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Top Rated Email Marketing Software with Email Marketing in 2026

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Verified reviewer profile picture

All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: April 2026

Email marketing software enables efficient creation, automation, and management of campaigns. It offers tools for personalized communication, audience segmentation, and detailed analytics, enhancing engagement and conversions while saving time and effort. Our reviewers in email marketing software rated this feature as highly important.

7 Best Email Marketing Software with Email Marketing

Product
User rating
Starting price
ActiveCampaign logo
4.6
(2.5K)
15
flat rate/per month
MailerLite logo
4.7
(2.2K)
10
per user/per month
HubSpot Marketing Hub logo
4.5
(6.2K)
15
per user/per month
Constant Contact logo
4.3
(2.9K)
12
usage based/per month
Brevo logo
4.6
(3.4K)
9
usage based/per month
Systeme.io logo
4.8
(2.1K)
17
flat rate/per month
Mailchimp logo
4.5
(17.5K)
13
flat rate/per month

See other top Email Marketing products with email marketing

How we picked the 7 top rated products

We chose the high-performing solutions on this list based on verified user ratings on our site. Depending on available data, qualifying products either had to be among the most user-reviewed or the most searched-for products in the Email Marketing software category. They also needed to have sufficient reviews about email marketing, have a minimum user rating of 3 out of 5 for that feature, and show evidence of U.S. market presence. We then added a distinction for up to three products based on our proprietary ratings and reviews: Highest rated, Highly rated for email marketing, and Highly rated for free version. Sponsorship or client status has no influence on the selection of these products, but it may impact the order in which products appear.

Details for the 7 best products

ActiveCampaign logo
Reviews Sentiment
 
 
 
1-2(62)
3-4(795)
5(1,703)
Key Features
Email Campaign Management4.6
Campaign Scheduling4.5

User insights about the email marketing feature

Users report that ActiveCampaign's email marketing tools are powerful and user-friendly. They appreciate the automation features, segmentation options, and high deliverability rates. Reviewers highlight the ease of creating personalized campaigns and the comprehensive reporting. They also mention the platform's ability to integrate with other software and the support provided.
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“ActiveCampaign excels in email marketing, with powerful automation, A/B testing, and audience segmentation. It's ideal for tailored campaigns that drive engagement and conversions.”
Verified reviewer profile picture

Matteo P.

Graphic Designer

“ActiveCampaign has help me alot in effective email campaigns, the platfrom allows me to personalize emails with custom fields and dynamic contents,i usually segment my emails list based on a variety of factors, including behavior,interests, and demographics. This allows me to sent targeted messages to specific segments of my audience, which has improve my open and click rates making my email marketing easy and with so much pleasure”
Verified reviewer profile picture

Wepnyu D.

CEO

Starting price
15flat rate /
per month
Pros and Cons based on 2,560 verified reviews
Verified reviewer profile picture
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Effective sales funnel creation

Supports business growth

Robust automation features

Efficient client management

Comprehensive lead management

Frequent performance issues

User experience problems

Limited landing page options

Complex navigation and switching

High costs and complexity

See pros and cons details
MailerLite logo
Reviews Sentiment
 
 
 
1-2(43)
3-4(445)
5(1,768)
Key Features
Email Campaign Management4.8
Campaign Scheduling4.7

User insights about the email marketing feature

Reviewers appreciate MailerLite's email marketing capabilities for their simplicity and ease of use. They highlight the drag-and-drop editor, customizable templates, and automation features. Users find the segmentation and conditional email options valuable for targeting specific groups. They also mention the integration with websites and eCommerce platforms, which enhances engagement and tracking metrics.
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“Email marketing is made easy on Mailer lite with templates and flexibility of using groups, lists or segments or even an uploaded list. Integration with websites and eCommerce sites also allows for email campaigns that would engage potential customers and clients from every website interaction. You can have list segments and email sequences based on the segment as well as conditional emails based on the lead/client/customers response. Very handy for warming up cold leads and fast-tracking hot leads.”
RH

Rosie H.

Lead Marketing

“This is the main reason I signed up and the site makes it quick and simple to set up an email marketing campaign. Email marketing can be a complicated thing for anyone new to it and I think MailerLite makes it achievable and accomplishable for novices, while still offering more features for those advanced users!”
Verified reviewer profile picture

Melanie M.

Owner

Starting price
10per user /
per month
Pros and Cons based on 2,256 verified reviews
Verified reviewer profile picture

Supports small business growth

Responsive customer support

Effective live chat support

Comprehensive email marketing

Intuitive drag-and-drop editor

Challenging account management

Complicated version upgrades

Website management difficulties

Limited form editor functionality

See pros and cons details
HubSpot Marketing Hub logo
Reviews Sentiment
 
 
 
1-2(82)
3-4(2,393)
5(3,742)
Key Features
Email Campaign Management4.6
Campaign Scheduling4.6

User insights about the email marketing feature

Reviewers indicate that HubSpot Marketing Hub's email marketing tools are highly effective and user-friendly. They appreciate the drag-and-drop editor, automation features, and robust analytics. Users find the platform valuable for creating personalized campaigns and tracking performance. They also mention the integration with other marketing channels and the support provided.
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“The drag and drop email designer makes it easy to create custom templates and save them for reuse. Hubspot also adds/test new features regularly that make it even more convenient. For example, one of my favorite new features is the ability to save email sections to be used across all templates. ”
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Nicole J.

Digital Marketing Manager

“HubSpot Marketing Hub's email marketing features offer a drag-and-drop email builder, for easily crafted visually appealing emails. The built-in analytics provide valuable insights into email performance, key for optimizing future campaigns, a plus.”
RO

Ricki O.

Owner

Starting price
15per user /
per month
Pros and Cons based on 6,217 verified reviews
Verified reviewer profile picture

Comprehensive automation features

Effective lead management

Streamlined marketing automation

Robust email marketing tools

Extensive training resources

High cost concerns

Limited reporting capabilities

Complex navigation

Inefficient contact management

Limited template customization

See pros and cons details
Constant Contact logo
Reviews Sentiment
 
 
 
1-2(84)
3-4(1,299)
5(1,528)
Key Features
Email Campaign Management4.6
Campaign Scheduling4.7

User insights about the email marketing feature

Reviewers find Constant Contact's email marketing tools easy to use and effective. They appreciate the customizable templates, automation features, and detailed analytics. Users highlight the platform's reliability for sending bulk emails and managing contacts. They also mention the ability to schedule emails and track engagement.

See related user reviews

“The email marketing is the powerhouse of ConstantContact. There are several ways to personalize the email based on the audience selected, as well as many ways to see what email structures are performing best amongst our client base to help us build stronger marketing materials in the future ”
SC

Sierra C.

Guest Concierge

“User-friendly interface: Constant Contact offers an intuitive drag-and-drop editor and a variety of templates, making it easy to create professional-looking emails without any prior design experience.Automation features: The platform's automation features allow you to create targeted campaigns and automate email follow-ups based on subscriber behavior, saving time and ensuring that your audience is always engaged.”
SB

Siyabonga B.

owner

Starting price
12usage based /
per month
Pros and Cons based on 2,911 verified reviews

Effective client management

Easy newsletter creation

Comprehensive email marketing

Efficient communication messaging

Versatile email campaigns

Email handling issues

Text formatting challenges

Subscription management limitations

Frequent issue management

High costs for features

See pros and cons details
Brevo logo
Reviews Sentiment
 
 
 
1-2(82)
3-4(881)
5(2,441)
Key Features
Email Campaign Management4.6
Campaign Scheduling4.7

User insights about the email marketing feature

Reviewers indicate that Brevo's email marketing tools are user-friendly and effective. They appreciate the wide range of templates, the ease of setting up campaigns, and the robust analytics. Users find the platform reliable for sending bulk emails and tracking engagement. They also mention the affordability and the ability to personalize and automate email campaigns.

See related user reviews

“Brevo offers a robust platform to create professional emails, personalize content, and automate campaigns. I've set up a client with cohesive, automated emails to build brand awareness, nurture leads, and drive conversions.”
RO

Ricki O.

Owner

“It gives you the possibility to see the all the details about your email, who opened it, how many times, where and if they clicked a link in it.”
RB

Riccardo B.

Creative Director

Starting price
9usage based /
per month
Pros and Cons based on 3,404 verified reviews

Comprehensive marketing tools

Effective email marketing

Support for small businesses

Efficient campaign creation

Slow performance issues

Restrictive email limits

Challenges with email sending

See pros and cons details
Systeme.io logo
Reviews Sentiment
 
 
 
1-2(15)
3-4(301)
5(1,810)
Key Features
Email Campaign Management4.7
Campaign Scheduling

User insights about the email marketing feature

Users find Systeme.io's email marketing tools easy to use, especially for beginners. They appreciate the seamless integration with other features, the variety of templates, and the ability to automate campaigns. Reviewers highlight the affordability and the platform's capability to manage contacts and track performance. They also value the high deliverability rates and the comprehensive support provided.
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“Systeme.io's Email Marketing tools have streamlined my email marketing campaigns. I can simply create aesthetically appealing emails and automate follow-up procedures. My emails get sent to the correct inbox thanks to the high deliverability rates.”
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Zwoitwaho M.

Owner

“Email marketing with systeme.io is a breeze. The email marketing tools provided are robust, allowing me to create and send engaging email campaigns to my subscribers. The drag-and-drop email editor is user-friendly, and the ability to segment my email lists has enabled me to personalize my messages and improve open rates.”
IS

Iswor S.

Founder

Starting price
17flat rate /
per month
Pros and Cons based on 2,126 verified reviews
Verified reviewer profile picture

Facilitates business growth

Comprehensive marketing tools

Seamless migration process

Responsive support services

Challenging domain configuration

Cumbersome page builder

Limited email management

See pros and cons details
Mailchimp logo
Reviews Sentiment
 
 
 
1-2(275)
3-4(6,994)
5(10,295)
Key Features
Email Campaign Management4.6
Campaign Scheduling4.6

User insights about the email marketing feature

Reviewers appreciate Mailchimp's email marketing capabilities for their ease of use and comprehensive features. They highlight the customizable templates, automation options, and detailed analytics. Users find the platform effective for managing contacts and scheduling emails. They also mention the integration with other platforms and the ability to track campaign performance.

See related user reviews

“Mailchimp is great for creating feature rich emails and managing your email subscribers. It also helps keep you in line with the legal requirements in connections with email subscriber lists.”
DT

Darren T.

Website Master

“Excellent email marketing platform MailChimp has made a name for itself as a dependable and user-friendly solution for both companies and private users. For generating, monitoring, and evaluating email campaigns, MailChimp delivers a frictionless experience thanks to its user-friendly UI and extensive feature set.”
MS

Molebogeng S.

Co-owner

Starting price
13flat rate /
per month
Pros and Cons based on 17,564 verified reviews

Efficient client communication

Comprehensive email marketing

Streamlined newsletter creation

Effective email blasting

Support for small business growth

Issues with spam filtering

Restrictive usage limits

Challenges with issue management

Expensive for small businesses

Limited design customization

See pros and cons details

Other Top Rated Email Marketing Software with Email Marketing in 2026

Gmail logo

Free email and inbox management app, from Google

Gmail is a free, advertising-supported email service offered as part of Google Workspace (formerly G Suite), with 15GB of storage, color-coded inbox filters, and 'unsend' button

Read more about Gmail

Users also considered
Mailchimp logo

Email and SMS marketing automation platform

MailChimp features allow you to send marketing emails, automated messages, and targeted campaigns. And our detailed reports help you keep improving over time.

Read more about Mailchimp

Users also considered
HubSpot Marketing Hub logo

All in one inbound marketing platform

HubSpot's software helps you attract new subscribers and grow your list over time

Read more about HubSpot Marketing Hub

Users also considered
Brevo logo
Category Leaders

Automation, marketing & transactional email, and SMS service

Trusted by over 500,000 businesses worldwide, Brevo (formerly Sendinblue) is the affordable, all-in-one marketing and CRM stack that helps growing businesses scale faster.

Read more about Brevo

Users also considered
Systeme.io logo
Category Leaders

Cloud-based email marketing software

Systeme.io is an all-in-one marketing platform designed for launching and growing online businesses. The platform combines essential tools including sales funnel building, email marketing, website creation, course hosting, and affiliate program management into a single integrated system. Users can access comprehensive marketing automation features without needing multiple separate subscriptions.

Read more about Systeme.io

Users also considered
Squarespace logo

Cloud-based solution to build websites and online stores

Squarespace Email Campaigns make it easy to unify your brand voice—from your website homepage to your emails. Manage all of your email marketing in one centralized dashboard on any device. Refine your email strategy with real-time campaign and website analytics from one source.

Read more about Squarespace

Users also considered
MailerLite logo
Category Leaders

Advanced email marketing made easy.

From newsletters to automated customer journeys—join 700,000 businesses scaling the easy way with MailerLite. 

Read more about MailerLite

Users also considered
Pipedrive logo

Cloud-based CRM solution for salespeople

Pipedrive is a web-based sales CRM solution that helps sales teams of all sizes and industries close more deals. Pipedrive lets salespeople, business owners and everyone in between focus on selling with its customizable sales pipelines, real-time insights and AI-based features.

Read more about Pipedrive

Users also considered
ActiveCampaign logo

AI-first marketing platform

ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp.

Read more about ActiveCampaign

Users also considered
GMass logo
Category Leaders

Google Chrome extension for sending & scheduling emails

GMass is a Google Chrome extension, which helps businesses run mass email campaigns from Gmail, manage responses, create recipient lists, and more. Supervisors can gain visibility into sent, opened, clicked, replied, unsubscribed, bounced, and rejected email metrics through reports.

Read more about GMass

Users also considered
Constant Contact logo

Streamlines marketing to grow loyal audiences

Constant Contact is a digital and email marketing platform that provides tools for creating, sending, and tracking email campaigns. The platform offers customizable email templates, AI writing assistance, and automation features to help businesses reach audience. Additionally, it includes social media marketing capabilities, SMS marketing, and multi-account solutions for organizations managing multiple locations or teams.

Read more about Constant Contact

Users also considered
Jobber logo

Tool that manages quotes, schedules, invoices and tasks

Jobber Campaigns help you easily create effective email marketing campaigns to boost your revenue from customers you already have.

Read more about Jobber

Users also considered
Nimble logo

Contact management & social relationship solution

Send targeted group messages to groups of contacts with detailed reporting on Opens & Clicks.

Read more about Nimble

Users also considered
Omnisend logo

Drives revenue via automated eCommerce marketing

Trusted by 150k+ ecommerce businesses, Omnisend’s all-in-one email marketing & SMS tool automates your marketing across the entire customer journey. Build customer relationships & drive sales on autopilot. 1-click integrations with Shopify, BigCommerce, WooCommerce, Wix & more.

Read more about Omnisend

Users also considered
EngageBay CRM logo

Integrated sales & marketing software for growing teams

AI-powered all-in-one CRM for marketing, sales, and support — built to help small businesses grow faster.

Read more about EngageBay CRM

Users also considered
Marketing 360 logo

Marketing Platform For Small Business

Stay top of mind with email and text
Nurture your leads, customers and more with effective email and text message marketing. Send the right campaign, at the right time, to the right person to boost sales. Create your free account today to learn more and explore plans and pricing.

Read more about Marketing 360

Users also considered
Intercom logo

AI-powered customer service with helpdesk

Intercom is redefining how businesses support their customers using powerful messaging and automation

Read more about Intercom

Users also considered
EmailOctopus logo
Category Leaders

Cloud-based email marketing tool

EmailOctopus is a low-cost email marketing platform that offers simple yet powerful tools for growing and engaging an audience. Users can create beautiful email campaigns, build email drip sequences, and integrate their mailing list with customised sign-up forms and landing pages.

Read more about EmailOctopus

Users also considered
SendPulse logo
Category Leaders

Email, web push, SMS, chatbots, CRM on one platform

SendPulse is an all-in-one marketing and sales automation platform for marketers, business owners, industry experts, and eLearning businesses. Our ecosystem includes 10+ audience engagement, communication, and lead generation services and offers an extensive free plan.

Read more about SendPulse

Users also considered
ZeroBounce logo

Online email validation system

ZeroBounce offers seven core products designed to boost email marketing performance and improve sender reputation, including:
Email validation
Activity Data
Inbox placement test
Email server test
DMARC monitoring

Read more about ZeroBounce

Users also considered
MailerFind logo

Email Marketing

Mailerfind gathers for you the contact details of your ideal clients faster than ever. This lead generation tool is helpful for any business owner that needs a traffic source and to increase conversions within a short time in a cost-efficient way.

Read more about MailerFind

Users also considered
eWay-CRM logo

Customer relationship management solution

eWay-CRM is a CRM plugin for Microsoft Outlook that helps companies manage customers, contacts, sales, projects and marketing.

It contains apps for iOS and Android so that people can work on the go. There is also a web interface for those who prefer working from home or on Mac.

Read more about eWay-CRM

Users also considered
Hostinger logo

Virtual private server and website optimization software

Hostinger is a virtual private server and website optimization software that helps businesses create websites, monitor vulnerabilities, conduct daily backups, set up file transfer protocol (FTP) accounts, and more from within a unified platform. It allows staff members to to utilize SSL certificates and cache-engine to ensure website protection.

Read more about Hostinger

Users also considered
Odoo logo

All-in-one open-source business software

Odoo is an all-in-one, open-source business platform covering CRM, Sales, Accounting, Inventory, Manufacturing, and Projects. It’s fully integrated, customizable, and scalable for companies of any size or budget.

Read more about Odoo

Users also considered
Klaviyo logo

AI-enabled email marketing solution for B2C companies

Klaviyo is the all-in-one platform built to help B2C companies grow by integrating email/ SMS marketing, full-funnel analytics, and service in one solution. Powered by customer data and built-in AI, Klaviyo makes it easy to scale marketing automation and personalization across all your channels.

Read more about Klaviyo

Users also considered

Key features for Email Marketing software

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

  • Email Campaign Management: Reviewers highlight the ability to design, execute, and track email campaigns efficiently. Users value customizable templates, scheduling, automation, and analytics for better engagement. 95% of reviewers rated this feature as important or highly important.
  • Campaign Scheduling: Users appreciate the flexibility to plan and automate email sends, ensuring messages reach audiences at optimal times. This feature aids in managing campaigns efficiently, especially for global reach. 94% of reviewers rated this feature as important or highly important.
  • Contact Management: Reviewers emphasize the importance of organizing and segmenting contacts effectively. Features like tagging, importing, and tracking help maintain clean lists and targeted communication. 89% of reviewers rated this feature as important or highly important.
  • Lead Capture: Users value the ability to create customizable forms and landing pages for collecting leads. Integrations with websites and social media simplify building and managing contact lists. 89% of reviewers rated this feature as important or highly important.
  • Mobile Optimization: Reviewers highlight the importance of responsive email designs that adapt to various screen sizes. This ensures a seamless and engaging experience for mobile users. 89% of reviewers rated this feature as important or highly important.
  • CAN-SPAM Compliance: Users appreciate tools that help ensure email marketing meets legal requirements. Features like unsubscribe links, opt-out options, and compliance checks maintain sender reputation and legal adherence. 84% of reviewers rated this feature as important or highly important.