SproutSocial Pricing, Features, Reviews & Comparison of Alternatives

SproutSocial Reviews


Social Media Management Software for Business

4.4/5 (10 reviews)
56,336     78,789

Who is SproutSocial For?

Sprout Social is your new home for social media management, with all the tools you need in one powerful package. Sprout Social emphasizes the four components of social media effectiveness; Monitoring, Engagement, Measurement and Growth.

Engagement - The new Engagement Report provides insight on team interactions (Premium Plan only). Expose trends in social engagement by day & time and see how you stack up against profiles with similar message volume.

Publishing - Drafts feature in Sprout helps you capture your thoughts for future social publishing.

Sprout's shared Team Content Calendar gives you a comprehensive view of scheduled messages across your entire team

Monitoring- Sprout's Smart Inbox is the ultimate social media monitoring feature; it combines every message, alert and action from all your profiles into a single, filterable stream.

Analytics - Sprout combines profile-level, group and roll-up analytics reports to get a high or low level look at performance. You can report on your social profiles in the way that makes sense to your business.

Collaboration - Route messages to appropriate departments and see who is available to respond on the spot. Never duplicate efforts when responding to a customer with our real-time collaboration features.

CRM - Sprout gives you immediate access to conversation history every time you hit reply, so you can respond quickly and personally. History is accessible throughout the app—click on an avatar to see all past interactions.

HelpDesk - Turn social media conversations into customer service tickets and easily capture your customers' queries with just one click. Let your customer use the social channel they prefer, while your support efforts can stay in your existing help desk platform.

Mobile - Schedule and publish messages, view and manage your feeds, perform keyword searches, view contact history, check sent message stats and more—anytime, anywhere.

SproutSocial Category Leaders


#6 in Social Media Marketing

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SproutSocial Screenshots (8)

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Intended Users
Freelancers, Large Enterprises, Mid Size Business, Non Profits, Public Administrations, Small Business
Devices Supported
Android, iPhone-iPad, iPhone, iPad, Web-based
Supported Countries
Asia, Australia, Canada, China, Europe, India, Latin America, Middle-East and Africa, United Kingdom, United States
Supported Languages
Support Options
Knowledge Base, Online Support, Phone Support, Video Tutorials

SproutSocial Pricing

Starting from: $59.00/month
Pricing model: Subscription
Free Trial: Available (No Credit Card required)

All Plans Include a Free Trial - Upgrade, Change or Cancel Anytime



STARTS AT $500/MONTH (3 Users)

Competitors Pricing


Starting from: $500.00/month
Pricing model: Subscription
Free Trial: Available (No Credit Card required)


Starting from: $29.00/month
Pricing model: Freemium, Subscription
Free Trial: Available (No Credit Card required)


Starting from: $9.99
Pricing model: Subscription
Free Trial: Available (No Credit Card required)

Users who visited SproutSocial also visited

  • · Manage all social networks on one platform
  • · Facebook, Twitter, LinkedIn, Google+, Instagram and Youtube
  • · Monitor 4.8 million social, online data sources
  • · Real-time content performance analysis
Visit WebsiteCompare with SproutSocial
Zoho Social
  • · Social Network Marketing
  • · Social Media Metrics
  • · Multi-Channel Marketing
  • · Automated Scheduling
Learn MoreCompare with SproutSocial
Zoho SocialMarketing
  • · Analyze real-time conversational data
  • · Maximize clicks, Retweets, mentions and follower growth
  • · Automatic, audience-targeted delivery of social messages
  • · Predictive analytics and proprietary language technology
Learn MoreCompare with SproutSocial

Key Features of SproutSocial

  • Social Media Dashboard
  • Analyze link performance
  • View Twitter follower demographics and contact details
  • Get engagement & influence scores
  • Search customers by location
  • Discover customers by interest
  • Monitor competitor activity
  • Social CRM tools including shared customer records
  • Organize Contacts
  • Audience engagement tools
  • Brand and competition social monitoring
  • Social media publishing
  • Integrated analytics
  • Fully Integrated Publishing Tools
  • Sprout's ViralPost® Send Time Optimization
  • Centralized Analytics & Reporting
  • Unified Smart Inbox
  • Profile reports and message-level analytics
  • Customer support features - tasks and Helpdesk integration
  • Team collaboration tools, live activity updates


- Publish & schedule updates across social channels with a single click
- Monitor your brand & competition across social channels and the web
- Connect with highly targeted customers through our Discovery tools
- Measure success with robust reporting and analytics
- Collaborate with our team, tasks and permissions tools
- Monitor Check-Ins and Visitor Loyalty
- Manage it all on the go with Sprout Social For Mobile
- Create custom branded reports on your social media efforts in just a few clicks.

- Capture and measure data right in your browser, or export to PDF format for sharing. There is a robust set of analytics for Twitter, Google Analytics and Facebook Fan Pages.

- Sprout Social's contact manager also keeps track of all of your communication history, user profile information, notes, reminders and more.

- Make content creation a team effort with Sprout's collaborative publishing calendar.

- Access to Sprout's ViralPost® Send Time Optimization technology.

- Post from desktop, iOS (including iPhone and iPad), Android and Browser Extension.

Alternatives to SproutSocial

  • · Update multiple networks in one step
  • · Manage multiple contributors
  • · Optimize delivery
  • · Gather intelligence by tracking mentions of your brand
Learn MoreCompare App
  • · Efficiently Engage with customers across all social channels
  • · Designed for social customer service
  • · Track & analyze the performance of your team
  • · Powerful Analytics & Reporting
Learn MoreCompare App
  • · Real-time monitoring for online and social media.
  • · Monitor billions of sources in over 40 languages.
  • · Identify influencers talking about your brand or keyword.
  • · Connect social accounts to react within the dashboard.
Visit WebsiteCompare App


SproutSocial Reviews & Ratings

User ratings


Rating summary

Overall rating
Value for money
Ease of use
Customer support

SproutSocial a better option than HootSuite

Verified Reviewer  5th of May

Hannah Miller, Food and Agriculture Marketing Professional
I've never liked HootSuite, I always felt like it was bulky and not user friendly. Sprout has so many features and keeps them completely user friendly. It's nice to be able to work collaboratively with clients and use the task features to manage any social media crisis or larger teams.

Pros: Beautiful, easy to use, the reporting is a nice feature beyond the scheduling.

Cons: Wish it was bit better integrated into some of the platforms (i.e. videos on Facebook).

Rating breakdown
Value for money
Ease of use
Customer support

Time used

1-2 years

Top notch Social Media Management Tools

Verified Reviewer  17th of December, 2015

Are Morch, ★ Help Hotels build Communities with Social Media ★ Social Media Manager ★ Speaker ★ aremorch.com
SproutSocial delivers great value. With its dashboard I can easily access my own and Hotel accounts I manage. It has become a must have Social Media listening tool.

Pros: The reports generated through Sprout Social is of high value personal and client accounts.

Cons: Not able to do some bulk upload at this time

Rating breakdown
Value for money
Ease of use
Customer support

Time used

1-2 years

Love my Sprout!

Verified Reviewer  10th of December, 2015

Dean Brady, Director - Digital Development @ AbbVie
I was an early beta tester so I've enjoyed watching it evolve. Sprout is a very powerful yet simple social tool for publishing and customer service. They were one of the first to offer geo-targeting in Twitter. Pricing has gone up in the past year but is still well under the price of other tools that are less powerful. Great for small teams or single users.

Pros: Simple interface Powerful features. Workflow, users, tasks

Cons: Might be a little light for larger teams in terms of user management or workflow.

Rating breakdown
Value for money
Ease of use
Customer support

Time used

1-2 years

Improves social management and publication productivity.

Verified Reviewer  11th of February, 2015

Content Producer, YouTube Channel Manager (Internet company, 11-50 employees)
I had the pleasure of using Sprout Social at my previous job, spent the better amount of a 18 months using Sprout on a daily basis. This is one great app. Seriously, the things it does is perfect for someone managing a Facebook or Twitter community and having to schedule posts and analyze their performance.

Pros: What made me choose to sign up was the reporting functionality, simply beautiful and powerful. It gave me exactly the information I needed and let me export nice looking PDFs or CSVs. Besides that, the Sprout Queue feature was awesome. It would automatically pull from a "bucket" of approved posts and publish automatically at pre established times/dates. Very cool. The customer service team is also amazing. Really helpful.

Cons: Obviously, nothing is perfect. It would be great if they had YouTube posting/analytics functionality. The icing on the cake would be to add Instagram analysis in there as well.

Sprout Social - Great Value?

Verified Reviewer  8th of April, 2014

Andrew Harry, Web Developer
I'm currently reviewing social media managers. Sprout Social is the first service I have reviewed and there are definite pros to a service like this. But I'm not 100% convinced of the value for dollar here.

Pros: Pleasant and easy to use Supports all of the major social media networks Scheduled Posts Great reporting and dashboard

Cons: Expensive (starts at $59 per month per user) Some features don't seem to have any value add over what the social network provides already. The CRM side of things seemed lacking OR missing. Some marketing claims are impossible to check (ViralPost)

Easy and beautiful

2nd of February, 2012

Lori Poisson
I have been using SproutSocial for my business and it has boosted my customer relation a lot. Why I like it? - it creates easy and beautiful reports - it is affordable - You can compare yourself with your competitors - it is customizable

Pros: They give you give a 30 day trial on any of their services.

Cons: Some of the features are slow

Verified Reviewer  20th of June

Francois-Regis Auer, Head Of Digital Marketing & CRM at EMRESA Sympass

Time used

Less than 6 months

Verified Reviewer  10th of March

Erica M. Butler, M.Ed., Founder & Sexuality Education Coordinator at Happ E. SexTalk

Time used

Less than 6 months

Verified Reviewer  23rd of January

Landon Shaw, Multimedia Specialist at Double A Events

Rating breakdown
Value for money
Ease of use
Customer support

Time used

1-2 years

Verified Reviewer  25th of December, 2015

Olivier Sartor, Managing Director at Elbow Grease Marketing

Rating breakdown
Value for money
Ease of use
Customer support

Time used

1-2 years