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Marketing Analytics Software

Last updated: April 2026

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225 software options

Adverity logo

The integrated data platform for teams that run on data.

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Adverity is the leading integrated data platform for connecting and managing all of the data you need to drive marketing performance.

• 600+ data connectors across marketing, advertising, sales and finance
• Automated data quality and management tools
• Customizable data visualizations

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Funnel logo

Marketing data aggregation and reporting platform

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Funnel is the leading marketing data hub. We power your reporting and analytics to give you incredible control over your performance.

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GivingDNA logo

Data analytics + wealth screening tool for fundraisers

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GivingDNA is a next-generation data analytics and wealth screening tool that helps nonprofits build super-targeted segments. Fundraisers and nonprofit marketers get insights that help you quickly profile and segment your donors and take the next steps toward custom donor experiences.

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SegMetrics logo

Marketing analytics software with reporting segmentation

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SegMetrics is a marketing analytics platform designed to help businesses gain insights into the true value of their leads. It lets marketers get visibility into lead source attribution, engagement touchpoints, customer purchase value, and recurring lifetime value.

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TapClicks logo

A Unified Marketing Operations Platform Powered By Your Data

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TapClicks delivers a unified digital marketing services, reporting, and analytics platform built for marketing agencies, media agencies, and enterprises

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N.Rich logo

Account-based advertising platform.

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N.Rich is a cloud-base platform specifically designed to provide the right advertising tools to growth-oriented companies, ABM adopters and performance driven commercial teams.

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AdsAdvisor logo

Marketing analytics and automation for mobile app growth

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Track ROAS, LTV, and user behavior with 200+ metrics, custom dashboards, and predictive models. AdsAdvisor enables fast, transparent analytics for mobile apps, with full iOS SKAN and MMP support.

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CPV Lab Pro logo

track, test and optimize marketing campaigns

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CPV Lab Pro is an performance marketing tool for all your marketing campaigns.
It allows you to track, manage, and optimize all paid and organic traffic sources straight from one platform.

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Slemma logo

Business analytics app for teams

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Slemma is a powerful, cost-effective, and easy-to-use marketing analytics solution.

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Clear Ring logo

Clarity with every call.

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Optimise your marketing strategy with Clear Ring's advanced call, form, and live chat tracking tools. Our platform offers real-time reporting and multi-channel attribution in a user-friendly interface. Discover the Clear Ring difference and enhance your marketing with our data-driven insights.

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The Brief logo

The AI agency every marketer deserves

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Make high-quality ads in minutes with The Brief. Scale campaigns, stay on brand and grow faster with AI-powered advertising.

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Supermetrics logo

All your marketing data, wherever you need it.

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All your marketing data, wherever you need it. Supermetrics streamlines the delivery of data from 80+ sales and marketing platforms into the analytics and reporting tools marketers use to make better decisions.

Supermetrics is used by +700k marketers in over 120 countries.

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PantoSource logo

AI ad tracking for ecommerce attribution accuracy

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PantoSource is an AI-powered ad tracking and optimization platform for e-commerce businesses using Shopify and WooCommerce. The system captures conversions that traditional pixels miss through server-side tracking, providing attribution data across multiple advertising platforms including Meta, Google, and TikTok. Users can connect their stores without technical expertise and receive enriched conversion data that flows directly to their ad platforms.

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Seenka logo

Seenka Media Intelligence

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Seenka is Latin America’s most advanced cross-media advertising intelligence platform

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RankCaddy logo

Rank tracking & insights for better SEO results.

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RankCaddy is an SEO tool with accurate rank tracking, quick-win insights & drag-and-drop reporting to help you grow organic traffic.

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Measured logo

#1 Media Mix Modeling, Powered by Incrementality

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Voted #1 Measurement/Analytics tech by AdExchanged, Measured provides accurate & timely marketing attribution & cross-channel reporting. Measured runs incrementality testing for online (Google, Facebook, YouTube, OTT) & offline channels like TV, radio, direct mail, catalog, and more!

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Teikametrics logo

Built for Scaling Brands on Amazon, Walmart & TikTok Shop

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Teikametrics delivers unified marketing analytics by consolidating advertising, sales, content, and inventory data into a centralized platform with AI-powered insights for performance tracking and profitability analysis across marketplaces.

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Sprout Social logo

Social Media Management Software for Business

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Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence.

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Skro logo

Ad tracking & conversion attribution platform

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Marketing analytics software that helps in tracking, analyzing, and optimizing campaigns for affiliate marketers and ad agencies.

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monday.com logo

Project management software

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monday.com is an intuitive Work OS where teams create their marketing & creative processes in minutes to run their projects and everyday work.

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Zoho Social logo

Social media marketing for growing businesses

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Zoho Social helps marketers in small to large organizations to grow the social media presence of their brand with actionable insights focused on content and engagement by scheduling unlimited posts, managing social networks, tracking conversations, and measuring performance from a single dashboard

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Sendible logo

Social media management & monitoring tool for agencies

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The Sendible platform brings all your social networks together into a centralised hub and is the easiest way to execute a winning social media strategy for multiple brands at scale. Positioned as a productivity tool for agencies, you can be certain that your team will save hours of time!

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Oktopost logo

We make it measurable

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Oktopost improves marketing analytics by automatically adding UTM codes to all social media posts. Marketers are able to realize the value of social media.

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MMT Scope logo

Models from Media experts to optimize Advertising efficiency

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Web-based platform offers advertisers and media agencies a holistic solution for modelling and visualizing the impact of media activities on business KPIs.

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Wodwo logo

Wodwo, an AI driven audience builder and insights tool.

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Wodwo is a cloud-based solution that helps streamline customer data management using artificial intelligence (AI) technology. The solution helps simplify audience modeling to help marketers uncover vital insights and enhance campaign effectiveness. This DIY tool removes the guesswork and provides data-driven audiences from customers' first-party data. Key features include audience targeting, reporting, customer segmentation, and more.

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