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ActiveCampaign

Email Marketing + Marketing Automation + CRM/Sales Automation
6 reviews

Who is ActiveCampaign For?

ActiveCampaign was created to serve the needs of small and medium-sized businesses. Within those organizations, ActiveCampaign is most frequently utilized by employees in the marketing, design, and sales departments.

Despite its popularity within the SMB community, ActiveCampaign’s technology is frequently used larger organizations, as well. ActiveCampaign clients run the gamut from one-person companies to Fortune 500 corporations.

Read the full GetApp Analysis

Overview

Send newsletters, manage contacts, and automate your marketing.

ActiveCampaign helps over 100,000 businesses grow with email marketing & marketing automation. Send newsletters, setup automated campaign sequences, automate sales processes, and more.

Learn why thousands are ditching their current email marketing & marketing automation providers.

Specifications

Intended Users
Freelancers, Large Enterprises, Mid Size Business, Non Profits, Public Administrations, Small Business
Devices Supported
Linux, Mac, Windows, Web-based
Supported Countries
Asia, Australia, Canada, China, Europe, Germany, India, Japan, Latin America, Middle-East and Africa, United Kingdom, United States
Supported Languages
Chinese (Simplified), Danish, Dutch, English, Finnish, French, German, Indonesian, Italian, Portuguese, Spanish, Turkish
Support Options
FAQs, Forum, Knowledge Base, Online Support, Phone Support, Video Tutorials
Certifications
Safe Harbor

Pricing

Starting from: $9.00/month
Pricing model: Freemium, Open-source, Subscription

Enjoy all of our email & marketing automation features for free. Our free plan allows up to 2,500 contacts!


Competitors Pricing

Pinpointe

Starting from: $36.00/month
Pricing model: Subscription
Free Trial: Available (No Credit Card required)

SendinBlue Email

Starting from: $7.47/month
Pricing model: Freemium, Subscription

Zoho Campaigns

Starting from: $5.00/month
Pricing model: Freemium, One-time Licence, Subscription

Infusionsoft
  • · CRM
  • · Marketing Automation
  • · E-Commerce
  • · Built-in metadata and keyword fields
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InfusionsoftCustomer Management
Pardot
  • · Lead Nurturing (triggered and timed emails)
  • · Real-time sales alerts
  • · Email Marketing tools and advanced reporting
  • · Landing Pages and Forms
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PardotMarketing
Salesforce Marketing Cloud
  • · Intuitive interface
  • · API support
  • · Drag-and-drop segmentation
  • · 1:1 content personalization
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Salesforce Marketing CloudMarketing

Key Features

  • Send newsletters
  • Marketing automation
  • CRM & Sales automation
  • Smart auto responders
  • We find your contacts age, gender, & location
  • Built-in integrations with 200+ external services
  • Advanced segmentation & targetting
  • Drag & drop email designer
  • Automated series (custom automation work flows)
  • Track your contacts on your site & in your apps
  • Dynamic (and conditional) email content
  • Campaign, contact, and list reporting
  • Social media monitoring & reaction automations
  • Track where your contacts live and travel
  • Free email templates
  • Add live ecommerce data & videos to your emails
  • Build custom forms for landing pages
  • SMS marketing
  • Free one-on-one training
  • Free phone, live chat, & email support
SendinBlue Email
  • · Email Creation Tools
  • · Advanced Scheduling
  • · Good Deliverability
  • · Easily import all your contacts
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SendinBlue EmailMarketing
Pinpointe
  • · Save Money - 3 flexible pricing options
  • · Create ‘Drip Marketing’ campaigns - Improved automation
  • · Advanced Segmenting / Targeting - Better results
  • · ‘Email Marketing in the Cloud‘ – No hardware
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PinpointeMarketing
Zoho Campaigns
  • · A/B Test Campaigns
  • · Analyze Your Lists
  • · Chain Campaigns
  • · Social Statistics
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Zoho CampaignsMarketing

GetApp Analysis


An all-in-one marketing platform for businesses, ActiveCampaign offers a suite of tools designed to help small to medium-sized organizations acquire, retain, and engage their customers. From obtaining new contacts to keeping tabs on post-sale processes, ActiveCampaign provides value to its users at every stage of the business lifecycle.

Although ActiveCampaign boasts a strong set of email and messaging features, the web-based solution does much more than a traditional email service provider. ActiveCampaign goes beyond competitors in the marketplace by tying its email and messaging features to a robust marketing automation platform, complete with build-in CRM and sales automation features. The company offers true marketing automation tools that enable businesses to create custom marketing workflows and automated follow-up sequences, while also tracking behavior multiple marketing channels.

ActiveCampaign Dashboard

What is ActiveCampaign?


ActiveCampaign is an all-in-one marketing platform that facilitates growth for small to mid-size businesses. ActiveCampaign provides tools that businesses can use for managing and nurturing existing contacts, keeping tabs on clients throughout the sales process, and even obtaining new customers.

Because it can be difficult to pinpoint the return that businesses achieve with traditional email marketing platforms, ActiveCampaign has chosen to include a bevy of advanced features that measure its value to clients. These real-time insights help businesses quickly see developing trends and determine the return on investment that they are achieving through email marketing and sales automation.

Campaign Reports

Main Features


Create Email Newsletters

One of the most prominent elements in the ActiveCampaign platform is the drag-and-drop email designer. Utilizing the drag-and-drop interface, along with free templates and free image hosting, businesses can design the types of email marketing messages that customers are likely to notice.

Create a new campaign and begin designing your email newsletter using ActiveCampaign’s custom tools. ActiveCampaign will save your changes all along the way, and you can revert back to a previous version of your design at any time. You can add headers, pictures, galleries, and even eCommerce elements to your newsletter with just a few quick clicks.

Email Designer

Manage Contacts

ActiveCampaign makes it easy for businesses to centralize their contact databases within a single platform. By keeping their contacts in one place, businesses make it easier for employees to collaborate and keep leads engaged throughout the pipeline. Businesses are also able to segment their contacts by data, campaign interactions, social data, or website activity.

Import your existing contact database into ActiveCampaign, and immediately begin using the platform’s contact management features to fill in missing information about any contacts on your list. You can review the complete history of any contact on a single screen. ActiveCampaign can also pull up a contact’s age, gender, location, interest, or social profiles from something as simple as an email address.

Contacts

Automate Campaigns

Using ActiveCampaign’s campaign automation features, businesses are able to streamline their marketing programs and reach out to sales leads with precision timing.

With intelligence-driven automations, you can update contact data, initiate campaigns, and add branches or conditions through the ActiveCampaign platform. ActiveCampaign can track the webpage visits or custom events that you define when you add a snippet of code to your website. ActiveCampaign also logs every interaction, which means you’ll know when a contact signs up for a form or watches a video on your site.

Automations

Segment Lists

Once a business’ contacts have been uploaded to ActiveCampaign, the platform makes it easy to segment those contacts into individual lists. Using basic or advanced logic, ActiveCampaign is able to check against a contact’s data, such as behaviors, interactions, location, and history. Using segmentation tools allows you to better target your email marketing messages.

With list segmentation, you can break down your large contact database based on contact data and differentiate between the needs of subscribers. This ensures that the messages you’re sending are as relevant as possible, and it is one way that businesses improve click-through rates on their email messages.

Pipelines

Integrations


ActiveCampaign integrates with more than 150 apps and services. The apps and services that ActiveCampaign integrates with range from accounting, analytics, and CMS applications, all the way to services focused on sales, support, and lead generation. More information about specific integrations is available on the ActiveCampaign website.

Pricing


Pricing for ActiveCampaign starts at $9 per month. The cost of a monthly account is based on the number of contacts that a business has.

Bottom Line


  • Strong set of email and messaging features
  • Ties email marketing to marketing automation and CRM systems
  • Designed to serve the needs of small and medium-sized businesses
  • True marketing automation features for creating custom workflows
  • Allows businesses to create automations based on contact and behavioral data

User Reviews

Verified
Reviewer

Fantastic Design, A Real Time Saver

Richard Hamilton, RS, PRA, CEI, Community Association Reserves15th of February 13:49

I was using InfusionSoft and found it to be VERY expensive and quite difficult to manage. ActiveCampaign has delivered nearly the same results I was looking for at a fraction of the price. I have managed to automate most of my marketing tasks that were edging into my sales and production time. In a nutshell, ActiveCampaign does what it says it will do, is easy to use and much less expensive than InfusionSoft!

Verified
Reviewer

Incredible automation & features, low market prices

Julian Kingman, Web Designer/Developer30th of January 17:21

The features rival those of high end automation suites (which cost in the $1,000's), with tracking and tons of automation options, at an extremely competitive price. It seems like they pretty much copied MailChimp's pricing (which is low), and undercut it by $5-10. The only con is the documentation isn't always so clear for every feature, and they're constantly updating (which is good), so the documentation is sometimes outdated. That said, they have chat support that I've been able to get a hold of within 5 mins all three times I contacted them who are extremely knowledgeable and helpful.

Response from ActiveCampaign


Thanks for the kind comments! We have plenty of updates coming out in the near future for email, automation, and our CRM.

Lists are definitely more of a legacy item and tags are quickly growing to eventually replace them in most aspects. Things like the confirmation pages/forms/etc.. will all be updated to support that type of thinking in the future.

Reliable

Marko Gargenta2nd of December, 2010 09:51

I've been using this email program for over 5 years now. We've done research on other products but have found ActiveCampaign Email Marketing to be the most reliable and mature application out there.

Great features and speed

Gavin 4th of November, 2010 21:52

Great features and speed. Exceeds many of the features of the large ESP that i work for. Bought this software for a personal project and haven’t looked back. As long as you setup all they domain keys, sender feedback loops etc that are required by the ISPs to achieve good deliverability, you’ll save a fortune over Mailchimp or the likes in the long run. Plus i’ve found there’s many benefits to hosting your own email system, loads of opportunity to customise and give that ‘big business’ experience with your email marketing and transactional messaging. Would deffinately recommend.

Choosing a solution

Dominic O'Nions4th of November, 2010 21:49

Over the past 5 years I've been actively involved in email marketing for several leading brands, and in that time I have used many of the leading email marketing applications, from hosted solutions such as iContact, to enterprise solutions that cost $10,000s like Lyris ListManager, and php scripts such as SendStudio. However, I had never used ActiveCampaign Email Marketing. Choosing a solution for a new company, I needed an email application that gave me the tools i needed on a tight budget. I needed quality reporting, and a robust interface that would be quick to get up and running - after all I want to focus on marketing not the application. I also wanted to sync my mailing list to an existing CRM database - I don't have time to manually synch up data through CSV files, or work with API's as is required with most other apps of this price range. ActiveCampaign Email Marketing delivers all this - within an hour I had installed the app and set it up. The interface is intuitive, and the

Great job!

virtualfingers4th of November, 2010 21:48

I have been using Email Marketing Software for years now, and I only have praises for it. It is bound only by your server's limits, and can send emails very quickly. It has been completely revamped recently, and version 5 simply blew the competition away! Now I finally have a fast, reliable and comprehensive email marketing solution, in which I can track all aspects of my email and autoresponder campaigns. Great job!

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FAQs for ActiveCampaign

Below are some frequently asked questions for ActiveCampaign.

Q. What are the main features of ActiveCampaign?

ActiveCampaign offers the following features:

  • Send newsletters
  • Marketing automation
  • CRM & Sales automation
  • Smart auto responders
  • We find your contacts age, gender, & location
  • Built-in integrations with 200+ external services
  • Advanced segmentation & targetting
  • Drag & drop email designer
  • Automated series (custom automation work flows)
  • Track your contacts on your site & in your apps
  • Dynamic (and conditional) email content
  • Campaign, contact, and list reporting
  • Social media monitoring & reaction automations
  • Track where your contacts live and travel
  • Free email templates
  • Add live ecommerce data & videos to your emails
  • Build custom forms for landing pages
  • SMS marketing
  • Free one-on-one training
  • Free phone, live chat, & email support
Q. How much does ActiveCampaign cost?

We have the following pricing information for ActiveCampaign:

Starting from: $9.00/month
Pricing model: Freemium, Open-source, Subscription

Enjoy all of our email & marketing automation features for free. Our free plan allows up to 2,500 contacts!

Q. Who are the typical users of ActiveCampaign?

ActiveCampaign has the following typical customers:

Freelancers, Large Enterprises, Mid Size Business, Non Profits, Public Administrations, Small Business

Q. What languages does ActiveCampaign support?

ActiveCampaign supports the following languages:

Chinese (Simplified), Danish, Dutch, English, Finnish, French, German, Indonesian, Italian, Portuguese, Spanish, Turkish

Q. What type of pricing plans does ActiveCampaign offer?

ActiveCampaign has the following pricing plans:

Freemium, Open-source, Subscription

Q. Does ActiveCampaign support mobile devices?

ActiveCampaign supports the following devices:

We do not have any information about what devices ActiveCampaign supports

Q. Does ActiveCampaign offer an API?

Yes, ActiveCampaign has an API available for use.

Q. What other apps does ActiveCampaign integrate with?

ActiveCampaign integrates with the following applications:

SugarCRM, Salesforce Sales Cloud, Batchbook, Facebook, Wufoo, SurveyMonkey, Unbounce, Shopify, Capsule CRM, Zendesk, Zoho CRM, Nimble, Dropbox, Highrise CRM, Magento , Pipedrive, FreshBooks, Twitter, BigCommerce, VBulletin, Google Docs, Viewbix, Geckoboard, LiveChat, Joomla, Wordpress, FormMule

Q. What level of support does ActiveCampaign offer?

ActiveCampaign offers the following support options:

FAQs, Forum, Knowledge Base, Online Support, Phone Support, Video Tutorials

Q. What are the main benefits of using ActiveCampaign?

ActiveCampaign offers the following benefits:

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