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Salesforce Marketing Cloud

Customer relationship management solution

Table of Contents

Is this product right for your business?

Find out with a

Salesforce Marketing Cloud - 2026 Pricing, Features, Reviews & Alternatives

All user reviews are verified by in-house moderators and provider data by our software research team. Learn more

Last updated: April 2026

Salesforce Marketing Cloud overview

Based on 529 verified user reviews

What is Salesforce Marketing Cloud?

Reviews for Salesforce Marketing Cloud come from a wide variety of industries, including computer software (10% of reviewers), marketing and advertising (9%), and information technology and services (7%). The most frequent use case for Salesforce Marketing Cloud cited by reviewers is email marketing (49% of reviewers).

What do users say about Salesforce Marketing Cloud pricing?

Reviewers indicate that Salesforce Marketing Cloud is expensive compared to alternatives, and some users report that high upfront and ongoing costs, unclear fees, and required expertise can be prohibitive. Some reviewers feel discounts help, but value depends on fully leveraging features.

What are the most popular integrations for Salesforce Marketing Cloud?

The Salesforce Marketing Cloud integration most frequently cited by reviewers is Salesforce Sales Cloud, a CRM product rated 4.7 out of 5 for its integration with Salesforce Marketing Cloud.

Starting price

25per user /
per month

Alternatives

with better value for money

Pros & Cons

Email Campaigns

Process Automation

Marketing and Customer Engagement

Email Management

Email Issues

Slow and clunky performance

Salesforce Marketing Cloud’s user interface

Ease of use rating:

4.2

(529)

Salesforce Marketing Cloud pros, cons and reviews insights

To determine these pros and cons insights, we analyzed responses from

Overall rating

Reviews sentiment

1-2(23)

3-4(275)

5(231)

What do users say about Salesforce Marketing Cloud?

Select to learn more

Who uses Salesforce Marketing Cloud?

Based on 529 verified user reviews.

Company size

Small Businesses

Midsize Businesses

Enterprises

Top industries

Health, Wellness and Fitness

Consumer Goods

Higher Education

Construction

Others

Use cases

Email Marketing

Lead Generation

CRM

Marketing Automation

Dashboard

Salesforce Marketing Cloud's key features

Most critical features, based on insights from Salesforce Marketing Cloud users:

Campaign analytics

4.2

(19)

Contact management

4.5

(78)

Subscriber management

5.0

(2)

WYSIWYG editor

5.0

(2)

Campaign scheduling

3.9

(8)

Autoresponders

5.0

(1)

CAN-SPAM compliance

4.1

(14)

Event triggered actions

4.2

(5)

A/B testing

5.0

(1)

Customer segmentation

(0)

All Salesforce Marketing Cloud features

Features rating:

4.3

(529)

A/B testing

5.0

(1)

Access controls/permissions

4.5

(6)

Activity dashboard

4.3

(6)

Activity tracking

4.5

(8)

Ad hoc reporting

(0)

Ad network integration

(0)

AI copilot

3.0

(1)

AI/Machine learning

(0)

Alerts/Notifications

4.2

(13)

Analytics

3.0

(1)

API

5.0

(1)

Archiving & retention

(0)

Asset lifecycle management

(0)

Audience targeting

4.4

(7)

Audio file management

(0)

Automated publishing

4.3

(10)

Autoresponders

5.0

(1)

Behavioral analytics

5.0

(1)

Behavior tracking

(0)

Brand management

3.0

(1)

Brand tracking

(0)

Calendar management

4.7

(6)

Campaign analytics

4.2

(19)

Campaign management

4.8

(17)

Campaign planning

4.6

(10)

Campaign scheduling

3.9

(8)

Campaign segmentation

(0)

Campaign tracking

5.0

(1)

Canned responses

(0)

CAN-SPAM compliance

4.1

(14)

Categorization/Grouping

(0)

Channel management

3.5

(2)

Click tracking

(0)

Collaboration tools

4.7

(7)

Commenting/Notes

(0)

Communication management

4.3

(3)

Competitive analysis

4.7

(3)

Configurable workflow

(0)

Contact management

4.5

(78)

Content library

(0)

Content management

4.1

(12)

Content publishing options

(0)

Conversion Rate Optimization

4.0

(1)

Conversion tracking

3.8

(16)

CRM

4.9

(14)

Customer engagement

(0)

Customer experience management

(0)

Customer history

4.0

(2)

Customer journey mapping

4.6

(8)

Customer profiles

(0)

Customer segmentation

(0)

Customer surveys

(0)

Customizable branding

3.8

(5)

Customizable ctas

(0)

Customizable fields

4.3

(13)

Customizable forms

3.0

(1)

Customizable reports

4.7

(12)

Customizable templates

2.8

(4)

Customization

(0)

Dashboard

4.5

(4)

Dashboard creation

(0)

Data capture and transfer

4.8

(4)

Data connectors

(0)

Data import/export

4.6

(19)

Data recovery

5.0

(1)

Data security

4.0

(1)

Data visualization

4.2

(13)

Document classification

(0)

Document management

3.7

(3)

Document storage

4.0

(1)

Drag & drop

(0)

Drip campaigns

4.5

(4)

Dynamic content

3.4

(8)

eCommerce management

(0)

Electronic forms

(0)

Email campaign management

4.4

(53)

Email Distribution

4.4

(5)

Email management

5.0

(5)

Email marketing

4.3

(32)

Email monitoring

4.8

(5)

Email templates

(0)

Email tracking

(0)

Engagement tracking

4.3

(20)

Event triggered actions

4.2

(5)

File management

(0)

Filtering

(0)

For ipad devices

(0)

For marketing and advertising

5.0

(1)

Forms management

(0)

For startups

(0)

Full text search

4.5

(2)

Generative ai

(0)

Image editing

(0)

Image library

4.0

(1)

Inbox management

(0)

Interaction tracking

4.2

(12)

Keyword filtering

(0)

KPI monitoring

(0)

Landing pages/web forms

3.8

(5)

Lead capture

4.3

(50)

Lead generation

5.0

(1)

Lead management

4.3

(19)

Lead nurturing

3.0

(1)

Lead qualification

4.3

(4)

Lead scoring

5.0

(2)

Lead segmentation

(0)

List management

4.5

(21)

Loyalty program

4.3

(3)

Marketing automation

4.1

(27)

Marketing calendar

1.0

(1)

Marketing management

(0)

Metadata management

(0)

Mobile access

4.0

(2)

Mobile optimization

4.0

(29)

Monitoring

5.0

(1)

Multi-Account management

4.1

(9)

Multi-Campaign

3.2

(5)

Multi-Channel attribution

(0)

Multi-Channel campaigns

(0)

Multi-Channel communication

(0)

Multi-Channel data collection

(0)

Multi-Channel marketing

5.0

(3)

Multi-Language

(0)

Multiple user accounts

(0)

Multivariate testing

5.0

(1)

Omnichannel communications

(0)

Performance metrics

4.0

(11)

Personalization

4.7

(3)

Post scheduling

4.2

(13)

Predictive analytics

5.0

(1)

Prioritization

(0)

Prospecting tools

5.0

(1)

Publish scheduling

(0)

Queue management

(0)

Real-Time analytics

(0)

Real-Time data

4.5

(2)

Real-Time reporting

5.0

(3)

Reporting/Analytics

4.5

(45)

Reporting & statistics

4.6

(12)

Response management

5.0

(1)

Rewards management

4.5

(2)

ROI tracking

4.1

(8)

Role-Based permissions

(0)

Routing

5.0

(1)

Sales activity management

5.0

(2)

Sales analytics

2.0

(2)

Sales pipeline management

4.6

(51)

Search/Filter

5.0

(3)

Search marketing

(0)

Segmentation

4.0

(5)

SEO management

5.0

(2)

Shared inboxes

5.0

(1)

Signature management

(0)

Single page view

(0)

SMS marketing

(0)

Social advertising

(0)

Social marketing

(0)

Social media integration

4.0

(3)

Social media monitoring

(0)

Social promotion

5.0

(2)

Spam blocker

3.5

(11)

Subscriber management

5.0

(2)

Tagging

(0)

Template management

3.8

(4)

Text editing

5.0

(1)

Third-Party integrations

4.3

(8)

Transaction history

5.0

(1)

User management

(0)

Version control

4.0

(1)

Video support

(0)

Visual analytics

(0)

Website analytics

(0)

Website management

4.5

(2)

Website visitor tracking

2.0

(2)

Whitelisting/Blacklisting

(0)

Workflow management

4.5

(15)

WYSIWYG editor

5.0

(2)

Salesforce Marketing Cloud alternatives

Salesforce Marketing Cloud

4.2

(529)

Starting from

/user

Per month

Free trial

Free version

Ease of Use

3.8

Features

4.3

Value for Money

3.8

Customer Support

3.9

Salesforce Sales Cloud

4.4

(18.7K)

visit website

Starting from

/user

Per month

Free trial

Free version

Ease of Use

4.0

Features

4.4

Value for Money

4.1

Customer Support

4.1

HubSpot CRM

4.5

(4.4K)

visit website

Starting from

/user

Per month

Free trial

Free version

Ease of Use

4.4

Features

4.4

Value for Money

4.3

Customer Support

4.4

Zoho CRM

4.3

(6.9K)

visit website

Starting from

/user

Per month

Free trial

Free version

Ease of Use

4.2

Features

4.3

Value for Money

4.3

Customer Support

4.1

Salesforce Marketing Cloud pricing

Value for money rating:

3.8

Pricing plans

Pricing details:

Free plan

Free trial

Subscription

Starter Suite

/user

Per month

Features included:

Dynamic Email Marketing and Analytics
Out-of-the-box Sales Processes
Seamless Customer Service
Simplified Storefront Builder

Marketing Cloud Growth Edition

1,500

Per month

Features included:

AI-Powered Emails & Campaigns
Multi-Channel Journeys
Forms and Landing Pages

Marketing Cloud Advanced Edition

3,250

Per month

Features included:

Agentforce Campaigns and AI Scoring
Path Experimentation
Unified Conversational SMS

User opinions about Salesforce Marketing Cloud price and value

Value for money rating:

3.8

(529)

To see what individual users think of Salesforce Marketing Cloud's price and value, check out the review snippets below.

“Especially the Marketing Cloud for managing email campaigns on customers, which makes things organised and easy to track at a glance and go through analytics. If you were managing things on your own like myself, Salesforce might be too sophisticated for its own good as a start, but something you can start looking into if you were looking to scale or to sell to various markets.”

Athena M.

Shop Owner

“It is a sophisticated CRM software, and great for managing customer database and workflows, but more feared towards larger enterprises I feel, and not exactly cost-effective for small business owners.”

Athena M.

Shop Owner

Salesforce Marketing Cloud integrations (7)

Integrations rated by users

We looked at 529 user reviews to identify which products are mentioned as Salesforce Marketing Cloud integrations and how users feel about them.

Salesforce Sales Cloud

Integration rating: 4.6 (23)

LinkedIn for Business

Integration rating: 4.0 (6)

Google Analytics 360

Integration rating: 5.0 (4)

“To know, how many people actually visited my website, and how are my Google ads performing.”

Muskan S.

Fouder

Salesforce Service Cloud

Integration rating: 4.0 (3)

Twitter/X

Integration rating: 4.0 (3)

Tableau

Integration rating: 5.0 (3)

Salesforce Marketing Cloud customer support

What do users say about Salesforce Marketing Cloud customer support?

Customer support rating:

3.9

We analyzed verified user reviews to identify positive and negative aspects of Salesforce Marketing Cloud customer support.

A small group of reviewers found the support team friendly, helpful, and responsive when resolving their issues.

Frequently reported by users, customer support is slow to respond and often takes days to resolve problems.

A significant portion of users describe support as difficult to reach, with vague answers and limited problem-solving.

Common user feedback mentions support is inconsistent, with some finding it unhelpful or lacking product knowledge.

Support options

Knowledge base

24/7 (live rep)

Chat

Email/help desk

Faqs/forum

Phone support

Training options

Live online

Documentation

Videos

In person

Webinars

To see what individual users say about Salesforce Marketing Cloud's customer support, check out the review snippets below.

“Hard to pick what was worst - terrible customer service, despite paying for Premiere Support it often took days to get problems solved (and updates were constantly causing new problems), or the fact that the answer to every question was either no or an upsell.”

Cat M.

VP of Operations

Salesforce Marketing Cloud FAQs

Q. What is Salesforce Marketing Cloud used for?

Salesforce Marketing Cloud is a comprehensive marketing platform designed to help businesses personalize every moment of customer engagement across the entire customer lifecycle. By connecting every department through actionable data and Agentforce, the platform empowers teams to work together and build lasting customer relationships. The platform offers a range of capabilities to drive growth, including unified profiles and analytics to action data faster, Agentforce to deploy smarter campaigns and personalize content, and real-time personalization powered by contextual customer data. Businesses can create impactful campaigns more quickly with the help of AI-based tools that optimize every step of the campaign process. The platform also enables seamless engagement across the customer lifecycle, from email and mobile to advertising and web, to drive growth and loyalty. Salesforce Marketing Cloud is suitable for businesses of any size or industry. It provides a connected suite of tools built on the Salesforce platform, allowing for the unification and activation of first-party customer data, audience segmentation, campaign management and automation, performance insights, and cross-channel personalization. With the platform's proven ability to increase marketing ROI, customer lifetime value, and engagement while decreasing customer acquisition costs, Salesforce Marketing Cloud empowers organizations to achieve marketing and growth goals.

These products have better value for money