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Twilio
5
307
4
136
3
26
2
10
1
22
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
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Twilio - 2026 Pricing, Features, Reviews & Alternatives
All user reviews are verified by in-house moderators and provider data by our software research team. Learn more
Last updated: March 2026
Twilio overview
Based on 501 verified user reviews
What is Twilio?
Twilio is an SMS marketing program offering key features such as scheduled messaging, mass texting, and message personalization, among others.
Who uses Twilio?
By industry, Twilio reviewers are most commonly professionals in computer software (20%). The most frequent use case for Twilio cited by reviewers is SMS marketing (66% of reviewers).
What do users say about Twilio pricing?
Reviewers appreciate Twilio’s pay-as-you-go pricing, flexible structure, and cost savings for high-volume users or nonprofits, but some reviewers feel the pricing can be confusing, costly at scale, and less competitive for small businesses.
What are the most popular integrations for Twilio?
The Twilio integrations most frequently cited by reviewers are: Zoho CRM (a CRM product rated 5.0 out of 5 for its integration with Twilio), Zendesk Suite (a help desk product, 4.5), and Freshdesk (a help desk product, 4.6).
Starting price
Alternatives
with better value for money
Pros & Cons
Customer Support
SMS Sending
API
Pricing
Service reliability and delays
Cumbersome account handling
Twilio’s user interface
Twilio pros, cons and reviews insights
To determine these pros and cons insights, we analyzed responses from
Overall rating
Value for money
4.2
Features
4.5
Ease of use
4.1
Customer support
4.0
Reviews sentiment
What do users say about Twilio?
Twilio is an SMS marketing program offering key features such as scheduled messaging, mass texting, and message personalization, among others.
Select to learn more
Who uses Twilio?
Based on 501 verified user reviews.
Company size
Small Businesses
Enterprises
Midsize Businesses
Top industries
Use cases
Twilio's key features
GetApp's analysis of 52 verified user reviews collected between July 2021 and June 2024 identifies Twilio's most critical features and summarizes user sentiment about those features.
Reviewers appreciate Twilio's scheduled messaging capabilities. They report that it allows them to set messages to be sent at specific times, which is particularly useful for time-sensitive communications. Users highlight the convenience of automating message sends, freeing them from manual intervention. They find it helpful for planning marketing campaigns and follow-ups. Integrations with platforms like Bubble, Marketo, and Chili Piper are also noted, enhancing the functionality of scheduled messaging in Twilio. Of the 16 Twilio users who gave detailed accounts of their use of Scheduled Messaging, 94% rated this feature as important or highly important.
Users find Twilio's mass texting capabilities convenient and efficient for communicating with large groups. They report that it allows for quick and easy bulk messaging, which is useful for announcements, marketing campaigns, and urgent updates. Reviewers appreciate the customization options and integration with CRMs and telephony systems like 3CX. Some users mention occasional issues with message deliverability and costs, but overall, they find it a valuable tool for reaching a wide audience. Of the 23 Twilio users who gave detailed accounts of their use of Mass Texting, 91% rated this feature as important or highly important.
Reviewers highlight Twilio's message personalization capabilities as a key aspect. They appreciate the ability to customize messages with recipient-specific details, such as names and unique links, which enhances engagement and customer satisfaction. Users find it easy to implement personalized messages through templates and dynamic variables. They report that Message Personalization helps build trust and credibility with recipients, leading to better business relationships. Integrations with marketing platforms and APIs further enhance personalization in Twilio. Of the 17 Twilio users who gave detailed accounts of their use of Message Personalization, 88% rated this feature as important or highly important.
All Twilio features
Features rating:
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Pricing plans
Pricing details:
User opinions about Twilio price and value
Value for money rating:
To see what individual users think of Twilio's price and value, check out the review snippets below.
Shuchun Y.
Software Engineer
Imogen R.
Digital Marketing Specialist
Twilio integrations (7)
Integrations rated by users
We looked at 501 user reviews to identify which products are mentioned as Twilio integrations and how users feel about them.
Integration rating: 5.0 (20)
“Zoho CRM connects reliably so new or updated records can trigger tasks and emails, which is useful when experimenting with simple CRM workflows”
Kartikeya G.
Property Manager
Integration rating: 4.5 (16)
Integration rating: 4.8 (13)
“Overall really strong, a few quirks but it keeps getting better and more useful.”
Garrett C.
Owner
Integration rating: 4.6 (10)
Integration rating: 4.5 (8)
Other top integrations
Twilio customer support
What do users say about Twilio customer support?
Customer support rating:
We analyzed verified user reviews to identify positive and negative aspects of Twilio customer support.
Multiple users highlight Twilio's customer support as responsive, quick to address issues, and helpful during setup and troubleshooting.
A fair number of users appreciate the knowledgeable support team, timely communication, and availability across various channels.
A portion of users report slow response times, difficulty accessing support, and long waits for problem resolution.
Multiple users mention lack of product expertise, repetitive verification requests, and poor follow-up from the support team.
Support options
Training options
To see what individual users say about Twilio's customer support, check out the review snippets below.
“It integrates with our system and they are responsive on the Support team.”
Meghann O.
Customer Success Manager
“It has been a superb experience, their support team is exceptional, answers quickly and clearly.”
Luis C.
Chief of Support
“Level of customer service - our issue with the US carrier is being handled for more than 2 weeks with no success. And Twilio is based in the US.Use of AI in Customer support - no result, tons of disappointment.”
Tanya D.
Head
“Their customer verification process is unnecessarily burdensome and inefficient. Despite providing complete details about my LLC, business purpose, and intended use case in my initial response, I received identical verification requests from three different support representatives [sensitive content hidden], each asking for the exact same information.”
Justin B.
Manager
Twilio FAQs
Twilio offers an API for phone services enabling companies to make and receive phone calls and send and receive text messages. It allows programmers to integrate various communication methods and to use existing web development skills and codes to solve communication problems. Twilio's offers APIs for SMS, voice, email, video, and authentication, allowing developers can integrate various capabilities to create innovative solutions that connect customers on their preferred channels. The platform also features a customer data platform, serverless environment, and AI-enabled tools to help organizations unify customer data, orchestrate journeys, and automate tasks.
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