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ActiveCampaign

4.6
(1.9K)

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Email Marketing, Marketing Automation, CRM/Sales Automation

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(130)

ActiveCampaign Pricing, Features, Reviews and Alternatives

ActiveCampaign product overview

Price starts from

15

Per month

Flat Rate

What is ActiveCampaign?

ActiveCampaign's category-defining customer experience automation platform (CXA) helps over 130,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to 500+ pre-built automations that combine email marketing, marketing automation and CRM for powerful segmentation and personalization across social, email, messaging, chat and text. Over 75% of ActiveCampaign's customers use its 850+ integrations including Microsoft, Shopify, Square, Facebook, and Salesforce. Pricing starts at just $9/month.

Key benefits of using ActiveCampaign

- Automate personalized experiences across all your customer touchpoints
- Track buyer preferences, behavior, and many custom attributes across the entire customer lifecycle for deeper segmentation and more effective outreach
- Customize sends based on almost any parameter, so your messages are always targeted for the right audience
- Use data from the entire customer lifecycle to choose the best content, send time, and delivery channel for each customer
- Create entirely customized campaigns with minimal effort, then improve your send strategy in real time based on customer behaviors
- Replicate the 1-1 personal experience for every customer, no matter how big your business gets

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Knowledge Base
Email/Help Desk
Chat
FAQs/Forum
Phone Support

Training options

Webinars
In Person
Documentation
Live Online
Videos

ActiveCampaign FAQs

Q. What type of pricing plans does ActiveCampaign offer?

ActiveCampaign has the following pricing plans:
Starting from: $15.00/month
Pricing model: Subscription
Free Trial: Available

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Q. Who are the typical users of ActiveCampaign?

ActiveCampaign has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business

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Q. What languages does ActiveCampaign support?

ActiveCampaign supports the following languages:
Chinese (Simplified), Danish, Dutch, English, Finnish, French, German, Indonesian, Italian, Portuguese, Spanish, Turkish

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Q. Does ActiveCampaign support mobile devices?

ActiveCampaign supports the following devices:
Android, iPad, iPhone

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Q. Does ActiveCampaign offer an API?

Yes, ActiveCampaign has an API available for use.

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Q. What other apps does ActiveCampaign integrate with?

ActiveCampaign integrates with the following applications:
Wufoo, Teachable, Sleeknote, Aimtell, Salesmate, PadiAct, Capsule, FogBugz, Chargify, Drupal, Adobe Commerce, Formidable Forms, WooCommerce, PayPal, Google Analytics 360, YouCanBook.me, Dropbox Business, WHMCS, Ghost, MailMunch, Zoho CRM, Insightly, Tender Support, FullContact, UserVoice, WishList Member, Quickbase, Formstack Forms, Formsite, 123FormBuilder, Doodle, Calendly, Sumo, Autoklose, Feedly, Bizzabo, vBulletin, Re:amaze, MoonClerk, PrestaShop, Deputy, Zapier, Recurly, Instapage, Google Docs, Survicate, Gmail, FullStory, Segment, Expensify, Mojo Helpdesk, DocuSign, Unbounce, Act!, Airtable, Litmus, ClickFunnels, Big Cartel, Pipedrive, Evidence, FreshBooks, Zoom Meetings, LessAccounting, Buffer, Kadence, Alchemer, AccountingSuite, Geckoboard, Acuity Scheduling, Kanban Tool, WordPress, CheddarGetter, Freshdesk, Contactually, Coherent, Twitter, Gravity Forms, Jumplead, Mindbody, Help Scout, Woopra, Stripe, LeadsBridge, Automate.io, Genoo, Jotform, Clevertim, SolarWinds Service Desk, Deltek WorkBook, Cobot, Nutshell, Salesforce Sales Cloud, DataHero, Rezdy, SendPulse, SugarCRM, Harvest, Close, Wistia, Marsello, Crisp, Slack, Google Contacts, GetSiteControl, GoTo Meeting, Viewbix, Typeform, Akita, Nimble, Basecamp, InviteBox, FogBugz, LiveChat, Pipeliner CRM, Antavo, GivingFuel, Kajabi, Zendesk Sell, Feefo, GoTo Webinar, OnePageCRM, Crelate, Bookafy, Bitly, Eventbrite, Zoho Creator, Meta for Business, Fomo, ChargeOver, Quickbooks Online, Olark, Justuno, Batchbook, Donorbox, Highrise, Feedier, Leadpages, Apparound, SurveyMonkey, Privy, Chargebee, Skyvia, CallHippo, GoTo Training, Google Calendar, EasyWebinar, OptinMonster, FuseDesk, Call Loop, Braintree, BigContacts, KickoffLabs, Joomla, SuperSaaS, Asana, Podio, Contractbook, Digioh, FreeAgent, CoSchedule Marketing Suite, Xero, eWebinar, Whatagraph, Evernote Teams, Donately, Dasheroo, FireText, OptimizePress, BigCommerce, Operations Hub, Zoho Invoice, CallFire, Shopify, Zendesk Suite

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Q. What level of support does ActiveCampaign offer?

ActiveCampaign offers the following support options:
Knowledge Base, Email/Help Desk, Chat, FAQs/Forum, Phone Support

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ActiveCampaign pricing information

Value for money

4.4

/5

1.9K

Starting from

15

Per month

Flat Rate

Pricing options

Free plan
Subscription
Free trial
Pricing range

ActiveCampaign features

Functionality

4.5

/5

1.9K

Total features

90

10 categories

Most valued features by users

Reporting/Analytics
Campaign Management
Reporting & Statistics
API
Activity Dashboard
Third Party Integrations
Data Import/Export
Campaign Analytics

ActiveCampaign users reviews

Overall Rating

4.6

/5

1.9K

Positive reviews

Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8.64/10
Rating distribution

5

4

3

2

1

1.3K

459

82

25

18

Pros
The team is great with helping you troubleshoot any problems and my team loves how easy it is to use.
I really love and appreciate the ease of use. It's super easy to throw together an email, assign tags, create lists, etc.
I am so happy to have Active Campaign on board. It is just what I needed to help promote my online program.
Cons
And that hurt our webinar registration for that week (which was a bummer) and we found out about this on the day of the webinar.
The major problem is the lack of ability to copy an email to more than the recipient. The lack of this feature is putting the continued use of this product in doubt.
I've a problem to pay for my upgrade plan due to an currency problem. The website automatically converts the price to my local currency.

Overall rating contenders

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Rachel W.

Co-Founder + Lead Practitioner

Online Media, self-employed

Review source

Overall Rating

The best ESP out there.

Reviewed 2 years ago

Transcript

Rachel W.: My name is Rachel. I'm a licensed mental health therapist working in the mental healthcare...

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Justin N.

Marketing Consultant

Marketing and Advertising, self-employed

Review source

Overall Rating

One-stop shop for more than just emails

Reviewed 2 years ago

Transcript

Justin: My name is Justin. I am the content marketing strategist for a church media company, and I give...

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Letha D.

Verified reviewer

Events Services, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Best Value For Your Email Marketing Channel

Reviewed a year ago

In the 8 years that I've been setting clients up it's been worked great. The first client that I setup, still uses it! The features and options are what make AC our go to platform. Moving to AC often reduces our clients tech stack overhead.

Pros

The combination of the UI and all the features makes this a no-brainer for us. We can easily manage email marketing or set our clients up to do it. In no instance has this been a bad choice. Typically, what makes the difference from the existing platform is the automation features. Our clients get to benefit from automated workflows gaining more engagement without additional costs.

Cons

I only would like for the dashboard to be more customizable and lead data driven. I think the reporting can be presented better.

KV
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Katya V.

Computer Software, 11-50 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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ActiveCampaign is the most (arguably) the most popular for a reason

Reviewed a month ago

Any obstacle we have faced since migrating to this email software has been removed by their stellar customer service reps, who record screengrabs during your chat with them to answer questions. The software itself is the best we've experienced for email autoresponders.

Pros

Switching to ActiveCampaign has been a great business decision. Creating automations and flows triggered by customer activity has been a breeze and I commend their customer service for being readily available to answer any questions.

Cons

There is a large learning curve for this software. Many of their written tutorials on their website don't fully answer the questions I needed answered.

RH
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Rick H.

Marketing and Advertising, 1-10 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend3/10

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Don't use with Wordpress-Gravity forms, meager CRM

Reviewed 19 days ago

Had a lot of trouble getting support. Their chat responded quickly, but gave pretty abbreviated answers. Some of the questions took over a month to resolve. Kind of impersonal experience overall but I guess that's the deal with a large number of users and you aren't on some type of enterprise level pricing.

Pros

Many features and functions, good integrations and straightforward user interface

Cons

Does not work with Gravity Forms WordPress plugin as you can't really track interactions on your website unless you tag everything. Not sure if this is true for other external form programs, but make sure you check it out. Also, you can't receive individual emails at the contact level. Any contact you wish to interact with has to be made into a "deal" before you can receive an email and truthfully this requires quite a bit of setup. AC gets a bit pricey when you start adding a decent amount of contacts, but it's cheaper at the beginning than Hubspot, Pardot-Salesforce, etc. It also doesn't track anonymous users to the site, a small issue but nice to have that history when someone actually converts.

EB
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Eduardo B.

Marketing and Advertising, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Software de email + CRM para PYMES

Reviewed 2 months ago

Muy contento con la herramienta, la uso a diario con mas de 5 clientes y siempre recomiendo sacar mas partido.

Pros

Creo que puedes englobar en Active Campaign una solución integral de marketing para cualquier empresa pequeña, media e incluso grande. Puedes integrarla con otras herramientas como sales force o HubSpot. Fácil y adaptado a cada necesidad. Puedes contactar con okisam para ayudas y formaciones sin compromiso. Landing pages para campañas PPC, formularios para tu web, seguimiento de actividad en el sitio... me encanta.

Cons

El software tiene limitaciones en sus reportes e integraciones con Locker Studio así como no dispone de una fácil aplicación para móviles donde puedas hacer más cosas. Las landing tienen pocas posibilidades de personalización y las cookies no están bien bloqueadas.

Showing original review in Spanish. See translation

AG
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Anastacia G.

Marketing and Advertising, 11-50 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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ActiveCampaign

Reviewed a month ago

Overall, I like this product and it has a lot of helpful features/ tools within the software itself. So if you plan on using ActiveCampaign for more than just one element then it's definitely worth the time and money to use.

Pros

I love that this software is just so easy to use on any level. Whether you are experienced with email marketing and automation or if you are new to the team and have never used it before. It's a simple click and drag or click to update etc. It makes it easy to get plenty of support from people on your team who just need to help to complete some simple tasks.

Cons

The thing I disliked about this software is it a little cluttered. There are so many features and it can be overwhelming if you are only using it for one specific purpose.

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