Unless Pricing, Features, Reviews & Comparison of Alternatives


Personalization & contextualization platform for websites

4.65/5 (46 reviews)

Unless overview

Unless.com is a personalization service targeted at B2B and B2C companies who want to create a better experience for their leads and customers.

The tool consists of three components - a data platform, an audience builder, and a personalization engine.
The data platform collects visitor data across multiple sources (web, email, CRM,...) and turns it into comprehensive visitor profiles. The audience builder offers >35 options to group visitors into segments. Through the personalization engine the user can create tailored website experiences for each audience - or leave the work up to the Machine Learning algorithm which creates AI-powered personalizations.


Starting from
Pricing options
Value for money
View Pricing Plans


Business size



United States, Asia, Australia, Brazil, Canada and 4 other markets, Europe, Germany, Latin America, United Kingdom

Supported languages

Unless screenshot: Audience Builder (1)

The Machine Learning algorithm can predict your visitors' behavior and segment them into actionable audiences such as "conversion likely", "lifetime value high", "engagement high", and more. 
What does Unless do?Unless screenshot: Audience Builder (2)

Enrich your visitor profiles with firmographic data such as "company name", "job title", "industry", and more. Unless screenshot: Audience Builder (3)

Use 30+ data points about visitors' online behavior to segment them into audiences. For example, create an audience based on "ad campaign" and personalize the visitors' entire journey - from ad to conversion.Unless screenshot: Insights Page - Analyze the results of your Personalizations and your A/B Tests.Unless screenshot: Visitor Profiles (1)

Collect data about each visitor, lead, and customer. Share the data across tools to create a better website experience, targeted ads, emails, and retargeting campaigns. Unless screenshot: Visitor Profiles (2)

Start collecting actionable insights about new website visitors even before they can be matched with an email address. This way you can optimize your website for anyone, including anonymous visitors. Unless Walkthrough: How to use the editor

Unless reviews

Value for money
Ease of use
Customer support
Alex Read

This Software Is Going Places! :-)

Used daily for 2+ years
Reviewed 2018-08-23
Review Source: Capterra

I've been using Unless for quite some time now and there's always more to discover! I'm a fan of their "dynamic content" feature (though there's room for improvement). With dynamic content, I can add small, crucial pieces of information (e.g. add the visitor's job title to the headline) and instantly make the page more relevant for each viewer. You can also use it in combination with emails (= inject user data from your email automation tool or CRM), personalize for different traffic channels, user behavior. It's really powerful.

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Gilbert Mizrahi

Great product with lots of potential

Used daily for 6-12 months
Reviewed 2019-07-12
Review Source: Capterra

It allows creating personalized content on the fly based on weather, location, time of the day, URL parameters and more. Thus, users can get a more engaging experience and more relevant content.

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Bow  Evers

Easy way to create symmetry between website and ad campaigns

Used daily for 6-12 months
Reviewed 2018-08-07
Review Source: Capterra

Unless saves me a lot of time. I run many ads and I can't create a separate landing page for each (that would take too much time and become hard to manage). However, generic landing pages mean a suboptimal experience for my visitors, especially the ones who arrive through a Google Search query. Unless helps me solve this issue. Now, I only need a few landing pages and I can dynamically change the content based on the ad someone clicked on. This has lowered bounce rate, increased time-on-page so overall, it improves the performance of ad campaigns. I hope to use Unless for more complex personalizations in the future.

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I used Unless on several clients' websites - great tool for getting conversions up quickly.

Used weekly for 6-12 months
Reviewed 2018-07-17
Review Source: Capterra

- happy clients - time saver - conversion lifts of 16-38% (depending on the project)

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Matthias Schwehm

Saves a lot of work and earns you money

Used weekly for less than 6 months
Reviewed 2018-09-05
Review Source: Capterra

I used to have thousands of different landing pages (yes, thousands. I used to use a program I developed to generate me personalized / individualized landing pages. But now those times are gone. One Unless page replaces uncountable other pages. Did I say that is a huge, huge time saver? And not to forget about the rising conversion rates, and, and, and ... ;-)

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Unless pricing

Starting from
Pricing options
Free trial
View Pricing Plans

14-day trial available.

Unless features

Customizable Templates
Data Import/Export
Reporting & Statistics
Third Party Integration

Access Control (58 other apps)
Activity Dashboard (80 other apps)
Automatic Notifications (76 other apps)
Content Management (89 other apps)
Custom Forms (67 other apps)
Customizable Branding (110 other apps)
Drag & Drop Interface (89 other apps)
Electronic Payments (79 other apps)
Product Catalog (71 other apps)
Search Functionality (82 other apps)
Social Media Integration (60 other apps)
Template Management (57 other apps)
Website Management (54 other apps)
eCommerce Integration (57 other apps)
eCommerce Management (69 other apps)

Security and privacy


Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options
This will ask you to sign in with LinkedIn

Additional information for Unless

Key features of Unless

  • Personalization
  • Conversion Optimization
  • A/B Testing
  • Built-in Database
  • Data Import/Export
  • Audience Builder
  • User Identification
  • CRM Integration
  • Email Integration
  • Campaign Management
  • Lead Generation
  • Targeted Messaging
  • Personalized Bars, Popups, Overlays
  • Self-Segmentation
  • Recommendation Engine
  • Audiences based on Machine Learning
  • Customer Data Management
  • Behavioral Personalization
  • Predictive Retargeting
  • Third Party Integration
  • Secure data storage
  • Secure login
  • Service Level Agreement
  • Security & encryption
  • WYSIWYG editor
View All Features


Collect and unify visitor data from multiple sources.

Create actionable visitor profiles to personalize your website.

Export your data to power personalized ads and emails.

Unless works on any website.

No coding skills needed.

GDPR compliant.