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Email Marketing Software with Email Marketing
Last updated: March 2025
Key Features of Email Marketing Software
Based on GetApp's analysis of 14411 verified reviews collected between July, 2021 and August, 2024
- Email Campaign Management: Reviewers highlight the flexibility in creating and scheduling campaigns, the use of automation, and the availability of templates and analytics for optimizing performance. 94% of reviewers rated this feature as important or highly important.
- List Management: Users appreciate the ease of segmenting, organizing, and maintaining email lists, which helps in sending targeted campaigns and keeping contact information up-to-date. 88% of reviewers rated this feature as important or highly important.
- Mobile Optimization: Reviewers value the ability to preview and optimize emails for mobile devices, ensuring readability and engagement across various screen sizes. 88% of reviewers rated this feature as important or highly important.
- Contact Management: Users find it beneficial to have organized contact information with segmentation capabilities, aiding in targeted marketing and efficient follow-ups. 88% of reviewers rated this feature as important or highly important.
- Lead Capture: Reviewers highlight the effectiveness of customizable forms and landing pages for acquiring new leads, integrating seamlessly with other marketing tools. 87% of reviewers rated this feature as important or highly important.
- CAN-SPAM Compliance: Users emphasize the importance of compliance features like unsubscribe links and opt-out options to maintain legal standards and improve email deliverability. 83% of reviewers rated this feature as important or highly important.
377 software options
Sponsored
Adobe Marketo Engage does more than just help you create engaging, responsive emails. It intelligently builds and updates customer segments in real time, then dynamically sends personalized communications to maximize engagement. Real-time performance metrics allow you to increase conversions mid-pro
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Salesforce Starter is an all-in-one CRM suite designed to help growing businesses organize data, manage customer relationships, and gain valuable insights. The solution brings together marketing, sales, service, and commerce tools in a single platform.
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ZeroBounce offers seven core products designed to boost email marketing performance and improve sender reputation, including:
Email validation
Activity Data
Inbox placement test
Email server test
DMARC monitoring
Email validation
Activity Data
Inbox placement test
Email server test
DMARC monitoring
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emfluence's email marketing tools enable seamless creation, personalization, and automation of campaigns, driving higher engagement and conversions with every send.
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Easily create beautiful Marketing Campaigns using vcita's custom template. Segment clients based on their location, interests and more. Use a pre-built template to create gorgeous, mobile-friendly marketing campaigns, designed with customer engagement in mind.
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Send effective, responsive emails with advanced features that make creating and tracking campaigns a breeze.
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Customer.io is a customer engagement platform for sending automated emails, push notifications, SMS, in-app messages, and more to engage and retain your audience.
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InboxAlly is a tool that helps email marketers stop their emails from landing in spam. It does this by teaching email providers to put your messages in the Inbox. This results in a dramatic increase in your open rates and your bottom line.
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Trusted by 125k+ ecommerce businesses, Omnisend’s all-in-one email marketing, newsletter & SMS tool automates your marketing across the customer journey—reaching the right audience, with the right message at the right time. Integrates easily in 1-click with Shopify, BigCommerce, Wix & more.
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Stay top of mind with email and text
Nurture your leads, customers and more with effective email and text message marketing. Send the right campaign, at the right time, to the right person to boost sales. Create your free account today to learn more and explore plans and pricing.
Nurture your leads, customers and more with effective email and text message marketing. Send the right campaign, at the right time, to the right person to boost sales. Create your free account today to learn more and explore plans and pricing.
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MailChimp features allow you to send marketing emails, automated messages, and targeted campaigns. And our detailed reports help you keep improving over time.
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Systeme.io is a user-friendly and intuitive all-in-one marketing platform for anyone who is looking to grow their online business.
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Squarespace Email Campaigns make it easy to unify your brand voice—from your website homepage to your emails. Manage all of your email marketing in one centralized dashboard on any device. Refine your email strategy with real-time campaign and website analytics from one source.
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Trusted by over 500,000 businesses worldwide, Brevo (formerly Sendinblue) is the affordable, all-in-one marketing and CRM stack that helps growing businesses scale faster.
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From newsletters to automated customer journeys—join 700,000 businesses scaling the easy way with MailerLite.
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Pipedrive is a web-based sales CRM solution that helps sales teams of all sizes and industries close more deals. Pipedrive lets salespeople, business owners and everyone in between focus on selling with its customizable sales pipelines, real-time insights and AI-based features.
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Design & automate email marketing campaigns through contact management, personalization & segmentation, triggered emails, testing, real-time insights, & more
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GMass is a Google Chrome extension, which helps businesses run mass email campaigns from Gmail, manage responses, create recipient lists, and more. Supervisors can gain visibility into sent, opened, clicked, replied, unsubscribed, bounced, and rejected email metrics through reports.
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EngageBay allows you to grow your business with powerful email marketing. Choose from several ready-made email template or create your own from a wide array of templates. Use our simple drag & drop interface to create amazing templates. Personalize every part of the email and send them in a click.
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Jobber Campaigns help you easily create effective email marketing campaigns to boost your revenue from customers you already have.
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