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Gupshup Logo

One-to-one. With Everyone

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Gupshup - 2026 Pricing, Features, Reviews & Alternatives

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All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: January 2026

Gupshup overview

What is Gupshup?

Gupshup enables better customer engagement through conversational messaging. Across verticals, thousands of large and small businesses in emerging markets use Gupshup to build conversational experiences across marketing, sales, and support.

The carrier-grade conversational messaging platform provides a single messaging API for 30+ channels and a rich AI-powered conversational experience-building tool kit for any use case

It brings you a network of market partnerships across messaging channels, device manufacturers, ISVs, regional partners, and telcos.

With Gupshup, businesses have made conversations an integral part of their customer engagement success.

Key benefits of using Gupshup

• Reduced time to market
• Single API for all channels
• Improved customer engagement and retention
• Multi-Lingual support and rich media
• Higher reliability and scalability
• Improved operational efficiencies
• Targeted lead generation with a higher ROI
• Policy compliance and security built-in at every layer
• Chatbot platform supporting over 39k+ bots

Starting price

Free

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Pros & Cons

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Ease of Use

Customer Support

Pricing

Gupshup’s user interface

Ease of use rating:

Gupshup pros, cons and reviews insights

To determine these pros and cons insights, we analyzed responses from 

Overall rating

Reviews sentiment

 
 
 
1-2(3)
3-4(14)
5(18)

What do users say about Gupshup?

I liked that Gupshup is very reliable, easy to use, and smooth integration, detailed reporting features, and the consistent performance of Gupshup's services.

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Who uses Gupshup?

Based on 35 verified user reviews.

Company size

Enterprises

Midsize Businesses

Small Businesses

Top industries

Information Technology and Services
Education Management
E-Learning
Computer Software
Others

Use cases

SMS Marketing
Customer Communications Management
Customer Engagement
Conversational Marketing Platform
Mobile Marketing

Gupshup's key features

Most critical features, based on insights from Gupshup users:

Reporting/Analytics
Multi-Channel communication
SMS messaging
Alerts/Notifications
API
Chat/Messaging

All Gupshup features

Features rating:

SMS marketing
Autoresponders
Real-Time notifications
Real-Time analytics
Pre-Configured bot
Natural language processing
Interaction tracking
Communication management
Real-Time reporting
Chatbot
Live chat
Multi-Language
Mobile access
Customer segmentation
Multi-Channel management
Knowledge base management
Drag & drop
Personalization
Customer Service Analytics
Real-Time monitoring
Campaign management
Automatic call distribution
Real-Time updates
AI/Machine learning

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Gupshup pricing

Value for money rating:

Starting from

Empty state illustration for "No pricing info"

No pricing info

Pricing details
Subscription
Free trial
Free plan
Pricing range

User opinions about Gupshup price and value

Value for money rating:

To see what individual users think of Gupshup's price and value, check out the review snippets below.

“Great product for mobile marketing with awesome support and operational team.”
CJ

Chandan J.

Senior Business Analyst

“The product was easy to use and the process of integration was smooth with no hassles. The support and sales team are super helpful.”
KM

Kiran M.

Senior Product Manager

Gupshup integrations (30)

Integrations rated by users

We looked at 35 user reviews to identify which products are mentioned as Gupshup integrations and how users feel about them.

Freshdesk logo
Freshdesk

Integration rating: 3.0 (1)

LeadSquared logo
LeadSquared

Integration rating: 5.0 (1)

CleverTap logo
CleverTap

Integration rating: 5.0 (1)

Gupshup support options

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Email/Help Desk
24/7 (Live rep)
Chat
Knowledge Base
FAQs/Forum
Phone Support

Training options

In Person
Live Online
Webinars
Documentation
Videos

Gupshup FAQs

Q. Who are the typical users of Gupshup?

Gupshup has the following typical customers:
Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business

These products have better value for money


Q. What languages does Gupshup support?

Gupshup supports the following languages:
Arabic, Basque, Bulgarian, Catalan, Chinese (Simplified), Chinese (Traditional), Croatian, Czech, Danish, Dutch, English, Estonian, Finnish, French, Galician, German, Greek, Hebrew, Hindi, Hungarian, Icelandic, Indonesian, Irish, Italian, Japanese, Kazakh, Korean, Latvian, Lithuanian, Malay, Norwegian (Bokmal), Polish, Portuguese, Portuguese, Portuguese, Romanian, Russian, Serbian (Cyrillic), Serbian (Latin), Slovak, Slovenian, Spanish, Swedish, Thai, Turkish, Ukrainian, Vietnamese


Q. Does Gupshup offer an API?

Yes, Gupshup has an API available for use.


Q. What level of support does Gupshup offer?

Gupshup offers the following support options:
Email/Help Desk, 24/7 (Live rep), Chat, Knowledge Base, FAQs/Forum, Phone Support

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