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Marketing Analytics

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37 software options

Semrush logo

Semrush

Reliable SEO tools for the AI Search Era

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Semrush SEO Toolkit contains more than 20 tools and reports to assist you in every step of your website SEO. You’ll have access to the largest keyword database and the most accurate search volume on the market.

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Adverity logo

Adverity

The integrated data platform for teams that run on data.

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Adverity is the leading integrated data platform for connecting and managing all of the data you need to drive marketing performance.

• 600+ data connectors across marketing, advertising, sales and finance
• Automated data quality and management tools
• Customizable data visualizations

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Terminus logo

Terminus

Account based marketing for B2B marketers

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Terminus is an account-based marketing software that offers tools including target account identification, account-based advertising, sales intelligence, account-based analytics, web visitor intelligence, web personalization, and more. It enables B2B marketers to plan and manage ABM at scale.

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Octoboard for Agencies logo

Octoboard for Agencies

Client reporting solution for marketing agencies

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Octoboard is a cloud-based client reporting solution, which assists marketing agencies with managing processes for client reporting, scheduling, and advertising. Key features include custom branding, user management, campaign monitoring, predefined templates, and conversion tracking.

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Thalox logo

Thalox

thalox is the audience segmentation tool for HubSpot.

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Thalox is an AI-powered audience segmentation tool designed to enhance the efficiency of your marketing campaigns. Thalox eliminates the guesswork from email marketing, ensuring your messages reach the right audience. Also, it helps prioritise your top leads for optimal sales outreach.

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Instapage logo

Instapage

Create landing pages without limits.

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Instapage makes it easy to continually optimize landing pages with built-in experimentation tools, including A/B/n testing, heat maps, and real-time analytics. Start building higher-performing pages today.

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SAS Customer Intelligence 360 logo

SAS Customer Intelligence 360

SAS CI360 reinvents marketing via data-driven decisioning

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No matter your level of marketing maturity, marketing solutions from SAS empower you to reimagine marketing. Adaptive planning, journey activation and a real-time decision engine enable you to create appealing, moments-based customer experiences that boost profitability and strengthen brand loyalty.

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Master Metrics logo

Master Metrics

Master Metrics - The All in One Marketing Solution Software

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Master Metrics offers an all-in-one management solution tailored for agencies and marketing teams. It combines visual dashboards, alerts, and seamless Google Sheets integration, enabling streamlined data extraction and comprehensive oversight of advertising accounts and customer data from multiple sources.

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Klips logo

Klips

Custom dashboards for you and your team.

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Klipfolio Klips is a powerful business intelligence tool designed for marketing teams and agencies that need custom dashboards to analyze and track marketing performance. Klips is a proven solution for delivering insightful, client-ready dashboards that showcase marketing ROI.

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Looker logo

Looker

BI platform for data exploration & analytics

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Looker makes it easy for you to find, explore & understand your marketing data. Measure success & make better decisions by seeing all your data together.

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Supermetrics logo

Supermetrics

All your marketing data, wherever you need it.

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All your marketing data, wherever you need it. Supermetrics streamlines the delivery of data from 80+ sales and marketing platforms into the analytics and reporting tools marketers use to make better decisions.

Supermetrics is used by +700k marketers in over 120 countries.

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Yext logo

Yext

Cloud-based digital presence platform

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Yext is the leading digital presence platform for multi-location brands, powering the knowledge behind every customer engagement. With one central platform, brands can turn their digital presence into a differentiator by delivering consistent, accurate, and engaging experiences to customers.

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Heeet logo

Heeet

Cloud-based sales engagement platform

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Heeet is a cloud-based sales engagement platform that automates marketing KPIs in Salesforce with its cookieless technology. It offers capabilities such as campaign investments & ROI, multitouch attribution, CAC & Payback, and content influence.

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Freshmarketer logo

Freshmarketer

Conversation rate and marketing management software

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Freshmarketer is an all-in-one conversion rate optimization (CRO) hub designed to help businesses and marketing agencies convert website visitors into customers

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Demandbase One logo

Demandbase One

Demandbase One™ | Go-to-Market Platform

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The Demandbase One Smarter GTM™ platform helps teams hit their revenue goals with fewer resources. It uses Account Intelligence, rich and reliable account-level insight, to help you orchestrate sales and marketing moves and inject relevance into every stage of the B2B buying journey.

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Oktopost logo

Oktopost

We make it measurable

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Oktopost improves marketing analytics by automatically adding UTM codes to all social media posts. Marketers are able to realize the value of social media.

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Mayze logo

Mayze

Cloud-based marketing analytics software

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Mayze is a cloud-based business-to-business (B2B) marketing analytics software that aggregates data from websites, LinkedIn, search engine optimization (SEO), email, and leads. It helps users identify trends, optimize campaigns, and quantify returns on marketing investment.

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Anatics logo

Anatics

Driving Confidence in your Marketing Investment and Returns

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Data management and marketing intelligence tools For leading brands and agencies. Unstructured data is bad data and puts marketing investment decisions at risk. Run anatics to extract, transform, load your data; run marketing programs with confidence.

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Qnvert logo

Qnvert

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Cloud-based customer engagement solution

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Qnvert omnichannel customer engagement platform is an advanced solution that helps businesses integrate and engage with customers across all touchpoints. This comprehensive platform offers features like marketing automation, sales analytics, and multi-channel communication tools to deliver an exceptional brand experience and improve customer satisfaction.

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LeadsRx logo

LeadsRx

Impartial Multi-Touch Attribution

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LeadsRx is a cross-channel, full-funnel marketing attribution platform. Used by mid-to-large enterprises, LeadsRx helps maximize return on ad spend and finds insights to improve customer acquisition strategies.

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AITA logo

AITA

Artificial Intelligence Tool for Advertisers

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AITA: AI-powered Marketing Mix Model (MMM) that revolutionizes media investment optimization. Key features:

Combines channel effectiveness analysis with budget optimization
Provides short and long-term ROI insights
Offers unlimited scenario planning and forecasting
Integrates marketing performance

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Kapost logo

Kapost

Unlock the ROI of your marketing content.

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Upland Kaposts helps B2B marketing, sales enablement, product, and customer success teams manage the full content lifecycle so they can support the buyer journey from awareness to loyalty. Collaborate on content and campaigns, distribute across channels, and reach your audience wherever they are.

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InfiniGrow logo

InfiniGrow

Revenue marketing platform with attribution insights

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InfiniGrow provides marketing analytics that unify your data sources, track attribution across customer journeys, and deliver actionable insights for revenue optimization. Get detailed pipeline analysis, ROI tracking, and predictive forecasting to improve marketing performance across channels.

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Swydo logo

Swydo

Google Ads and PPC reporting and monitoring tool

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Swydo is a web-based monitoring, reporting, and workflow solution for online marketers using Google Analytics, AdWords, Facebook Ads, Bing Ads, and more

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Beckon logo

Beckon

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Marketing intelligence, analytics, reporting, and dashboards

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Beckon is an omnichannel marketing analytics and reporting platform offering performance scorecards, custom KPI comparisons, real-time dashboards, and more

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