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Marketing Automation Software

Last updated: April 2026

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23 software options

Marketo Engage logo

AI-powered marketing automation platform

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Adobe Marketo Engage is an industry-leading, AI-powered marketing automation platform that helps businesses streamline operations, scale personalized engagement, and drive measurable growth. It aligns marketing and sales to increase efficiency, generate more leads, and grow revenue faster.

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Xtremepush logo

Multi-channel analytics & engagement platform

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Enabling brands to make evidence based decisions through actionable analytics.

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Customer.io logo

Transforms data into tailored customer journeys.

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Customer.io is a data-driven customer engagement platform enabling businesses to create personalized journeys across channels. It features a visual workflow builder for automating messages, omnichannel support for email, SMS, push, and in-app communications, and robust data integration. Customer.io uses first-party data and AI insights to deliver targeted messaging while ensuring compliance with GDPR, HIPAA, and SOC 2 Type II standards.

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Brevo logo

Automation, marketing & transactional email, and SMS service

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Trusted by over 500,000 businesses worldwide, Brevo (formerly Sendinblue) is the affordable, all-in-one marketing and CRM stack that helps growing businesses scale faster.

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GetResponse logo

Cloud-based email marketing platform

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Scalable workflows based on customer journeys. Create marketing automation workflows in an easy drag-and-drop creator.

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WebEngage logo

Marketing Automation & Customer Data Platform for Enterprise

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WebEngage is a customer data platform & marketing automation suite that makes user engagement & retention simplified and highly effective for consumer tech enterprises and SMBs.

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Wrike logo

AI powered workflow management platform

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Wrike is a marketing automation software used by 20,000+ companies worldwide. Features customized reports and request forms, visual proofing, resource management, interactive Gantt charts, Kanban boards, time tracking, and workload overviews. Wrike also includes automation with 400+ integrations.

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Instapage logo

Create landing pages without limits.

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With Instapage, marketers can maximize conversions by creating, personalizing, optimizing landing pages at scale, automatically connecting ads with relevant post-click pages, and delivering insights to drive the highest growth possible from digital ad campaigns.

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LeadMaster logo

CRM & Lead Management Solution

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Automated Business Rules, Sales Rep Reminders, Date Based Workflow, Milestone Triggers, Automatic Emails & Text. Automate routine tasks to save time and money. Be more productive with automation.

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mesha logo

All in one accounting software for global startups

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Finance management solution that enables businesses to manage accounting, payments, multi-entity cash flows, receipts, and much more.

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Intercom logo

AI-powered customer service with helpdesk

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Intercom is redefining how businesses support their customers using powerful messaging and automation

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Iterable logo

Growth marketing and user engagement platform

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Iterable is a full growth-marketing automation and user engagement platform.

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AITA logo

Artificial Intelligence Tool for Advertisers

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AITA: AI-powered Marketing Mix Model (MMM) that revolutionizes media investment optimization. Key features:

Combines channel effectiveness analysis with budget optimization
Provides short and long-term ROI insights
Offers unlimited scenario planning and forecasting
Integrates marketing performance

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Pushwoosh logo

Retain your valuable audience through effective messaging

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Achieve the growth you strive for with one platform. Engage, convert, and retain your customers through push notifications, in-app messages, emails, SMS, and WhatsApp messaging.

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Improvado logo

Marketing analytics and intelligence platform

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Improvado is a powerful ETL platform that seamlessly extracts data from 500+ sources, applies smart transformations, and delivers unified insights to your preferred destination. With 15 pre-built data transformation recipes, you can instantly standardize metrics and run cross-channel analysis.

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Netmera logo

Marketing platform to engage, convert and retain customers

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Netmera is an integrated customer engagement and marketing platform that provides personalized experiences across all channels including in-app, e-mail, and SMS. It offers powerful and intelligent marketing solutions that can help businesses across various industries grow.

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Insider One logo

Personalized Omnichannel Marketing Automation Solution

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Insider’s customer journey orchestration tool empowering brands to build consistent, timely, and relevant one-to-one experiences across every customer touchpoint. From journey mapping to automating communications across 12+ channels, you can do it all on Insider's unified canvas-based platform.

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MoEngage logo

An Insights-led Customer Engagement Platform

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MoEngage Marketing Platform helps businesses grow their customer lifetime value by engaging them throughout their lifecycle with personalized communication.

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Blueshift logo

Blueshift Customer Engagement Platform

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Blueshift unifies data, AI, and channels to automate personalized campaigns—helping B2C brands boost engagement and revenue at scale.

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Dashly logo

Marketing and customer conversation management platform

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Dashly platform helps SaaS companies improve communications with their customers. Convert website traffic through every step of the funnel and reactivate inactive users with live chat, bots, and targeted messages.

An unlimited number of seats for every plan.

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OneSignal logo

Maximize Engagement. Minimize churn.

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OneSignal is a customer engagement platform that powers email, push notifications, SMS, and in-app messages for product teams, developers and marketers. Designed for engagement and data collection, OneSignal offers customer journeys, A/B testing, analytics, personalization, and segmentation.

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DevHub logo

Location-focused digital marketing platform

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DevHub is the only location-focused digital marketing platform that activates a brand's presence through localized experiences.

Award winning technology. DevHub’s location-focused enterprise platforms are easy to use and configured specifically for your brand’s unique needs: Websites, Landing Pages

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Wigzo logo

Hyper Ecommerce growth with performance marketing automation

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Wigzo is a no-code customer data platform with smart marketing automation capabilities for e-commerce growth. Its powerful automation workflows deliver performance-driven personalization across all channels and help retain more customers with better CLTV.

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