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Top Rated Market Research Software with Survey Builder in 2026

Verified reviewer profile picture
Verified reviewer profile picture

All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: February 2026

Survey builder streamlines the creation of customized surveys with various question types, enhancing data collection and analysis. It simplifies programming, offers intuitive design tools, and supports real-time previews, ensuring efficient and tailored market research. Our reviewers in market research software rated this feature as important.

3 Best Market Research Software with Survey Builder

  • Typeform - Highest rated for survey builder
  • SurveyLegend
  • XM for Strategy & Research

See other top Market Research products with survey builder

How we picked the 3 top rated products

We chose the high-performing solutions on this list based on verified user ratings on our site. Depending on available data, qualifying products either had to be among the most user-reviewed or the most searched-for products in the market research software category. They also needed to have sufficient reviews about survey builder, have a minimum user rating of 3 out of 5 for that feature, and show evidence of U.S. market presence. We then added a distinction for the product with the highest rating for survey builder based on our proprietary ratings and reviews. Sponsorship or client status has no influence on the selection of these products, but it may impact the order in which products appear.

Details for the 3 best products

Typeform logo

Typeform

4.7
(940)
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User insights about the survey builder feature

Reviewers appreciate Typeform's survey builder for its ease of use and intuitive interface. They find it simple to create and customize surveys without needing any coding skills. Users highlight the ability to apply logic jumps and various question types, making the survey creation process flexible and efficient. They also mention the beautiful templates and user-friendly design, which enhance the overall experience. However, some users note that the survey reporting could be improved and that complex surveys may experience loading issues.
“While on the whole Typeform is great for building surveys, I've found that the longer and more complex the surveys are, there seems to be a few problems with loading and editing further down the line. A bit of a delay is expected when you're dealing with volumes of questions and flows, but unfortunately creating a survey with lots of different avenues and outcomes on Typeform can be more hassle than it's worth.”
RP

Rachel P.

Senior SEO Specialist

“Even someone who has never used Typeform or any similar software could learn to create a survey using the Survey Builder. The tutorial was super helpful, and creation is seamless.”
BA

Breshea A.

Author

Market Research key features coverage

Typeform offers 5 out of the 5 key features for Market Research software identified by reviewers:

Reporting & Statistics4.5
Reporting/Analytics4.4
Data Visualization4.0
Data Import/Export4.4
Customizable Fields4.6

Pros and cons based on 940 verified reviews

71% of users rated Typeform 5 out of 5 stars, while 1% gave it 1 or 2 stars. To determine these pros and cons insights we analyzed 940 reviews and identified the topics where users expressed positive and negative sentiment.

Pros:

Effective lead generation

Enhanced client interaction

Cons:

High cost concerns

See pros and cons details

Pricing

Starting price:$39 flat rate/per month|Free version:Available|Free trial:Available

Prices may vary depending on the number of users and features.

SurveyLegend logo

SurveyLegend

4.6
(962)
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User insights about the survey builder feature

Users find SurveyLegend's survey builder very easy to use and intuitive, with a user-friendly interface that simplifies the survey creation process. They appreciate the wide variety of question options and customization features, including design elements like colors, backgrounds, and fonts. Reviewers also highlight the ability to create and edit surveys quickly, making it efficient for both personal and business use. Some users mention occasional glitches and a desire for more advanced question formats, but overall, they find it a highly effective tool.
“The process is very interesting and enjoyable. Allowing us to easily edit other surveys into new ones, or combine specific sections of multiple previous ones are some of the unique elements of Survey Legend that makes building questionnaires and setting up data management systems feel very easy and efficient.”
IA

Isaac A.

Business Development Specialist

“You can customize your surveys in many ways (colors, background, fonts, font size).”
YY

Yelena Y.

Communications Officer

Market Research key features coverage

SurveyLegend offers 5 out of the 5 key features for Market Research software identified by reviewers:

Reporting & Statistics4.8
Reporting/Analytics4.3
Data Visualization4.5
Data Import/Export4.1
Customizable Fields4.6

Pros and cons based on 962 verified reviews

66% of users rated SurveyLegend 5 out of 5 stars, while 1% gave it 1 or 2 stars. To determine these pros and cons insights we analyzed 962 reviews and identified the topics where users expressed positive and negative sentiment.

Pros:

Intuitive and attractive interface

Extensive customization options

Easy drag-and-drop functionality

Cons:

Restrictions on data export

Hidden costs and limitations

See pros and cons details

Pricing

Starting price:$19 flat rate/per month|Free version:Available|Free trial:Not available

Prices may vary depending on the number of users and features.

XM for Strategy & Research logo
4.7
(423)

User insights about the survey builder feature

Reviewers indicate that XM for Strategy & Research's survey builder is user-friendly and intuitive, making it easy to create and customize surveys. They appreciate the advanced field options and the ability to use logic to direct respondents based on their answers. Users find the customization options extensive and valuable for creating effective surveys. However, some mention that the interface could be improved and that question branching can be initially confusing.
“The survey builder is very straightforward. Anyone can use it without needing training for the most part. I would say that there could be some confusion with question branching but once you get the hang of it there's no issues. ”
Verified reviewer profile picture

Roxann S.

Production Coordinator

“Possibly the best survey builder out there. Extremely powerful and customisable, lots of features and options. Perfect especially for academics.”
ES

Eshwar S.

UX Researcher

Market Research key features coverage

XM for Strategy & Research offers 5 out of the 5 key features for Market Research software identified by reviewers:

Reporting & Statistics4.3
Reporting/Analytics4.5
Data Visualization3.0
Data Import/Export4.2
Customizable Fields4.7

Pros and cons based on 423 verified reviews

76% of users rated XM for Strategy & Research 5 out of 5 stars, while 0% gave it 1 or 2 stars. To determine these pros and cons insights we analyzed 423 reviews and identified the topics where users expressed positive and negative sentiment.

Pros:

Efficient survey creation

Versatile survey platform

Cons:

High costs and misleading pricing

See pros and cons details

Pricing

Free version:Not available|Free trial:Not available

Prices may vary depending on the number of users and features.

Other Top Rated Market Research Software with Survey Builder in 2026

Alchemer logo

Alchemer

Customer experience management and online survey platform

visit website
The Alchemer Platform is the ideal solution for teams, departments, or for an entire organization looking to close the feedback loop with their customers and employees. Transform data into strategic action by effortlessly collecting, analyzing, and delivering actionable guidance—at any scale.

Read more about Alchemer

Users also considered
Cint logo

Cint

Feeding the world's curiosity

visit website
Cint's global research technology connects you to the right survey participants to complete your research. Cint's innovative and flexible research technology helps you expand your business with high-quality insights from real people.

Read more about Cint

Users also considered
Tremendous logo

Tremendous

Rewards people love

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Tremendous is best platform to incentivize market research participants. Send gift cards, prepaid Visa® cards, cash, and more — instantly across the globe.

Read more about Tremendous

Users also considered
Typeform logo

Typeform

Category Leaders

Interactive form builder for data collection

visit website
Capture richer insights with adaptive surveys, AI-powered follow-ups, and faster analysis of patterns and trends.

Read more about Typeform

Users also considered
SurveyLegend logo

SurveyLegend

Category Leaders

Mobile-friendly survey management platform

visit website
SurveyLegend empowers you to conduct impactful market research by creating beautiful, mobile-friendly surveys, forms, and polls with ease. Gain valuable insights from your audience through an intuitive, visually engaging platform designed to boost response rates and data quality.

Read more about SurveyLegend

Users also considered
Zoho Survey logo

Zoho Survey

Category Leaders

Cloud-based tool for creating and manging surveys

visit website
Zoho Survey offers a customizable online survey maker for businesses to gather insights. With over 30 question types, advanced logic, and multilingual support, users can create targeted questionnaires. Surveys can be distributed via email, social media, and QR codes, collecting responses online or offline. The platform provides analytics like sentiment analysis, word clouds, and cross tabulation to help organizations understand customer satisfaction, employee experience, and market research.

Read more about Zoho Survey

Users also considered
SurveyMonkey logo
Category Leaders

Online survey and feedback collection platform

SurveyMonkey empowers marketers with the market, customer, and brand insights needed to better reach target audiences, inform full-funnel and multi-touchpoint strategies, and build a beloved brand.

Read more about SurveyMonkey

Users also considered
Jotform logo
Category Leaders

Cloud-based form builder tool for digital forms.

Create and deploy powerful market research surveys in minutes with Jotform Enterprise.

Read more about Jotform

Users also considered
Nextiva logo

AI-enabled solution to streamline business communication

AI-enabled solution that helps connect businesses to all of their conversations on one, AI-powered platform, helping them understand their customers in real-time to create personalized experiences that set them apart.

Read more about Nextiva

Users also considered
Tango logo

Rewards that are easy to give and awesome to receive!

Tango Card automates workplace gifting through incentive delivery technology. It is designed for companies in the B2B space for domestic and global reward programs. The platform allows users to send gift cards, donations, and prepaid cards to groups or individuals and automate incentive programs.

Read more about Tango

Users also considered
QuestionPro logo
Category Leaders

Cloud-based survey solution for generating insights

QuestionPro is a research suite of tools that lets users conduct surveys and research securely, collect feedback and perform data analytics. It offers survey analytics dashboards, enterprise-grade research tools, and a range of features for customer experience management, employee experience management, and real-time data collection and analysis.

Read more about QuestionPro

Users also considered
XM for Strategy & Research logo
Category Leaders

Customer insights & brand research survey management tool

Qualtrics CoreXM is the the most trusted enterprise market research platform in the world to capture, analyze and act on data. Our flexible platform features make it easy to build beautiful, complex surveys with state of the art features. Track consumer behavior across diverse segments.

Read more about XM for Strategy & Research

Users also considered
Survio logo
Category Leaders

Turn feedback into growth with Survio.

Trusted by 5M+ users, Survio is a secure, GDPR-compliant survey platform with powerful features for every device.

Read more about Survio

Users also considered
CustomerHero logo

Online survey creator and feedback collection

Startquestion is a web-based tool for creating surveys, quizzes, and forms to collect orders or registrations, study customers, evaluate employees, and more

Read more about CustomerHero

Users also considered
Pollfish logo

Survey and audience response platform for marketing agencies

Pollfish is an online survey solution that helps businesses create surveys using a self-service portal and receive consumer responses in real-time. It enables advertising agencies to run online campaigns, generate consumer reports, and define target audiences by analyzing consumer behavior.

Read more about Pollfish

Users also considered
Lighthouse Studio logo

Market research software for government agencies

Lighthouse Studio is a market research software that helps businesses conduct online and offline surveys to collect responses and run market simulations. Key features include multi-objective search algorithms, alternative-specific conjoint designs, utility constraints, prohibitions, and conditional display.

Read more about Lighthouse Studio

Users also considered
SmartSurvey logo

Online survey & questionnaire tool

SmartSurvey is a cloud-based survey & questionnaire management tool which allows users to create, distribute, manage, and analyze responses for unlimited surveys.

Read more about SmartSurvey

Users also considered
CheckMarket logo

Cloud-based enterprise survey software solution

Cloud-based enterprise survey software solution. Users in more than 150 countries use CheckMarket to conduct beautiful surveys, get insights and act on the results.

Read more about CheckMarket

Users also considered
Xoxoday logo

Global rewards, recognition, loyalty and incentive solutions

An AI-powered platform offering businesses a comprehensive suite of loyalty, rewards, incentives, and engagement solutions. Designed to help organisations acquire, retain, and engage customers, partners, employees, and sales teams, Xoxoday enables personalised, technology-driven reward experiences

Read more about Xoxoday

Users also considered
CleverX logo

Fraud-free research insights.

With a focus on transparency and fraud-free insights, CleverX empowers research teams to obtain accurate and actionable data from verified professionals efficiently.

Read more about CleverX

Users also considered
Survicate logo
Category Leaders

Collect, analyze, and act on customer feedback

Survicate is a complete customer feedback platform to collect, analyze, and act on customer feedback. Run surveys across every digital touchpoint, from email and website to mobile apps. Use AI to easily analyze feedback across sources. Act on customer feedback with 40+ native integrations.

Read more about Survicate

Users also considered
SurveyLab logo

Survey software and questionnaire tool

Survey software that can work with any survey panel incl. Cint, Dynata (ResearchNow/SSI), PeanutLabs and more. Teamwork. Powerful analytics and data filtering options.

Read more about SurveyLab

Users also considered
SurveySparrow logo
Category Leaders

Software for creating and managing feedback and surveys

SurveySparrow lets you turn surveys into conversations. With a conversational interface, SurveySparrow enables users to create and share highly engaging, mobile-first surveys that offer a chat-like experience.

Read more about SurveySparrow

Users also considered
Qwary logo

Survey software for hospitality, retail, and other sectors

Qwary is a customer experience management software designed to help businesses in the hospitality, retail, healthcare, education, and other sectors gain insights into customer and employee feedback. Administrators can gain insights into net promoter score (NPS), customer effort score (CES), and customer satisfaction score (CSAT) on a unified interface.

Read more about Qwary

Users also considered
Zonka Feedback logo

Turn feedback into intelligence, action, and growth

Zonka Feedback is an AI-powered Customer Feedback & Intelligence platform to collect, analyze, and act on customer feedback—improving experiences, boosting loyalty, and driving business growth.

Read more about Zonka Feedback

Users also considered

Key features for Market Research software

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

  • Reporting & Statistics: Users value the comprehensive view of marketing efforts, accurate data export options, and various templates for detailed performance analysis. 95% of reviewers rated this feature as important or highly important.
  • Reporting/Analytics: Users highlight the detailed insights, customizable reports, and real-time tracking capabilities that facilitate data-driven decision-making. 91% of reviewers rated this feature as important or highly important.
  • Data Visualization: Reviewers like the variety of charts and graphs available for presenting data clearly and effectively in presentations and reports. 88% of reviewers rated this feature as important or highly important.
  • Data Import/Export: Users find the ability to quickly import and export data in various formats essential for efficient data management and analysis. 85% of reviewers rated this feature as important or highly important.
  • Customizable Fields: Reviewers appreciate the flexibility to tailor survey fields to specific needs, enhancing the relevance and accuracy of collected data. 84% of reviewers rated this feature as important or highly important.