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WooCommerce Logo

eCommerce platform for WordPress

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WooCommerce - 2026 Pricing, Features, Reviews & Alternatives

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All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: March 2026

WooCommerce overview

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Based on 1037 verified user reviews

What is WooCommerce?

WooCommerce is an eCommerce tool with key features that include a shopping cart, order management, data security, third-party integrations, website management, inventory management, and more.

Who uses WooCommerce?

By industry, WooCommerce reviewers are most commonly professionals in marketing and advertising (17%). The most frequent use case for WooCommerce cited by reviewers is eCommerce (96% of reviewers).

What do users say about WooCommerce pricing?

Most reviewers indicate WooCommerce offers strong value for money, as they appreciate the free core plugin and cost-effective extensions. However, some users report that costs rise quickly for advanced features, impacting profit margins for larger stores.

What are the most popular integrations for WooCommerce?

The WooCommerce integrations most frequently cited by reviewers are: WordPress (a website builder product rated 4.9 out of 5 for its integration with WooCommerce), PayPal (a payment processing product, 4.7), and Stripe (a payment processing product, 4.8).

Starting price

Free

Alternatives

with better value for money


Pros & Cons

Pricing

Payment Integration

Integrations

User Interface

Disruptive and risky updates

Frequent glitches and bugs

WooCommerce’s user interface

Ease of use rating:

WooCommerce pros, cons and reviews insights

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To determine these pros and cons insights, we analyzed responses from 

Overall rating

Reviews sentiment

 
 
 
1-2(6)
3-4(396)
5(635)

What do users say about WooCommerce?

WooCommerce is an eCommerce tool with key features that include a shopping cart, order management, data security, third-party integrations, website management, inventory management, and more.

Select to learn more


Who uses WooCommerce?

Based on 1,037 verified user reviews.

Company size

Small Businesses

Enterprises

Midsize Businesses

Top industries

Marketing and Advertising
Information Technology and Services
Retail
Computer Software
Others

Use cases

eCommerce
Shopping Cart
Inventory Management

WooCommerce's key features

GetApp's analysis of 209 verified user reviews collected between July 2021 and December 2024 identifies WooCommerce's most critical features and summarizes user sentiment about those features.

Shopping cart

Reviewers appreciate WooCommerce's shopping cart for its essential role in the checkout process, providing customers with clear information on their orders and final charges. They highlight its ease of use, customization options, and integration with various payment methods. Users report that while the standard cart design could be improved, the availability of numerous plugins allows for enhanced functionality and aesthetics. They also value the AJAX shopping cart and the ability to adjust product quantities directly in the cart. Of the 117 WooCommerce users who gave detailed accounts of their use of Shopping Cart, 98% rated this feature as important or highly important.

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“The shopping cart feature is essential in WooCommerce because it shows customers what they have ordered and aggregates the final charges they are to pay. WooCommerce gives options that ensure the customer has a great experience and sees exactly how much they are to pay. It also integrates the payment methods available on your site for quick and easy payments.”
AA

Adedayo A.

CTO

“The shopping cart is essential in any ecommerce and woocommerce has a very functional shopping cart, where we can increase or decrease the number of products, put a discount code, select the shipping method, etc. And this is only with free woocommerce, because it has hundreds of plugins that help increase its functionality, such as including a module so that we can select the time and day we want the product to be delivered. I don't give it 5 stars because they should improve the design of the cart.”
EV

Ederson V.

CEO


Order management

Users report that WooCommerce's order management capabilities are efficient and user-friendly. They appreciate the ability to track orders, update statuses, and notify customers via email. Reviewers highlight the integration with inventory management and the ease of handling different product types and shipping options. They find the system's flexibility and customization options valuable, though some note the need for additional plugins for capabilities like PDF invoicing and SMS notifications. Overall, they feel it simplifies the order processing workflow. Of the 118 WooCommerce users who gave detailed accounts of their use of Order Management, 97% rated this feature as important or highly important.

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“Managing orders on WooCommerce based stores is super easy. The shop administrator or manager can check the latest orders, payment status and make changes to the order status while processing. Every status change could be notified to the customer via email.”
SS

Sachin S.

Business Development Manager

“Goes hand-in-hand with inventory management, where we can see how many seats we have available. Also is important to check order details, if a ticket is sold individually or as a team, refunds or event transfer, etc..”
KN

Katherine N.

Event Registration


Data security

Reviewers indicate that WooCommerce provides robust data security, especially for customer payment information, which is not stored on the site. They appreciate the regular updates and built-in security tools, such as data encryption and compatibility with third-party security extensions. Users note that overall security also depends on the WordPress setup and hosting environment. They find the platform trustworthy for handling sensitive customer data, though some suggest additional security measures and plugins for enhanced protection. Of the 97 WooCommerce users who gave detailed accounts of their use of Data Security, 94% rated this feature as important or highly important.

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“Woocommerce doesn't store any credit card or general payment information, except for a token that can identify the transaction with the choosen gateway.So, in case of data breach, is not possible to stole payment data.About personal information, woocommerce simply creates more table in the standard wordpress database, so security is on developer\client\hosting in this case.”
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Monica M.

Dott.ssa

“I used WooCommerce for my e-commerce website and was very pleased with its data security. The platform has many built-in security tools, such as data encryption options and regular updates to ensure protection against known security vulnerabilities. I also appreciated that WooCommerce is compatible with many third-party security extensions to further enhance my data security. Overall, I highly recommend WooCommerce for those looking for a secure e-commerce solution”
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gavoe k.

CEO


Third-Party integrations

Users find WooCommerce's third-party integration capabilities extensive and highly beneficial. They highlight the seamless integration with popular payment gateways, shipping carriers, and various eCommerce tools like PayPal, Stripe, Mailchimp, and Google Analytics. Reviewers appreciate the flexibility to customize their stores with numerous plugins and extensions, enhancing functionality without extensive coding. They value the ability to integrate with CRM systems, marketing tools, and other platforms, which significantly improves their store operations and customer experience. Of the 75 WooCommerce users who gave detailed accounts of their use of Third-Party Integrations, 93% rated this feature as important or highly important.

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“we use several third-party integrations, which allows to directly am important orders, and invoices into quickbooks and all of our customer data is synced with hubspot.”
ED

Eugene D.

Project manager

“This is the most powerful feature of Woocommerce in my opinion. You have almost endless possibilities to integtrate third-party services like payment processors, CRM, autoresponders, sales funnel platforms and many more.”
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Neels V.

Owner


Website management

Reviewers feel that WooCommerce simplifies website management with its user-friendly interface and extensive customization options. They appreciate the integration with WordPress, allowing for easy updates, product management, and design adjustments. Users highlight the role-specific access controls, such as the 'shop manager' role, and the ability to manage various aspects of the store from a central location. They also value the compatibility with third-party tools and themes, which enhances the overall management experience and flexibility. Of the 82 WooCommerce users who gave detailed accounts of their use of Website Management, 91% rated this feature as important or highly important.

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“Full of features and functionalities that would certainly help any beginner manage his Wordpress website; it is easy to add products, enough space to describe your products, a user friendly plugin to manage inventory and above all its iconic buttons or customizable links. ”
MC

Mohamed C.

Lecturer

“The backend is always very fast and Woocommerce have its own system to check the health status of its own services. So the shop manager can easily know when its time to update Woocommerce Database, or can check che status of the pages and the global system to mantain the compatibility with Woocommerce. New roles are introduced in Wordpress when woocommerce is installed, like "shop manager" and "customer". These roles allows to manage products and orders but not editing anything else when in backend, and to have a few new features and pages like: sign-up page, checkout page, cart page, user profile page. In this way, a logged in user can manage his orders, download his virtual products and so on.Setting taxes and payments is also very easy.”
FM

Francesca M.

Senior IT Tech


Inventory management

Users report that WooCommerce's inventory management is intuitive and effective for tracking stock levels and managing products. They appreciate capabilities like low-stock notifications, bulk editing, and integration with shipping carriers. Reviewers find the system useful for both physical and digital products, though some note the need for additional plugins for advanced inventory functions. They highlight the platform's ability to handle variable products and provide real-time updates, which helps in maintaining accurate inventory records and improving sales decisions. Of the 111 WooCommerce users who gave detailed accounts of their use of Inventory Management, 89% rated this feature as important or highly important.

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“Inventory management works pretty well as it provides accurate metrics on the entire product inventory and enables easy management. This helps the store owner to know when they are out of stock and more.”
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Romaric S.

web designer

“WooCommerce has made it incredibly easy to manage my inventory through providing a bulk editor which thus allows it simple to implement adjustments to many goods at once or a fast editor that lets me to make changes to specific products rapidly.”
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Khalid A.

educationist


All WooCommerce features

Features rating:

Payment options
Inventory optimization
eCommerce management
Product identification
Customizable branding
Social media integration
Catalog management
Reporting/Analytics
Email marketing
Shipping management
Mobile access
SEO management
Templates
Returns management
Reviews management
Multi-Currency
Promotions management
Product catalog
CRM
Tax management
API

WooCommerce awards

WooCommerce alternatives

WooCommerce logo

Starting from

Free

Free trial
Free version
Ease of Use
Features
Value for Money
Customer Support
Shopify logo

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Free version
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Features
Value for Money
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Wix logo

Starting from

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No pricing info

Free trial
Free version
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Value for Money
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Shopify POS logo

Starting from

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No pricing info

Free trial
Free version
Ease of Use
Features
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WooCommerce pricing

Starting from

Free

Pricing details
Subscription
Free trial
Free plan
Pricing range

User opinions about WooCommerce price and value

Value for money rating:

Of 167 reviews that provide robust commentary on WooCommerce's price and value, 73% mention it in a positive light.

Most reviewers indicate that WooCommerce offers strong value for money, especially for small businesses and startups. They appreciate that the core plugin is free, allowing users to launch an online store without upfront software costs, and note that many essential features and templates are available at no additional charge. Most users consider WooCommerce a cost-effective alternative to paid e-commerce platforms, highlighting the flexibility to add free or affordable plugins as their business grows. They say the wide range of both free and paid extensions, combined with the ability to customize, lets them control expenses and avoid recurring monthly fees typical of other solutions. Reviewers appreciate that WooCommerce can be integrated into WordPress at no extra cost, which is important for those with limited budgets.

However, some users report that costs can rise quickly when advanced features or customizations are needed, as many plugins and extensions require separate, sometimes expensive, annual subscriptions. They find that functionalities such as multi-currency support, memberships, or advanced payment options are not included in the free version and must be purchased. Some reviewers feel that the need for multiple paid add-ons can make WooCommerce less cost-effective for larger or more complex stores, and that ongoing plugin fees and development costs may impact profit margins, particularly for small businesses.

, and

To see what individual users think of WooCommerce's cost and value, check out the review excerpts below.

“I have used it in the past on wordpress sites that I have setup and was completely with satisfied with its wide variety of custom themes, plugins, and support documents. When budget is a issue this my go to solution for for keeping monthly prices down while at the same time producing high quality stores that can compete in the marketplace against paid packages.”
RR

Ricky R.

Graphic Designer & Illustrator

“The point is all of this can be done with additional plugins that are free to use with WooCommerce free version, you can have a great looking eCommerce site that looks and runs very efficiently without spending a ton of money to get started.”
RH

Rosie H.

Owner/Lead Designer

“The biggest con for WooCommerce is that getting anything above the basics can be costly and means you need to be ready to have a fairly hefty overhead if you want to build out anything past the basics as most advanced packages have recurring costs in the hundreds of dollars annually. ”
MM

Mitch M.

Owner

WooCommerce integrations (1,366)

Integrations rated by users

We looked at 1,037 user reviews to identify which products are mentioned as WooCommerce integrations and how users feel about them.

WordPress logo
WordPress

Integration rating: 4.9 (76)

With WordPress being one of the if not the most popular platforms for creating websites it helps to have a system that seamlessly integrates with it to create a store and many other functions. These two pieces of software are made to work together quite seamlessly and that is a major plus. Makes the addition of WooCommerce to an already popular platform a great selling point especially when the overall cost is lower than some of the newer monthly payment platforms that are setup for eCommerce.

WordPress provides a cheaper solution to creating online stores. With the integration of Woocommerce, people have a better chance of creating their own stores with ease.

The integration is important because I sell digital products on my website and I easily get a shopping cart installed on the website.

Wordpress is required in order to use WooCommerce - however it's also a great CMS to use, regular patching and alot of addons.

This is my platform for my website, so Woocommerce HAS to run smoothly with it for me to keep my online store running.

I only build Wordpress sites nowadays and so it is vital that Woocommerce works seamlessly with it - which it does!

I mean they pretty much need each other they have to integrate smoothly and they do.

I use WordPress as my CMS that is the framework to integrate WooCommerce into.

RH

Rosie H.

Owner/Lead Designer

1/8
PayPal logo
PayPal

Integration rating: 4.8 (61)

Getting paid is vital and having a reputable payment system recognized by most adds to the credibility of a store. When you first start out having more options that add to your credibility are helpful and being able to integrate them at no cost is a great way to keep upfront expenses low.

One of the most used payment methods online, in addition to giving security to the buyer, its easy integration with WooCommerce is great.

We can add PayPal to collect international payments by using the default PayPal features in the WooCommerce Payment settings.

Simple payment integration with good recognition and trust. Paypal's support is not the best.

Customers need options of payment and this has been added with ease to my Woocommerce store.

RH

Rosie H.

Owner/Lead Designer

1/5
Stripe logo
Stripe

Integration rating: 4.9 (42)

Stripe processes a lot of the payments that go through the platform so it's great to have a secure processor for sales

It allows the customer to make card payments, another necessary payment method for any online store.

Customers need options of payment and this has been added with ease to my Woocommerce store.

This was the payment processor the client was already using for their daily operations.

Simple and easy to integrate. Low transaction costs. Very, very good support.

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Jared K.

CMO

1/5

Integration rating: 4.7 (35)

Knowing what products are performing well and which ones aren't helps store owners know what they need to offer more of and what they might need to rethink. Google analytics is a great way of finding this out. Integrating directly with WooCommerce means this is a simpler process that having to decipher which data that's coming from your overall analytics refers to your store.

Understand the traffic you are generating and gather data about the website visitors

It helps with fine-tuning your stores page in terms of engagement and sales.

RH

Rosie H.

Owner/Lead Designer

1/3

Integration rating: 5.0 (4)

For our business, the ability to integrate with Quickbooks was important as this is our companies accounting software. But I am aware that WooCommerce also integrates with many other accounting software making syncing orders a breeze.

all of our orders and invoices are automatically imported into QuickBooks. This reduces the time we have to spend entering data into two systems.

WooCommerce allows for integration to Quickbooks, which saves a boatload of time and cuts down on potential errors.

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Dayley S.

Web Developer

1/3
Divi logo
Divi

Integration rating: 5.0 (7)

Divi natively supports Woocommerce and has great widgets and styling capabilities built in!

Very helpful when styling WooCommerce in line with the rest of the website.

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Anonymous R.

Marketing manager

1/2

Integration rating: 4.4 (5)

It creates exposure and creates a great storefront with many accessible features for free. So when and if you selling on Facebook it can be used to manage products and shopping carts

Lets you be able to make a social media store for your customers and be able to build more value for your products, but there's still some sync issues going on.

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Zeenat H.

Managing Director

1/2
MailerLite logo
MailerLite

Integration rating: 4.7 (10)

Once again being ale to simplify the collection of email and other data for re-marketing helps with growing your business. To be bale to capture this information in the store and to be able to distinguish customers who purchased from customers who got to the cart and abandoned their purchase helps you create targeted marketing emails for each group. This is made far easier when your email marketing platform software integrates directly to your eCommerce software.

RH

Rosie H.

Owner/Lead Designer

Elementor logo
Elementor

Integration rating: 4.7 (7)

My secondary builder that is highly compatible with WooCommerce. But definitely, this too, needs improvements.

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Roldan A.

Web UX/UI Design/Development Specialist

Brevo logo
Brevo

Integration rating: 4.2 (6)

This was a little tricky to set up and I did need help as the emails were not initially sending as they should.

CC

Cristina C.

Owner

Mailchimp logo
Mailchimp

Integration rating: 4.5 (6)

It's a seamless integration for collecting leads and creating marketing campaigns too

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Romaric S.

web designer

HubSpot CRM logo
HubSpot CRM

Integration rating: 5.0 (2)

disintegration automatically syncs all wholesale customer data and retail customer data with our HubSpot CRM. This has made life so much easier for our company.

ED

Eugene D.

Project manager

On Page logo
On Page

Integration rating: 5.0 (1)

Because we link woocommerce with our On page plug in to display products online

FC

Fabrizio C.

Graphic designer

Syncro logo
Syncro

Integration rating: 3.0 (1)

Critical as it imports our products details, images and prices, syncs stock levels both ways and pushes sales through to the CMS and then to our Accounting system

TD

Teri D.

Owner

Trustpilot logo
Trustpilot

Integration rating: 5.0 (1)

Reviews are word of mouth mentions of your brand. TrustPilot is a very trusted and vetted platform that ensures the validity of our reviews.

AP

Ashley P.

Assistant

ERPNext logo
ERPNext

Integration rating: 5.0 (1)

By integrating woocommerce with erpnext allows to keep everything automated from the synchronization of products to the final payment to the customer and that all this information feeds the CRM

Verified reviewer profile picture

Marco S.

IT Administrator

Xero logo
Xero

Integration rating: 5.0 (1)

I handled a Xero integration on a client's Woo website and whilst at times unavoidably complex (VAT settings, "rounding" etc.etc...) - it was generally very straightforward, hence 5 stars.

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John M.

Founder

WooCommerce customer support

What do users say about WooCommerce customer support?

Customer support rating:

We analyzed 69 verified user reviews to identify positive and negative aspects of WooCommerce customer support.

Widespread user sentiment highlights WooCommerce's large, active community offering fast help via forums and documentation.

A number of users appreciate the abundance of tutorials, guides, and third-party resources available for troubleshooting.

Multiple users report positive experiences with the official support team, describing them as helpful and responsive when contacted.

A minority of users find direct customer support limited, slow to respond, and often redirecting them to community forums instead.

Support options

Faqs/forum
Knowledge base
Email/help desk

Training options

Documentation
Videos

To see what individual users say about WooCommerce's customer support, check out the review snippets below.

“WooCommerce team responds with appropriate solution, guidance whenever any query raised on WordPress.org forum.”

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Brijesh J.

Founder

“Its main advantage is the cost, although it is free, the technical support is strong because there is a large community behind it willing to help with problems that arise.”

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Diego C.

Real estate agent

“Customer service/help was essentially useless (took forever to get replies, replies were often irrelevant or asked information already provided, and advice was never provided with instructions so you had to know how to code to use their advice - despite stating that I was not a professional coder or web designer)”

RP

Rebecca P.

Owner/Founder

WooCommerce FAQs

Q. Who are the typical users of WooCommerce?

WooCommerce has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Non Profit, Small Business

These products have better value for money


Q. What is WooCommerce used for?

Designed for small to large-scale online vendors, WooCommerce is an open-source eCommerce plugin for WordPress. The WooCommerce platform allows any WordPress user to set up a basic online store, completely free (additional plug-ins and customization modules are chargeable). Users can sell anything from tangible items to music files to time and services. They can develop their own plugins to add new functionality to their online store or buy a pre-made plugin from the WooCommerce store. Shipping cost and sales tax calculation for anywhere in the world is done automatically with WooCommerce. The WooCommerce store management interface allows users to manage their store on the go. Inventory updates and product management don't require any experience or knowledge of coding.


Q. What are the benefits of using WooCommerce?

  • Because WooCommerce is a self-hosted solution, you keep control of your own data and hold full ownership of all the information needed to run your online store.

  • WooCommerce has over 400 free and paid extensions for you to add to your store and increase its functionality.

  • Build your own databases for marketing campaigns and run 'coupon code' promotions through WooCommerce's integrations with a variety of extensions.

  • WooCommerce is built to integrate seamlessly with WordPress meaning users have access to the ever-growing WordPress ecosystem.

  • View incoming sales, reviews, stock levels and store performance from the backend, with WooCommerce reporting.

  • Integrate your store with MailChimp, Freshbooks, Xero, Amazon Web Services and more.


  • Q. What languages does WooCommerce support?

    WooCommerce supports the following languages:
    English


    Q. Does WooCommerce offer an API?

    No, WooCommerce does not have an API available.


    Q. What level of support does WooCommerce offer?

    WooCommerce offers the following support options:
    FAQs/Forum, Knowledge Base, Email/Help Desk

    Related categories