App comparison

Add up to 4 apps below to see how they compare. You can also use the "Compare" buttons while browsing.

GetApp offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links. 

Lead Generation Software with Landing Pages/Web Forms

Last updated: January 2025

Why are landing pages/web forms important for lead generation software users?

Based on GetApp's analysis of 246 verified reviews collected between July, 2021 and August, 2024

Landing pages and web forms simplify lead capture, allowing for easy customization and quick deployment. They help gather high-quality leads, track performance with detailed analytics, and increase conversions without requiring coding skills. Of the 246 reviewers who rated landing pages/web forms, 88% rated this feature as important or highly important.

Key features of lead generation software based on insights from 4487 verified reviews

  • Lead Capture: Users value capturing detailed lead information and integrating it with CRMs for efficient follow-up and segmentation. 94% of reviewers rated this feature as important or highly important.
  • Lead Management: Reviewers highlight the ability to categorize, track, and automate tasks for leads, improving conversion rates and sales efficiency. 93% of reviewers rated this feature as important or highly important.
  • Contact Database: Reviewers appreciate the ability to customize, segment, and keep contact information up-to-date for targeted communication and marketing. 92% of reviewers rated this feature as important or highly important.
  • Contact Management: Users emphasize the importance of organizing and tracking interactions with contacts to improve customer relationships and sales performance. 92% of reviewers rated this feature as important or highly important.
  • Campaign Management: Reviewers find campaign management tools useful for automating, tracking, and optimizing marketing campaigns across multiple channels. 91% of reviewers rated this feature as important or highly important.
  • Email Marketing: Users benefit from automation, segmentation, and detailed analytics for creating and managing effective email campaigns. 88% of reviewers rated this feature as important or highly important.
1 filter applied


Features


Integrated with


Pricing model


Devices supported


Organization types


User rating


154 software options

Salesforce Marketing Cloud logo

Stand out in Your Customer's Inbox

visit website
Meet Salesforce Marketing Cloud, the leading marketing solution to increase engagement with every consumer.

Read more about Salesforce Marketing Cloud

Users also considered
Pipedrive logo

CRM built by salespeople, for salespeople

visit website
Pipedrive is a CRM & pipeline management tool for small and medium sized sales teams that helps users focus on actions that matter

Read more about Pipedrive

Users also considered
HubSpot Marketing Hub logo

All in one inbound marketing platform

visit website
HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing automation, social media, analytics, and more, for marketing teams of all sizes to grow traffic, convert leads and track customers, all in one place

Read more about HubSpot Marketing Hub

Users also considered
Heyflow logo

Software for lead gen, funnels, landing pages & more

visit website
Capture more leads and convert traffic into customers with engaging clickflows, funnels & interactive forms. Create them quickly with our drag & drop builder and match your brand perfectly with our endless design options. No coding. Integrate with your marketing campaigns easily.

Read more about Heyflow

Users also considered
Zoho CRM logo

CRM software that helps you sell smarter, better, faster.

visit website
Zoho CRM is a cloud-based customer relationship management (CRM) software that helps businesses of all sizes close deals smarter, better and faster. The solution lets businesses reach their customers through every channel, including telephone, email, social media, and live chat.

Read more about Zoho CRM

Users also considered
Visual Visitor logo

Lead generation and anonymous visitor identification tool

visit website
We Make B2B Sales Easier. We Answer:
Who is Shopping?
Who to Contact?
Who is Interested?
Who is Opening My Proposals?
Shorten Your Sales Cycle Today!

Read more about Visual Visitor

Users also considered
GreenRope logo

Complete CRM for sales, marketing, and operations

visit website
GreenRope is a scalable CRM & marketing automation tool, enabling businesses to consolidate sales, marketing and operations data, in order to streamline & grow their business. The cloud-based platform contains modules for sales, marketing, and operations to close deals, gain leads, and collaborate.

Read more about GreenRope

Users also considered
Salesforce Sales Cloud logo

Cloud-based CRM & Sales Automation

learn more
Salesforce Sales Cloud is a cloud-based Customer Relationship Management (CRM) application from Salesforce. Sales Cloud helps sales teams win more deals and understand the health of their business on a platform that grows with them.

Read more about Salesforce Sales Cloud

Users also considered
ActiveCampaign logo

Email Marketing, Marketing Automation, CRM/Sales Automation

learn more
Connected email marketing, marketing automation, CRM, and account management for businesses looking to connect and engage with customers. Send follow-up that adapts to customer behavior so you're sending the perfect message at the perfect time. You’ll have happier customers and higher conversions.

Read more about ActiveCampaign

Users also considered
Constant Contact logo

We deliver success.

learn more
We deliver for small businesses with powerful tools to simplify and amplify digital marketing. Whether it's driving sales, growing a customer base or engaging an audience, we help you build strong connections and generate powerful results.

Read more about Constant Contact

Users also considered
Omnisend logo

Marketing automation for smart ecommerce marketers

learn more
Trusted by 125k+ ecommerce businesses, Omnisend’s all-in-one email marketing & SMS tool automates your marketing across the entire customer journey. Build customer relationships & drive sales on autopilot. Integrates easily in 1-click with Shopify, BigCommerce, WooCommerce, Wix & more.

Read more about Omnisend

Users also considered
Marketing 360 logo

#1 Marketing Platform For Small Business

learn more
Marketing 360 is trusted by over 20,000 small businesses. Business owners use our business growth platform because the technology gives them everything they need to manage and grow their business in one place.

Read more about Marketing 360

Users also considered
EngageBay CRM logo
Category Leaders

Integrated sales & marketing software for growing teams

learn more
EngageBay is an all-in-one marketing, sales and service automation software which automates marketing sales by combining lead generation, email marketing, marketing automation, CRM & social media engagement. EngageBay helps businesses acquire, engage, nurture, and close leads from a single platform.

Read more about EngageBay CRM

Users also considered
Lead Gen & CRM (formerly SharpSpring) logo

Attract, Win, and Grow with Lead Gen & CRM

learn more
Constant Contact's Lead Gen & CRM (formerly SharpSpring) was designed to help businesses like yours get more leads, close faster and focus on what drives results with a unified marketing and sales platform.

Read more about Lead Gen & CRM (formerly SharpSpring)

Users also considered
ClickFunnels logo

Cloud based marketing automation software for SMBs

learn more
ClickFunnels is a cloud-based marketing automation and web page building solution with which businesses can design and test landing pages for their websites

Read more about ClickFunnels

Users also considered
Keap logo

An all-in-one CRM, sales and marketing automation solution

learn more
Step up to all-in-one sales & marketing solution designed for entrepreneurs, startups and larger teams. The platform organizes customer information and daily work in one place so teams have more time to focus on growing the business and delivering great service.

Read more about Keap

Users also considered
Poptin logo
Category Leaders

Lead capture platform for business conversion and engagement

learn more
Poptin is a free website lead capture platform that engages visitors with strategically placed & timed 'poptins' that help convert them into leads, subscribers & sales using pop ups, autoresponders, forms, and much more.

Read more about Poptin

Users also considered
Bitrix24 logo

100% free CRM, collaboration, and communication tool suite

learn more
Bitrix24 is a free cloud and open source collaboration platform providing CRM, document management, tasking, time management, and project management tools. Over 12 million companies rely on Bitrix24 in 186 countries.

Read more about Bitrix24

Users also considered
Marketo Engage logo

Marketing automation for digital marketers

learn more
Adobe Marketo Engage is as a centralized marketing hub for orchestration and execution of cross channel campaigns to acquire, engage, nurture, expand and retain customers in complex buying journeys. It facilitates alignment between marketing and sales team to efficiently drive revenue and growth.

Read more about Marketo Engage

Users also considered
lemlist logo

Cold outreach solution

learn more
lemlist is a user-friendly cold outreach solution that helps users reach customer inboxes and receive replies.

Read more about lemlist

Users also considered
Outgrow logo

Lead generation with interactive calculators & quizzes

learn more
Outgrow is a cloud-based marketing solution which allows users to create calculators, recommendations, and quizzes to generate, qualify, and engage leads.

Read more about Outgrow

Users also considered
Instapage logo

Create landing pages without limits.

learn more
Instapage enables you to create, optimize, personalize, and analyze landing pages that improve campaign results and your ROI.

Read more about Instapage

Users also considered
Landingi logo

Landingi platform offering marketing tools and solutions.

learn more
Landingi is a comprehensive marketing platform that enables users to run marketing campaigns independently and create landing pages with an intuitive landing page builder. Users can run A/B tests, manage leads, add pop ups, build funnels and integrate landing pages with other tools.

Read more about Landingi

Users also considered
Salesforce Marketing Cloud Account Engagement logo

Salesforce B2B marketing automation for marketing & sales

learn more
Pardot from Salesforce is a marketing automation solution designed to bridge the gap between sales and marketing teams,

Read more about Salesforce Marketing Cloud Account Engagement

Users also considered
VBOUT logo
Category Leaders

AI-enabled marketing automation platform

learn more
VBOUT is an AI-enabled marketing platform that helps small teams create big businesses.

Read more about VBOUT

Users also considered