Sprout Social Pricing, Features, Reviews & Alternatives

Sprout Social

Social Media Management Software for Business

4.37/5 (448 reviews)

Sprout Social overview

What is Sprout Social?

Sprout Social is your new home for social media management, with all the tools you need in one powerful package. Sprout Social emphasizes the four components of social media effectiveness; Monitoring, Engagement, Measurement and Growth.

Engagement - The new Engagement Report provides insight on team interactions (Premium Plan only). Expose trends in social engagement by day & time and see how you stack up against profiles with similar message volume.

Publishing - Drafts feature in Sprout helps you capture your thoughts for future social publishing.

Sprout's shared Team Content Calendar gives you a comprehensive view of scheduled messages across your entire team

Monitoring- Sprout's Smart Inbox is the ultimate social media monitoring feature; it combines every message, alert and action from all your profiles into a single, filterable stream.

Analytics - Sprout combines profile-level, group and roll-up analytics reports to get a high or low level look at performance. You can report on your social profiles in the way that makes sense to your business.

Collaboration - Route messages to appropriate departments and see who is available to respond on the spot. Never duplicate efforts when responding to a customer with our real-time collaboration features.

CRM - Sprout gives you immediate access to conversation history every time you hit reply, so you can respond quickly and personally. History is accessible throughout the app—click on an avatar to see all past interactions.

HelpDesk - Turn social media conversations into customer service tickets and easily capture your customers' queries with just one click. Let your customer use the social channel they prefer, while your support efforts can stay in your existing help desk platform.

Mobile - Schedule and publish messages, view and manage your feeds, perform keyword searches, view contact history, check sent message stats and more—anytime, anywhere.


Pricing options
Free trial
Value for money
View Pricing Plans


Business size



United States, Australia, Canada, China, India, United Kingdom

Supported languages

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Sprout Social user reviews

Value for money
Ease of use
Customer support
Tara C.

Dashboard Metrics and Report Generation Make My Job Easy

Used daily for 2+ years
Reviewed 2021-04-29
Review Source: Capterra

I really like the customer service experience I've had here. I'm very new to YouTube from a marketing standpoint, and Sprout gave me a lot of resources to learn.

I work in marketing and report to professionals who don't have as much marketing expertise as me. Having a dashboard view of the social media statistics really helps me explain and analyze the significance of changes.

The software itself is tough to navigate. Things change around a lot, and that makes it difficult if you present metrics on screen share.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 8/10

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Makes Social Media Management so Easy!

Used daily for 2+ years
Reviewed 2021-03-04
Review Source: Capterra

It's been a great experience so far. They also have a great support team that you can work with to ensure that you're utilizing all of the platform features as best as you can. For teams who struggle to plan and manage their social accounts, I highly recommend Sprout Social. The platform also can help you uncover trends for future planning too!

No one has the time to sit there and individually schedule out social posts so that's where Sprout Social comes into play! We purchased this software to help us plan and manage our organic social media calendar easily. They also can integrate with paid ads, but that's not something we use it for. I love that you can see a calendar of upcoming posts so I can see if there are any gaps in our calendar. Sprout Social also has very robust reporting for each platform and it has allowed me to have deeper insights into how our accounts and posts are doing. It's been a big lifesaver. Prior to this, I would always forget to post so this has made it easier to make a plan!

The platform is kind of pricey, especially as you add on more licenses. You can't create any custom reports. However, they have a lot of robust reports so I imagine you don't need to. We haven't needed to yet.

Rating breakdown

Value for money
Ease of use

Likelihood to recommend: 9/10

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Cassie S.

Idea is great, follow through not so much..

Used daily for 6-12 months
Reviewed 2019-12-02
Review Source: Capterra

I would say I'm pretty neutral about it. I was so excited about using them but if I could rewind time I never would have switched.

I manage 13 different social media accounts so I need scheduling software to keep up with everything! The majority of the reports on sprout are the same as you can find on your social media channel, but having everything in one place makes reports easier.

We have had some issues with Sprout since we signed up and the customer service along with the follow-through has been less than ideal. First off you have no account manager, the guy who signed us up washed his hands of us the second he got the check. I found this out when we were having issues connecting our Instagram. After 2 MONTHS, yes 2 months, of talking to support and engineers none of which could help us solve the issue we finally spoke with someone who had an idea of what was going on. After a couple of hours on the phone with him, everything was all fixed, except it wasn't truly fixed. The next day we discovered that since they were having issues connecting our business FB to our business Instagram they just created another business page for us to connect it to. So now we have a business page out there that isn't ours that we can't get Fb to remove. In addition to this major issue we have has small ones such as not being able to post a gif, and not being able to post multiple photos to Instagram through the desktop. It seems the more we use Sprout the more we realize it is not up to par.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 6/10

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Danielle S.

Easily allows for teamwork

Used daily for 1-2 years
Reviewed 2021-03-02
Review Source: Capterra

Overall, this is an easy-to-use tool that makes my daily work so much more manageable, and makes teamwork seamless.

One of the best features on Sprout is the ability to have multiple users create, review, and publish content. This has saved us a tremendous amount of time on our team. The user interface is really nice and accessible, and the features are all the essentials you would want in a scheduling tool plus some bonus features that I don't use often but are nice to have. Most of all, the reporting tool saves me a tremendous amount of time. It's customizable so you can quickly pull a report for a certain channel and window of time when needed.

When drafting content, sometimes it's difficult for tags to load or come through at all, especially with regards to Facebook. I also wish that you could customize the metadata on links in Sprout, with the same functionality of something like Yoast, so that your social person could swap out thumbnails quickly. I do have issues from time to time with what attachments are generated as well; depending on the order in which you insert links into the draft, it will pull different attachments. Sometimes you have to delete and re-insert links in the draft to get the right attachment. It would be better if Sprout added a section to choose the link you want to attach.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 10/10

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Meredith M.

Sprout Social: If You Need to Increase Your Social Media Workload Efficiency

Used weekly for 1-2 years
Reviewed 2021-04-06
Review Source: Capterra

Overall, we're enjoying Sprout Social and the ability it gives us to manage all of our client accounts from one place. Our efficiency has increased exponentially after switching to Sprout and it's allowed us to take on more clients' social needs as an agency.

It is so nice to be able to have all of my clients' social profiles in one place! With Sprout Social, we're able to not only keep our clients' profiles together, we're able to schedule posts to all of their platforms in the same interface. I think the shining moment for Sprout Social is the Inbox feature, where you can respond and engage with your online social community right there in the Sprout interface. You want to talk about efficiency...our team was spending hours a day logging in and out of different profiles for a client, responding to comments, engaging with other users, etc. Then, they had to do the same thing for the rest of our clients! Having the ability to cut out that unnecessary time spent logging in and out has been a life saver.

Unfortunately, Sprout Social does NOT have the ability to schedule stories on Instagram. While they claim you can "schedule", it's actually a manual process. You can go ahead and create the story post and "schedule" it, but all that means is you'll get an alert to go manually post the story to your profile. This doesn't help increase efficiency and can actually distract from other work in the middle of the day when you have to stop what you're doing to go manually post.

Rating breakdown

Value for money
Ease of use

Likelihood to recommend: 8/10

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Sprout Social pricing

Pricing options
Free trial
View Pricing Plans




Sprout Social features

Activity Dashboard
Campaign Analytics
Campaign Management
Contact Management
Content Management
Customizable Branding
Engagement Analytics
Multi-Channel Marketing
Performance Metrics
Reporting & Statistics
Social Media Integration
Third Party Integrations

API (675 other apps)
Alerts/Notifications (402 other apps)
Analytics/ROI Tracking (385 other apps)
Customizable Templates (435 other apps)
Data Import/Export (476 other apps)
Template Management (414 other apps)

Security and privacy


Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options
This will ask you to sign in with LinkedIn

Videos and tutorials

Additional information for Sprout Social

Key features of Sprout Social

  • Analyze link performance
  • Audience engagement tools
  • Brand and competition social monitoring
  • Centralized Analytics & Reporting
  • Customer support features - tasks and Helpdesk integration
  • Discover customers by interest
  • Fully Integrated Publishing Tools
  • Get engagement & influence scores
  • Integrated analytics
  • Monitor competitor activity
  • Organize Contacts
  • Profile reports and message-level analytics
  • Search customers by location
  • Social CRM tools including shared customer records
  • Social Media Dashboard
  • Social media publishing
  • Sprout's ViralPost® Send Time Optimization
  • Team collaboration tools, live activity updates
  • Unified Smart Inbox
  • View Twitter follower demographics and contact details
View All Features


- Publish & schedule updates across social channels with a single click
- Monitor your brand & competition across social channels and the web
- Connect with highly targeted customers through our Discovery tools
- Measure success with robust reporting and analytics
- Collaborate with our team, tasks and permissions tools
- Monitor Check-Ins and Visitor Loyalty
- Manage it all on the go with Sprout Social For Mobile
- Create custom branded reports on your social media efforts in just a few clicks.

- Capture and measure data right in your browser, or export to PDF format for sharing. There is a robust set of analytics for Twitter, Google Analytics and Facebook Fan Pages.

- Sprout Social's contact manager also keeps track of all of your communication history, user profile information, notes, reminders and more.

- Make content creation a team effort with Sprout's collaborative publishing calendar.

- Access to Sprout's ViralPost® Send Time Optimization technology.

- Post from desktop, iOS (including iPhone and iPad), Android and Browser Extension.