ActiveCampaign Software Pricing & Features

ActiveCampaign

Email Marketing, Marketing Automation, CRM/Sales Automation

4.38/5 (397 reviews)

ActiveCampaign overview

Send targeted campaigns, nurture your contacts, and automate your sales & marketing processes.

ActiveCampaign is an intelligent platform that makes it easy to leverage marketing automation. You’ll be able to design sophisticated, automated marketing processes that save time and generate additional revenue for your company.

You can create follow-up that adapts to your customers’ behavior so you are automatically sending the perfect message at the perfect time. By sending messages that match your customers’ interests, they’ll be more engaged and responsive. You’ll have happier customers and higher conversions.

You’ll be able to create beautiful email campaigns that convert using ActiveCampaign's intuitive email designer. All email templates are fully mobile responsive so they’ll look great on your customers’ mobile phone or tablet.

You can use the integrated sales CRM to automate your sales processes. You’ll save time by automating repetitive tasks. You’ll stay organized by having tasks automatically created in response to key events like receiving an email from a contact with an open deal. You can connect your email account so that emails from your contacts are automatically associated with the deal record. Having so you can consolidate all the information you have and stay organized.

See why thousands of marketers are upgrading to ActiveCampaign and learn how intelligent marketing and sales processes can help your business grow.
www.activecampaign.com

Pricing

Starting from
$15/month
Pricing options
Value for money

Devices

Business size

S
M
L

Markets

United States, Asia, Australia, Canada, China and 7 other markets, Europe, Germany, India, Japan, Latin America, Middle-East and Africa, United Kingdom

Supported languages

English, Chinese (Simplified), Danish, Dutch, Finnish and 7 other languages, French, German, Indonesian, Italian, Portuguese, Spanish, Turkish
ActiveCampaign screenshot: Keep an eye on important business metrics from your account overview dashboard.Bobber & ActiveCampaignActiveCampaign screenshot: Easily design automated sequences that save time and generate sales with our intuitive, drag-and-drop workflow builder.ActiveCampaign screenshot: Create beautiful email campaigns using an elegant, drag-and-drop WYSIWYG editor. ActiveCampaign screenshot: Customer insight is organized and consolidated into contact records.ActiveCampaign screenshot: Pipeline view of the sales CRMTeton Sports & ActiveCampaignGetting Started With ActiveCampaign in 6 Minutes

ActiveCampaign reviews

Value for money
Features
Ease of use
Customer support
  4.4
  4.3
  4.1
  4.2
Carmelo Poidomani

Complete and flexible with a great API

Used daily for 2+ years
Reviewed 2019-10-26
Review Source: Capterra

My expirience is overall good. In my case they even have an Italian interface and I contacted support a couple of times but as an avarege user you will probably not need assistence with this.

Pros
Active Campaign is a great software, it is very easy to use and having used Aweber and GetResponse I can tell you that the biggest difference is that everything in Active is organized in a logical way and it is easy to grasp. But what is their stronger point in my opinion is the API system, I was able to add, update and delete contacts from a PHP script in a very simple way. Their documentation is very well done and they have functional examples that you can use as a base fro your work.

Cons
The cost structure could be better, other software they can be cheeper but I'm willing to pay that extra money for the simplicity of usage.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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ActiveCampaign

Email Marketing, Marketing Automation, CRM/Sales Automation

Néstor Marquínez

This guys know how to do things the right way

Used daily for 2+ years
Reviewed 2019-09-06
Review Source: Capterra

Let me say it clearly: A-W-E-S-O-M-E Trust me, they are the "real deal".

Pros
Instead of boring the hell out of you making a long list of all the things I like about AC, I would resume them in just 3 "little" things I care of: - Reputation: They REALLY care about sender reputation. And, you know... an email that doesn´t get to my suscribers is like loosing money out of my pocket. So, I´me really happy the way they´re handling things on this department - Ease of use + functionalities: Most other services only offer one of them things. But I want them all. AC covers all my needs regarding this issues (and I´m a choosy guy, you know). - It´s scalable!: This is a biggy. As your businees grows, you´ll have a new set of needs when it comes to automation. AC scales as your business thrives so you don´t have to switch companies never again.

Cons
I´m a Spanish user and would love a full Spanish translation (at the moment we hace a partial translation) for Spanish users.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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ActiveCampaign

Email Marketing, Marketing Automation, CRM/Sales Automation

Declan Dunn

Powerful marketing automation tools, CRM, and the power to understand your audience.

Used daily for 1-2 years
Reviewed 2016-12-05
Review Source: Capterra

Setting Activecampaign for a client with a limited budget and limited technical skills, we were able to set up and automate many of the lead funnels for this B2B SAAS company. The tools are comparable to what you'll pay 10X for, and one of the features I love about Activecampaign are their Marketing Automation Workflows - allowing you to setup, segment, and activate the inactive. By using this tool, we achieved 25% open rates in the HR industry where 10% is often average; by integrating the online tools with our inbound marketing Team - both phone and online support - we were able to increase sales Demos 10X over the previous 6 months because Activecampaign helped us motivate the inactive, as well as those who take action. One of the tools I recommend most to clients is Activecampaign because it's performance marketing at a reasonable price.

Pros
Marketing automation tools and templates Deliverability excellent in our experience CRM was enough for our needs, helping coordinate 5 staff. Can use in Gmail, which helped our non-Tech sales people. Reporting that helps quantify engagement and ROI

Cons
CRM was not the strongest, yet enough for our needs Marketing automation services generally are separate from emails you send to larger lists in my approach. Would like an option for sending mail outside the automation to lists, but that may simply be different skill sets (haven't found a solution we like).

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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ActiveCampaign

Email Marketing, Marketing Automation, CRM/Sales Automation

Austin Schmidt

The Best Kept Secret in Marketing Automation

Used daily for 6-12 months
Reviewed 2017-06-06
Review Source: Software Advice

Pros
ActiveCampaign is one of the best kept secrets in the marketing world. The automation builder is both easy-to-use AND powerful. You can trigger actions and segment by almost any criteria you can imagine. In a lot of ways, the automation builder rivals the (what I consider) best-in-class solutions such as Marketo. The email builder is intuitive and the template library comes with a lot of good looking emails to start from. Zero HTML/CSS needed. The built-in SMS messaging is really cool and somewhat unique in the industry. Building an automation consisting of emails and SMS messages is drag and drop, with no integrations needed. While it's limited (as of today) the CRM is really intuitive and clean. If they continue to add functionality in this area they may have something incredible in a couple years. Importing contacts is simple and goes far beyond the typical CSV file. Google contacts, Google Sheets, other email providers. no problem. Possibly the best import tools I've seen in this industry.

Cons
The most obvious one is the lack of a landing page builder. Having landing pages in the tool would be ideal, but solutions such as LeadPages can be easily integrated. Having to pay for email compatibility testing (for different devices) is a bit annoying, feels like you're being "nickel and dimed." The reporting leaves a lot to be desired. I'm really hoping they invest in this area (much more important than having built-in landing pages in my view), as it would really elevate the solution and make it an easy choice vs the Infusionsofts of the world.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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ActiveCampaign

Email Marketing, Marketing Automation, CRM/Sales Automation

Anonymous

Great ESP for Mid-Large Size Organizations

Used daily for 1-2 years
Reviewed 2019-07-24
Review Source: Capterra

Pros
My favorite part about ActiveCampaign is the automation features. Using this Automations, you can set up complex marketing email campaigns. I use this to develop a welcome series and a reactivation series for people on our list who stop engaging.

Cons
The part that I did not like is very simple. There is no "Undo" button in the email editor interface. Control + Z doesn't work either. You would think for a basic email design interface an undo option would be standard.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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ActiveCampaign

Email Marketing, Marketing Automation, CRM/Sales Automation

ActiveCampaign pricing

Starting from
$15/month
Pricing options
Free trial
Subscription

Starting from:

Lite: $15 /month or $9 /month, paid yearly

Plus: $70 /month or $49 /month, paid yearly

Professional: $159 /month or $129 /month, paid yearly

Enterprise: $279 /month, or $229 /month, paid yearly

Pricing Comparison

How does ActiveCampaign compare with other Marketing apps?

Subscription plan?

ActiveCampaign



Free trial?

ActiveCampaign



Free plan?

ActiveCampaign



ActiveCampaign Pricing Reviews

Pros
  • Ease of use Features and controls Price
  • I've always found AC easy to use, and it's a powerful platform
  • Easy to use triggers and automations for sales funnels and eblasts
  • It's an easier layout. Not too complicated. CRM is included in a bigger price
Cons
  • Help area could be a bit more in-depth.
  • I wish the forms were a bit nicer looking and not so blah.
  • Price kind of expensive.....I feel it can be choppy somtimes.
  • not a multi-language web app just 2 languages prices are expensive little a bite
93%
recommended this to a friend or a colleague

ActiveCampaign features

A/B Testing
API
Activity Dashboard
Automatic Notifications
Campaign Analysis
Campaign Management
Content Management
Customizable Branding
Customizable Templates
Data Import/Export
Drag & Drop Interface
Email Marketing Management
Engagement Analytics
Multi-Channel Marketing
Real Time Analytics
Reporting & Statistics
Social Media Integration
Third Party Integration

Monitoring (232 other apps)
Social Network Marketing (175 other apps)

Competitor Feature Comparison

A/B Testing
API
Activity Dashboard
Activity Tracking
Auto-Responders
Automated Scheduling
Automatic Lead Distribution
Automatic Notifications
Behavior Tracking
CRM Integration
Calendar Management
Campaign Analysis
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Segmentation
Chat
Click Tracking
Contact Database
Contact History
Contact Management
Content Management
Custom Fields
Custom Landing Pages
Customer Database
Customer History
Customer Segmentation
Customizable Branding
Customizable Questions
Customizable Templates
Data Filtering
Data Import
Data Import/Export
Demographic Data Collection
Design Management
Drag & Drop Interface
Drip Marketing
Email Distribution
Email Integration
Email Marketing Management
Email Notifications
Email Templates
Email Tracking
Engagement Analytics
Event Tracking
Event Triggered Actions
Follow-up Scheduling
Forms Management
Geolocation
Heatmap
Image Library
Instant Messaging
Landing Page Templates
Lead Capture
Lead Distribution
Lead Management
Lead Nurturing
Lead Scoring
Location Tracking
Mailing List Management
Mobile Alerts
Mobile Integration
Multi-Campaign
Multi-Channel Marketing
Multi-Company
Multiple User Accounts
Newsletter Management
Performance Reports
Pipeline Management
Pipeline Reports
Preview Functionality
Prioritizing
Real Time Analytics
Real Time Data
Real Time Monitoring
Real Time Notifications
Real Time Reporting
Reporting & Statistics
Rules-Based Workflow
SMS Integration
SMS Marketing Managment
Sales Analytics
Sales Integration
Sales Reporting
Social Media Integration
Social Performance Management
Subscription Management
Tagging
Task Management
Template Management
Third Party Integration
Unsubscribe Database
Visitor Management
Visitor Tracking
Visual Analytics
Web Forms
Website Integration
eCommerce Integration
Visit WebsiteCompare App
A/B Testing
API
Activity Dashboard
Activity Tracking
Auto-Responders
Automated Scheduling
Automatic Lead Distribution
Automatic Notifications
Behavior Tracking
CRM Integration
Calendar Management
Campaign Analysis
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Segmentation
Chat
Click Tracking
Contact Database
Contact History
Contact Management
Content Management
Custom Fields
Custom Landing Pages
Customer Database
Customer History
Customer Segmentation
Customizable Branding
Customizable Questions
Customizable Templates
Data Filtering
Data Import
Data Import/Export
Demographic Data Collection
Design Management
Drag & Drop Interface
Drip Marketing
Email Distribution
Email Integration
Email Marketing Management
Email Notifications
Email Templates
Email Tracking
Engagement Analytics
Event Tracking
Event Triggered Actions
Follow-up Scheduling
Forms Management
Geolocation
Heatmap
Image Library
Instant Messaging
Landing Page Templates
Lead Capture
Lead Distribution
Lead Management
Lead Nurturing
Lead Scoring
Location Tracking
Mailing List Management
Mobile Alerts
Mobile Integration
Multi-Campaign
Multi-Channel Marketing
Multi-Company
Multiple User Accounts
Newsletter Management
Performance Reports
Pipeline Management
Pipeline Reports
Preview Functionality
Prioritizing
Real Time Analytics
Real Time Data
Real Time Monitoring
Real Time Notifications
Real Time Reporting
Reporting & Statistics
Rules-Based Workflow
SMS Integration
SMS Marketing Managment
Sales Analytics
Sales Integration
Sales Reporting
Social Media Integration
Social Performance Management
Subscription Management
Tagging
Task Management
Template Management
Third Party Integration
Unsubscribe Database
Visitor Management
Visitor Tracking
Visual Analytics
Web Forms
Website Integration
eCommerce Integration
Visit WebsiteCompare App
A/B Testing
API
Activity Dashboard
Activity Tracking
Auto-Responders
Automated Scheduling
Automatic Lead Distribution
Automatic Notifications
Behavior Tracking
CRM Integration
Calendar Management
Campaign Analysis
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Segmentation
Chat
Click Tracking
Contact Database
Contact History
Contact Management
Content Management
Custom Fields
Custom Landing Pages
Customer Database
Customer History
Customer Segmentation
Customizable Branding
Customizable Questions
Customizable Templates
Data Filtering
Data Import
Data Import/Export
Demographic Data Collection
Design Management
Drag & Drop Interface
Drip Marketing
Email Distribution
Email Integration
Email Marketing Management
Email Notifications
Email Templates
Email Tracking
Engagement Analytics
Event Tracking
Event Triggered Actions
Follow-up Scheduling
Forms Management
Geolocation
Heatmap
Image Library
Instant Messaging
Landing Page Templates
Lead Capture
Lead Distribution
Lead Management
Lead Nurturing
Lead Scoring
Location Tracking
Mailing List Management
Mobile Alerts
Mobile Integration
Multi-Campaign
Multi-Channel Marketing
Multi-Company
Multiple User Accounts
Newsletter Management
Performance Reports
Pipeline Management
Pipeline Reports
Preview Functionality
Prioritizing
Real Time Analytics
Real Time Data
Real Time Monitoring
Real Time Notifications
Real Time Reporting
Reporting & Statistics
Rules-Based Workflow
SMS Integration
SMS Marketing Managment
Sales Analytics
Sales Integration
Sales Reporting
Social Media Integration
Social Performance Management
Subscription Management
Tagging
Task Management
Template Management
Third Party Integration
Unsubscribe Database
Visitor Management
Visitor Tracking
Visual Analytics
Web Forms
Website Integration
eCommerce Integration
Visit WebsiteCompare App

Mobile apps

iOS App

6 reviews

See all iPhone Apps

Requires iOS 8.0 or later. Compatible with iPhone, iPad, and iPod touch.

Android App

25 reviews

See all Android Apps

Security and privacy

Encryption

Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options
This will ask you to sign in with LinkedIn

GetApp Analysis

An all-in-one marketing platform for businesses, ActiveCampaign offers a suite of tools designed to help small to medium-sized organizations acquire, retain, and engage their customers. From obtaining new contacts to keeping tabs on post-sale processes, ActiveCampaign provides value to its users at every stage of the business lifecycle.

Although ActiveCampaign boasts a strong set of email and messaging features, the web-based solution does much more than a traditional email service provider. ActiveCampaign goes beyond competitors in the marketplace by tying its email and messaging features to a robust marketing automation platform, complete with build-in CRM and sales automation features. The company offers true marketing automation tools that enable businesses to create custom marketing workflows and automated follow-up sequences, while also tracking behavior multiple marketing channels.


What is ActiveCampaign?

ActiveCampaign is an all-in-one marketing platform that facilitates growth for small to mid-size businesses. ActiveCampaign provides tools that businesses can use for managing and nurturing existing contacts, keeping tabs on clients throughout the sales process, and even obtaining new customers.

Because it can be difficult to pinpoint the return that businesses achieve with traditional email marketing platforms, ActiveCampaign has chosen to include a bevy of advanced features that measure its value to clients. These real-time insights help businesses quickly see developing trends and determine the return on investment that they are achieving through email marketing and sales automation.


Who is ActiveCampaign for?

ActiveCampaign was created to serve the needs of small and medium-sized businesses. Within those organizations, ActiveCampaign is most frequently utilized by employees in the marketing, design, and sales departments.

Despite its popularity within the SMB community, ActiveCampaign’s technology is frequently used by larger organizations, as well. ActiveCampaign clients run the gamut from one-person companies to Fortune 500 corporations.


Main features

Create Email Newsletters

One of the most prominent elements in the ActiveCampaign platform is the drag-and-drop email designer. Utilizing the drag-and-drop interface, along with free templates and free image hosting, businesses can design the types of email marketing messages that customers are likely to notice.

Create a new campaign and begin designing your email newsletter using ActiveCampaign’s custom tools. ActiveCampaign will save your changes all along the way, and you can revert back to a previous version of your design at any time. You can add headers, pictures, galleries, and even eCommerce elements to your newsletter with just a few quick clicks.

Manage Contacts

ActiveCampaign makes it easy for businesses to centralize their contact databases within a single platform. By keeping their contacts in one place, businesses make it easier for employees to collaborate and keep leads engaged throughout the pipeline. Businesses are also able to segment their contacts by data, campaign interactions, social data, or website activity.

Import your existing contact database into ActiveCampaign, and immediately begin using the platform’s contact management features to fill in missing information about any contacts on your list. You can review the complete history of any contact on a single screen. ActiveCampaign can also pull up a contact’s age, gender, location, interest, or social profiles from something as simple as an email address.

Automate Campaigns

Using ActiveCampaign’s campaign automation features, businesses are able to streamline their marketing programs and reach out to sales leads with precision timing.

With intelligence-driven automations, you can update contact data, initiate campaigns, and add branches or conditions through the ActiveCampaign platform. ActiveCampaign can track the webpage visits or custom events that you define when you add a snippet of code to your website. ActiveCampaign also logs every interaction, which means you’ll know when a contact signs up for a form or watches a video on your site.

Segment Lists

Once a business’ contacts have been uploaded to ActiveCampaign, the platform makes it easy to segment those contacts into individual lists. Using basic or advanced logic, ActiveCampaign is able to check against a contact’s data, such as behaviors, interactions, location, and history. Using segmentation tools allows you to better target your email marketing messages.

With list segmentation, you can break down your large contact database based on contact data and differentiate between the needs of subscribers. This ensures that the messages you’re sending are as relevant as possible, and it is one way that businesses improve click-through rates on their email messages.


Integrations

ActiveCampaign integrates with more than 150 apps and services. The apps and services that ActiveCampaign integrates with range from accounting, analytics, and CMS applications, all the way to services focused on sales, support, and lead generation. More information about specific integrations is available on the ActiveCampaign website.


Pricing

Pricing for ActiveCampaign starts at $9 per month. The cost of a monthly account is based on the number of contacts that a business has.


Bottom line

  • Strong set of email and messaging features
  • Ties email marketing to marketing automation and CRM systems
  • Designed to serve the needs of small and medium-sized businesses
  • True marketing automation features for creating custom workflows
  • Allows businesses to create automations based on contact and behavioral data

Videos and tutorials

Additional information for ActiveCampaign

Key features of ActiveCampaign

  • A/B Testing
  • Add live ecommerce data & videos to your emails
  • Advanced segmentation & targetting
  • Automated series (custom automation work flows)
  • Build custom forms for landing pages
  • Built-in integrations with 200+ external services
  • CRM & Sales automation
  • Campaign, contact, and list reporting
  • Conversion rate management & tracking
  • Drag & drop email designer
  • Dynamic (and conditional) email content
  • Free email templates
  • Free one-on-one training
  • Free phone, live chat, & email support
  • Marketing automation
  • SMS marketing
  • Send newsletters
  • Smart auto responders
  • Social media monitoring & reaction automations
  • Track where your contacts live and travel
  • Track your contacts on your site & in your apps
  • We find your contacts age, gender, & location

Benefits

Grow your business faster by increasing your conversion rate and nurturing strong relationships with customers.