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Top Rated Marketing Analytics Software with Performance Metrics in 2026

Verified reviewer profile picture
Verified reviewer profile picture

All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: February 2026

Performance metrics provide valuable insights into campaign effectiveness, enabling data-driven decisions for optimization. They track and analyze various marketing channels, helping to identify successful strategies and areas for improvement. Our reviewers in marketing analytics software rated this feature as important.

6 Best Marketing Analytics Software with Performance Metrics

Product
User rating
Starting price
HubSpot Marketing Hub logo
4.5
(6.2K)
15
per user/per month
visit website
Zoho Social logo
4.7
(3.3K)
15
flat rate/per month
Semrush logo
4.6
(2.3K)
139.95
flat rate/per month
Tableau logo
4.6
(2.3K)
15
per user/per month
Google Analytics 360 logo
4.7
(8K)
Empty state illustration for "No pricing info"

No pricing info

Hootsuite logo
4.4
(3.7K)
399
per user/per month

See other top Marketing Analytics products with performance metrics

How we picked the 6 top rated products

We chose the high-performing solutions on this list based on verified user ratings on our site. Depending on available data, qualifying products either had to be among the most user-reviewed or the most searched-for products in the Marketing Analytics software category. They also needed to have sufficient reviews about performance metrics, have a minimum user rating of 3 out of 5 for that feature, and show evidence of U.S. market presence. We then added a distinction for up to three products based on our proprietary ratings and reviews: Highest rated, Highly rated for performance metrics, and Highly rated for free version. Sponsorship or client status has no influence on the selection of these products, but it may impact the order in which products appear.

Details for the 6 best products

HubSpot Marketing Hub logo

HubSpot Marketing Hub

Reviews Sentiment
 
 
 
1-2(81)
3-4(2,387)
5(3,740)
Key Features
Reporting & Statistics4.7
Conversion Tracking4.4

User insights about the performance metrics feature

Users report that HubSpot Marketing Hub's performance metrics offer practical analytics for evaluating campaign effectiveness. They find it easy to track and customize metrics, providing valuable insights for optimization. Reviewers indicate that it helps in understanding email performance, prospect interactions, and overall business efficiency, making it a critical tool for marketers.
Verified reviewer profile picture

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“HubSpot provides a comprehensive suite of performance metrics for evaluating various aspects of sales, marketing, and overall business efficiency. Here's a detailed review of some of the key performance metrics tracked by sales professionals using it”
Verified reviewer profile picture

Hakan T.

General Manager

“Pretty detailed metrics and able to know what prospects clicked what”
AB

Armin B.

SDR

Starting price
15per user /
per month
visit website
Pros and Cons based on 6,208 verified reviews
Verified reviewer profile picture

Comprehensive automation features

Effective lead management

Streamlined marketing automation

Robust email marketing tools

Extensive training resources

High cost concerns

Limited reporting capabilities

Complex navigation

Inefficient contact management

Limited template customization

See pros and cons details
Zoho Social logo
Reviews Sentiment
 
 
 
1-2(10)
3-4(943)
5(2,429)
Key Features
Reporting & Statistics4.4
Conversion Tracking4.5

User insights about the performance metrics feature

Users report that Zoho Social's performance metrics provide clear insights into social media engagement, reach, and follower growth. They find it helpful for optimizing content strategy and understanding audience interactions. Reviewers appreciate the easy-to-read analytics and the ability to track performance across multiple social media channels, aiding in effective campaign management.
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“What I like about "Performance Metrics" in Zoho Social is that it provides clear insights into engagement, reach, and more, helping me optimize my social media content strategy.”
Verified reviewer profile picture

Gouthami K.

Marketing executive

“The performance metrics helps you analyze how your posts/content engagement has faired across different social media channels like Twitter, Instagram, LinkedIn, Facebook.”
SG

Swapnil G.

Head Business Development

Starting price
15flat rate /
per month
Pros and Cons based on 3,382 verified reviews
Verified reviewer profile picture

Enhanced audience engagement

Comprehensive dashboard view

Efficient social media management

Seamless CRM integration

Effective brand management

Challenges with image posting

Limitations in tagging and hashtags

Issues with video posting

Inefficient message management

See pros and cons details
Semrush logo
Reviews Sentiment
 
 
 
1-2(28)
3-4(671)
5(1,615)
Key Features
Reporting & Statistics4.4
Conversion Tracking4.5

User insights about the performance metrics feature

Reviewers highlight Semrush's performance metrics as essential for tracking website and campaign performance. They find it useful for analyzing SEO, PPC, and competitor data. Users appreciate the detailed and accurate metrics, which help in optimizing strategies and identifying areas for improvement. They say it provides a comprehensive overview of online performance, aiding in decision-making.

See related user reviews

“You can monitor how all your marketing metrics are performing -- whether that be website data, PPC traffic, organic traffic, social media engagement -- even competitors' performance data is available. ”
JH

Joscelyne H.

Owner

“One thing I love when using SEMrush is the PPC reporting tools that allows me to track the performance of my PPC campaigns such as CTR, CPC, and conversion rates. Therefore, its performance metrics helps me identify the areas I can improve and maximize my campaign outcomes.”
WG

Wanja G.

Content Strategist

Starting price
139.95flat rate /
per month
Pros and Cons based on 2,314 verified reviews

Comprehensive SEO marketing tools

Valuable marketing insights

In-depth competitor analysis

Robust keyword analysis

High costs for small users

Complex navigation

Cluttered user interface

See pros and cons details
Tableau logo
Reviews Sentiment
 
 
 
1-2(26)
3-4(856)
5(1,464)
Key Features
Reporting & Statistics4.5
Conversion Tracking

User insights about the performance metrics feature

Users report that Tableau's performance metrics are displayed neatly and help track business performance effectively. They appreciate the tool's ability to aggregate and visualize data in various ways, aiding in deep analysis. Reviewers highlight its real-time analysis capabilities, although some note performance issues with heavy data sources. They find it valuable for understanding and reporting business metrics.
Verified reviewer profile picture

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“Very important cause this is the goal in the end, to use tableau. We all want to understand data in a easier and timely manner to later then, report what is going with the business/data in general. The platforms focus on the main performance metrics has saved me time to ensure I can do my analyses in a reliable way and always up to date. ”
LB

Luisa B.

Marketing Manager

“Tableau is incredibly powerful. With this tool, we can sort and view our data in a near-infinite number of ways, letting us deep dive into performance metrics and KPIs”
Verified reviewer profile picture

Roland M.

Account Manager

Starting price
15per user /
per month
Pros and Cons based on 2,346 verified reviews
Verified reviewer profile picture

Comprehensive data visualization

Diverse visualization techniques

Intuitive drag-and-drop interface

Enhanced team collaboration

Versatile chart creation

Slow performance with large datasets

High licensing costs

Frequent and problematic updates

High cost compared to competitors

Complicated data filtering

See pros and cons details
Google Analytics 360 logo
Reviews Sentiment
 
 
 
1-2(23)
3-4(2,209)
5(5,854)
Key Features
Reporting & Statistics4.6
Conversion Tracking4.5

User insights about the performance metrics feature

Reviewers appreciate Google Analytics 360's performance metrics for providing comprehensive insights into website traffic, conversions, and user behavior. They find it valuable for tracking real-time data, historical trends, and customizing metrics. Users highlight its integration with other Google products, aiding in detailed analysis and decision-making. They say it helps businesses optimize marketing strategies and measure success effectively.

See related user reviews

“Google Analytics gives us key performance metrics for our website. It helps us see top performing web pages and sources, which in term help me refine our marketing strategy and spend.”
NG

Natalie G.

Senior Marketing Manager

“To me Performance metrics are super important in Google Analytics 360. They help you see how well your marketing and advertising are doing. It's all about figuring out what's working and what's not. You can set up goals and track conversions to see if your website is getting people to do what you want. The cool thing is that all this data helps you make smarter decisions. Instead of guessing, you have real numbers to guide you. ”
BO

Bernard O.

Art illustrator

Starting price
Empty state illustration for "No pricing info"

No pricing info

Pros and Cons based on 8,086 verified reviews

Actionable website insights

Comprehensive marketing analytics

Detailed audience insights

In-depth website traffic analysis

Enhanced website performance tracking

Complex navigation

Challenging user experience

Confusing user interface

Steep learning curve

Insufficient beginner tutorials

See pros and cons details
Hootsuite logo
Reviews Sentiment
 
 
 
1-2(86)
3-4(1,720)
5(1,987)
Key Features
Reporting & Statistics4.4
Conversion Tracking4.1

User insights about the performance metrics feature

Reviewers indicate that Hootsuite's performance metrics are useful for tracking social media post performance and engagement. They find it helpful for identifying successful content and making data-driven decisions. Users appreciate the clear and concise visualization of metrics, although some mention room for improvement in the depth of analysis. They say it aids in crafting better content strategies.
Verified reviewer profile picture

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“Performance Metrics with Hootsuite have been super useful as well! You are able to identify which posts are performing well and which ones are not in order to manage how to proceed with more content!”
SR

Shari R.

CEO, Marketing and PR Executive

“Performance metrics is done very well in the way on how it is analysed and visualised. Its very clear and concise. ”
Verified reviewer profile picture

Nizar K.

Director

Starting price
399per user /
per month
Pros and Cons based on 3,793 verified reviews
Verified reviewer profile picture

Efficient multi-platform management

Significant time savings

Visual post scheduling

Streamlined content management

Ideal for small businesses

Image posting limitations

High costs and limited free version

Cluttered and outdated interface

Frequent account disconnections

Limited and costly reporting

See pros and cons details

Other Top Rated Marketing Analytics Software with Performance Metrics in 2026

CleverTap logo

CleverTap

User Retention Platform for High-Growth Mobile Apps

visit website
Understand your customers with real-time insights and immediately trigger engagement campaigns based on user behavior through a single platform.

Read more about CleverTap

Users also considered
Cint logo

Cint

Feeding the world's curiosity

visit website
Cint’s advanced measurement solutions give advertisers, media owners, and agencies the tools to track the effectiveness of cross-platform advertising campaigns in real-time to optimize performance while they’re running.

Read more about Cint

Users also considered
AgencyAnalytics logo

AgencyAnalytics

The All-In-One Marketing Reporting Platform for Agencies.

visit website
Agency Analytics is the all-in-one marketing analytics reporting dashboard that impresses clients and saves time. Connect with 50+ data sources to monitor & report all of your campaigns in one place.

Read more about AgencyAnalytics

Users also considered
Adverity logo

Adverity

The integrated data platform for teams that run on data.

visit website
Adverity is the leading integrated data platform for connecting and managing all of the data you need to drive marketing performance.

• 600+ data connectors across marketing, advertising, sales and finance
• Automated data quality and management tools
• Customizable data visualizations

Read more about Adverity

Users also considered
GivingDNA logo

GivingDNA

Data analytics + wealth screening tool for fundraisers

visit website
GivingDNA is a next-generation data analytics and wealth screening tool that helps nonprofits build super-targeted segments. Fundraisers and nonprofit marketers get insights that help you quickly profile and segment your donors and take the next steps toward custom donor experiences.

Read more about GivingDNA

Users also considered
Mailchimp logo

Email and advertising marketing automation platform

Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email templates, landing pages, and a mobile app

Read more about Mailchimp

Users also considered
Google Analytics 360 logo
Category Leaders

Enterprise-class web analytics

Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.

Read more about Google Analytics 360

Users also considered
monday.com logo

Project management software

monday.com is an intuitive Work OS where teams create their marketing & creative processes in minutes to run their projects and everyday work.

Read more about monday.com

Users also considered
HubSpot Marketing Hub logo

All in one inbound marketing platform

With HubSpot’s inbound marketing software platform, you have access to integrated metrics that span your contacts database, marketing content & website traffic.

Read more about HubSpot Marketing Hub

Users also considered
Zoho Social logo
Category Leaders

Social media marketing for growing businesses

Zoho Social helps marketers in small to large organizations to grow the social media presence of their brand with actionable insights focused on content and engagement by scheduling unlimited posts, managing social networks, tracking conversations, and measuring performance from a single dashboard

Read more about Zoho Social

Users also considered
Google Cloud logo

Modular platform for computing, hosting, storage and more

Google Cloud Platform is a modular-based platform providing multiple build and scale services to businesses of any size within any industry. It offers tools for document storage, data warehousing, security key enforcement, app creation, API management, AI and machine learning, live chat, and more.

Read more about Google Cloud

Users also considered
Semrush logo

Reliable SEO tools for the AI Search Era

Semrush SEO Toolkit contains more than 20 tools and reports to assist you in every step of your website SEO. You’ll have access to the largest keyword database and the most accurate search volume on the market.

Read more about Semrush

Users also considered
Hootsuite logo

Social media management & scheduling for SMBs and enterprise

Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services.

Read more about Hootsuite

Users also considered
Tableau logo
Category Leaders

Business intelligence & analytics

Tableau is the world’s leading AI-powered analytics and business intelligence platform. Learn More!

Read more about Tableau

Users also considered
Wrike logo

AI powered workflow management platform

Get real-time insights and monitor your marketing performance with one powerful solution. Used by more than 20,000 companies worldwide, Wrike's features include publishing tools, proofing software, and custom reports. Boost your marketing management with our award-winning platform.

Read more about Wrike

Users also considered
Omnisend logo
Category Leaders

Drives revenue via automated eCommerce marketing

Trusted by 150k+ ecommerce businesses, Omnisend’s all-in-one email marketing & SMS tool automates your marketing across the entire customer journey. Build customer relationships & drive sales on autopilot. 1-click integrations with Shopify, BigCommerce, WooCommerce, Wix & more.

Read more about Omnisend

Users also considered
ContentStudio logo

Content marketing & social media management tool

ContentStudio is a data-driven & AI-based content marketing automation & social media management tool that helps businesses to discover, plan, compose & share engaging content on a range of social media & blog channels. Campaigns can combine articles, videos, images, GIFs & other multimedia content.

Read more about ContentStudio

Users also considered
Ahrefs logo

SEO toolset that helps you rank higher and get more traffic.

Ahrefs is an all-in-one SEO toolset that helps you rank higher and get more traffic.

Read more about Ahrefs

Users also considered
Hotjar logo

Digital experience insights for any business selling online

Understand the "why" behind your numbers. Hotjar is all the tools and data you need to truly understand your users’ behavior and create engaging experiences that drive results.

Read more about Hotjar

Users also considered
AccuRanker logo

SERP rank tracker platform for enterprises & SEO agencies

AccuRanker is a SERP rank tracker platform for enterprises & SEO agencies. We provide over 32,000 customers with SEO features that lets them do in-depth analytics. Combined with a powerful infrastructure, AccuRanker takes guesswork out of the equation by providing accurate, fast and up-to-date data.

Read more about AccuRanker

Users also considered
Campaign Monitor by Marigold logo

Cross-channel marketing made simple and stress-free

Create pixel-perfect designs with our drag-and-drop tools and use powerful automation workflows to send relevant and personalized emails.

Read more about Campaign Monitor by Marigold

Users also considered
Sprout Social logo

Social Media Management Software for Business

Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence.

Read more about Sprout Social

Users also considered
Missinglettr logo

Social media marketing software for content marketers

Missinglettr is a social media marketing software that helps bloggers and content marketers amplify content from existing blogs to create posts for social media. The solution allows managers to schedule posts across various social media handles to generate website traffic and leads.

Read more about Missinglettr

Users also considered
Marketo Engage logo

AI-powered marketing automation built for digital marketers

Adobe Marketo Engage is an industry-leading, AI-powered marketing automation platform that helps businesses streamline operations, scale personalized engagement, and drive measurable growth. It aligns marketing and sales to increase efficiency, generate more leads, and grow revenue faster.

Read more about Marketo Engage

Users also considered
Jungle Scout logo

The leading all-in-one platform for selling on Amazon.

Jungle Scout helps businesses optimize products, listings, sales, and marketing across the Amazon marketplace. It offers an extension for Google Chrome and Mozilla Firefox browsers, enabling users to view product demand, competitors, and profit projections and validate new product ideas.

Read more about Jungle Scout

Users also considered

Key features for Marketing Analytics software

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

  • Reporting & Statistics: Reviewers value the detailed and customizable reports for in-depth analysis, helping to understand customer behavior, campaign effectiveness, and business performance. 94% of reviewers rated this feature as important or highly important.
  • Conversion Tracking: Reviewers highlight the ability to measure campaign success, optimize marketing strategies, and make informed decisions based on conversion data. 89% of reviewers rated this feature as important or highly important.
  • Data Visualization: Users find the customizable visualizations helpful for understanding complex data, identifying trends, and making data-driven decisions quickly. 89% of reviewers rated this feature as important or highly important.
  • Data Import/Export: Reviewers value the flexibility to import and export data in various formats, enhancing data management and integration capabilities. 85% of reviewers rated this feature as important or highly important.
  • ROI Tracking: Users appreciate the detailed insights into marketing performance and return on investment, helping to optimize strategies and budget allocation. 85% of reviewers rated this feature as important or highly important.