ActiveCampaign Reviews

It is an excellent platform, the CRM is very intuitive and the follow-up it gives to customers through automations is excellent, it is capable of sending automated emails or mass emails, since it has some add-ins that are very much in line with the job. . I am dedicated to digital marketing and this system has been very useful for me to be able to organize myself without the need for more paper or old Excel techniques. I highly recommend it for different types of businesses because it is also very adaptive to whatever you want to do. Highlights are CRM and sales automation, marketing reporting and analytics, contact management, and A / B testing

It is difficult to use at the beginning, I would say that it has a learning curve of medium difficulty

Active Campaign is powerful software that provides a wide range of marketing automation tools for businesses of all sizes. With its user-friendly interface and intuitive features, this software is a must-have for any business looking to streamline marketing efforts and increase sales.

While it has many advantages, it also has some potential drawbacks or drawbacks that one should consider before choosing it as a preferred software. Some of these drawbacks are:Steep learning curve:ActiveCampaign is a powerful tool, but it can be complicated to learn and use. Persons may need to invest time and resources in training and support to take full advantage of the features.Limited reporting: I have...

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Pricing is excellent, features are great, and the company is very innovative. Overall, I really want the relationship to work.

The automation rules are broken. I have one field update automation that's broken. It's a simple field update automation that says if field a) value = x, then update field b) to be y; however, it's broken and I sent ticket to them ~4 weeks ago. More importantly, I spend all of this time doing the implementation. ,and now their automated emails will not trigger. I submitted tickets to engineering ~4 weeks ago, and I haven't heard a PEEP from the engineers. They are kind enough to give me June service free; however, that's not what i actually want. I want the software to work so that all of the 100+ hours of time I've invested in building landing pages, automations, data imports, etc, can actually be realized.

All-in-one solution: ActiveCampaign offers a range of tools and features for sales and marketing, making it a comprehensive and cost-effective solution for businesses.Intuitive interface: The platform has a clean and user-friendly interface, making it easy to navigate and find the tools you need.Robust automation features: The drag-and-drop automation builder allows users to create custom workflows...

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Steep learning curve: The platform may have a steeper learning curve for users who are not familiar with marketing automation, and may require some time and effort to fully understand and utilize all of its features.Limited customization options for some features: While the automation features are highly customizable, some of the other features may have limited customization options.Limited support for certain countries: ActiveCampaign may not offer full support for businesses located in certain countries, which can limit its usefulness for some users.

I have found ActiveCampaign to be an incredibly reliable platform for creating and managing email marketing campaigns. Its automation capabilities make it easy to set up auto-responders, send targeted emails based on customer behavior, and create personalized customer journeys. The reporting features are also great, as they allow you to track the performance of campaigns and get insights into customer engagement.

I think the learning curve for ActiveCampaign can be a bit steep for some users, as there are many features and functions that need to be understood in order to make the most out of the software. However, the ActiveCampaign team does have a lot of helpful resources that can help people get up to speed quickly.

i use ActiveCampaign alot for marketing, so the automation to me is the best, it was quiet easy to use and i love how the interface was build

ActiveCampaign does not have robust social media integration, which can be limiting at times very much, since i also do social media marketingif the company can add this one particular feature i believe it will go a very long way and spark another great change

It is exactly what I required to give me help in the promotion of my online program.Both using and relying on it it is incredibly simple.CRM can greatly benefit from features like tags and internet linkages.The configuration and management are not too difficult. The absolute best part is that EVERY single individual I've spoken to or interacted with has been A+.They have Always helpful and friendly customer service.

Learning how to use and build up advanced automation campaigns and segmentation takes some time&effort.Beginners may also find the user interface daunting, and more sophisticated functions like lead scoring are only included in more expensive plans. The only issue I have is that the price on that page is automatically converted to my local currency.

I always found it to be good software, the team there were very hands on, they met with me regularly and took feedback well.

At the time there weren’t all the integration options I needed, sadly after my ex company moved away they resolved this

AC integrates with so many plugins and other softwares which is one of the main reasons we chose it. We connect it to our landing pages, QR codes, website email optin pop-up, and others. The email editor works well and creates attractive newsletters. Segmentation is very easy and detailed analytics are also another helpful bonus.

There is definitely a large learning curve and I think AC would be better suited for a larger company that makes a lot of their sales from email. There are a lot of options that we are paying for taht we don't use unfortunately but that is due to our own size and needs.

Active campaign is good soft ware for marketing , i like the ability to do email marketing through automation features actually its so advanced ,its so easy to use with good user interface . The application has supportive team help you address some concerns

for sure active campaign is more expensive to small business compared to other email marketing programs and this need to be improved to cater for even small business

I like how easy it is to use the different mechanisms of ActiveCampaign. The tagging system is easy to use and really helps to organize my list. It also makes it so I don't have to create multiple lists and duplicate emails. I also have to say, their customer support has been awesome. Their chat support people will send me step by step screen shots on what to do and even record video for me to watch them set things up and explain how to do something. I mean seriously, their support is 5 star. They also have a really good API system. I am able to connect different pieces of software to ActiveCampaign so my contacts or organized as they come in.

I don't really have anything to add here. It's easy to use and the support is fantastic.

AC is a great solution, full of features that should be enough to cover Basic-To-Medium needs. It's very easy to use and the price is perfect for what you receive. Support is also great.

The reporting side of things is a bit limited, I miss better tools to report on what's going on in terms of campaign activations or simply status on deals and contacts.

What I like most about Active Campaign is for the incredible power it gives you, it is fairly simple to use. Active Campaign allows you to deploy the most complex and profitable email marketing strategies known today such as deploying Soap Opera Sequences. They have a very convenient mobile app that they improve every year. They are also run by passionate people, that care about making an impact. It also doesn't hurt that getting started with Active Campaign is very affordable.

What I like least about this software is the email editor is still fairly clunky to use. It's not terrible. But recently there have been a few other new contenders with much more fun to use email editors such as Convertkit. However, Active Campaign's power and development roadmap keep me using Active Campaign over Convertkit. Active Campaign integrates with almost everything.

This is a very legitimate mailchimp competitor, well-priced. The CRM functionality surprising, and there are really nice web insights (WordPress user here) that I could glean at-a-glance & give to my sales team via their plugin/javascript. They just recently added conversations (chatbot) automations, which were great to see. The chatbot was slick & never glitched out on me. It's not quite an Intercom...

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The email builder is a tad clunky. My biggest gripe was when I would create a new link from a template, it would change the color to blue & the font to Arial. Sounds like it's not a big deal, but when you're constantly changing the colors & fonts, it adds to the amount of time you're making an email. It would be nice to be able to add an HTML element in the WYSIWYG editor, instead of bouncing in/out between that & the HTML editor. The CRM is nice, but the deals functionality is fairly light. Not the end of the world unless there's a lot of nuance from deal to deal (like in our industry).

We came to Active Campaign from Pardot and what we like MOST is the price difference. AC is much cheaper and has all the core functionality (and more) that you need to set up a pretty robust marketing automation and customer support system.

I gotta say the one detractor from giving them an all-around 5 star review has been the unresponsive nature of our contacts there. I have had a few billing questions and was trying to move to an annual contract and my dedicated account rep just flat out hasn't responded in weeks. I had to go back to the guy who originally sold us the software to get the invoice and forms I needed. I also tried to follow up with both of them to make sure we were good on the annual plan and haven't heard anything from either of them. So I have to say the customer support (from a billing/account management perspective) has been sub-optimal.

It's easy to use, easy to deploy and being all-in-1 solution for marketing and sales management, automation, it's very convenient and comparatively affordable.

A few areas are still under development and not quite up to the task, namely features such as landing page development, or conditional forms.

What i love about this software is the sequence automations, use of tags and goals. They are time savers and easy to use once you understand the logic. It does not take great time to learn either. There is a lot of useful blog posts and documentations to achieve the goals plus a Facebook Group community if very specific help is needed.

Loading time. Would like to have a faster loading time when it comes to saving emails, creating landing pages and reports.

I like the fact that someone like me, who has only ever written campaigns for others to create but now has to do everything myself, can get up to speed pretty quickly and now I feel very comfortable with the platform. Although there are some odd, small nuances in the drag and drop, that functionality is really good and let's me create my campaigns quickly and easily.

For the most part, this is a great tool, but there are a few things I would like to see addressed. The first one was just addressed recently and you can now "undo." Not having an undo and instead looking at a bunch of dropdown times was not efficient, so kudos to AC for fixing that! I would also like to be able to search my images by keyword...that would save me a ton of time. Also, and this one would really be helpful...I find that creating a suppression file is an awkward process. I would like to be able to choose and list to send to and a list to suppress against that send list. Creating the segment for the suppression is not intuitive and I get confused with that.

Active Campaign is a great software, it is very easy to use and having used Aweber and GetResponse I can tell you that the biggest difference is that everything in Active is organized in a logical way and it is easy to grasp. But what is their stronger point in my opinion is the API system, I was able to add, update and delete contacts from a PHP script in a very simple way. Their documentation is very well done and they have functional examples that you can use as a base fro your work.

The cost structure could be better, other software they can be cheeper but I'm willing to pay that extra money for the simplicity of usage.

I was with MailChimp. I moved to ActiveCampaign for the features that I am most fond of and use the most. Those are list segmentation, CRM, their existing recipe to help build automation, the automation functionality, in-depth segmentation, and tracking every move a contact makes. The transition was seamless; ActiveCampaign moved my whole list for me. I was a bit overwhelmed at first because of the high level of functionality. But, their customer service and support are the best I've encountered in any company that I deal with to run my business. I love them!

I don't love the functionality of the design elements in the Campaigns. Mainly, there is no way to set the overall design perimeters. So, every time you add a block, you select your font and have to reset the design. The time making adjustments adds up.

The two features that make ActiveCampaign powerful for me are the ease and elegance of creating email templates and campaigns, and the robust automation features. I've been able to accomplish everything I need. The email build is superb. I've been able to integrate Active Campaign via Zapier to every other platform we use.

The recent activity panel could be more compact and robust. The overall dashboard could be more informative for at-a-glance assessment of activity. I do wish it included landing page features. I do wish the saved elements could be edited in the email builder and that there was more of a true "style" system with reusable and editable master elements.

love the automation and the campaigns features. I also like that it integrates with my gmail (G Suite) account.

some of the features are hidden, the layout is really lacking for easy of use. its hard to find and add tags and lists etc. it seems to have great features but they are hidden away and hard to find.

I love the flow of the automations and segmentation. It's opened a whole new world of opportunities for my organisation.

I'm not sure whether I have yet to find it, but from the exploration that I've done on the mobile app, I couldn't find tracking for automations, nor for forms. That would come in handy. As for the software in general, it would have been helpful to be able to see an overview of all campaigns and automations in one place, rather than having automations on one tab and campaigns on another. Also, it would be helpful if I could go into a sent campaign and resend it to myself (not a specific contact), and access the original message and list of people who received the campaign more easily. Currently feels like I need to go through 2-3 steps each time in order to do so.

AC is very easy to use and to set up. It’s more intuitive than most similar products we’ve tried. When it works right, it’s great.

Software like this is complex, and things inevitably break or have bugs. We have used most of the major platforms out there, and they all have periods of bugs and issues. Once you run into it, the only question is this: will support be there to help? Not AC support, not if it’s lunchtime.

1. The automations. It makes complex automations easy to understand and seemlessly blends the users interactions in my app with emails in their inbox. 2. The email designer Easy to use and great templates to get you started 3. Reliability & Peace of mind Once you set up your automations it's a great feeling to know that it will run like clockwork. 4. API I was quickly able to interact with ActiveCampaigns API and it runs so perfect! It gives me such power over how users interact with my application. Literally any interaction a user makes with my application, I can capture and add to their contact profile and send them through automations in regards to their actions / inactions. Super Powerful!

1. No Sandbox mode There's only one mode to use the software and that's live. This means you have to be mindful when generating software tests as you can end up sending emails to dummy accounts as ActiveCampaign doesn't differentiate between a Live and Sandbox version. I would be super greatful if there was a sandbox mode that could be used for testing my applications and not worry about passing...

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