Marketo Engage Pricing

I love the deep native integration with Salesforce that allows us to sync data and both company and contact records to communicate through marketing and sync up with our account based marketing campaigns and enabling sales to follow up at the exact right time based on lead scoring and actions take by prospect when consuming our content we deliver in the form of email opens, email clicks and % video views with the amazing integration with Wistia. The Strategies you can deploy are only limited by your creativity as a marketer and sales architect and revenue officer at your company and I absolutely love Marketo!!

The platform is very robust and takes learning and using it and clearly understand best practices through executional experience running campaigns and this takes an investment of time and it's absolutely worth it and the return on that time investment is the most important revenue driver in our company when combining the power of your sales reps and your sales enablement tool in your tech stack!!

I loved how granular I could dig into lead sources, seeing exactly where a lead came from by tracing the URL. I also liked how easy it was to tweak landing page or email template code.

The price makes it unaffordable for many companies. We had great support and then they transferred support overseas and support quality went down.

One of the best integrations with Salesforce and most other CRMs! Email campaigns and user forms are easy to build & analyze Lead management and scoring is very well done by the platform

A better pricing model / program for startups will help! The analytics and reporting offered is not the best in the market - can be much more powerful

Marketo is robust and can be configured to meet most business cases. It integrates well with many systems/services. For example, Marketo integrates better with Salesforce than Salesforce Marketing Cloud. There is a solid user group/community. Things like Content AI and Web Personalization take personalization across your digital marketing to the next level. Training is required to use a lot of features.

You have to build your own preference center. This doesn't come out-of-the-box. UI is bad, and Marketo Sky will help fix this, but it's taking forever for Marketo Sky to get to a point where I can actually use it. Many features do cost extra but you can pick and choose. Landing page templating is lacking without a dedicated devloper.

Marketo Engage can intuitively set the focus for leads and customers, so it was easy to use even for me, who has little marketing experience. The integration with Salesforce is well developed, so both implementations will create synergies. In addition, it is possible to connect to other systems via Webhook, and this can also be sufficiently configured by reading the manual published by Adobe.

When searching for content on Marketo, the search capability is low and it can be difficult to find the desired content, so it would be helpful if you could improve that as well.

Easy to track different engagement programs at every stage across multiple steps. Robust criteria for building lead nurturing. Like their lead scoring feature - great way to segment leads based on how they interact with you. Their real-time personalization feature is impressive. Great feature once it's configured correctly.

The email builder is pretty basic. Leveraging the full capabilities requires a full-time internal resource. Steep learning curve. We needed to invest in a Marketo specialist to help with integration. Marketo is super expensive & that's before taking the extra cost of hiring a Marketo Specialist to help with implementation.

- Options for Customization of Automation Campaigns and Landing Pages - Extensive Analytical Tools - "The Sky's the Limit" on how much your marketing team can do with this tool

- The Email Editor is difficult to use, in my opinion. But if you are comfortable with writing HTML code, you can bypass the drag-and-drop editor. Also, it may not be any more difficult than any other option (I don't have a wide exposure to email builders). - The learning curve on the whole is steep. If you don't have a dedicated marketing staff person, you may be frustrated by how much time you need to set aside to learn how to use the various tools. But their documentation resources and training tools are very helpful. - You have to pay extra for full-service tech support.

Marketo used to be a very customer-focused company and the product was (and still is) very good. User-friendly, lots of features and functions, good user community.

Customer service now SUCKS. Seriously poor. It's all about taking as much money from customers as possible. They are including an automatic "8% increase" in your price for the following year. How can you put a future price increase in a one year contract? Only an idiot would sign this and when pointed out to their "customer service" people, they didn't get the issue. So I guess they hire idiots for that job now.

In today's fast paced, multi-channel environment where the abundance of information people receive in any given day exceeds the ability to process it all, I can't imagine running any kind of digital business without marketing automation. Marketo's offering is intuitive, integrates well with another cloud-based email, CRM, social, etc and has inherent capabilities to leverage best processes throughout an entire marketing/ sales lifecycle. I have only demo'd the product, used as a user, and been trained on, but have evaluated for a start-up where I would consider it essential for those embarking on digital campaigns to drive multi-channel sales.

I have not been involved in a full implementation, roll-out, and integration as a purchaser (only in business development), so I can't speak to that or any long term outcomes from initiatives, although the value is quite clear.

When we started using Marketo for our Marketing Automation, there was an increase of opportunities with our leads. We were able to trim down and focus on the right market and were able to convert leads to sales by 10% on the first month we used Marketo. It is easy to use and templates are good. We receive daily update and marketing news on the latest trend and tools for marketing. Digital marketing is new and Marketo is complete with the right tools and guide on how to effectively tap your market and generate leads through social media.

Everything in Marketo is amazing. They have tips and guides for their products. Though ofcourse the price is costly compared to other email automation or newsletter creation that can be accessed or used at no cost. Free trial would be something i should also recommend for Marketo.

No pros were added to this review

No cons were added to this review

Used Marketo as a plugin for Salesforce for our sales and "freemium" service. All potential leads were setup on multiple different email campaigns where we can view stats on whether they have read the emails and clicked or not. We also used Marketo to sign off on contracts by attaching T&Cs to one of the templates and having a button integration where they could signup or request more info. Marketo enables you to basically setup multiple funnel charts for emails, depending on the recipients chooses in what they open and click. Makes contact easy when you have thousands of potential leads to followup with.

No cons, Marketo is way ahead of the curve and when i started using it a few years ago there was no other competitor that had the same functionality in my point of view.

In addition to their technology offering, Marketo has amazing community and support team. The solution is flexible enough to enable the marketeers to adopt the solution to their needs.

They are going thru some growing pains which resulted in some performance issues. The main issue I have experience was around the upgrade they are doing to the backend processing which resulted in inconsistent performance between their smart lists and campaigns.

I like the interface. Pretty self-explanatory, allowing novice users to find their way around without much help. The ease of smart campaigns and nurture tracking tools are great. The engagement rating on nurture campaigns allows my team to assess effectiveness of each touch and adjust accordingly.

Basic reporting is very basic. For the price, I would expect more detailed reporting and dashboards.

-Workspaces (Multi domain) -Campaign Cloning between workspaces -Easy to use (once you are use to it) -Fast to create stuff from the scratch -Able to clone pretty much anything

-Price -The certifications are a "joke" you are certified for 1 year then retake it and its the exact same test, been doing this for 3 years, even if the platform is changing they keep asking the same -Can be a lot to start with

Marketo was our go to lead generation automation tool for many years. They have everything you need to track inbound campaigns and monitor current customer databases.

Marketo is the biggest but they come with a hefty price tag. A number of lower cost competitors are starting to provide similar offerings at a lower cost point.

It can handle a good volume of data and multiple campaigns, and provides the functionality we needed. Specifically like the Salesforce integration, although I've heard it is slower integrating with other platforms..

A little lax on reporting and metrics, we had to purchase additional software for some analysis. It also "feels" a bit heavy from a price standpoint compared to some lesser known platforms, but I haven't done a true side-by-side comparison.

It is set up in a very logical way that reflects real-life marketing process structure. It is also very flexible.

Reporting could be more robust and easy to set up, here is where doing something in a non-standard way from the beginning will hit you on the other side. Include more features with base pricing please.

Marketo had a lot of potential in terms of its lead tracking, automated workflows and contact management capabilities. We were thrilled to be on board with using the application, but soon realized we would never get to use the extra bells and whistles it offered since the core components were a constant frustration. It's also a very expensive platform.

Marketo provides templates for emails and landing pages that are difficult to customize, especially with our company logo and branding. We constantly were hitting road blocks and their support always very slow to respond days later after a technical issue was reported.

Marketo offers large amounts of control and also large amounts of integration opportunities (which makes this well-suited to a company that focuses on or uses lots of technology); its pricing and features make it well-suited for mid-level companies. Additionally, setup is both quick and easy and has a community to help make the transition even more effortless.

Marketo is generally expensive and also requires the aforementioned integrations to work effectively, which adds to this cost. Additionally, analytics are limited and some parts of the interface are strangely unintuitive compared to the rest.

This software is easy to use and an amazing option for allowing teams to view insights about trends and behavior. The dashboard is user-friendly and offers opportunities to really delve into crucial KPIs. Not only does this increase overall efficiency, but it is also an affordable option.

I think that having a more structured educational resource available would help support teams become certified with this software.

There is almost always a way to get Marketo to do what you want it to do. If you don't know how, you might have to talk to support or even attend a training. But Marketo can probably do it.

It's so intricate, and everything is so interconnected, that there are a lot of gotchas. You better have time to double and triple check everything, because there's a good chance you'll forget something. But that's the price of highly customizable software. If it was just one big "go" button, you wouldn't be able to do all the things Marketo does.

It does the same thing as pardot

ease of use is not there.

Easy to use! Marketo is a one-stop-shop for Marketing Automation, SEO, and RTP. Not only that - but their Marketo University gives users an opportunity to continue personal and professional growth. It's been great learning, growing, and having fun with Marketo.

When speaking with Marketo regarding upgrading our current subscription and adding different Marketo services, I felt like I was buying a car from a used car dealership. The prices were always "buy now" prices, but changed based on my answers. Trying to create a new 2016 budget with an upgrade price that changes almost daily is annoying!