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ZoomInfo Sales Logo

Lead generation and buyer intent data for B2B organizations

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ZoomInfo Sales - 2026 Pricing, Features, Reviews & Alternatives

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All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: March 2026

ZoomInfo Sales overview

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Based on 317 verified user reviews

What is ZoomInfo Sales?

ZoomInfo Sales is a lead generation solution with key features that include data import/export, a contact database, lead capture, and more.

Who uses ZoomInfo Sales?

By industry, ZoomInfo Sales reviewers are most commonly professionals in computer software (21%). The most frequent use case cited by reviewers is lead generation (78%).

What do users say about ZoomInfo Sales pricing?

Some users report that ZoomInfo Sales offers good value for money due to business growth and data quality, and reviewers appreciate free trials. However, some reviewers feel pricing is confusing, expensive, and restrictive, especially for small businesses.

What are the most popular integrations for ZoomInfo Sales?

The ZoomInfo Sales integrations most frequently cited by reviewers are: Salesforce Sales Cloud (a CRM product rated 4.8 out of 5 for its integration with ZoomInfo Sales) and HubSpot CRM (a CRM product, 4.8).

Starting price

Free
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try for free

Pros & Cons

Data Accuracy

Contact Information

Lead Contact Information

Sales Teams

Pricing

High and rigid pricing

ZoomInfo Sales’s user interface

Ease of use rating:

ZoomInfo Sales pros, cons and reviews insights

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To determine these pros and cons insights, we analyzed responses from 

Overall rating

Reviews sentiment

 
 
 
1-2(29)
3-4(133)
5(155)

What do users say about ZoomInfo Sales?

ZoomInfo Sales is a lead generation solution with key features that include data import/export, a contact database, lead capture, and more.

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Who uses ZoomInfo Sales?

Based on 317 verified user reviews.

Company size

Small Businesses

Enterprises

Midsize Businesses

Top industries

Computer Software
Information Technology and Services
Marketing and Advertising
Staffing and Recruiting
Others

Use cases

Lead Generation
Contact Management
Lead Capture
Buyer Intent
Lead Management

ZoomInfo Sales's key features

GetApp's analysis of 63 verified user reviews collected between July 2021 and December 2024 identifies ZoomInfo Sales' most critical features and summarizes user sentiment about those features.

Data import/export

Reviewers appreciate ZoomInfo Sales' data import/export capabilities. They find it easy to export data to CRM systems like Salesforce and HubSpot, and mention smooth integration with these platforms. Users report the ability to upload custom lists and export data to spreadsheets. However, they note limitations on data export, issues with duplicate records, and occasional inaccuracies in exported contacts. They also mention that exporting data counts against monthly credits, which can be frustrating. Of the 22 ZoomInfo Sales users who gave detailed accounts of their use of Data Import/Export, 95% rated this feature as important or highly important.

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“It's one of the awesome features where we can export contact/account data from Zoominfo and also we can upload our own list like competitor list or something like that before we export data”
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Chandan D.

Marketing operations

“Super quick and easy data export into our Salesforce instance. We are able to directly add new records to our Salesforce, and check to ensure we are not creating duplicate records. ”
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Erik V.

Sr. Manager, Strategic Development


Contact database

Reviewers indicate that ZoomInfo Sales' contact database is extensive and valuable for prospecting. They highlight the variety of leads across different industries and regions, though they feel the database is more accurate for the US region and needs improvement in APAC and EMEA. Users appreciate the up-to-date contact information, including valid mobile and email contacts, but some mention occasional inaccuracies and outdated information. They find it helpful for managing customer relationships and generating leads. Of the 27 ZoomInfo Sales users who gave detailed accounts of their use of Contact Database, 89% rated this feature as important or highly important.

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“There is huge contact database in zoominfo. There are variety of leads, industries, countries, regions from which you can easily pick up the relevant one and prepare the company or contacts list.”
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Ajit P.

Sales Intelligence Executive

“The overall contact database seems to be focused on the US region. The contacts seem accurate, however it would be best if the contact database was more accurate and expansive globally, with a focus on APAC & EMEA regions.”
SQ

Selena Q.

BDR


Lead capture

Users report that ZoomInfo Sales' lead capture capabilities are useful for identifying and targeting prospects. They mention the Web Sight capability, which captures contacts from website visitors, and appreciate the integration with CRMs like HubSpot. Reviewers find the tool effective for obtaining accurate contact information, though some note inconsistencies in lead accuracy and effectiveness. They value the daily updates and the ability to set up targeted prospect lists, but a few users prefer using their CRM for lead capture. Of the 24 ZoomInfo Sales users who gave detailed accounts of their use of Lead Capture, 79% rated this feature as important or highly important.

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“It comes with a feature called Web Sight which allows you to get contacts from companies who recently visited your website.”
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Aqeel K.

Marketing Manager

“We use Zoominfo to capture our contacts”
MP

Melissa P.

Director of Marketing


All ZoomInfo Sales features

Features rating:

Website visitor tracking
Data integration
Trend analysis
B2B lead generation
Behavior tracking
Target account identification
Communication management
Marketing automation
Customer profiles
Customer activity tracking
Lead generation
Search/Filter
Prospecting tools
Customer database
For sales teams/organizations
Lead notifications
Alerts/Notifications
Lead qualification
Lead management
Real-Time data
Intent data
Workflow management
CRM
API
Interaction tracking
Activity dashboard
Contact management
Lead segmentation
Competitive analysis
Real-Time notifications
Prioritization
Predictive analytics
Multi-Channel communication
Lead nurturing
Email tracking
Content marketing
Campaign Segmentation
Email management
Pipeline management
Customer segmentation
Reporting/Analytics
Activity tracking
Third-Party integrations
Visitor tracking
Event triggered actions
Campaign management
Sales pipeline management
Sales automation
Reminders
Recommendations
Real-Time updates
GDPR compliance
Real-Time analytics
Generative ai
Data visualization
Dashboard
Multi-Channel attribution
Conversation intelligence

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ZoomInfo Sales pricing

Pricing plans

Pricing details:

Free plan
Free trial
Subscription

Sales

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No pricing info

Features included:

  • Accurate email addresses, direct dial phone and mobile phone numbers
  • Company insights and buying intent signals
  • Engagement apps and integrations

Marketing

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No pricing info

Features included:

  • Essential contact data and advanced company insights
  • Digital marketing solutions for display advertising, website chat and form management
  • Plug-and-play and flexible integrations

Talent

Empty state illustration for "No pricing info"

No pricing info

Features included:

  • Advanced candidate search with accurate contact data
  • Sourcing intelligence with candidate alerts and company scoops
  • Engagement apps and integrations

User opinions about ZoomInfo Sales price and value

Value for money rating:

Of 51 reviews that provide robust commentary on ZoomInfo Sales's price and value, 31% mention it in a positive light.

Some users report that ZoomInfo Sales offers good value for money due to its impact on business growth and the quality of data provided, with some indicating that the return on investment justifies the higher price. Reviewers appreciate the availability of free trials, which help them assess the platform’s value before committing. Some users say the company is willing to negotiate on pricing or help select the most suitable package, and they find the demos valuable in evaluating cost-benefit. However, some reviewers feel the product is significantly more expensive than competitors, with confusing pricing structures and limited flexibility, such as only offering annual subscriptions. Users think the high cost is a barrier for small businesses or individual users, and some indicate that the price does not always match the value received, especially when data quality or feature set falls short of expectations. Some reviewers find that additional fees for certain features, like intent data, further increase costs, and they express frustration with rising prices and lack of ownership over purchased data. Reviewers indicate that the high price can be prohibitive, sometimes leading them to seek alternatives.

, and

To see what individual users think of ZoomInfo Sales's cost and value, check out the review excerpts below.

“We love ZoomInfo, you can do a trial in the beginning to dip your toes in the water and see how you like it, but again they really do work with you on pricing if that is what is deterring you from trying out this software. If you are a staffing/recruiting firm, I really recommend you trying this out!”
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Ashley D.

Operations Manager

“Used the free trial was helpful but the company is not willing to invest so much as its expensive, unless they would be more competitive in price it wont attract as many clients”
SK

Sadie K.

ADM

“It's not recommended for use by individuals or small businesses as their pricing is very high and they offer an only annual subscription.”
KH

Kamal H.

Technical Support

ZoomInfo Sales integrations (34)

Integrations rated by users

We looked at 317 user reviews to identify which products are mentioned as ZoomInfo Sales integrations and how users feel about them.

Integration rating: 4.6 (19)

To be able to export prospects from Zoom to Salesforce so I can contact and track for sales cycle

The integration was strong which is important to get things from identification to outreach.

Helps us automated lead exports and lead enrichment without manual intervention

Exports don't always work or show up in weird places - ex lead not contact, etc

SW

Shannon W.

Sales Development

1/4
HubSpot CRM logo
HubSpot CRM

Integration rating: 4.6 (9)

Very easy to integrate Hubspot together with Zoom Info and get automatic ZoomInfo Contact Updates when contacts and companies would move across companies

NW

Nolan W.

Head of Sales

Outreach logo
Outreach

Integration rating: 5.0 (3)

Dynamics 365 logo
Dynamics 365

Integration rating: 4.0 (3)

Slack logo
Slack

Integration rating: 4.5 (2)

SalesLoft logo
SalesLoft

Integration rating: 3.0 (1)

Gong.io logo
Gong.io

Integration rating: 5.0 (1)

ZoomInfo Sales customer support

What do users say about ZoomInfo Sales customer support?

Customer support rating:

We analyzed 26 verified user reviews to identify positive and negative aspects of ZoomInfo Sales customer support.

A limited number of users highlight responsive and helpful customer service when questions or issues arise.

The majority of users report slow response times, unhelpful support, and difficulty resolving issues with customer service.

Support options

Faqs/forum
Phone support
Email/help desk
Chat
Knowledge base

Training options

Webinars
Live online
Videos
Documentation

To see what individual users say about ZoomInfo Sales's customer support, check out the review snippets below.

“ZoomInfo has also provided exceptional customer service and technical assistance.”

AB

Almodyr B.

Data Analyst

“The customer support has been a bit hard to navigate and they are slow to respond.”

NR

Nathan R.

Associate

“Customer service/integration team is not very knowledgeable.”

SL

Sheri L.

Analytics Manager

ZoomInfo Sales FAQs

Q. Who are the typical users of ZoomInfo Sales?

ZoomInfo Sales has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Small Business


Q. What is ZoomInfo Sales used for?

ZoomInfo powered by DiscoverOrg is a cloud-based lead generation platform for B2B organizations. It uses buyer intent data to inform sales and marketing teams. The solution is designed to help teams identify and prioritize prospect companies that signal intent via various channels. Intent insights are provided for online research activities, organizational changes, funding announcements, company mergers, technology adoptions, and more. ZoomInfo can integrate with Salesforce, Marketo, HubSpot, SugarCRM, and others. Using intent data technology plus an in-house team of dedicated researchers, ZoomInfo keeps teams informed on critical prospect activity. Teams can set up automated alerts for specified organizations and new opportunities. The WebSights tool captures and reveals website and landing page visitors. Additionally, ZoomInfo's workflows feature allows teams to set rule-based triggers in order to save time. This feature ensures that customer activities are instantly followed by automated tasks within ZoomInfo and any applicable integrated systems. ZoomInfo also offers an InboxAI tool that integrates with email systems and collects data from communications with prospects/customers to provide additional insights.


Q. What languages does ZoomInfo Sales support?

ZoomInfo Sales supports the following languages:
English


Q. Does ZoomInfo Sales support mobile devices?

ZoomInfo Sales supports the following devices:
Android, iPad, iPhone


Q. Does ZoomInfo Sales offer an API?

Yes, ZoomInfo Sales has an API available for use.


Q. What level of support does ZoomInfo Sales offer?

ZoomInfo Sales offers the following support options:
FAQs/Forum, Phone Support, Email/Help Desk, Chat, Knowledge Base

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