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Marketo Engage

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Marketing automation for digital marketers

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Marketo Engage Pricing

Pricing overview

Value for money rating

3.8

/5

705

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Pricing depends on tools and features needed, as well as database size.

For more information, please visit: https://www.marketo.com/solutions/pricing/

What users say

Not much return on investment here; very basic functionality, and problems with our website getting clocked as spam form our target cusotmers.
Marketo is good for setting up marketing campaigns and tracking revenue generated through campaigns.

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Reviewers who mentioned pricing said:

AR
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Verified reviewer

Computer Software, 11-50 employees

Used daily for 2+ years

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Very powerful, not the most user-friendly tool out there.

Reviewed a year ago

We rolled it out 3 years ago and have been very happy with it. There's been some frustration in the business at the turn-around time on Marketing Ops requests, but that's more of a staffing issue and because of the fact that it's not very easy for an end user to just jump in and setup a campaign on their own. If you have good permissions management, use of templates, and at least some experienced admin support it can be an extremely powerful and effective tool. It's not for the faint of heart.

Pros

It is extremely powerful. But as Spider-Man says, with great power comes great responsibility. You definitely want someone who knows what they're doing managing this thing.

Cons

Relatively high cost of ownership. I'd suggest it's best for enterprises or marketing requirements that call for very sophisticated automation. It's not easy for end users to do much self-service, so you'll definitely need an admin with experience. And depending on your workload one or multiple ops specialists up to an entire team.

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Marlyn G.

Information Technology and Services, 1,001-5,000 employees

Used daily for 1-2 years

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Marketeo engage – improve your customer engagement

Reviewed 7 months ago

What I like most is its marketing automation feature, which streamlines our email campaigns and allows for in depth customer analysis. This means we can provide personalized content to each user, ensuring effective communication.

Pros

I've been using Marketo Engage and it's been helpful for our email campaigns. This platform offers a variety of tools to properly target our audience, create emails with visually attractive landing pages and analyze the results of the campaign, this gives us a better visualization of performance. The best part is that it is quite intuitive, making it accessible to both new and advanced users.

Cons

The cost can be high, which could be a concern for smaller businesses. Additionally, the wide range of features can be a bit daunting for newcomers as it takes some time to learn and get used to.

ES
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Ed S.

Marketing and Advertising, 1-10 employees

Used daily for 2+ years

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Marketo is the Gold Standard of Marketing CRMs in the marketplace!!

Reviewed 2 years ago

My experience with Marketo has been amazing from the sales rep, our implementation specialist, support department and our CSM went over and beyond to make sure we were getting the most value out of the platform.

Pros

I love the deep native integration with Salesforce that allows us to sync data and both company and contact records to communicate through marketing and sync up with our account based marketing campaigns and enabling sales to follow up at the exact right time based on lead scoring and actions take by prospect when consuming our content we deliver in the form of email opens, email clicks and % video views with the amazing integration with Wistia. The Strategies you can deploy are only limited by your creativity as a marketer and sales architect and revenue officer at your company and I absolutely love Marketo!!

Cons

The platform is very robust and takes learning and using it and clearly understand best practices through executional experience running campaigns and this takes an investment of time and it's absolutely worth it and the return on that time investment is the most important revenue driver in our company when combining the power of your sales reps and your sales enablement tool in your tech stack!!

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Jared C.

Machinery, 10,001+ employees

Used daily for 2+ years

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Marketing strategies with great impact on our sales.

Reviewed a year ago

Marketo Engage has allowed us to automate the different advertising campaigns focusing on the different needs of our clients, we have improved the acquisition of new clients and increased sales, we have been using it for 3 years and we have intensified the positive results with great automation in marketing campaigns.

Pros

Marketo Engage is easy to understand software, I really like being able to devise different marketing strategies by segmentation, marketing campaigns are automated, which generates productivity and a greater increase in sales and customers. The collection of customer data is very effective, since based on that we can devise better advertising campaigns and adapt to the needs of customers, it is a highly customizable software.

Cons

The price is a drawback for small businesses, but it is the best software to improve marketing strategies in the short term. For large companies, price is not an issue. Marketo Engage capabilities positively increase sales and customers.

MT
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Marek T.

Financial Services, 1-10 employees

Used weekly for 6-12 months

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Marketo Engage Review

Reviewed a year ago

Overall, my experience with Marketo Engage was good. The platform provided a comprehensive suite of marketing automation tools that helped me streamline and optimize my marketing efforts. The ability to create personalized and targeted campaigns, coupled with in-depth analytics, allowed me to drive meaningful engagement with my audience. While there was a learning curve and the pricing could be a potential hurdle for some businesses, my overall experience with Marketo Engage was successful. It proved to be a valuable asset in enhancing my marketing strategies and achieving measurable results.

Pros

One of the things I liked most about Marketo Engage was its comprehensive set of marketing automation features. It offered robust tools for creating and managing marketing campaigns, including email marketing, lead nurturing, and customer segmentation. The ability to automate workflows and personalize content based on customer behavior was highly beneficial. The platform also provided detailed analytics and reporting, allowing me to measure the effectiveness of my campaigns and make data-driven decisions. Overall, Marketo Engage empowered me to deliver targeted and engaging marketing experiences to my audience.

Cons

While Marketo Engage had many strengths, one aspect I liked least was the learning curve associated with the platform. As a powerful marketing automation tool, it required some time and effort to fully understand and utilize its capabilities. The initial setup and configuration process could be complex, especially for users with limited technical expertise. Additionally, the pricing structure of Marketo Engage could be quite high, which might be a drawback for small businesses with limited marketing budgets.

ML
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Mark L.

Writing and Editing, self-employed

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Self sufficient automation

Reviewed a year ago

Overall Marketo Engage has helped enhance my advertising greatly. The value the software brings in its ability to essentially run self- automated is invaluable, saving time and targeting the advertisement in a way that is far more efficient than manual work.

Pros

Marketo Engage is your run of the mill advertisement automation service. Marketo Engage also implements AI and allows for extensive use of AI when marketing. This feature is rare in this genre of advertising and helps stand Marketo Engage from its competitors, as will it help your product be advertised in its own unique and memorable way. The AI also helps targets aspects of advertising it considers needs improving and is capable of learning as it goes along, spotting customer trends and clickthrough rate trends. The analytics Marketo can offer also mirror conventional analytics with clickthrough rate and overall views being shown in a clear and simple way for manual improvements to advertising.

Cons

Marketo Engage excels in its AI component. As a result, it is necessary to give the application time to acclimatise to your advertisement style and efficacy. The AI does work best after around 1-2 weeks and so you may not see many effects before then. In order to get the best efficiency, it is also recommended that you use a wide range of Adobe products which could require some business restructuring.

ZG
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Zack G.

Primary/Secondary Education, 11-50 employees

Used daily for 6-12 months

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Multiple Layers of Useful Features, Steep Learning Curve, Ultimately Worth the Price

Reviewed 7 years ago

I am in the non-profit space, which generally has too few staff trying to do too many things. When used properly, Marketo increases our capabilities beyond what any of us alone could accomplish through a typical email-blast service. That being said, it takes discipline, time, and maybe even a dedicated personnel resource (internal or external) to get it up and running where it begin to really serve your organization's needs.

Pros

- Options for Customization of Automation Campaigns and Landing Pages - Extensive Analytical Tools - "The Sky's the Limit" on how much your marketing team can do with this tool

Cons

- The Email Editor is difficult to use, in my opinion. But if you are comfortable with writing HTML code, you can bypass the drag-and-drop editor. Also, it may not be any more difficult than any other option (I don't have a wide exposure to email builders). - The learning curve on the whole is steep. If you don't have a dedicated marketing staff person, you may be frustrated by how much time you need to set aside to learn how to use the various tools. But their documentation resources and training tools are very helpful. - You have to pay extra for full-service tech support.

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Nitanshi G.

Information Technology and Services, 10,001+ employees

Used daily for 2+ years

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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An excellent Marketing Automation tool and very easy to use

Reviewed a year ago

Marketo is expensive but if you want enterprise automation platform and you are heavily focused on automation its the platform to go. You should have one very good marketo expert but once the implementation is done properly it runs very smoothly.

Pros

Marketo is easy to use once implemented well. The set-up, filters, data management etc is very intuitive and caters well to automate customer journey mapping, email marketing, lifecycle management, lead scoring etc. It is easily integratable with most CRM, other analytics tools, social media platforms etc. which makes it easy to build a unified martech stack.

Cons

Marketo's analytics section has very limited customization. Unlike SFDC which is heavy on customization, the same is not possible on Marketo. If yo want to build dashboards etc. you need another tool which is also not very easy with all platforms. Additionally, while the helpdesk is responsive, customer service in general is not as great! They also don't come up with upgrades that often or atleast dont communicate it to customers. Its more self-help system here. Last but not the least, their trainings and certifications are super expensive.

RB
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Ruth B.

Banking, 1,001-5,000 employees

Used daily for 2+ years

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Customizable to Your Business

Reviewed 4 years ago
Pros

Marketo is robust and can be configured to meet most business cases. It integrates well with many systems/services. For example, Marketo integrates better with Salesforce than Salesforce Marketing Cloud. There is a solid user group/community. Things like Content AI and Web Personalization take personalization across your digital marketing to the next level. Training is required to use a lot of features.

Cons

You have to build your own preference center. This doesn't come out-of-the-box. UI is bad, and Marketo Sky will help fix this, but it's taking forever for Marketo Sky to get to a point where I can actually use it. Many features do cost extra but you can pick and choose. Landing page templating is lacking without a dedicated devloper.

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MD Masoom R.

Information Technology and Services, 501-1,000 employees

Used daily for 2+ years

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Indeed a Best-in-Class Marketing Automation Software

Reviewed 5 years ago

My overall experience with Marketo Marketing Automation is satisfactory. I am using it daily for marketing automation for different marketing campaigns for different team members and I found this platform very helpful and amazing. My experience with their dashboards and reports features are mindblowing and this is the best thing about this tool.

Pros

I like almost everything about this amazing marketing automation tool. Some of the things that I like most about it is the following: 1. Marketo customer support team is very responsive and always available to help, this is something I like the most. 2. Marketo's simple and easy user interface is amazing and very easy to use. This is the second thing that I like about it. 3. Marketo's amazing dashboards and reports features are the 3rd things that I like most about it. It is very informatics.

Cons

I want to share one thing that I dislike about it and that is Marketo is a little bit expensive compared to other tool but I must say that it is worth to spend on it.

DK
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Devendra Kumar S.

Information Technology and Services, 11-50 employees

Used monthly for 1-2 years

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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"Powerfully Engage Your Customers with Marketo Engage: A Comprehensive Review"

Reviewed a year ago

My overall experience with Marketo Engage Software has been positive. Marketo Engage has enabled us to create personalized customer journeys, allowing us to build relationships with our customers and increase engagement. We have been able to track our customer journey, understand their behavior and tailor our campaigns accordingly. This has resulted in improved customer retention and improved customer loyalty. Additionally, Marketo Engage has allowed us to automate processes, saving us time and money, and enabling us to focus more on customer-facing activities. Finally, Marketo Engage has given us a better understanding of our customers, allowing us to better target our campaigns and improve our ROI. All in all, Marketo Engage has been a great asset for our business.

Pros

1. Easy-to-use interface: Marketo Engage has an intuitive user interface that makes it easy to quickly build complex marketing programs and campaigns.2. Advanced segmentation capabilities: Marketo Engage provides a powerful segmentation engine to target the right audiences and ensure maximum engagement.3. Automation and integration: Marketo Engage provides a wide range of automation capabilities, enabling...

Cons

One of the cons of Marketo Engage software is that its user interface is not always intuitive. It can be difficult to navigate or find the features or settings you’re looking for. Additionally, the integration with existing business processes can be tricky and may require additional time and resources to ensure a successful integration. Additionally, the software can be quite expensive, which might be cost-prohibitive for some businesses. Finally, some features are missing from the software that could be useful, such as an AI-powered analytics engine or a more comprehensive CRM system.

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Ana A.

Banking, 10,001+ employees

Used daily for 6-12 months

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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I think it's a tool that has enough features to power marketing activities.

Reviewed 2 years ago

It's a deep tool, so it can be a bit difficult to use it perfectly, but with a lot of manual knowledge and an external community, we have an environment where you can easily leverage Marketo's performance. Also, for content such as emails and LPs that are used for marketing measures, once a template is created, all that's left is to combine each part like a jigsaw puzzle, so the speed of content creation has increased dramatically. not having coding skills like HTML can create high-quality content.

Pros

Marketo Engage can intuitively set the focus for leads and customers, so it was easy to use even for me, who has little marketing experience. The integration with Salesforce is well developed, so both implementations will create synergies. In addition, it is possible to connect to other systems via Webhook, and this can also be sufficiently configured by reading the manual published by Adobe.

Cons

When searching for content on Marketo, the search capability is low and it can be difficult to find the desired content, so it would be helpful if you could improve that as well.

AR
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Verified reviewer

Consumer Electronics, 11-50 employees

Used daily for 2+ years

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Marketo - great marketing automation for larger marketing teams.

Reviewed 6 years ago

When going through the demos & getting pricing from the Sales team make sure to fully understand their pricing. They've changed their pricing model in the past 18 months to be more a la carte so some features you may really like are additional costs. Depending on the size of your database this can start to really add up. Marketo is not suitable for small marketing teams as it requires a ton of set up time & ongoing work to fully leverage its capabilities.

Pros

Easy to track different engagement programs at every stage across multiple steps. Robust criteria for building lead nurturing. Like their lead scoring feature - great way to segment leads based on how they interact with you. Their real-time personalization feature is impressive. Great feature once it's configured correctly.

Cons

The email builder is pretty basic. Leveraging the full capabilities requires a full-time internal resource. Steep learning curve. We needed to invest in a Marketo specialist to help with integration. Marketo is super expensive & that's before taking the extra cost of hiring a Marketo Specialist to help with implementation.

JT
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Julia T.

Law Practice, 201-500 employees

Used other for 1-2 years

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend1/10

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Marketo Mayhem

Reviewed 5 years ago

Our marketing team had a horrible experience after using Marketo for a year and switched to HubSpot. It was the best decision we have made and we are not using Marketo again.

Pros

Marketo had a lot of potential in terms of its lead tracking, automated workflows and contact management capabilities. We were thrilled to be on board with using the application, but soon realized we would never get to use the extra bells and whistles it offered since the core components were a constant frustration. It's also a very expensive platform.

Cons

Marketo provides templates for emails and landing pages that are difficult to customize, especially with our company logo and branding. We constantly were hitting road blocks and their support always very slow to respond days later after a technical issue was reported.

AR
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Verified reviewer

E-Learning, 51-200 employees

Used daily for 2+ years

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Powerful and Effective

Reviewed 2 years ago
Pros

I loved how granular I could dig into lead sources, seeing exactly where a lead came from by tracing the URL. I also liked how easy it was to tweak landing page or email template code.

Cons

The price makes it unaffordable for many companies. We had great support and then they transferred support overseas and support quality went down.

GD
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Greg D.

Electrical/Electronic Manufacturing, 1,001-5,000 employees

Used daily for 2+ years

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend4/10

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Adobe has killed Marketo

Reviewed 5 years ago

Good company and product that now is heading south. I would not recommend them at this point.

Pros

Marketo used to be a very customer-focused company and the product was (and still is) very good. User-friendly, lots of features and functions, good user community.

Cons

Customer service now SUCKS. Seriously poor. It's all about taking as much money from customers as possible. They are including an automatic "8% increase" in your price for the following year. How can you put a future price increase in a one year contract? Only an idiot would sign this and when pointed out to their "customer service" people, they didn't get the issue. So I guess they hire idiots for that job now.

AR
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Verified reviewer

Automotive, 10,001+ employees

Used daily for 6-12 months

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

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Marketo does a decent job with marketing campaigns; lackluster on the integrations and customization

Reviewed a year ago

Moderately positive; for smaller companies on a marketing budget who don't need more than email campaigns, this will work well for you. If you run an enterprise business who needs more, I suggest upgrading to Eloqua

Pros

It was easy to setup and maintain our marketing campaigns; landing pages were customizable for the most part, and the tracking codes were easy to install and events triggered as promised. Cost is substantially less than premium marketing software, so that's a selling point.

Cons

We migrated from Oracle/Eloqua, so we already had campaigns that we used. It was a total chore working with their teams to get everything carried over correctly (we never actually got every object, we had to re-create most). Most of the customization with batch jobs and custom fields didn't work as described in their documentation, and I got the feeling that they don't entertain a lot of big fish in the pond--maybe this has changed?

SJ
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Smita J.

Computer Software, 10,001+ employees

Used daily for 1-2 years

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Great email marketing tool with best in class functionalities and analytics

Reviewed 2 months ago

Overall its a great tool with powerful AI and analytics features.

Pros

Market engage makes is very easy to send personalized emails targeting precision groups and with a specific time using AI. It has a variety of analytics tools available to generate meaningful reports and dashboards.

Cons

Non technical people will find it difficult to setup and manage the system as it's a little complex for people with no IT background. The cost is a little bit on the higher side as well.

AR
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Verified reviewer

Telecommunications, 51-200 employees

Used other for 2+ years

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

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Confusing and Not Straight Forward

Reviewed 6 years ago
Pros

I've worked with this platform at a few different companies and what it does well is that it integrates nicely with Salesforce CRM. If you have a very large, enterprise company then I'd suggest researching Marketo, as it will offer a big team, a large tool to use and understand.

Cons

I find this tool to be wildly confusing. There are times that you can do 1 simple function, 3 different ways. For me, I want consistency and to know that whatever function I'm trying to complete that it works. Marketo could definitely streamline the tool so that it's much easier to understand and easier to use. It's also very expensive and support is VERY tricky. I was an admin on the account and should of had access to the support team yet everytime I attempted to contact them, I was told I didn't have enough rights. If you have a high paying account, I'd definitely make nice with your rep so that you can contact them directly if you're stuck on something.

sk
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sanu k.

Education Management, 1,001-5,000 employees

Used weekly for 1-2 years

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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it is a comprehensive marketing automation platform designed to help businesses.

Reviewed a year ago

it is well-regarded by marketers and businesses due to its comprehensive set of features and benefits, and its ability to help businesses improve their engagement with their target audience, generate more leads and conversions, and measure the success of their marketing efforts.

Pros

Marketo Engage is ideal for businesses of all sizes and across a range of industries, making it a flexible and versatile solution for modern marketers.The platform offers advanced segmentation and personalization capabilities, allowing marketers to target their messages to specific segments of their audience based on demographics, behaviors, and interests.

Cons

Marketo Engage is not the most affordable marketing automation platform on the market. The cost can be a barrier for small businesses or those with limited marketing budgets.Some users have reported that Marketo Engage can be complex to use, particularly for those who are new to marketing automation. The platform's advanced features and capabilities may require a steep learning curve for some users.

ML
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Maria Lenin L.

Marketing and Advertising, 11-50 employees

Used daily for 6-12 months

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Higher Sales Conversion with Marketo

Reviewed 5 years ago
Pros

When we started using Marketo for our Marketing Automation, there was an increase of opportunities with our leads. We were able to trim down and focus on the right market and were able to convert leads to sales by 10% on the first month we used Marketo. It is easy to use and templates are good. We receive daily update and marketing news on the latest trend and tools for marketing. Digital marketing is new and Marketo is complete with the right tools and guide on how to effectively tap your market and generate leads through social media.

Cons

Everything in Marketo is amazing. They have tips and guides for their products. Though ofcourse the price is costly compared to other email automation or newsletter creation that can be accessed or used at no cost. Free trial would be something i should also recommend for Marketo.

JL
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Jana L.

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  • Value for money
  • Ease of use
  • Features
  • Customer support

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This reviewer only left a rating

Reviewed 13 years ago

I can't express how much easier Marketo makes my life. I am the events manager at my company, and I use Marketo's lead management functionality to send out my invitations, set up my registration pages and manage my attendee lists. Marketo was great before - but now, with the new Programs & Events release, it is AMAZING! We have a small marketing department, so I am responsible for every aspect...

Pros

No pros were added to this review

Cons

No cons were added to this review

HH
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Heath H.

Marketing and Advertising, 501-1,000 employees

Used weekly for 1-2 years

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Perfectly integrated with Salesforce to

Reviewed 5 years ago

Saves time on emailing potential leads by setting up multiple flow chart paths that leads can go down, i recommend Marketo for large organisation or sales teams with huge databases of leads that are low percentage in terms of converting.

Pros

Used Marketo as a plugin for Salesforce for our sales and "freemium" service. All potential leads were setup on multiple different email campaigns where we can view stats on whether they have read the emails and clicked or not. We also used Marketo to sign off on contracts by attaching T&Cs to one of the templates and having a button integration where they could signup or request more info. Marketo enables you to basically setup multiple funnel charts for emails, depending on the recipients chooses in what they open and click. Makes contact easy when you have thousands of potential leads to followup with.

Cons

No cons, Marketo is way ahead of the curve and when i started using it a few years ago there was no other competitor that had the same functionality in my point of view.

AR
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Verified reviewer

Marketing and Advertising, 51-200 employees

Used daily for 6-12 months

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Good for Marketing Automation

Reviewed 2 years ago
Pros

If you regularly work with any Adobe program, Marketo is your marketing automation tool. Very complete and useful.

Cons

It may be that if you have never worked with any tool related to Adobe, it will cost you a bit to get started initially, but it will be a matter of days.

FF
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Fabio F.

Marketing and Advertising, 51-200 employees

Used daily for 2+ years

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Marketo is complete

Reviewed a year ago

The experience was positive, but it would be nice if they had a more user-friendly interface for news users.

Pros

It is a complete tool that offers everything you need from a marketing point of view, be it lead score, automations, email blasts, a/b testing, custom forms, etc.

Cons

Its interface is old and not very intuitive. It requires training and is definitely not the easiest to use. The price is also high.