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Sprout Social
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Social Media Management Software for Business
Table of Contents
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Sprout Social - 2026 Pricing, Features, Reviews & Alternatives
All user reviews are verified by in-house moderators and provider data by our software research team. Learn more
Last updated: December 2025
Sprout Social overview
Based on 604 verified user reviews
What is Sprout Social?
Sprout Social is a social media marketing program offering key features such as post scheduling, automated publishing, reporting/analytics, and multi-account management, among others.
Who uses Sprout Social?
By industry, Sprout Social reviewers are most commonly professionals in marketing and advertising (28%). The most frequent use case for Sprout Social cited by reviewers is social media marketing (72% of reviewers).
What do users say about Sprout Social pricing?
Reviewers indicate that the 30-day free trial without a credit card is appreciated, and they find the premium features justify the price for larger businesses. However, many users feel the pricing is prohibitive for small businesses and freelancers.
What are the most popular integrations for Sprout Social?
The Sprout Social integration most frequently cited by reviewers is Instagram, a social networking product rated 4.5 out of 5 for its integration with Sprout Social.
Starting price
per month
Alternatives
with better value for money
Pros & Cons
Oversight
Navigation
Analytics
Affordability
Stability
Connectivity
Sprout Social’s user interface
Sprout Social pros, cons and reviews insights
To determine these pros and cons insights, we analyzed responses from
Overall rating
Value for money
4.0
Features
4.2
Ease of use
4.4
Customer support
4.3
Reviews sentiment
What do users say about Sprout Social?
Reviewers indicate Sprout Social streamlines social media management by consolidating scheduling, analytics, and engagement across multiple platforms in one dashboard. They appreciate its robust reporting, collaboration tools, and user-friendly interface, which help teams save time and stay organized. Many say it improves workflow, content planning, and audience interaction, especially for larger organizations or agencies managing several accounts.
Some feel the pricing is high, particularly for small businesses or those needing advanced features, and they mention certain limitations with Instagram posting and feature access. They report mixed experiences with customer support, noting both helpful and slow responses.
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Who uses Sprout Social?
Based on 604 verified user reviews.
Company size
Small Businesses
Enterprises
Midsize Businesses
Top industries
Use cases
Sprout Social's key features
GetApp's analysis of 45 verified user reviews collected between September 2021 and January 2025 identifies Sprout Social's most critical features and summarizes user sentiment about those features.
Reviewers appreciate Sprout Social's post scheduling feature for its efficiency and time-saving benefits. They report that it allows scheduling posts in advance, which helps in managing multiple social media profiles and targeting different audiences effectively. Users find it particularly valuable for planning content across various time zones and platforms. They say it simplifies their workflow, although some mention occasional issues with account unlinking and suggest improvements in the user interface and visual presentation. Of the 31 Sprout Social users who gave detailed accounts of their use of Post Scheduling, 100% rated this feature as important or highly important.
See related user reviews
Adam F.
Social Media, Influencer & Community Manager
Danielle H.
Owner
Users report that Sprout Social's automated publishing feature is highly valuable for saving time and ensuring posts go live as scheduled. They appreciate the ease of setting up posts to be published across multiple channels with appropriate layouts. Reviewers indicate that this aspect allows them to focus on other tasks, although some note occasional failures in posts going live. They find it reliable and easy to use, enhancing their social media management efficiency. Of the 22 Sprout Social users who gave detailed accounts of their use of Automated Publishing, 100% rated this feature as important or highly important.
See related user reviews
Rebekah M.
Marketing Consultant
Wiseman K.
Digital Marketer
Reviewers highlight Sprout Social's reporting and analytics capabilities as comprehensive and customizable. They appreciate the detailed reports on metrics like engagement, clicks, and follower growth, which help in monitoring campaign performance and making informed decisions. Users find the auto-generating reports useful for client presentations and strategy development. They say the customizable dashboards and scheduled reports are particularly helpful, although some mention a learning curve for new users. Of the 18 Sprout Social users who gave detailed accounts of their use of Reporting/Analytics, 100% rated this feature as important or highly important.
See related user reviews
Melody P.
Content Creator
Eli B.
CEO
Users report that Sprout Social's multi-account management feature is efficient and time-saving. They appreciate being able to manage multiple social media accounts from one platform, which simplifies their workflow and reduces the need to switch between tools. Reviewers find it helpful for posting content across various channels simultaneously and for organizing tasks by client or project. They say it enhances their productivity, though some mention the cost of adding extra accounts. Of the 20 Sprout Social users who gave detailed accounts of their use of Multi-Account Management, 95% rated this feature as important or highly important.
See related user reviews
Delphina S.
Marketing freelancer
Brittany M.
Marketing Program Manager
All Sprout Social features
Features rating:
Sprout Social awards
Sprout Social alternatives
Sprout Social
Starting from
199
/user
Per month
Marketo Engage
Starting from
No pricing info
Birdeye
Starting from
No pricing info
Brand24
Starting from
199
Per month
Sprout Social pricing
Pricing plans
Pricing details:
Enterprise
No pricing info
Features included:
- White glove onboarding
- Tailored implementation and onboarding to get teams up and running quickly
- Professional consulting services
- Priority Customer Support
- SSO Security
User opinions about Sprout Social price and value
Value for money rating:
Of 127 reviews that provide robust commentary on Sprout Social's price and value, 36% mention it in a positive light.
Reviewers indicate that Sprout Social offers a 30-day free trial without requiring a credit card, which users appreciate as it allows them to test the platform thoroughly before committing. They find the software's features, such as reporting, analytics, and image editing, to be premium quality at a competitive price. Some users report that the enterprise-grade features and time-saving capabilities justify the higher cost, making it a worthwhile investment for larger businesses. However, many reviewers feel that the pricing is prohibitive for small businesses and freelancers, with some functionalities locked behind higher pricing tiers. They mention that other platforms offer similar features at a lower cost, making Sprout Social less accessible for those with limited budgets. Some users also express frustration with the additional costs for extra users and features, which can quickly add up. Overall, while the software is highly valued for its comprehensive features and stability, its cost is a significant drawback for smaller entities.
, and
To see what individual users think of Sprout Social's cost and value, check out the review excerpts below.
Tjhin F.
consultant
Jeffrey A.
Marcom Manager
Sprout Social integrations (44)
Integrations rated by users
We looked at 604 user reviews to identify which products are mentioned as Sprout Social integrations and how users feel about them.
Integration rating: 5.0 (4)
“We have clients on Instagram and Sprot Social helps us connect with them as we connect with our clients on all the other platforms.”
Wiseman K.
Digital Marketer
Integration rating: 5.0 (2)
“We have clients on LinkedIn and Sprot Social helps us connect with them as we connect with our clients on all the other platforms.”
Wiseman K.
Digital Marketer
Integration rating: 5.0 (2)
“We have clients on Twitter and Sprot Social helps us connect with them as we connect with our clients on all the other platforms.”
Wiseman K.
Digital Marketer
Integration rating: 5.0 (1)
“We have clients on Zendesk and Sprot Social helps us connect with them as we connect with our clients on all the other platforms.”
Wiseman K.
Digital Marketer
Integration rating: 3.5 (2)
Integration rating: 5.0 (1)
Integration rating: 2.0 (1)
Sprout Social customer support
What do users say about Sprout Social customer support?
Customer support rating:
We analyzed 64 verified user reviews to identify positive and negative aspects of Sprout Social customer support.
Widespread user sentiment highlights Sprout Social's customer support as responsive, friendly, and efficient at resolving issues.
A significant portion of users appreciate the ease of contacting support through various channels, including chat and phone.
Multiple users value the helpfulness of support staff and the availability of ongoing resources like webinars and training.
A minority of users report slow response times, lack of follow-through, and occasional difficulty reaching knowledgeable support staff.
Support options
Training options
To see what individual users say about Sprout Social's customer support, check out the review snippets below.
“All the tools it has are very useful, the customer service is good and it doesn't take long to respond, it's something remarkable since other similar platforms have very slow customer service.”
Cristina M.
Chief Marketing Officer
“Anytime I have had a technical issue (and there have only been a few in the past nine years) their customer support team was responsive, friendly and efficient at fixing the problem. ”
Lori A.
Brand + Marketing Manager + Creative Content Maker
“A negative point is its cost, compared to other platforms that perform the same function, I consider it expensive, another negative point is the customer service, it is slow and it takes time for them to understand the problem, I think they need better training.”
Megan G.
Chief Marketing Officer
Sprout Social FAQs
Sprout Social has the following pricing plans:
Starting from: $199.00/month
Pricing model: Subscription
Free Trial: Available | (No Credit Card required)
These products have better value for money
Q. What is Sprout Social used for?
Sprout Social is your new home for social media management, with all the tools you need in one powerful package. Sprout Social emphasizes the four components of social media effectiveness; Monitoring, Engagement, Measurement and Growth. Engagement - The new Engagement Report provides insight on team interactions (Premium Plan only). Expose trends in social engagement by day & time and see how you stack up against profiles with similar message volume. Publishing - Drafts feature in Sprout helps you capture your thoughts for future social publishing. Sprout's shared Team Content Calendar gives you a comprehensive view of scheduled messages across your entire team Monitoring- Sprout's Smart Inbox is the ultimate social media monitoring feature; it combines every message, alert and action from all your profiles into a single, filterable stream. Analytics - Sprout combines profile-level, group and roll-up analytics reports to get a high or low level look at performance. You can report on your social profiles in the way that makes sense to your business. Collaboration - Route messages to appropriate departments and see who is available to respond on the spot. Never duplicate efforts when responding to a customer with our real-time collaboration features. CRM - Sprout gives you immediate access to conversation history every time you hit reply, so you can respond quickly and personally. History is accessible throughout the app—click on an avatar to see all past interactions. HelpDesk - Turn social media conversations into customer service tickets and easily capture your customers' queries with just one click. Let your customer use the social channel they prefer, while your support efforts can stay in your existing help desk platform. Mobile - Schedule and publish messages, view and manage your feeds, perform keyword searches, view contact history, check sent message stats and more—anytime, anywhere.
Q. What are the benefits of using Sprout Social?
- Publish & schedule updates across social channels with a single click
- Monitor your brand & competition across social channels and the web
- Connect with highly targeted customers through our Discovery tools
- Measure success with robust reporting and analytics
- Collaborate with our team, tasks and permissions tools
- Monitor Check-Ins and Visitor Loyalty
- Manage it all on the go with Sprout Social For Mobile
- Create custom branded reports on your social media efforts in just a few clicks.
- Capture and measure data right in your browser, or export to PDF format for sharing. There is a robust set of analytics for Twitter, Google Analytics and Facebook Fan Pages.
- Sprout Social's contact manager also keeps track of all of your communication history, user profile information, notes, reminders and more.
- Make content creation a team effort with Sprout's collaborative publishing calendar.
- Access to Sprout's ViralPost® Send Time Optimization technology.
- Post from desktop, iOS (including iPhone and iPad), Android and Browser Extension.
Q. Who are the typical users of Sprout Social?
Sprout Social has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business
Q. What languages does Sprout Social support?
Sprout Social supports the following languages:
English, French, Italian, Portuguese, Spanish
Q. Does Sprout Social support mobile devices?
Sprout Social supports the following devices:
Android, iPad, iPhone
Q. Does Sprout Social offer an API?
No, Sprout Social does not have an API available.
Q. What other apps does Sprout Social integrate with?
Sprout Social integrates with the following applications:
Salesforce Service Cloud, WooCommerce, Google Analytics 360, Dropbox Business, UserVoice, Salesforce Marketing Cloud, Feedly, Pinterest, Yelp Guest Manager, Google Drive, Microsoft Teams, Twitter/X, Salesforce Sales Cloud, Slack, Canva, Bynder, Opal, Tableau, TikTok, LinkedIn for Business, Glassdoor, Meta for Business, Adobe Experience Manager, Instagram, Trustpilot, YouTube, HubSpot CRM, Shopify, Zendesk Suite
Q. What level of support does Sprout Social offer?
Sprout Social offers the following support options:
Knowledge Base, Chat, Email/Help Desk, Phone Support, 24/7 (Live rep)
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