CleverTap Features

CleverTap

User Retention Platform for High-Growth Mobile Apps

4.56/5 (18 reviews)

Competitor Feature Comparison

AB Testing
API
Activity Dashboard
Alerts/Notifications
Analytics/ROI Tracking
Automated Scheduling
Behavior Tracking
Campaign Analytics
Campaign Management
Campaign Scheduling
Campaign Segmentation
Campaign Tracking
Channel Attribution
Cohort Analysis
Contextual Targeting
Conversion Rate Optimization
Conversion Tracking
Customer Activity Tracking
Customer Journey Mapping
Customer Segmentation
Customizable CTAs
Dashboard
Data Extraction
Demographic Data
Device Targeting
Drip Campaigns
Dynamic Content
Email Management
Email Marketing
Engagement Tracking
Event Triggered Actions
Expiry Notifications
Financial Analysis
Funnel Analysis
Geotargeting
In-App Events Tracking
Landing Pages/Web Forms
Lead Nurturing
Location-Based Marketing
Marketing Automation
Mobile Access
Mobile Alerts
Multi-Campaign
Multi-Channel Data Collection
Multi-Channel Management
Multi-Channel Marketing
Multivariate Testing
Notification Scheduling
Performance Metrics
Predictive Analytics
Push Notifications
Real Time Analytics
Real Time Monitoring
Reporting/Analytics
Retention Tracking
Revenue Tracking
SMS Messaging
Search/Filter
Segmentation
Social Marketing
Social Media Monitoring
Template Management
Transaction History
Trend Analysis
Uninstall Tracking
Visual Notifications
Web Notifications
Website Analytics
Website Visitor Tracking
Visit WebsiteCompare App
AB Testing
API
Activity Dashboard
Alerts/Notifications
Analytics/ROI Tracking
Automated Scheduling
Behavior Tracking
Campaign Analytics
Campaign Management
Campaign Scheduling
Campaign Segmentation
Campaign Tracking
Channel Attribution
Cohort Analysis
Contextual Targeting
Conversion Rate Optimization
Conversion Tracking
Customer Activity Tracking
Customer Journey Mapping
Customer Segmentation
Customizable CTAs
Dashboard
Data Extraction
Demographic Data
Device Targeting
Drip Campaigns
Dynamic Content
Email Management
Email Marketing
Engagement Tracking
Event Triggered Actions
Expiry Notifications
Financial Analysis
Funnel Analysis
Geotargeting
In-App Events Tracking
Landing Pages/Web Forms
Lead Nurturing
Location-Based Marketing
Marketing Automation
Mobile Access
Mobile Alerts
Multi-Campaign
Multi-Channel Data Collection
Multi-Channel Management
Multi-Channel Marketing
Multivariate Testing
Notification Scheduling
Performance Metrics
Predictive Analytics
Push Notifications
Real Time Analytics
Real Time Monitoring
Reporting/Analytics
Retention Tracking
Revenue Tracking
SMS Messaging
Search/Filter
Segmentation
Social Marketing
Social Media Monitoring
Template Management
Transaction History
Trend Analysis
Uninstall Tracking
Visual Notifications
Web Notifications
Website Analytics
Website Visitor Tracking
Visit WebsiteCompare App
AB Testing
API
Activity Dashboard
Alerts/Notifications
Analytics/ROI Tracking
Automated Scheduling
Behavior Tracking
Campaign Analytics
Campaign Management
Campaign Scheduling
Campaign Segmentation
Campaign Tracking
Channel Attribution
Cohort Analysis
Contextual Targeting
Conversion Rate Optimization
Conversion Tracking
Customer Activity Tracking
Customer Journey Mapping
Customer Segmentation
Customizable CTAs
Dashboard
Data Extraction
Demographic Data
Device Targeting
Drip Campaigns
Dynamic Content
Email Management
Email Marketing
Engagement Tracking
Event Triggered Actions
Expiry Notifications
Financial Analysis
Funnel Analysis
Geotargeting
In-App Events Tracking
Landing Pages/Web Forms
Lead Nurturing
Location-Based Marketing
Marketing Automation
Mobile Access
Mobile Alerts
Multi-Campaign
Multi-Channel Data Collection
Multi-Channel Management
Multi-Channel Marketing
Multivariate Testing
Notification Scheduling
Performance Metrics
Predictive Analytics
Push Notifications
Real Time Analytics
Real Time Monitoring
Reporting/Analytics
Retention Tracking
Revenue Tracking
SMS Messaging
Search/Filter
Segmentation
Social Marketing
Social Media Monitoring
Template Management
Transaction History
Trend Analysis
Uninstall Tracking
Visual Notifications
Web Notifications
Website Analytics
Website Visitor Tracking
Visit WebsiteCompare App

CleverTap Feature Reviews

13 reviewers had the following to say about CleverTap's features:

Nikhil R.

To successfully get the most effective and productive Business Intelligence Software for your work.

2018-01-14

I've been sending tons of questions to their technical expert during our integration phase and she never failed to respond within an hour (a couple of hours max), or jump on a call to further assist.I like that it provides me with valuable data about users and there are lots of options to sort the user base and filtering actions.

Pros

Great real-time analytics and engagement too, Open culture, competent colleagues and flexible work hours, We have used web pop-ups and emails extensively.

Cons

However, the good part is their product and support team takes feedback positively and tries to accommodate our feature requests.Responsiveness to 3rd party API structures and calls.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

5/10
Source: Capterra
Helpful?   Yes   No
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Krishna S.

Good tool if you know how to troubleshoot

2020-03-06

Pros

It allows to build funnels and target users at the grassroot level. As long as event definition is good, there is nothing you cannot pull out from this platform.

Cons

The reports that come in for campaigns are also very difficult to understand, making it tough to fix

Rating breakdown

Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
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Anonymous
(Internet company, 501-1000 employees)

Mobile analytics that is great to use and easy to integrate

2019-05-03

Pros

CleverTap has been essential in our organization in order for us to store analytics and metrics from mobile app usage.

Cons

UI can be a bit quirky if you have a lot of data stored.

Rating breakdown

Value for money
Ease of use
Features

Time used: Less than 6 months

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No

Response from CleverTap


Thanks for your review. Would share your recommendation with the product team. Thanks again and keep using CleverTap!

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Anonymous
(Internet company, 51-200 employees)

A powerful and comprehensive platform for user engagement

2018-10-08

Pros

It's the one tool that a marketer or product manager would use everyday to track campaign performance, user analytics, conversion rates, daily actives etc.

Cons

Also, it could do better with paid marketing tracking, competitor app or industry benchmarks etc. within the tool.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Manish V. D.

Verified Reviewer

Real Time Magic

2017-06-28

Pros

Ideal for marketers to use the tool because of it's incredibly simple UI. Easy to analyze data on the GO.

Cons

Responsiveness to 3rd party API structures and calls.

Rating breakdown

Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: GetApp
Helpful?   Yes   No
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Saurabh J.

Excellent product to combine all your marketing efforts

2018-02-28

Pros

Easy to use software which helps us schedule and run campaigns without running to the developer.

Cons

Though they have an awesome in-app message builder, it would be great to have a few templates that we can directly use.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more
Akash D.

My Experiences

2020-02-12

Pros

The process of doing analysis and then creating a segment out of it and then setting up a campaign is very smooth and fast one a user gets used to it.

Cons

In case your use case doe not fall in the standard/templates available, it becomes almost impossible to achieve that use case.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

3/10
Source: Capterra
Helpful?   Yes   No
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Sudhama B.

It's a great product, pretty easy to integrate and start tracking user behaviour.

2017-09-05

Pros

It was easy to set up tracking uninstalls as well We also really like how you can create these campaigns to show in app custom popups without pushing any code.

Cons

Similarly, i wish you could have the ability to create a view of the most important metrics and the dashboard would default to those settings when you logged in.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more
Keyur S.

Verified Reviewer

Perfect for Analytics & Engagement

2017-10-29

Pros

Analytics and engagement in a single package is wonderful.

Cons

The focus is more on Mobile Applications than website while we use it mainly for our web products.

Rating breakdown

Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
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Anonymous
A verified reviewer
Verified Reviewer

Complete and accessible tracking & analytics solution. Fantastic customer support.

2017-09-19

Pros

Overall the product is well designed, easy to understand and works well.

Cons

Not having access to such features within the free package has made testing and reporting more difficult.

Rating breakdown

Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: GetApp
Helpful?   Yes   No
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Shakti S.

Verified Reviewer

Power Infra and Realtime Engagement

2017-09-11

Pros

We could thus schedule and send massive campaigns in just a few seconds without worrying about deliverability.

Cons

Well, with the scale they have managed to create, they need more manpower! Irony is, they have managed creating an impact with very few talented resources.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Read more
Anup M.

Super cool software in low price

2021-01-26

Very good...I like so much i am recommend my friends for this

Pros

It is low cost better service & good supporting team

Cons

It is good very easy to handle no any difficulty.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Free Trial

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Marla B.

Verified Reviewer

Simple, easy & actually useful analytics

2017-08-19

Pros

We use Clever Tap for many different reasons in our business, it's intuitive, the data makes sense, and I can touch on every part of my customer life cycle.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: GetApp
Helpful?   Yes   No
Read more