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Sprout Social Pricing, Features, Reviews and Alternatives

Sprout Social product overview

What is Sprout Social?

Sprout Social is your new home for social media management, with all the tools you need in one powerful package. Sprout Social emphasizes the four components of social media effectiveness; Monitoring, Engagement, Measurement and Growth.

Key benefits of using Sprout Social

- Publish & schedule updates across social channels with a single click
- Monitor your brand & competition across social channels and the web
- Connect with highly targeted customers through our Discovery tools
- Measure success with robust reporting and analytics
- Collaborate with our team, tasks and permissions tools
- Monitor Check-Ins and Visitor Loyalty
- Manage it all on the go with Sprout Social For Mobile
- Create custom branded reports on your social media efforts in just a few clicks.

- Capture and measure data right in your browser, or export to PDF format for sharing. There is a robust set of analytics for Twitter, Google Analytics and Facebook Fan Pages.

- Sprout Social's contact manager also keeps track of all of your communication history, user profile information, notes, reminders and more.

- Make content creation a team effort with Sprout's collaborative publishing calendar.

- Access to Sprout's ViralPost® Send Time Optimization technology.

- Post from desktop, iOS (including iPhone and iPad), Android and Browser Extension.

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Knowledge Base
Chat
Email/Help Desk
Phone Support
24/7 (Live rep)

Training options

Live Online
Videos
Webinars
In Person
Documentation

Sprout Social pricing information

Value for money

4.0

/5

478

Starting from

ic-pricetag

No pricing info

Pricing options

Free plan
Subscription
Free trial
Pricing range

Sprout Social features

Functionality

4.2

/5

478

Total features

85

16 categories

Most valued features by users

Reporting/Analytics
Campaign Management
API
Reporting & Statistics
Activity Dashboard
Third Party Integrations
Campaign Analytics
Customizable Branding

Sprout Social users reviews

Overall Rating

4.4

/5

478

Positive reviews

Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8.14/10
Rating distribution

5

4

3

2

1

251

175

41

6

5

Pros
A great onboarding experience and a lovely and simple user interface. Love the smart inbox feature on the platform.

AR

Anonymous Reviewer

Sprout Social also has very robust reporting for each platform and it has allowed me to have deeper insights into how our accounts and posts are doing. It's been a big lifesaver.

AR

Anonymous Reviewer

It's been a great experience so far. They also have a great support team that you can work with to ensure that you're utilizing all of the platform features as best as you can.

AR

Anonymous Reviewer

Cons
Very very disappointed and frustrated with the whole experience. Stick with FB and IG and don't waste your time and money.

DL

Daniel L.

Lack of support for enterprise. Difficult to scale up using this tool.
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Jordan D.

The only other tool I can think of which would be missing is SEO in terms of Social.

NW

Nathaly W.

Overall Rating

Simple Social Media Scheduling Tool

Reviewed 2 years ago

Transcript

Dan F.: I'm Dan, I'm a social media manager in the automotive industry. And I give Sprout Social a three...

AvatarImg
AvatarImg

Nate H.

Senior Content Strategy Manager

Education Management, 201-500 employees

Review source

Overall Rating

Sprout is a great social media management option

Reviewed a year ago

Transcript

Nate H.: My name is Nate, I am the senior content strategy manager at my workplace. I work in education...

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Dashboard Metrics and Report Generation Make My Job Easy

Reviewed a year ago

I really like the customer service experience I've had here. I'm very new to YouTube from a marketing standpoint, and Sprout gave me a lot of resources to learn.

Pros

I work in marketing and report to professionals who don't have as much marketing expertise as me. Having a dashboard view of the social media statistics really helps me explain and analyze the significance of changes.

Cons

The software itself is tough to navigate. Things change around a lot, and that makes it difficult if you present metrics on screen share.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

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Good Software for Data Analytics

Reviewed 6 months ago

We have been bounced around from account manager to account manager which has been unfortunate as we haven't been able to optimize things very well or probably get the most out of the product. We don't really use the listening tools and I think that is partly because we don't quite know how to set it up. That seems to be a BIG selling point for them but we aren't big on Twitter so that appears to not help us much. As a community manager I would prefer better ways to track sentiment, track engagement metrics, and pull better insights per post on engagement % to see how that effects reach and other data points. But since we don't use Twitter at the moment we seem to miss out on a lot of their focus areas.

Pros

The data we are able to get from Sprout is fantastic. They recently added an inbox activity tracker which has been a game changer for engagement management. Being able to get an export of all of our post data too is phenomenal. WAY better than trying to pull things directly from each app.

Cons

Not being able to pull YouTube comment data is a big detractor. You also aren't able to not include some posts in reporting (for example we did a giveaway post on Instagram which skewed our entire metrics for the month). No one has TikTok data yet and I am not sure Sprout will be the first as they take a while to implement feedback (if at all).

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

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Sprout social

Reviewed 18 days ago

Amazing

Pros

Sprout social has tons of amazing features that makes it very easy to use.

Cons

The pricing; it was expensive compared to similar features

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

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Idea is great, follow through not so much..

Reviewed 2 years ago

I would say I'm pretty neutral about it. I was so excited about using them but if I could rewind time I never would have switched.

Pros

I manage 13 different social media accounts so I need scheduling software to keep up with everything! The majority of the reports on sprout are the same as you can find on your social media channel, but having everything in one place makes reports easier.

Cons

We have had some issues with Sprout since we signed up and the customer service along with the follow-through has been less than ideal. First off you have no account manager, the guy who signed us up washed his hands of us the second he got the check. I found this out when we were having issues connecting our Instagram. After 2 MONTHS, yes 2 months, of talking to support and engineers none of which...

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Aggregates our social media tasks into a single tool

Reviewed 4 months ago
Pros

We love the smart inbox for working through all of our customer engagement interactions across social platforms and across team members. It's easy to assign tasks to each other make sure that we don't drop any balls.

Cons

We pay extra for the listening tools, which provide too many false positives and requires too much work to really be as helpful as we'd like.

Sprout Social FAQs and common questions

Q. What type of pricing plans does Sprout Social offer?

Sprout Social has the following pricing plans:
Pricing model: Subscription
Free Trial: Available


Q. Who are the typical users of Sprout Social?

Sprout Social has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business


Q. What languages does Sprout Social support?

Sprout Social supports the following languages:
English, Spanish, French, Italian, Portuguese


Q. Does Sprout Social support mobile devices?

Sprout Social supports the following devices:
Android, iPad, iPhone


Q. Does Sprout Social offer an API?

No, Sprout Social does not have an API available.


Q. What other apps does Sprout Social integrate with?

Sprout Social integrates with the following applications:
Google Analytics 360, UserVoice, Feedly, Twitter, LinkedIn for Business, Glassdoor, Meta for Business, Instagram, HubSpot CRM, Shopify, Zendesk


Q. What level of support does Sprout Social offer?

Sprout Social offers the following support options:
Knowledge Base, Chat, Email/Help Desk, Phone Support, 24/7 (Live rep)

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