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SugarCRM Logo

Cloud-based customer relationship management (CRM) platform

Table of Contents

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SugarCRM - 2026 Pricing, Features, Reviews & Alternatives

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All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

SugarCRM overview

What is SugarCRM?

SugarCRM is a comprehensive Customer Relationship Management (CRM) platform designed to connect your sales, marketing, and service teams, enabling them to focus on boosting productivity, sales growth, and engaging customers in moments that matter. SugarCRM ensures fast, secure, reliable, and GDPR-compliant data handling for European businesses. Unlimited Access, Unparalleled Support Scale your business without limitations with unrestricted access to modules and fields, API calls, and workflows. SugarCRM also provides dedicated customer support 12/5, ensuring that help is always within reach when you need it. Maximise the value of your investment with a dedicated Customer Success Manager to guide you through your CRM journey. Moreover, you can easily integrate SugarCRM to your existing business applications. Predictable Total Cost of Ownership With SugarCRM, there are no hidden costs. Your investment includes product enhancements and upgrades four times a year, database backups, mobile access, two sandboxes, and 60GB of data storage plus 1GB per user, and more. According to Nucleus Research, SugarCRM users can lower total cost of ownership by up to 32% while delivering similar functionality compared to other CRM solutions. Trusted by Millions Worldwide SugarCRM is trusted by millions of users worldwide, including renowned brands like Sennheiser, Tetley, and Backcountry. Users have reported increased revenue, decreased workload, and more revenue from support, testifying to the platform's effectiveness. What our customers love about SugarCRM - Ease of integration: SugarCRM's ability to integrate seamlessly with other systems is a highly valued feature. This includes integration with ERP systems, VoIP, and Jaspersoft, among others. - Ease of Use: SugarCRM is often praised for its user-friendly interface. Users appreciate the intuitive design that makes it easy to navigate and manage customer relationships effectively. - Customizability: Users love the flexibility of SugarCRM. The platform allows for extensive customization to suit the specific needs of each business, including unlimited modules and fields. - Reliable Support: SugarCRM's dedicated customer support is highly praised by users. The availability of a dedicated Customer Success Manager provides users with a reliable point of contact for any issues or queries. - AI Capabilities: The embedded AI in SugarCRM is a standout feature for many users. It enables intelligent data analysis and decision-making, helping businesses to stay ahead of the curve. - Transparent Pricing: Users appreciate the clear and predictable pricing structure of SugarCRM. The assurance of no hidden costs gives businesses confidence in their investment. - SugarCloud utilizes AWS across the globe. Clients choose the region they want to contain their data, and the data stays within that region. We use the following regions: Sydney, Australia Montreal, Canada Frankfurt, Germany Singapore London, United Kingdom Portland, Oregon, United States See more: https://www.sugarcrm.com/why-sugar/trust/security/

Who uses SugarCRM?

Reviews for SugarCRM come from a wide variety of industries, including Information Technology and Services (13% of reviewers), Computer Software (11%), and Marketing and Advertising (5%). The most frequent use case for SugarCRM cited by reviewers is CRM (74% of reviewers).

What do users say about SugarCRM pricing?

Some reviewers find SugarCRM affordable compared to competitors and appreciate its robust features and free Community Edition. However, some users report that upgrades, plug-in fees, and ongoing customization can make it expensive, especially for small businesses.

Starting price

19per user /
per month

Alternatives

with better value for money


Pros & Cons

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Versatility

Adaptability

Onboarding

Affordability

Navigation

Upgrades

SugarCRM’s user interface

Ease of use rating:

SugarCRM pros, cons and reviews insights

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To determine these pros and cons insights, we analyzed responses from 

Overall rating

Reviews sentiment

 
 
 
1-2(38)
3-4(251)
5(121)

What do users say about SugarCRM?

Reviewers appreciate SugarCRM for its extensive customization options, flexible integrations, and strong sales management capabilities. They find it offers a wide range of features and reporting tools, with pricing that is generally more affordable than major competitors. They value the ability to tailor modules and workflows to specific business needs, and note that setup is straightforward for small teams.

Some indicate the user interface feels outdated and not always intuitive, and they experience challenges with customer support and integration reliability. They report that updates can disrupt customizations, and advanced features or automation may require technical expertise and additional investment.

Select to learn more


Who uses SugarCRM?

Based on 410 verified user reviews.

Company size

Small Businesses

Enterprises

Midsize Businesses

Top industries

Information Technology and Services
Computer Software
Marketing and Advertising
Financial Services
Others

Use cases

CRM
Account Management
Lead Management
Sales Tracking
Small Business CRM

SugarCRM's key features

Most critical features, based on insights from SugarCRM users:

Lead management
Sales pipeline management
Contact management
Contact database
Reporting/Analytics
CRM

All SugarCRM features

Features rating:

Customizable reports
Sales reports
Pipeline management
Performance metrics
Search/Filter
Segmentation
Interaction tracking
Customer database
Social media integration
Lead capture
Data import/export
Support ticket management
Workflow management
Calendar management
Activity tracking
Real-Time reporting
Email marketing
Email management
Marketing automation
Campaign management
Task management
Alerts/Notifications
Template management
Lead qualification
Predictive analytics
Real-Time data
Prioritization
Process/Workflow automation
Proposal generation
Prospecting tools
Quotes/Estimates
Pipeline reports
Opportunity management
Multivariate testing
Multiple scoring models
Multi-Channel social integration
Multi-Channel marketing
Multi-Channel communication
Multi-Campaign
Monitoring
Mobile app
Mobile access
Website visitor tracking
Web-based deployment
Web forms
Visual analytics
Third-Party integrations
Territory management
Tagging
Source Tracking
Social promotion
Social media monitoring
Social marketing
SMS marketing
Shared contacts
Sentiment analysis
Search marketing
Sales trend analysis
Sales forecasting
Sales automation
Sales analytics
Sales activity management
Role-Based permissions
ROI tracking
Reporting & statistics
Reminders
Referral tracking
Real-Time notifications
Customizable scoring
Customizable forms
Customizable fields
Customizable ctas
Customizable branding
Customer support
Customer social profiles
Customer segmentation
Customer engagement
Conversion tracking
Contract/License management
Content management
Configurable workflow
Communication management
Commission management
Collaboration tools
Channel management
Campaign analytics
Calendar/Reminder system
Calendar sync
Brand tracking
Batch processing
Audience targeting
API
AI/Machine learning
Activity dashboard
A/B testing
Marketing calendar
Live chat
Lead segmentation
Lead nurturing
Lead generation
Lead distribution
Landing pages/web forms
Knowledge base management
Internal chat integration
Forecasting
For startups
For small businesses
For ipad devices
Field sales management
Event triggered actions
Engagement tracking
Email tracking
Email templates
Dynamic content
Drip campaigns
Drag & drop
Document storage
Demographic/Firmographic data
Data visualization
Data enrichment
Dashboard
Customizable templates

SugarCRM alternatives

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SugarCRM pricing

Pricing plans

Pricing details:

Free plan
Free trial
Subscription

Sugar Sell Essentials

19

/user

Per month

Features included:

  • Account & contact management
  • Lead & opportunity management
  • Quote Management
  • Activity management
  • Intelligent Account Management
  • Reporting & analytics
  • Collaboration & teamwork

Sugar Sell Standard

59

/user

Per month

Features included:

  • Pipeline management
  • Forecasting
  • Pipeline analytics
  • Mobility
  • Omni-channel communications
  • Business Process Management
  • Extensibility

Sugar Sell Advanced

85

/user

Per month

Features included:

  • Mail & calendar integration
  • Case management
  • Bug tracking
  • Intelligent lead prioritization
  • Revenue Intelligence
  • Generative AI
  • Sentiment analysis
  • Chat & chatbot

Sugar Sell Premier

135

/user

Per month

Features included:

  • Geo mapping
  • Enhanced forecasting
  • 2x file managed storage
  • 2x data managed storage
  • News feeds
  • Smart guides

Sugar Serve

64

/user

Per month

Features included:

  • Case Management
  • Omnichannel Engagement
  • Service Agent Workplace
  • Self-Service
  • SLA Management
  • Sentiment Analysis
  • Reports and Dashboards

Sugar Market

1000

Per month

Features included:

  • Landing Pages & Lead Forms
  • Nurture Campaigns
  • Webinars & Events
  • Dynamic Email Content
  • Buyer’s Journey Tracking
  • Social Media Integration
  • AI Predictive Lead Scoring
  • Reporting & ROI Tracking

User opinions about SugarCRM price and value

Value for money rating:

Of 58 reviews that provide robust commentary on SugarCRM's price and value, 66% mention it in a positive light.

Some reviewers find SugarCRM to be a cost-effective solution, highlighting its affordability compared to competitors like Salesforce. They appreciate the robust capabilities and extensive customization options available at a lower price point. Users think the availability of a free Community Edition is beneficial for small businesses with limited budgets. They also note that the software includes many essential features without hidden costs, making it a good value for money. Reviewers appreciate the flexibility and the ability to integrate with other systems, which adds to its cost-effectiveness.

However, some users report that SugarCRM can become expensive, especially for small businesses. They indicate that the need to upgrade to higher tiers for additional features significantly increases costs. Some reviewers feel that the pricing structure, including the cost per seat and annual fees for plug-ins, can be prohibitive. They also mention that the division of the product into various stacks for different functions can make it more expensive compared to other options in the market. Some users say that despite its lower initial cost, ongoing customization and planned price increases can add up, making it less attractive in the long run.

, and

To see what individual users think of SugarCRM's cost and value, check out the review excerpts below.

“What stood out to me is the functionality you are getting right out of the box you are getting everything you need for the fraction of competitor's price. ”
MG

Michael G.

VP - Business Development

“It's not Salesforce.com which is a good thing because Sugar is easier to implement, easier to use, a fraction of the price, and does just about everything that higher end systems can do if you're creative and work with a partner to tailor the application to your business like we did.”
JM

James M.

Marketing

“Now it's all paid subscriptions, like pretty much everything these days, and they have the plans set up so if you need just one extra feature, you have to upgrade to a higher tier, which costs significantly more money.”
Verified reviewer profile picture

Ryan H.

Contributing Writer

SugarCRM integrations (399)

Integrations rated by users

We looked at 410 user reviews to identify which products are mentioned as SugarCRM integrations and how users feel about them.

Integration rating: 5.0 (1)

Integration is important since I use both tools and need both to run my business.

Verified reviewer profile picture

Micheal W.

Business Owner

HubSpot CRM logo
HubSpot CRM

Integration rating: 5.0 (1)

I use them together to improve sales intelligence by automating the import of lead data from HubSpot to Sugar.

MH

Mashudu H.

Freelancer

Integration rating: 4.0 (1)

Additional details can be seen on panels or expandable tabs at the top of the page

Verified reviewer profile picture

Julia M.

Market Specialist

Integration rating: 5.0 (1)

Mailchimp logo
Mailchimp

Integration rating: 4.0 (1)

Zapier logo
Zapier

Integration rating: 5.0 (1)

CloudAgent logo
CloudAgent

Integration rating: 5.0 (1)

Jira logo
Jira

Integration rating: 5.0 (1)

SugarCRM customer support

What do users say about SugarCRM customer support?

Customer support rating:

We analyzed 45 verified user reviews to identify positive and negative aspects of SugarCRM customer support.

A number of users find the support team responsive, knowledgeable, and quick to resolve issues or answer questions.

Multiple users mention dedicated support contacts and helpful guidance for system customization and integrations.

A portion of users report slow or difficult-to-reach customer service, especially during initial setup or technical issues.

Multiple users mention limited support channels, lack of comprehensive documentation, and extra costs for premium assistance.

Support options

24/7 (live rep)
Chat
Knowledge base
Phone support
Email/help desk

Training options

Live online
In person
Documentation
Webinars
Videos

To see what individual users say about SugarCRM's customer support, check out the review snippets below.

“Their customer support team is top notch and very helpful for the most part, and there has been very little downtime, allowing all our teams to use the product successfully. If I could choose one thing they could improve upon, it would be their outdated case management tools.”

JT

Joe T.

Help Desk Coordinator

“We have a variety of different teams using this CRM and we have been able to work with our dedicated support person to make sure it is working exactly how we want it.”

LO

Laura O.

Ops Manager

“unfortunately we had some issues with the initial set up of the system and the customer support was really poor. once we got up and running everything worked well but we almost opted to go with a different provider.”

AF

Albert F.

Associate

SugarCRM FAQs

Q. What type of pricing plans does SugarCRM offer?

SugarCRM has the following pricing plans:
Starting from: $59.00/month
Pricing model: Subscription
Free Trial: Available | (No Credit Card required)

These products have better value for money


Q. What are the benefits of using SugarCRM?

Unified CRM solution: integrates sales, marketing, and service teams, enabling businesses to rely on a single source of truth to boost productivity and growth.

Flexible deployment options: either cloud or on-premise. SugarCRM offers the flexibility to cater to businesses' unique operational needs and data control requirements, enhancing convenience and security.

User-friendly Interface: Users have praised the clean, intuitive interface of SugarCRM. It's easy to navigate and learn, which reduces the time needed for training and increases user adoption.

Integration: SugarCRM integrates seamlessly with other systems, such as marketing automation tools, email clients, and social media platforms. This allows for a more streamlined workflow and better data management.

Customisation: SugarCRM is highly customisable, allowing businesses to tailor the software to their specific needs. This includes custom fields, modules, and workflows.

Automation and acceleration: SugarCRM allows businesses to orchestrate customer-facing processes and manage internal processes, automating tasks and accelerating operations.

Mobile Access: SugarCRM offers a mobile app that allows users to access their CRM data on the go. This can be particularly beneficial for sales teams who are often out in the field.

Email and calendar integration: SugarCRM integrates with Google Workspace and Office 365, providing customer context within these platforms.

Reporting and Analytics: SugarCRM provides robust reporting and analytics features. Users can generate detailed reports and gain insights into their customer data, which can help drive business decisions.

Predictive and reliable forecasting: SugarCRM offers proactive sales insights with predictive forecasting, helping businesses plan effectively for the future.

Sales Intelligence: SugarCRM increases productivity with actionable intelligence, providing valuable insights to drive sales.

Seamless Integrations: SugarCRM can integrate across your company without hassle, ensuring smooth operations and data flow.

Application Marketplace: SugarCRM's application marketplace offers add-on modules to extend Sugar capabilities, allowing businesses to tailor the platform to their specific needs.

Sales Force Automation: Sugar Sell accelerates the sales cycle and increases win rates by focusing on the right prospects, managing the pipeline, engaging customers, and closing deals.

Customer Service Platform: Sugar Serve helps businesses create better customer experiences, retain customers, and drive growth. It allows businesses to engage customers on their terms, empower employees, deliver on promises, and hear customer voices.

Transparent Pricing: Users appreciate the clear and predictable pricing structure of SugarCRM. The assurance of no hidden costs gives businesses confidence in their investment.


Q. Who are the typical users of SugarCRM?

SugarCRM has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business


Q. What languages does SugarCRM support?

SugarCRM supports the following languages:
Chinese (Traditional), English, French, German, Italian, Japanese, Spanish


Q. Does SugarCRM support mobile devices?

SugarCRM supports the following devices:
Android, iPad, iPhone


Q. Does SugarCRM offer an API?

Yes, SugarCRM has an API available for use.


Q. What other apps does SugarCRM integrate with?

SugarCRM integrates with the following applications:
Constant Contact, Shopify Plus, CData Arc, Aircall, Dropbox Business, Jira, Campaign Monitor by Marigold, Zapier, HubSpot CMS Hub, Docusign, SalesLoft, Acuity Scheduling, Drift, DealHub, Brevo, Marketo Sales Connect, MuleSoft CloudHub, RingCentral Engage Digital, Salesforce Marketing Cloud Account Engagement, Sage X3, LiveOps, Shopify Collabs, Shopify POS, Slack, Typeform, Oktopost, CloudAgent, WhosOn, ChatGPT, RingCentral Engage Voice, Sage 100, QuickBooks Online, Olark, sales-i, Ringover, Mailchimp, Marketo Engage, Google Maps, Hootsuite, PandaDoc, PhoneBurner, HubSpot Sales Hub, HubSpot CRM, Shopify, Zendesk Suite


Q. What level of support does SugarCRM offer?

SugarCRM offers the following support options:
24/7 (Live rep), Chat, Knowledge Base, Phone Support, Email/Help Desk

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