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Brandfolder

Cloud-based digital asset management and sharing platform

Table of Contents

Brandfolder - 2026 Pricing, Features, Reviews & Alternatives

All user reviews are verified by in-house moderators and provider data by our software research team. Learn more

Last updated: February 2026

Brandfolder overview

What is Brandfolder?

Brandfolder is a cloud-based platform that provides digital asset and identity management (DAM) for brand conscious businesses right up to Enterprise-level. Key features include privacy controls, user permissions, custom branding, expert onboarding with asset auditing, multi-format video transcoding, and more. The platform allows promotional materials to be stored and manipulated within one coherent space. Marketing collateral such as logos, images, fonts, brochures, business cards, jingles, videos and even corporate color swatches are stored side by side in easily browsed display layers and auto-tagged for rapid intelligent search.

Updating every instance of an altered asset, Brandfolder also assists user workflows and file requirements with automatic conversions or resizing. Additionally, the platform supports internal and external distribution with a range of sharing methods including the copying or emailing of URL download links. Tracking where these links go and how they are then employed, Brandfolder (Enterprise) then bundles insights and analytics capabilities to visualize asset and user performance data. Integration with existing creative apps and marketing tools is expandable thanks to Brandfolder's RESTful API and includes connectivity to Adobe InDesign server for live, inline template editing, while additional product features include dedicated expert-led customer support.

Key benefits of using Brandfolder

- Brandfolder is a cloud-based digital asset management platform promising a highly intuitive user interface that provides a public-facing hub for corporate PR teams, leaders and designers.

- Brandfolder provides a public-facing, centralized repository with scalable online storage and file management of multi-format, multimedia assets including photos, graphics, logos, fonts, press releases, videos and more.

- Auto-tagging and metadata support keeps assets traceable quickly via intelligent search, while file sharing with anyone is made quick, open and tracked through URL linking.

- Built-in insights and analytics capabilities track the storage and sharing of assets, along with user activity to provide visualized feedback on distribution and usage numbers.

- Integration with creative design, productivity and workflow applications such Adobe Illustrator, Photoshop and Microsoft Office allow assets to be opened natively, while connectivity to Adobe InDesign server facilitates template editing.

Starting price

Alternatives

with better value for money

Pros & Cons

Responsiveness

Intuitiveness

Organization

Labeling

Conversion

Stability

Brandfolder’s user interface

Ease of use rating:

4.7

(445)

Brandfolder pros, cons and reviews insights

To determine these pros and cons insights, we analyzed responses from

Overall rating

Reviews sentiment

1-2(2)

3-4(121)

5(322)

What do users say about Brandfolder?

Users say Brandfolder streamlines asset management by providing a central, organized hub for storing, searching, and sharing digital assets across teams and brands. They appreciate its intuitive interface, robust tagging, and customizable permissions, which help maintain brand consistency and simplify collaboration. Many highlight responsive customer support and time-saving features that reduce duplicate work and improve efficiency.

Some report challenges with search accuracy, initial setup, and adapting to the tagging system, especially for large libraries. They mention occasional confusion with folder structures, mobile access limitations, and a desire for enhanced workflow tools, but overall find it valuable for daily operations.

Select to learn more

Who uses Brandfolder?

Based on 445 verified user reviews.

Company size

Small Businesses

Enterprises

Midsize Businesses

Top industries

Consumer Goods

Food & Beverages

Marketing and Advertising

Nonprofit Organization Management

Others

Use cases

Digital Asset Management

Content Management

Enterprise Content Management

Content Marketing

Document Management

Brandfolder's key features

Most critical features, based on insights from Brandfolder users:

Document storage

4.8

(68)

Access controls/permissions

4.7

(62)

Collaboration tools

4.5

(58)

File sharing

4.8

(49)

File conversion

4.6

(47)

Search/Filter

4.5

(18)

All Brandfolder features

Features rating:

4.5

(445)

Activity tracking

3.5

(2)

Video support

4.5

(2)

Single sign on

4.5

(2)

Project management

4.5

(2)

Asset categorization

4.3

(6)

Metadata management

4.4

(5)

Brand guidelines

4.7

(3)

Document capture

4.8

(4)

Content publishing options

2.0

(1)

Content library

5.0

(1)

Asset sharing

4.2

(14)

Archiving & retention

4.7

(51)

Asset library

4.6

(17)

Customizable branding

4.2

(5)

Workflow management

4.1

(7)

Document management

4.4

(9)

Version control

4.6

(38)

Full text search

4.6

(5)

Digital asset management

4.4

(5)

Offline access

4.8

(26)

Rights management

(0)

ROI tracking

1.0

(1)

Role-Based permissions

(0)

Sentiment analysis

(0)

API

3.0

(1)

Tagging

3.0

(1)

Task management

(0)

Task progress tracking

(0)

Template management

(0)

Third-Party integrations

(0)

Video management

(0)

Analytics

(0)

Visual analytics

(0)

Alerts/Notifications

4.0

(1)

Reporting/Analytics

4.0

(3)

Reporting & statistics

(0)

Real-Time data

(0)

Artwork management

5.0

(1)

Multiple format support

(0)

Asset lifecycle management

(0)

Fulfillment distribution

5.0

(1)

File transfer

(0)

File management

(0)

Brand management

(0)

Change management

(0)

Customizable templates

(0)

CMS integration

(0)

Commenting/Notes

(0)

Content management

(0)

Brandfolder alternatives

Brandfolder

4.7

(445)

Starting from

No pricing info

Free trial

Free version

Ease of Use

4.6

Features

4.5

Value for Money

4.5

Customer Support

4.7

Frontify

4.8

(81)

visit website

Starting from

No pricing info

Free trial

Free version

Ease of Use

4.8

Features

4.5

Value for Money

4.6

Customer Support

4.8

Plytix

4.7

(87)

visit website

Starting from

Per month

Free trial

Free version

Ease of Use

4.6

Features

4.3

Value for Money

4.6

Customer Support

4.9

Omnisend

4.7

(834)

visit website

Starting from

Per month

Free trial

Free version

Ease of Use

4.6

Features

4.5

Value for Money

4.5

Customer Support

4.7

Brandfolder integrations (45)

Integrations rated by users

We looked at 445 user reviews to identify which products are mentioned as Brandfolder integrations and how users feel about them.