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ActiveCampaign

Email Marketing, Marketing Automation, CRM/Sales Automation

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ActiveCampaign Pricing, Features, Reviews and Alternatives

ActiveCampaign product overview

Price starts from

$

9

/momonth
Per Feature

What is ActiveCampaign?

ActiveCampaign's category-defining customer experience automation platform (CXA) helps over 130,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to 500+ pre-built automations that combine email marketing, marketing automation and CRM for powerful segmentation and personalization across social, email, messaging, chat and text. Over 75% of ActiveCampaign's customers use its 850+ integrations including Microsoft, Shopify, Square, Facebook, and Salesforce. Pricing starts at just $9/month.

Key benefits of using ActiveCampaign

- Automate personalized experiences across all your customer touchpoints
- Track buyer preferences, behavior, and many custom attributes across the entire customer lifecycle for deeper segmentation and more effective outreach
- Customize sends based on almost any parameter, so your messages are always targeted for the right audience
- Use data from the entire customer lifecycle to choose the best content, send time, and delivery channel for each customer
- Create entirely customized campaigns with minimal effort, then improve your send strategy in real time based on customer behaviors
- Replicate the 1-1 personal experience for every customer, no matter how big your business gets

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Knowledge Base
Email/Help Desk
Chat
FAQs/Forum
Phone Support

Training options

Webinars
In Person
Documentation
Live Online
Videos

ActiveCampaign pricing information

Value for money

4.5

/5

1.4K

Price starts from

$

9

/momonth
Per Feature

Pricing options

Free plan
Subscription
Free trial
Pricing range

ActiveCampaign features

Functionality

4.5

/5

1.4K
Total Features85 10 categories

Most valued features by users

Reporting/Analytics
Campaign Management
API
Reporting & Statistics
Activity Dashboard
Third Party Integrations
Data Import/Export
Customizable Templates

ActiveCampaign users reviews

Overall rating

4.6

/5

1.4K

Positive reviews

94%

Write a review
Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8.76/10
Rating distribution

5

4

3

2

1

1,030

329

51

18

15

Pros
They offer great integration with my Wordpress sites, Facebook fan pages, and Zapier (automations integrated with Eventbrite.) Customer support has always been helpful and friendly.

JM

John M.

I am so happy to have Active Campaign on board. It is just what I needed to help promote my online program.

Es

Edie s.

I really love and appreciate the ease of use. It's super easy to throw together an email, assign tags, create lists, etc.

TL

Talya L.

Cons
The major problem is the lack of ability to copy an email to more than the recipient. The lack of this feature is putting the continued use of this product in doubt.

AP

Adam P.

And that hurt our webinar registration for that week (which was a bummer) and we found out about this on the day of the webinar.

SB

Shaq B.

I've a problem to pay for my upgrade plan due to an currency problem. The website automatically converts the price to my local currency.

Filipe A.

Overall Rating

The best ESP out there.

Reviewed a year ago

Transcript

Rachel W.: My name is Rachel. I'm a licensed mental health therapist working in the mental healthcare...

Justin N.

Communications Director

Religious Institutions, 1-10 employees

Review source

Overall Rating

One-stop shop for more than just emails

Reviewed a year ago

Transcript

Justin: My name is Justin. I am the content marketing strategist for a church media company, and I give...

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Best CRM for HIPAA

Reviewed 2 months ago

It's immensely positive. Their support is quick when you have questions. They are very helpful. They have teams of people there to help educate you on how to improve your implementation of the product. It's very special and encouraging.

Pros

I went into ActiveCampaign knowing nothing about CRM's. I figured it out and implemented it with ease and that's quite a contrast to Salesforce, SugarCRM, KEAP. The interface is easy to understand and setup is intuitive. Support is incredible and they are constantly improving the product and hiring good people. When they add new products they are well planned out and tested.

Cons

I wish they would add conditional logic to forms. Their API support for developers could also be improved. They could also add more form types to allow a question by question path like Typeform but that's minor.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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My ActiveCampaign Review

Reviewed a month ago

Overall, I am IMPRESSED with ActiveCampaign! As an email marketer, I've used a couple of other email marketing software and nothing beats ActiveCampaign so far when it comes to their software features and customer service. I literally recommend ActiveCampaign EVERYWHERE which is why I was able to convert my client to migrate to ActiveCampaign.

Pros

I love that their user interface is very functional and easy to understand and use. I've been using ActiveCampaign from a little over a year now and there are still so many features I discover that helps me and my clients every time.

Cons

I guess an area they can improve on is their loading time. Sometimes it takes a while for things to load when I use ActiveCampaign heavily.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Strong Automation System & Ecomm DataLayer, Weak Support and Long Standing Bugs

Reviewed 4 years ago
Pros

Activecampaign sets the bar for building automations, with great sorting and filtering features including customer records, tags, lists, conditional rules/routing, e-commerce data such as purchases, crm pipelines and even a custom event layer. We have created very complex integrations for dozens of businesses ranging from E-Commerce stores, to Gyms to local businesses. It's really simple to learn and use, and powerful enough to tackle even the most complex business processes. This includes in-store purchases on a POS to sending out emails or automation's based on purchases or LTV. It also supports multiple E-Commerce platforms natively, but be aware those features are nearly 4x the price to unlock after the trial.

Cons

After months of issues that resulted in one of our clients losing an excess of $40,000 in revenue, we can no longer recommend activecampaign. Poor support was to blame for this issue, with it being impossible to get someone on a call even though we pay 6 figures a year for service. Activecampaign is growing really really fast. Because of this, They have pretty terrible support and there are also long-standing...

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Easy Organization Of My List & My Favorite CRM

Reviewed a month ago

My overall experience has been very good. When I was first getting to know the system I used their chat support to figure things out and they sent me step by steps screen shots and customized video walkthroughs. That's what really won me over, knowing I can do just about anything I needed and instead of trying to take half a day to figure out how to do it on my own, they simply walk me through it now.

Pros

I like how easy it is to use the different mechanisms of ActiveCampaign. The tagging system is easy to use and really helps to organize my list. It also makes it so I don't have to create multiple lists and duplicate emails. I also have to say, their customer support has been awesome. Their chat support people will send me step by step screen shots on what to do and even record video for me to watch them set things up and explain how to do something. I mean seriously, their support is 5 star. They also have a really good API system. I am able to connect different pieces of software to ActiveCampaign so my contacts or organized as they come in.

Cons

I don't really have anything to add here. It's easy to use and the support is fantastic.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Active Campaign LOVE!

Reviewed 3 months ago

I LOVE ActiveCampaign. I feel that the tools are evolving and relevant for my business. It has transformed my ability to identify leads, track their progress, convert contacts into members, and track and respond to their journey within my website and club.

Pros

I was with MailChimp. I moved to ActiveCampaign for the features that I am most fond of and use the most. Those are list segmentation, CRM, their existing recipe to help build automation, the automation functionality, in-depth segmentation, and tracking every move a contact makes. The transition was seamless; ActiveCampaign moved my whole list for me. I was a bit overwhelmed at first because of the high level of functionality. But, their customer service and support are the best I've encountered in any company that I deal with to run my business. I love them!

Cons

I don't love the functionality of the design elements in the Campaigns. Mainly, there is no way to set the overall design perimeters. So, every time you add a block, you select your font and have to reset the design. The time making adjustments adds up.

ActiveCampaign FAQs and common questions

ActiveCampaign has the following pricing plans:
Starting from: $9.00/month
Pricing model: Subscription
Free Trial: Available


ActiveCampaign has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business


ActiveCampaign supports the following languages:
Italian, Turkish, Indonesian, Dutch, English, Finnish, French, Portuguese, Chinese (Simplified), Spanish, Danish, German


ActiveCampaign supports the following devices:
Android, iPhone, iPad


Yes, ActiveCampaign has an API available for use.


ActiveCampaign integrates with the following applications:
Wufoo, Teachable, Sleeknote, Aimtell, Salesmate, Padiact, Capsule, FogBugz, Chargify, Drupal, Magento Commerce, Formidable Forms, WooCommerce, PayPal, Google Analytics, YouCanBook.me, Dropbox Business, WHMCS, MailMunch, Zoho CRM, Insightly, Tender Support, FullContact, UserVoice, Quick Base, Formstack Forms, Formsite, 123FormBuilder, Doodle, Calendly, Sumo, Feedly, Bizzabo, VBulletin, Re:amaze, MoonClerk, PrestaShop, Deputy, Zapier, Recurly, Instapage, Google Docs, Survicate, Gmail, FullStory, Segment, Expensify, Mojo Helpdesk, BriteVerify, DocuSign, Unbounce, Act!, Airtable, Litmus, ClickFunnels, Big Cartel, Pipedrive, FreshBooks, Zoom, LessAccounting, Buffer, Chargifi, Alchemer, AccountingSuite, Geckoboard, Acuity Scheduling, Kanban Tool, Wordpress, Cheddar, Freshdesk, Contactually, Coherent, Twitter, Gravity Forms, Jumplead, Mindbody, Help Scout, Woopra, Stripe, LeadsBridge, Automate.io, Genoo, JotForm, Clevertim, SolarWinds Service Desk, WorkBook, Cobot, Nutshell, Salesforce Sales Cloud, DataHero, Rezdy, SendPulse, SugarCRM, Harvest, Close, Wistia, Goody, Crisp, Slack, Google Contacts, GetSiteControl, GoToMeeting, Viewbix, Typeform, Akita, Nimble, Basecamp, InviteBox, FogBugz, LiveChat, Pipeliner CRM, Antavo, GivingFuel, Kajabi, Zendesk Sell, Feefo, GoToWebinar, OnePageCRM, Crelate Talent, Bookafy, Bitly, Eventbrite, Zoho Creator, Facebook, Fomo, ChargeOver, QuickBooks Online, Olark, Justuno, Batchbook, Donorbox, Highrise CRM, Feedier, Leadpages, Apparound, SurveyMonkey, Privy, Chargebee, Skyvia, CallHippo, GoToTraining, Google Calendar, EasyWebinar, OptinMonster, FuseDesk, Call Loop, Braintree, BigContacts, KickoffLabs, Joomla, SuperSaaS, Asana, Podio, Contractbook, Digioh, FreeAgent, CoSchedule, Xero, eWebinar, Whatagraph, Evernote, Donately, Dasheroo, FireText, OptimizePress, BigCommerce, PieSync, Zoho Invoice, CallFire, Shopify, Zendesk


ActiveCampaign offers the following support options:
Knowledge Base, Email/Help Desk, Chat, FAQs/Forum, Phone Support

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