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Top Rated Marketing Analytics Software with Performance Metrics in 2026

Verified reviewer profile picture
Verified reviewer profile picture

All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: April 2026

Performance metrics provide valuable insights into campaign effectiveness, enabling data-driven decisions for optimization. They track and analyze various marketing channels, helping to identify successful strategies and areas for improvement. Our reviewers in marketing analytics software rated this feature as important.

6 Best Marketing Analytics Software with Performance Metrics

Product
User rating
Starting price
HubSpot Marketing Hub logo
4.5
(6.2K)
15
per user/per month
Google Analytics 360 logo
4.7
(8K)
Empty state illustration for "No pricing info"

No pricing info

Zoho Social logo
4.7
(3.3K)
15
flat rate/per month
Hootsuite logo
4.4
(3.7K)
399
per user/per month
Tableau logo
4.6
(2.3K)
15
per user/per month
Semrush logo
4.6
(2.3K)
139.95
flat rate/per month

See other top Marketing Analytics products with performance metrics

How we picked the 6 top rated products

We chose the high-performing solutions on this list based on verified user ratings on our site. Depending on available data, qualifying products either had to be among the most user-reviewed or the most searched-for products in the Marketing Analytics software category. They also needed to have sufficient reviews about performance metrics, have a minimum user rating of 3 out of 5 for that feature, and show evidence of U.S. market presence. We then added a distinction for up to three products based on our proprietary ratings and reviews: Highest rated, Highly rated for performance metrics, and Highly rated for free version. Sponsorship or client status has no influence on the selection of these products, but it may impact the order in which products appear.

Details for the 6 best products

HubSpot Marketing Hub logo
Reviews Sentiment
 
 
 
1-2(82)
3-4(2,394)
5(3,744)
Key Features
Reporting & Statistics4.7
Conversion Tracking4.4

User insights about the performance metrics feature

Users report that HubSpot Marketing Hub's performance metrics offer practical analytics for evaluating campaign effectiveness. They find it easy to track and customize metrics, providing valuable insights for optimization. Reviewers indicate that it helps in understanding email performance, prospect interactions, and overall business efficiency, making it a critical tool for marketers.
Verified reviewer profile picture

See related user reviews

“HubSpot provides a comprehensive suite of performance metrics for evaluating various aspects of sales, marketing, and overall business efficiency. Here's a detailed review of some of the key performance metrics tracked by sales professionals using it”
Verified reviewer profile picture

Hakan T.

General Manager

“Pretty detailed metrics and able to know what prospects clicked what”
AB

Armin B.

SDR

Starting price
15per user /
per month
Pros and Cons based on 6,220 verified reviews
Verified reviewer profile picture

Comprehensive automation features

Effective lead management

Streamlined marketing automation

Robust email marketing tools

Extensive training resources

High cost concerns

Limited reporting capabilities

Complex navigation

Inefficient contact management

Limited template customization

See pros and cons details
Google Analytics 360 logo
Reviews Sentiment
 
 
 
1-2(23)
3-4(2,210)
5(5,856)
Key Features
Reporting & Statistics4.6
Conversion Tracking4.5

User insights about the performance metrics feature

Reviewers appreciate Google Analytics 360's performance metrics for providing comprehensive insights into website traffic, conversions, and user behavior. They find it valuable for tracking real-time data, historical trends, and customizing metrics. Users highlight its integration with other Google products, aiding in detailed analysis and decision-making. They say it helps businesses optimize marketing strategies and measure success effectively.

See related user reviews

“Google Analytics gives us key performance metrics for our website. It helps us see top performing web pages and sources, which in term help me refine our marketing strategy and spend.”
NG

Natalie G.

Senior Marketing Manager

“To me Performance metrics are super important in Google Analytics 360. They help you see how well your marketing and advertising are doing. It's all about figuring out what's working and what's not. You can set up goals and track conversions to see if your website is getting people to do what you want. The cool thing is that all this data helps you make smarter decisions. Instead of guessing, you have real numbers to guide you. ”
BO

Bernard O.

Art illustrator

Starting price
Empty state illustration for "No pricing info"

No pricing info

Pros and Cons based on 8,089 verified reviews

Actionable website insights

Comprehensive marketing analytics

Detailed audience insights

In-depth website traffic analysis

Enhanced website performance tracking

Complex navigation

Challenging user experience

Confusing user interface

Steep learning curve

Insufficient beginner tutorials

See pros and cons details
Zoho Social logo
Reviews Sentiment
 
 
 
1-2(10)
3-4(944)
5(2,434)
Key Features
Reporting & Statistics4.4
Conversion Tracking4.5

User insights about the performance metrics feature

Users report that Zoho Social's performance metrics provide clear insights into social media engagement, reach, and follower growth. They find it helpful for optimizing content strategy and understanding audience interactions. Reviewers appreciate the easy-to-read analytics and the ability to track performance across multiple social media channels, aiding in effective campaign management.
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“What I like about "Performance Metrics" in Zoho Social is that it provides clear insights into engagement, reach, and more, helping me optimize my social media content strategy.”
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Gouthami K.

Marketing executive

“The performance metrics helps you analyze how your posts/content engagement has faired across different social media channels like Twitter, Instagram, LinkedIn, Facebook.”
SG

Swapnil G.

Head Business Development

Starting price
15flat rate /
per month
Pros and Cons based on 3,388 verified reviews
Verified reviewer profile picture

Enhanced audience engagement

Comprehensive dashboard view

Efficient social media management

Seamless CRM integration

Effective brand management

Challenges with image posting

Limitations in tagging and hashtags

Issues with video posting

Inefficient message management

See pros and cons details
Hootsuite logo
Reviews Sentiment
 
 
 
1-2(86)
3-4(1,721)
5(1,988)
Key Features
Reporting & Statistics4.4
Conversion Tracking4.1

User insights about the performance metrics feature

Reviewers indicate that Hootsuite's performance metrics are useful for tracking social media post performance and engagement. They find it helpful for identifying successful content and making data-driven decisions. Users appreciate the clear and concise visualization of metrics, although some mention room for improvement in the depth of analysis. They say it aids in crafting better content strategies.
Verified reviewer profile picture

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“Performance Metrics with Hootsuite have been super useful as well! You are able to identify which posts are performing well and which ones are not in order to manage how to proceed with more content!”
SR

Shari R.

CEO, Marketing and PR Executive

“Performance metrics is done very well in the way on how it is analysed and visualised. Its very clear and concise. ”
Verified reviewer profile picture

Nizar K.

Director

Starting price
399per user /
per month
Pros and Cons based on 3,795 verified reviews
Verified reviewer profile picture

Efficient multi-platform management

Significant time savings

Visual post scheduling

Streamlined content management

Ideal for small businesses

Image posting limitations

High costs and limited free version

Cluttered and outdated interface

Frequent account disconnections

Limited and costly reporting

See pros and cons details
Tableau logo
Reviews Sentiment
 
 
 
1-2(26)
3-4(857)
5(1,465)
Key Features
Reporting & Statistics4.5
Conversion Tracking

User insights about the performance metrics feature

Users report that Tableau's performance metrics are displayed neatly and help track business performance effectively. They appreciate the tool's ability to aggregate and visualize data in various ways, aiding in deep analysis. Reviewers highlight its real-time analysis capabilities, although some note performance issues with heavy data sources. They find it valuable for understanding and reporting business metrics.
Verified reviewer profile picture

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“Very important cause this is the goal in the end, to use tableau. We all want to understand data in a easier and timely manner to later then, report what is going with the business/data in general. The platforms focus on the main performance metrics has saved me time to ensure I can do my analyses in a reliable way and always up to date. ”
LB

Luisa B.

Marketing Manager

“Tableau is incredibly powerful. With this tool, we can sort and view our data in a near-infinite number of ways, letting us deep dive into performance metrics and KPIs”
Verified reviewer profile picture

Roland M.

Account Manager

Starting price
15per user /
per month
Pros and Cons based on 2,348 verified reviews
Verified reviewer profile picture

Comprehensive data visualization

Diverse visualization techniques

Intuitive drag-and-drop interface

Enhanced team collaboration

Versatile chart creation

Slow performance with large datasets

High licensing costs

Frequent and problematic updates

High cost compared to competitors

Complicated data filtering

See pros and cons details
Semrush logo
Reviews Sentiment
 
 
 
1-2(29)
3-4(671)
5(1,616)
Key Features
Reporting & Statistics4.4
Conversion Tracking4.5

User insights about the performance metrics feature

Reviewers highlight Semrush's performance metrics as essential for tracking website and campaign performance. They find it useful for analyzing SEO, PPC, and competitor data. Users appreciate the detailed and accurate metrics, which help in optimizing strategies and identifying areas for improvement. They say it provides a comprehensive overview of online performance, aiding in decision-making.

See related user reviews

“You can monitor how all your marketing metrics are performing -- whether that be website data, PPC traffic, organic traffic, social media engagement -- even competitors' performance data is available. ”
JH

Joscelyne H.

Owner

“One thing I love when using SEMrush is the PPC reporting tools that allows me to track the performance of my PPC campaigns such as CTR, CPC, and conversion rates. Therefore, its performance metrics helps me identify the areas I can improve and maximize my campaign outcomes.”
WG

Wanja G.

Content Strategist

Starting price
139.95flat rate /
per month
Pros and Cons based on 2,316 verified reviews

Comprehensive SEO marketing tools

Valuable marketing insights

In-depth competitor analysis

Robust keyword analysis

High costs for small users

Complex navigation

Cluttered user interface

See pros and cons details

Other Top Rated Marketing Analytics Software with Performance Metrics in 2026

AgencyAnalytics logo

AgencyAnalytics

The All-In-One Marketing Reporting Platform for Agencies.

visit website
Agency Analytics is the all-in-one marketing analytics reporting dashboard that impresses clients and saves time. Connect with 50+ data sources to monitor & report all of your campaigns in one place.

Read more about AgencyAnalytics

Users also considered
Cint logo

Cint

Feeding the world's curiosity

visit website
Cint’s advanced measurement solutions give advertisers, media owners, and agencies the tools to track the effectiveness of cross-platform advertising campaigns in real-time to optimize performance while they’re running.

Read more about Cint

Users also considered
Semrush logo

Semrush

Reliable SEO tools for the AI Search Era

visit website
Semrush SEO Toolkit contains more than 20 tools and reports to assist you in every step of your website SEO. You’ll have access to the largest keyword database and the most accurate search volume on the market.

Read more about Semrush

Users also considered
Adverity logo

Adverity

The integrated data platform for teams that run on data.

visit website
Adverity is the leading integrated data platform for connecting and managing all of the data you need to drive marketing performance.

• 600+ data connectors across marketing, advertising, sales and finance
• Automated data quality and management tools
• Customizable data visualizations

Read more about Adverity

Users also considered
Funnel logo

Funnel

Marketing data aggregation and reporting platform

visit website
Funnel is the leading marketing data hub. We power your reporting and analytics to give you incredible control over your performance.

Read more about Funnel

Users also considered
GivingDNA logo

GivingDNA

Data analytics + wealth screening tool for fundraisers

visit website
GivingDNA is a next-generation data analytics and wealth screening tool that helps nonprofits build super-targeted segments. Fundraisers and nonprofit marketers get insights that help you quickly profile and segment your donors and take the next steps toward custom donor experiences.

Read more about GivingDNA

Users also considered
CleverTap logo

CleverTap

User Retention Platform for High-Growth Mobile Apps

visit website
Understand your customers with real-time insights and immediately trigger engagement campaigns based on user behavior through a single platform.

Read more about CleverTap

Users also considered
SegMetrics logo

SegMetrics

Marketing analytics software with reporting segmentation

visit website
SegMetrics is a marketing analytics platform designed to help businesses gain insights into the true value of their leads. It lets marketers get visibility into lead source attribution, engagement touchpoints, customer purchase value, and recurring lifetime value.

Read more about SegMetrics

Users also considered
AdsAdvisor logo

AdsAdvisor

(0)

Marketing analytics and automation for mobile app growth

Track ROAS, LTV, and user behavior with 200+ metrics, custom dashboards, and predictive models. AdsAdvisor enables fast, transparent analytics for mobile apps, with full iOS SKAN and MMP support.

Read more about AdsAdvisor

Users also considered
Fosfor Decision Cloud logo

Fosfor Decision Cloud

AIOps platform to build and design machine learning models

Fosfor Refract is a AIOps platform that helps businesses leverage AI technology to create and design machine learning (ML) models. The platform provides a suite of tools and services to help businesses create and deploy ML models faster. Fosfor Refract’s AI-powered solution enables organizations to automatically discover, monitor and orchestrate their IT infrastructure.

Read more about Fosfor Decision Cloud

Users also considered
Allocadia logo

Allocadia

Marketing Performance Management Software

Allocadia is cloud-based software designed to create, collaborate, and share marketing plans that align with company priorities. The solution helps marketing teams of 25 collaborate to create and manage global budgets in any currency by forecasting the ROI from plans and predicting revenue impact.

Read more about Allocadia

Users also considered
Slemma logo

Slemma

Business analytics app for teams

Slemma is a powerful, cost-effective, and easy-to-use marketing analytics solution.

Read more about Slemma

Users also considered
TapClicks logo

TapClicks

A Unified Marketing Operations Platform Powered By Your Data

TapClicks delivers a unified digital marketing services, reporting, and analytics platform built for marketing agencies, media agencies, and enterprises

Read more about TapClicks

Users also considered
N.Rich logo

N.Rich

(0)

Account-based advertising platform.

N.Rich is a cloud-base platform specifically designed to provide the right advertising tools to growth-oriented companies, ABM adopters and performance driven commercial teams.

Read more about N.Rich

Users also considered
Jepto logo

Jepto

Data Management and Automation Platform for Marketing Teams

The Jepto platform unifies your data and automates analysis.

Read more about Jepto

Users also considered
Matomo logo

Matomo

Take back control with Matomo

Choose a powerful analytics solution that respects data privacy and ownership.

Matomo is the trusted analytics solution for over 1.5 million websites globally.

Read more about Matomo

Users also considered
Trialfire logo

Trialfire

Marketing attribution platform

Trialfire is a marketing attribution platform that provides visibility into customers' path-to-purchase. It uses sophisticated game-theory attribution to help determine where to invest marketing dollars for optimal results. The platform combines first-party data with ad spend to deliver accurate return on ad spend metrics, eliminating double counting. This gives marketers a single source of truth to guide strategy and decision making.

Read more about Trialfire

Users also considered
Demandbase One logo

Demandbase One

Demandbase One™ | Go-to-Market Platform

The Demandbase One Smarter GTM™ platform helps teams hit their revenue goals with fewer resources. It uses Account Intelligence, rich and reliable account-level insight, to help you orchestrate sales and marketing moves and inject relevance into every stage of the B2B buying journey.

Read more about Demandbase One

Users also considered
FraudScore logo

FraudScore

Antifraud solution for online advertising

FraudScore is a SaaS antifraud solution with separate products for ad fraud prevention and detection. The software works with desktop and mobile. Integrated with all leading ad platforms, has pixel, JS, API, PostBack integrations.

Read more about FraudScore

Users also considered
CPV Lab Pro logo

CPV Lab Pro

track, test and optimize marketing campaigns

CPV Lab Pro is an performance marketing tool for all your marketing campaigns.
It allows you to track, manage, and optimize all paid and organic traffic sources straight from one platform.

Read more about CPV Lab Pro

Users also considered
Clear Ring logo

Clear Ring

Clarity with every call.

Optimise your marketing strategy with Clear Ring's advanced call, form, and live chat tracking tools. Our platform offers real-time reporting and multi-channel attribution in a user-friendly interface. Discover the Clear Ring difference and enhance your marketing with our data-driven insights.

Read more about Clear Ring

Users also considered
Pipestream logo

Pipestream

ETL data pipeline software

Pipestream enables users to stream Raw Website Data to BigQuery in real-time.

Read more about Pipestream

Users also considered
The Brief logo

The Brief

The AI agency every marketer deserves

Make high-quality ads in minutes with The Brief. Scale campaigns, stay on brand and grow faster with AI-powered advertising.

Read more about The Brief

Users also considered
Xnurta logo

Xnurta

AI-powered ad optimization for sellers, brands, and agencies

Xnurta is an Amazon PPC software that leverages advanced AI tools, precision ad placements, and predictive analytics to help businesses grow their sales on Amazon and beyond. It offers solutions for sellers, brands, and agencies to accelerate their e-commerce marketplace advertising performance.

Read more about Xnurta

Users also considered
RhythmOne logo

RhythmOne

(0)

Marketing analytics and demand side platform (DSP)

RhythmOne is a marketing analytics and demand-side platform (DSP) designed to help businesses manage advertising on multiple screens. The application enables brands and marketing teams to engage consumers through connected TV (CTV), in-app ads, videos, and display advertising formats.

Read more about RhythmOne

Users also considered

Key features for Marketing Analytics software

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

  • Reporting & Statistics: Reviewers value the detailed and customizable reports for in-depth analysis, helping to understand customer behavior, campaign effectiveness, and business performance. 94% of reviewers rated this feature as important or highly important.
  • Conversion Tracking: Reviewers highlight the ability to measure campaign success, optimize marketing strategies, and make informed decisions based on conversion data. 89% of reviewers rated this feature as important or highly important.
  • Data Visualization: Users find the customizable visualizations helpful for understanding complex data, identifying trends, and making data-driven decisions quickly. 89% of reviewers rated this feature as important or highly important.
  • Data Import/Export: Reviewers value the flexibility to import and export data in various formats, enhancing data management and integration capabilities. 85% of reviewers rated this feature as important or highly important.
  • ROI Tracking: Users appreciate the detailed insights into marketing performance and return on investment, helping to optimize strategies and budget allocation. 85% of reviewers rated this feature as important or highly important.