ZoomInfo SalesOS Reviews

The ZoomInfo platform is super user friendly. The UX is very intuitive and easy to learn. We primarily use ZoomInfo for exporting lead contact information into our Salesforce CRM. We also enable alerts on target accounts to give us up-to-date information on the account that we use in outreach—keeping us relevant in our personalized communications to leads.

Not a major pain point, but the integration with Salesforce does not use "fuzzy" logic. For example, if I am exporting a lead to an account that already exists in our Salesforce, but the account name in ZoomInfo differs slightly from what is in our Salesforce CRM, the accounts will not match. For example, an account might be named "Acme Inc." in ZoomInfo but we may have the account named "Acme" in our Salesforce. This will not pick up as a match, and then we will have to search for the Account, otherwise a new account will be created, creating a duplicate record.

The continual acquisitions to improve their product and company. The accuracy of their contact data is pretty good. Their company data is really good. Integration with Salesforce is pretty straightforward. Lots of features and capabilities to choose from.

Customer support takes a long time. Their contact data is not always up to date especially with linkedin. No "left company" update/alert that I know of. Not a very robust integration/sync with Linkedin. Enrichment feature has been failing recently.

The data quality is good and has improved over the past few years. This has been accomplished through numerous acquisitions of competitors, and either they were always a terrible company or the disarray from M&A has cast them into such chaos that all they can do is sell whatever they can get people to agree to buying, and operate a platform. Whatever benefit they provide is so overwhelmingly overshadowed...

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We were sold the wrong benefits despite roughly three months of discussing our needs with the sales rep, and the company did absolutely nothing to amend this despite the sales manager's first impression on reviewing the problem being, "Oh shoot, we've got you on the completely wrong plan." So I'm not sure because it only sometimes met our needs and the company never revised our plan and blithely ignored our requests for them to do so.

Hi Julian, I am very sorry to hear about the negative experience you had with us. This is absolutely in no way how we conduct ourselves with our customers. As always, we appreciate your feedback and are continuously looking to improve. If you could please email me at colbie.blaisdell@zoominfo.com I would love to chat more with you in hopes I can help resolve any issues you are currently having and figure out a way with you to avoid any miscommunication in the future. Thank you, Colbie Blaisdell, ZoomInfo Customer Marketing

This is definitely the leader in the industry for lead gen software. However, it comes with a pretty hefty price tag

We had to switch to a competitor because the cost was just too high. They're one of the few lead gen software companies that won't give you a free trial unless you meet with them first.

ZoomInfo is a very solid product and their service offerings are ever-expanding. I think they realize that they have been the major player in the market for a while now, however the market is starting to catch up, so they are adding new features, focusing on what their customers want and features they will utilize in order to offer them or better product and more streamlined system.

The system is very expensive and the data accuracy is not the best. These are really my only two complaints. Although they are big ones, you will find the same issues with data in any provider you go to, no matter their claims. Some will be better than others, but then they will be lacking in other areas.

I really like that I can look up complete contact details for individuals we've talked with but may not have complete info.

The only thing I've found that I don't like is that when I compare information from ZoomInfo with other platforms like Dunn & Bradstreet, D&B is able to find more companies and contacts than ZoomInfo. However, to be fair, it works the other way around too where ZoomInfo finds some that D&B does not. I wish the segmentation could be more broad, then drill down from there.

Receive real-time streaming buyer intent signals to be the first company to contact the lead and win their business

Platform is a sizable investment for the real-time streaming buyer intent signals

I don't know what I would do without Zoom. This came up at our company conference. A necessity for remote work.

Zero qualms. I used to experience some issues with recordings, but they seemed to have fixed that as I haven't experienced that in months now.

This is the only program I have used that finds contact info at least 95% of the time. If ZoomInfo can't find it, I don't think it exists.

You get 50 free searches a month which is pretty good, but if you want unlimited searches, it is $40 per month which is a lot for someone with a small business or just starting out.

Salesforce integration, availability of contact data (emails and phone numbers), easy to search and enrich lists of records, chat support. . I also like that it has a Chrome plugin that enables the user identify companies through their website or LinkedIn profile

The data is not always the most up to date (moreover regarding current company where a person works for). Also, it doesn't track job changes. A search for specific department would be nice too.

The quality of data is top notch. I have used many different sources of marketing data - even worked for 2 of the big players - and the data at ZoomInfo is among the top in quality for B2B. Their software is extremely easy to use, even with the recent update a couple years ago. I have trained many BDRs and SDRs on how to use the tool for prospecting. I have implemented this solution at new companies I have joined and it is always received as a high-value software that continuously is renewed year over year.

There's not many cons about this software. This is being really nit-picky but... I have used the tool as a marketer to build/target and export lists. Although ZoomInfo integrates with some CRM tools, I found I still needed to export the data into excel, add any custom fields (such as Lead Owner, Lead Status, etc), then upload it into the CRM. So it is a bit time consuming. If ZoomInfo can find a way to allow you to add custom fields to the data before instantly integrating into CRMs, that would save a lot of time.

There are several features in ZoomInfo that are important to me. The first is the ability to tailor lead lists for email and prospecting campaigns. The next features that I use on a daily basis are Websights and Opportunity Scoops. Websights tells me what companies visited our website, and I recently added Hotjar to show me their activity while they visited. That gives me the ability to reach out with a very targeted message based on where they went. The opportunity scoops gives me leads that our sales team can get in touch with and talk about how we can help with the upcoming projects that are listed.

Two things that I have discussed in the past that I would like to see improved are the technology stacks that ZoomInfo reports in each company. There has been a higher amount of inaccuracy than I used to see. The other improvement would be for more detailed information in the Websights feature. It is hard to see what pages a visitor went to, which is why we added Hotjar.

I would say it is very easy to use when it comes to the best thing about ZoomInfo. The intent tools are great and help in finding out up to 6 topics per account. The UX are good. The chrome extension is good that helps in visiting any website and finding out the contacts within that company.

The data that we have been getting is inaccurate, we have contacted Zoominfo a few times and they said that they check data every 6 months, in 6 months people do change jobs which results in high bounces. Secondly, it is very expensive, whereas competitors offer great pricing (Cognism, etc). I mean the idea of it is really great but in reality, it is not the most recommended tool.

ZoomInfo is one of the most important software solutions of our company. It is used by the whole sales team and our single source of truth regarding lead generation and lead quality. Since outbound sales is our most relevant revenue channel, high quality leads are mandatory for our success. The use experience is very accessible plus we are doing internal trainings with ZoomInfo. I especially like the salesforce integration, which takes a lot of manual workflows away from me. The quality of leads we generate over ZoomInfo is impressive.

Sometimes it can be necessary to check the researched Email addresses double e.g. with Domain Ninja in order to make sure we save the right contact email. But despite that, I am super happy with ZoomInfo.

I like the scoops and Intent section very much. Scoops and Intent Signals helps us to find out most relevant and needy business via good leads and companies. It is very easy to use scoops and Intent section to prepare the companies list or contacts list. It helps a lot to our company

The companies and contacts database of Middle East (MENA) and APAC region is very less as compared to other regions. Most of the contacts does not have direct or mobile numbers so we are facing difficulties to connect with prospect or targeted customers of those region. All other is set.

Zoominfo is really easy to use as a prospecting tool that connects well with Salesforce CRM on your day to day prospecting activities. in other words as a simple tool to do all of the sales team's pre-work prior to a call, it definitely does what it says on the tin plus it has great filters.

the contact data is decent in the US but for foreign companies (EMEA or APAC) it's actually not that great. in addition, that price is a bit too high for what the product does.

This is the best data content software in the industry. Easy to use and look data up

The software is very expensive. You pretty much get what you pay for

Easy to use to find new prospects or enhance data missing email/phones.

You can export 1,000 credits a month, but to export more is expensive.

Their data is pretty good. Not better than some of the other competitors on the market but it did the job.

- Unexpected evergreen clauses in contract that I was not able to cancel my contract despite reaching out A MONTH before the contract renewal - Non-responsive sales reps / AR team when dealing with a contract issue trying to reduce the size of my contract before the renewal - Now being collected for an amount larger than my original contract claiming I didn't reach out to the specific email that was in my contract

Hi Dylan, Thank you for your review and feedback of ZoomInfo. We take this very seriously and sincerely apologize for the negative experience you have had with us. I have gone ahead and spoken to your Customer Success team and they would like to speak with your further to come to a solution. Once again, thank you for voicing your feedback and we hope we get the chance to provide you with a better experience moving forward. Thank you, Colbie Blaisdell, ZoomInfo Customer Advocacy Team

lead accuracy as well and intent data. The lead data is precise and usually right. Org Chart, Technologies and Attributes are also features I use

the product integrates with most crm's and I have no issues to report

The ease of using ZoomInfo has been a game changer. It is very efficient to use especially once you download the plug-in on Google Chrome. It takes little to no time to find the information I am looking for.

The biggest con is the amount of times that numbers either aren't on there or are wrong numbers. I have dialed and got siblings, spouses, and other family members along with completely wrong people. It makes for an awkward phone call.

The ease of use has to be the best part about Zoominfo. There is nothing complicated or difficult to understand about its features and functionalities. The tool can be navigated well through different sections and sub-sections.

Some details are not up-to-date. For example, some companies' revenue, headquarters, employee list and such details are either wrong or old or missing.

It has contact data across all departments.

Compared to other products, the contact data is out of date. If many contacts are uploaded at once, an error occurs and it uploads a company's main number instead of direct numbers, even when they're available. The LinkedIn links are a joke- they don't go to the right contact, merely a search of members with that name. Other products have the correct link.

I like that you can get most business contact information for people you research and I really like the addin on Chrome where you can pull up info on a person via their LinkedIn page or other online profile.

I don’t like that it cannot determine if someone’s title of their degree or certification is not part of their name thus making the lookup more manual. I also don’t like that the features are not as intuitive such as how credits get used and the rules in which you can add companies to your list to avoid being double charged credits. They really need better help topics and maybe provide hints that you can hover over to get suggestions or what something will do. Also sharing best practices to their user community would be great.

I like how easy it is so type in a person's name and find their contact details for the purposes of building out sales prospecting lists. ZoomInfo also integrates seamlessly with our CRM so we can export the information into our database.

The biggest Achilles heel of ZoomInfo is the accuracy & reliability of the contact information. If you searched 100 people through their platform, at least 20 of those 100 will end up having inaccurate or not up-to-date contact information which can be frustrating.