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Top Rated Market Research Software with Survey builder

Last updated: June 2026

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Why is survey builder important for market research software?

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

Survey builder streamlines the creation of customized surveys with various question types, enhancing data collection and analysis. It simplifies programming, offers intuitive design tools, and supports real-time previews, ensuring efficient and tailored market research. Our reviewers in market research software rated this feature as important.

What do verified reviews highlight about key features of market research software?

  • Reporting & Statistics: Users value the comprehensive view of marketing efforts, accurate data export options, and various templates for detailed performance analysis. 95% of reviewers rated this feature as important or highly important.
  • Reporting/Analytics: Users highlight the detailed insights, customizable reports, and real-time tracking capabilities that facilitate data-driven decision-making. 91% of reviewers rated this feature as important or highly important.
  • Data Visualization: Reviewers like the variety of charts and graphs available for presenting data clearly and effectively in presentations and reports. 88% of reviewers rated this feature as important or highly important.
  • Data Import/Export: Users find the ability to quickly import and export data in various formats essential for efficient data management and analysis. 85% of reviewers rated this feature as important or highly important.
  • Customizable Fields: Reviewers appreciate the flexibility to tailor survey fields to specific needs, enhancing the relevance and accuracy of collected data. 84% of reviewers rated this feature as important or highly important.
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112 software options

Zoho Survey logo

Cloud-based tool for creating and manging surveys

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Zoho Survey offers a customizable online survey maker for businesses to gather insights. With over 30 question types, advanced logic, and multilingual support, users can create targeted questionnaires. Surveys can be distributed via email, social media, and QR codes, collecting responses online or offline. The platform provides analytics like sentiment analysis, word clouds, and cross tabulation to help organizations understand customer satisfaction, employee experience, and market research.

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Typeform logo

Interactive form builder for data collection

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Capture richer insights with adaptive surveys, AI-powered follow-ups, and faster analysis of patterns and trends.

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Cint logo

Feeding the world's curiosity

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Cint's global research technology connects you to the right survey participants to complete your research. Cint's innovative and flexible research technology helps you expand your business with high-quality insights from real people.

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Alchemer logo

Customer experience management and online survey platform

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The Alchemer Platform is the ideal solution for teams, departments, or for an entire organization looking to close the feedback loop with their customers and employees. Transform data into strategic action by effortlessly collecting, analyzing, and delivering actionable guidance—at any scale.

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Nfield logo

Online, CAPI & CATI survey software for market researchers

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Nfield is an online, CAPI, and CATI data collection platform for market research professionals to conduct secure, high quality, and professional surveys. Organizations are able to present questions using attractive templates which are fully responsive to different device screen sizes.

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PriceBeam logo

Pricing research and optimization solution

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PriceBeam is a cloud-based solution that helps businesses in hospitality, publishing, retail, eCommerce, electronics, finance, and other industries conduct market research to optimize product pricing for new and existing products. It offers predictive research tools to aid with decision making.

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CustomerHero logo

Online survey creator and feedback collection

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Startquestion is a web-based tool for creating surveys, quizzes, and forms to collect orders or registrations, study customers, evaluate employees, and more

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Tango logo

Rewards that are easy to give and awesome to receive!

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Tango Card automates workplace gifting through incentive delivery technology. It is designed for companies in the B2B space for domestic and global reward programs. The platform allows users to send gift cards, donations, and prepaid cards to groups or individuals and automate incentive programs.

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QuestionPro logo

Cloud-based survey solution for generating insights

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QuestionPro is a research suite of tools that lets users conduct surveys and research securely, collect feedback and perform data analytics. It offers survey analytics dashboards, enterprise-grade research tools, and a range of features for customer experience management, employee experience management, and real-time data collection and analysis.

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SurveyLab logo

Survey software and questionnaire tool

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Survey software that can work with any survey panel incl. Cint, Dynata (ResearchNow/SSI), PeanutLabs and more. Teamwork. Powerful analytics and data filtering options.

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XM for Strategy & Research logo

Customer insights & brand research survey management tool

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Qualtrics CoreXM is the the most trusted enterprise market research platform in the world to capture, analyze and act on data. Our flexible platform features make it easy to build beautiful, complex surveys with state of the art features. Track consumer behavior across diverse segments.

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Jotform logo

Cloud-based form builder tool for digital forms.

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Create and deploy powerful market research surveys in minutes with Jotform Enterprise.

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Qwary logo

Survey software for hospitality, retail, and other sectors

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Qwary is a customer experience management software designed to help businesses in the hospitality, retail, healthcare, education, and other sectors gain insights into customer and employee feedback. Administrators can gain insights into net promoter score (NPS), customer effort score (CES), and customer satisfaction score (CSAT) on a unified interface.

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Make Opinion logo

fast insights, real people

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Market Research in the Digital Age. Seamless Integration with other Native Applications. Secure and Compliant. DIY Research at a Fraction of the Cost. Connect with Customers. Discover insights. Get Quality Answers. Analyze and Export Results. All in One Platform.

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Ideally logo

Market Research Software

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Ideally is an on-demand insights platform that provides brands with statistically representative responses from the target audience. Teams can access actionable insights from customers from the very beginning and throughout the creative process. With robust research practices, dynamic theming, driver analysis, and AI-generated summaries, Ideally supports brands to explore, discover, and iterate with confidence.

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Spark Chart logo

Survey software for business consultants and leaders

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Spark Chart is an Australian survey software solution with 24 x 7 expert support and advice. Data can be stored in Australia. Features include customizable surveys and branding, ready-made templates, comprehensive deployment options, conditional logic and powerful reporting analytics & sharing.

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Quizell logo

Turn personalized product recommendations into sales!

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Quizell fast-tracks e-commerce sales with personalized product recommendations. Create a quiz to discover your customers’ needs and lead them to solutions that work for them. Increase sales, reduce returns, and discover new opportunities for business growth.

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SurveyJS logo

JavaScript Form Builder — Simplify forms. Secure your data.

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SurveyJS is a product family of client-side UI components that simplify data collection in your JavaScript application. Create and style dynamic JSON-based forms using a self-hosted form builder that features a CSS theme editor and GUI for conditional rules and form branching.

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ExpiWell logo

Cloud-based forms automation tool for researchers.

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ExpiWell is a cloud-based forms automation solution that helps conduct mobile surveys via real-time data collection, collaboration tools, participant engagement, and more. With ExpiWell's mobile application, users can send questions to participants through push notifications and choose from various question types, including multimedia options like video, audio, and image data.

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Appinio logo

Appinio is a market research tool for customer feedback.

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Appinio is a cloud-based market research platform that enables businesses to gather customer responses from target groups on a centralized interface. The solution is designed for market researchers, product managers, UX researchers, and business owners. Key features include real-time results, customizable reports, and online surveys.

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Zonka Feedback logo

Turn feedback into intelligence, action, and growth

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Zonka Feedback is an AI-powered Customer Feedback & Intelligence platform to collect, analyze, and act on customer feedback—improving experiences, boosting loyalty, and driving business growth.

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Recollective logo

Online community platform for customer engagement & research

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Recollective is an online data collection and insight community development tool for researchers which allows users to conduct qualitative & quantitative research studies. The platform allows businesses to setup studies for concept testing, behavioral analysis, customer feedback collection, & more.

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Survey Analytica logo

Cloud-based survey platform

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Survey Analytica is a survey platform that comes with a vast collection of stunning templates. It saves users' valuable time and effort in designing surveys.

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CleverX logo

AI-native research. Question to insight in hours.

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AI-native research platform. Go from question to insight in hours. AI designs your study, recruits from 8M+ verified participants, conducts research, and delivers analyzed results from a single prompt.

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Indeemo logo

AI powered, in-the-moment Video Research Platform.

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AI Powered end-to-end Video Research platform for understanding People, Products, Purchases and Experiences, deeper and at scale.

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