their budget