Sprout Social Pricing, Features, Reviews & Comparison of Alternatives

Sprout Social

Social Media Management Software for Business

4.38/5 (431 reviews)

Sprout Social overview

What is Sprout Social?

Sprout Social is your new home for social media management, with all the tools you need in one powerful package. Sprout Social emphasizes the four components of social media effectiveness; Monitoring, Engagement, Measurement and Growth.

Engagement - The new Engagement Report provides insight on team interactions (Premium Plan only). Expose trends in social engagement by day & time and see how you stack up against profiles with similar message volume.

Publishing - Drafts feature in Sprout helps you capture your thoughts for future social publishing.

Sprout's shared Team Content Calendar gives you a comprehensive view of scheduled messages across your entire team

Monitoring- Sprout's Smart Inbox is the ultimate social media monitoring feature; it combines every message, alert and action from all your profiles into a single, filterable stream.

Analytics - Sprout combines profile-level, group and roll-up analytics reports to get a high or low level look at performance. You can report on your social profiles in the way that makes sense to your business.

Collaboration - Route messages to appropriate departments and see who is available to respond on the spot. Never duplicate efforts when responding to a customer with our real-time collaboration features.

CRM - Sprout gives you immediate access to conversation history every time you hit reply, so you can respond quickly and personally. History is accessible throughout the app—click on an avatar to see all past interactions.

HelpDesk - Turn social media conversations into customer service tickets and easily capture your customers' queries with just one click. Let your customer use the social channel they prefer, while your support efforts can stay in your existing help desk platform.

Mobile - Schedule and publish messages, view and manage your feeds, perform keyword searches, view contact history, check sent message stats and more—anytime, anywhere.

Pricing

Starting from
$99/month
Pricing options
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Asia, Australia, Canada, China and 5 other markets, Europe, India, Latin America, Middle-East and Africa, United Kingdom

Supported languages

English
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Sprout Social reviews

Value for money
Features
Ease of use
Customer support
  4.0
  4.2
  4.4
  4.4
Jessi Hardy

One of my go-to SM management tools

Used daily for 2+ years
Reviewed 2017-11-01
Review Source: GetApp

Pros
Great user interface (I like it much better than Hootsuite's interface). Customer service is superb! Anytime I had any issues with using SproutSocial, their customer service was a chat or email away. Their customer service seems like a very small team of people, but they are very quick to respond and get to a solution. I've used SproutSocial for several different companies, both large and small, and it works great for managing it all. Analytical reports are clean and better than the ones in Hootsuite. My favorite features are the reports, social listing tools (You can see who's interacting with your company or specific keywords you set up) and being able to 'check off' messages or notifications that you have seen or responded to already. In HootSuite, you cannot do this and sometimes messages can be missed. Another favorite feature in the reporting is being able to compare your company page with competitors and see how you stack up agains the competition. Following/unfollowing accounts on Twitter is another great and useful feature.

Cons
There are a couple social networks that cannot be integrated with SproutSocial, and therefore I have to resort to also using Hootsuite. Things like LinkedIn Showcase Pages, Youtube, Vimeo, LinkedIn groups, Facebook groups to name a few cannot be scheduled or automated. SproutSocial covers the larger social media pages you need to manage like Facebook pages and Twitter. Because it cannot schedule at all social networks, I have to do most of my scheduling in Hootsuite.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Sarah Vaughan

The Best Social Media Scheduling Platform Hands Down

Used daily for 1-2 years
Reviewed 2019-10-02
Review Source: Capterra

We love Sprout Social and highly recommend it to others. We've used other scheduling platforms, and nothing has come close to being able to handle our needs the way Sprout Social can.

Pros
Our team has used a variety of social media scheduling platforms, including Buffer, Hootsuite, Sprout Social, and others, and Sprout Social is by far our favorite for many reasons. • As an agency with hundreds of profiles, Sprout Social makes multiple account management a breeze. • The scheduling browser is very easy to use. • It offers ideal posting times to help you optimize reach and engagement. • It offers a birdseye view of the month. (One of our pain points with Hootsuite was that this was not an option.) There are also many features that those who work with social media every day can appreciate that the average user might not, such as: • The option to schedule and create a new post without having to click into a new window each time. • The ability to download reports by platform and specific date easily and quickly. • The option to view data which allows you to see which content is performing the best.

Cons
I won't beat around the bush. It's pricey. Very pricey. If you're a freelancer or not using social media daily, it may not be worth the investment. If you're an agency working with multiple clients or if social media is part of your daily routine, a scheduling software that offers everything Sprout Social offers is well worth it.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 10/10

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Maeva Costa

User-friendly, needs more features

Used daily for 6-12 months
Reviewed 2020-04-27
Review Source: Capterra

Pros
It's user-friendly and makes social media management so much easier by allowing to schedule posts and sometimes comments. I also like that they give warnings to make sure we use the best practices for each social media channel

Cons
The platform needs more features, like allowing to post several pictures on Instagram, schedule IGTV videos, and schedule stories on Facebook and Instagram. It's also complicated to add additional accounts to Sprout

Rating breakdown

Ease of use
Features

Likelihood to recommend: 7/10

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Cassie Soucia

Idea is great, follow through not so much..

Used daily for 6-12 months
Reviewed 2019-12-02
Review Source: Capterra

I would say I'm pretty neutral about it. I was so excited about using them but if I could rewind time I never would have switched.

Pros
I manage 13 different social media accounts so I need scheduling software to keep up with everything! The majority of the reports on sprout are the same as you can find on your social media channel, but having everything in one place makes reports easier.

Cons
We have had some issues with Sprout since we signed up and the customer service along with the follow-through has been less than ideal. First off you have no account manager, the guy who signed us up washed his hands of us the second he got the check. I found this out when we were having issues connecting our Instagram. After 2 MONTHS, yes 2 months, of talking to support and engineers none of which could help us solve the issue we finally spoke with someone who had an idea of what was going on. After a couple of hours on the phone with him, everything was all fixed, except it wasn't truly fixed. The next day we discovered that since they were having issues connecting our business FB to our business Instagram they just created another business page for us to connect it to. So now we have a business page out there that isn't ours that we can't get Fb to remove. In addition to this major issue we have has small ones such as not being able to post a gif, and not being able to post multiple photos to Instagram through the desktop. It seems the more we use Sprout the more we realize it is not up to par.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 6/10

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Dan Fuoco

Simple Social Media Scheduling Tool

Used daily for 6-12 months
Reviewed 2020-02-04
Review Source: Capterra

Good.

Pros
Sprout Social is an easy-to-use product that allows the Beginner Social Media Manager/Coordinator the ability to save time and be efficient. It has a basic reporting cluster and overall, it's a good tool.

Cons
There was no drap-and-drop ability. This may seem petty but when you're scheduling 60-90 pieces of content per month, having to manually open each desired post to edit the date and/or time so that the posting doesn't clash with another post is quite cumbersome. Furthermore, when you have all of these posts on different days and at different times, it's hard to go into a day and recall which date had which post on which social platform at which time. Seeing all of this in a calendar view and literally moving the desired post and everything that corresponds with it, to another date is soooo easy and pleasant to the mind. The lack of a social queue was a major deciding factor as well.

Rating breakdown

Ease of use
Features

Likelihood to recommend: 7/10

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Sprout Social pricing

Starting from
$99/month
Pricing options
Free trial
Subscription
View Pricing Plans

Premium
$99 PER USER/MONTH

Corporate
$149 PER USER/MONTH

Enterprise
$249 PER USER/MONTH

Sprout Social features

Activity Dashboard
Content Management
Customizable Branding
Engagement Analytics
Monitoring
Multi-Channel Marketing
Reporting & Statistics
Social Media Integration
Third Party Integration

A/B Testing (202 other apps)
API (539 other apps)
Automatic Notifications (200 other apps)
Campaign Analysis (287 other apps)
Campaign Management (344 other apps)
Campaign Segmentation (202 other apps)
Customizable Templates (280 other apps)
Data Import/Export (247 other apps)
Drag & Drop Interface (253 other apps)
Email Marketing Management (199 other apps)
Real Time Analytics (235 other apps)

Security and privacy

Encryption

Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options
This will ask you to sign in with LinkedIn

Videos and tutorials

Additional information for Sprout Social

Key features of Sprout Social

  • Analyze link performance
  • Audience engagement tools
  • Brand and competition social monitoring
  • Centralized Analytics & Reporting
  • Customer support features - tasks and Helpdesk integration
  • Discover customers by interest
  • Fully Integrated Publishing Tools
  • Get engagement & influence scores
  • Integrated analytics
  • Monitor competitor activity
  • Organize Contacts
  • Profile reports and message-level analytics
  • Search customers by location
  • Social CRM tools including shared customer records
  • Social Media Dashboard
  • Social media publishing
  • Sprout's ViralPost® Send Time Optimization
  • Team collaboration tools, live activity updates
  • Unified Smart Inbox
  • View Twitter follower demographics and contact details
View All Features

Benefits

- Publish & schedule updates across social channels with a single click
- Monitor your brand & competition across social channels and the web
- Connect with highly targeted customers through our Discovery tools
- Measure success with robust reporting and analytics
- Collaborate with our team, tasks and permissions tools
- Monitor Check-Ins and Visitor Loyalty
- Manage it all on the go with Sprout Social For Mobile
- Create custom branded reports on your social media efforts in just a few clicks.

- Capture and measure data right in your browser, or export to PDF format for sharing. There is a robust set of analytics for Twitter, Google Analytics and Facebook Fan Pages.

- Sprout Social's contact manager also keeps track of all of your communication history, user profile information, notes, reminders and more.

- Make content creation a team effort with Sprout's collaborative publishing calendar.

- Access to Sprout's ViralPost® Send Time Optimization technology.

- Post from desktop, iOS (including iPhone and iPad), Android and Browser Extension.