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Marketo Engage

Marketing automation for digital marketers

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Marketo Engage Pricing

Pricing overview

Value for money rating

4.2

/5

606

Price starts from

895

Pricing options
Free plan
Subscription
Free trial

Pricing details

Pricing depends on tools and features needed and Marketo Engage offers bundles for; Lead Management, Email Marketing, Consumer Marketing, Customer Base Marketing, and Mobile Marketing.

Contact Adobe for for more pricing information.

A discount is available for non-profit organizations.

What users say

Not much return on investment here; very basic functionality, and problems with our website getting clocked as spam form our target cusotmers.

LB

Lew B.

Marketo is good for setting up marketing campaigns and tracking revenue generated through campaigns.

AR

Anonymous Reviewer

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Reviewers who mentioned pricing said:

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Indeed a Best-in-Class Marketing Automation Software

Reviewed 3 years ago

My overall experience with Marketo Marketing Automation is satisfactory. I am using it daily for marketing automation for different marketing campaigns for different team members and I found this platform very helpful and amazing. My experience with their dashboards and reports features are mindblowing and this is the best thing about this tool.

Pros

I like almost everything about this amazing marketing automation tool. Some of the things that I like most about it is the following: 1. Marketo customer support team is very responsive and always available to help, this is something I like the most. 2. Marketo's simple and easy user interface is amazing and very easy to use. This is the second thing that I like about it. 3. Marketo's amazing dashboards and reports features are the 3rd things that I like most about it. It is very informatics.

Cons

I want to share one thing that I dislike about it and that is Marketo is a little bit expensive compared to other tool but I must say that it is worth to spend on it.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Marketo is the Gold Standard of Marketing CRMs in the marketplace!!

Reviewed 2 months ago

My experience with Marketo has been amazing from the sales rep, our implementation specialist, support department and our CSM went over and beyond to make sure we were getting the most value out of the platform.

Pros

I love the deep native integration with Salesforce that allows us to sync data and both company and contact records to communicate through marketing and sync up with our account based marketing campaigns and enabling sales to follow up at the exact right time based on lead scoring and actions take by prospect when consuming our content we deliver in the form of email opens, email clicks and % video views with the amazing integration with Wistia. The Strategies you can deploy are only limited by your creativity as a marketer and sales architect and revenue officer at your company and I absolutely love Marketo!!

Cons

The platform is very robust and takes learning and using it and clearly understand best practices through executional experience running campaigns and this takes an investment of time and it's absolutely worth it and the return on that time investment is the most important revenue driver in our company when combining the power of your sales reps and your sales enablement tool in your tech stack!!

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Powerful and Effective

Reviewed 2 months ago
Pros

I loved how granular I could dig into lead sources, seeing exactly where a lead came from by tracing the URL. I also liked how easy it was to tweak landing page or email template code.

Cons

The price makes it unaffordable for many companies. We had great support and then they transferred support overseas and support quality went down.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Amazing tool for marketing automation!

Reviewed a month ago
Pros

One of the best integrations with Salesforce and most other CRMs! Email campaigns and user forms are easy to build & analyze Lead management and scoring is very well done by the platform

Cons

A better pricing model / program for startups will help! The analytics and reporting offered is not the best in the market - can be much more powerful

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Customizable to Your Business

Reviewed 2 years ago
Pros

Marketo is robust and can be configured to meet most business cases. It integrates well with many systems/services. For example, Marketo integrates better with Salesforce than Salesforce Marketing Cloud. There is a solid user group/community. Things like Content AI and Web Personalization take personalization across your digital marketing to the next level. Training is required to use a lot of features.

Cons

You have to build your own preference center. This doesn't come out-of-the-box. UI is bad, and Marketo Sky will help fix this, but it's taking forever for Marketo Sky to get to a point where I can actually use it. Many features do cost extra but you can pick and choose. Landing page templating is lacking without a dedicated devloper.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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I think it's a tool that has enough features to power marketing activities.

Reviewed 2 days ago

It's a deep tool, so it can be a bit difficult to use it perfectly, but with a lot of manual knowledge and an external community, we have an environment where you can easily leverage Marketo's performance. Also, for content such as emails and LPs that are used for marketing measures, once a template is created, all that's left is to combine each part like a jigsaw puzzle, so the speed of content creation has increased dramatically. not having coding skills like HTML can create high-quality content.

Pros

Marketo Engage can intuitively set the focus for leads and customers, so it was easy to use even for me, who has little marketing experience. The integration with Salesforce is well developed, so both implementations will create synergies. In addition, it is possible to connect to other systems via Webhook, and this can also be sufficiently configured by reading the manual published by Adobe.

Cons

When searching for content on Marketo, the search capability is low and it can be difficult to find the desired content, so it would be helpful if you could improve that as well.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Marketo - great marketing automation for larger marketing teams.

Reviewed 4 years ago

When going through the demos & getting pricing from the Sales team make sure to fully understand their pricing. They've changed their pricing model in the past 18 months to be more a la carte so some features you may really like are additional costs. Depending on the size of your database this can start to really add up. Marketo is not suitable for small marketing teams as it requires a ton of set up time & ongoing work to fully leverage its capabilities.

Pros

Easy to track different engagement programs at every stage across multiple steps. Robust criteria for building lead nurturing. Like their lead scoring feature - great way to segment leads based on how they interact with you. Their real-time personalization feature is impressive. Great feature once it's configured correctly.

Cons

The email builder is pretty basic. Leveraging the full capabilities requires a full-time internal resource. Steep learning curve. We needed to invest in a Marketo specialist to help with integration. Marketo is super expensive & that's before taking the extra cost of hiring a Marketo Specialist to help with implementation.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Multiple Layers of Useful Features, Steep Learning Curve, Ultimately Worth the Price

Reviewed 5 years ago

I am in the non-profit space, which generally has too few staff trying to do too many things. When used properly, Marketo increases our capabilities beyond what any of us alone could accomplish through a typical email-blast service. That being said, it takes discipline, time, and maybe even a dedicated personnel resource (internal or external) to get it up and running where it begin to really serve your organization's needs.

Pros

- Options for Customization of Automation Campaigns and Landing Pages - Extensive Analytical Tools - "The Sky's the Limit" on how much your marketing team can do with this tool

Cons

- The Email Editor is difficult to use, in my opinion. But if you are comfortable with writing HTML code, you can bypass the drag-and-drop editor. Also, it may not be any more difficult than any other option (I don't have a wide exposure to email builders). - The learning curve on the whole is steep. If you don't have a dedicated marketing staff person, you may be frustrated by how much time you need to set aside to learn how to use the various tools. But their documentation resources and training tools are very helpful. - You have to pay extra for full-service tech support.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend4/10

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Adobe has killed Marketo

Reviewed 3 years ago

Good company and product that now is heading south. I would not recommend them at this point.

Pros

Marketo used to be a very customer-focused company and the product was (and still is) very good. User-friendly, lots of features and functions, good user community.

Cons

Customer service now SUCKS. Seriously poor. It's all about taking as much money from customers as possible. They are including an automatic "8% increase" in your price for the following year. How can you put a future price increase in a one year contract? Only an idiot would sign this and when pointed out to their "customer service" people, they didn't get the issue. So I guess they hire idiots for that job now.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Streamlining - A targeted, process oriented approach for multi-channel marketing automation

Reviewed 5 years ago

It's as much a powerful resource for sales as it is for marketing in an integrative approach so I'd involve key stakeholders from sales in evaluating. The online demos are worth reviewing.

Pros

In today's fast paced, multi-channel environment where the abundance of information people receive in any given day exceeds the ability to process it all, I can't imagine running any kind of digital business without marketing automation. Marketo's offering is intuitive, integrates well with another cloud-based email, CRM, social, etc and has inherent capabilities to leverage best processes throughout an entire marketing/ sales lifecycle. I have only demo'd the product, used as a user, and been trained on, but have evaluated for a start-up where I would consider it essential for those embarking on digital campaigns to drive multi-channel sales.

Cons

I have not been involved in a full implementation, roll-out, and integration as a purchaser (only in business development), so I can't speak to that or any long term outcomes from initiatives, although the value is quite clear.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Higher Sales Conversion with Marketo

Reviewed 3 years ago
Pros

When we started using Marketo for our Marketing Automation, there was an increase of opportunities with our leads. We were able to trim down and focus on the right market and were able to convert leads to sales by 10% on the first month we used Marketo. It is easy to use and templates are good. We receive daily update and marketing news on the latest trend and tools for marketing. Digital marketing is new and Marketo is complete with the right tools and guide on how to effectively tap your market and generate leads through social media.

Cons

Everything in Marketo is amazing. They have tips and guides for their products. Though ofcourse the price is costly compared to other email automation or newsletter creation that can be accessed or used at no cost. Free trial would be something i should also recommend for Marketo.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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This reviewer only left a rating

Reviewed 11 years ago

I can't express how much easier Marketo makes my life. I am the events manager at my company, and I use Marketo's lead management functionality to send out my invitations, set up my registration pages and manage my attendee lists. Marketo was great before - but now, with the new Programs & Events release, it is AMAZING! We have a small marketing department, so I am responsible for every aspect...

Pros

No pros were added to this review

Cons

No cons were added to this review

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Perfectly integrated with Salesforce to

Reviewed 3 years ago

Saves time on emailing potential leads by setting up multiple flow chart paths that leads can go down, i recommend Marketo for large organisation or sales teams with huge databases of leads that are low percentage in terms of converting.

Pros

Used Marketo as a plugin for Salesforce for our sales and "freemium" service. All potential leads were setup on multiple different email campaigns where we can view stats on whether they have read the emails and clicked or not. We also used Marketo to sign off on contracts by attaching T&Cs to one of the templates and having a button integration where they could signup or request more info. Marketo enables you to basically setup multiple funnel charts for emails, depending on the recipients chooses in what they open and click. Makes contact easy when you have thousands of potential leads to followup with.

Cons

No cons, Marketo is way ahead of the curve and when i started using it a few years ago there was no other competitor that had the same functionality in my point of view.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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A solution that continuously adding value to their offering

Reviewed 5 years ago
Pros

In addition to their technology offering, Marketo has amazing community and support team. The solution is flexible enough to enable the marketeers to adopt the solution to their needs.

Cons

They are going thru some growing pains which resulted in some performance issues. The main issue I have experience was around the upgrade they are doing to the backend processing which resulted in inconsistent performance between their smart lists and campaigns.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Overall, my experience is good. I'd say that they have some upgrading to do

Reviewed 5 years ago

We run all of our automated campaigns through Marketo, including social campaigns. As we expand our subscription scope, I am sure we will leverage more features to innovate our program.

Pros

I like the interface. Pretty self-explanatory, allowing novice users to find their way around without much help. The ease of smart campaigns and nurture tracking tools are great. The engagement rating on nurture campaigns allows my team to assess effectiveness of each touch and adjust accordingly.

Cons

Basic reporting is very basic. For the price, I would expect more detailed reporting and dashboards.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Marketo is the best Marketing Automation tool that I have use

Reviewed 5 years ago
Pros

-Workspaces (Multi domain) -Campaign Cloning between workspaces -Easy to use (once you are use to it) -Fast to create stuff from the scratch -Able to clone pretty much anything

Cons

-Price -The certifications are a "joke" you are certified for 1 year then retake it and its the exact same test, been doing this for 3 years, even if the platform is changing they keep asking the same -Can be a lot to start with

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Lead Generation on Autopilot

Reviewed 4 years ago
Pros

Marketo was our go to lead generation automation tool for many years. They have everything you need to track inbound campaigns and monitor current customer databases.

Cons

Marketo is the biggest but they come with a hefty price tag. A number of lower cost competitors are starting to provide similar offerings at a lower cost point.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

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Good general functionality, nothing fancy

Reviewed 4 years ago

One thing that is appreciated is they are continuing to build the platform, especially working on integrations and new features. Seems to be a solid company, and I would have confidence recommending this product to anyone assuming they match functional needs accurately.

Pros

It can handle a good volume of data and multiple campaigns, and provides the functionality we needed. Specifically like the Salesforce integration, although I've heard it is slower integrating with other platforms..

Cons

A little lax on reporting and metrics, we had to purchase additional software for some analysis. It also "feels" a bit heavy from a price standpoint compared to some lesser known platforms, but I haven't done a true side-by-side comparison.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Extremely powerful, if used to its potential

Reviewed 4 years ago
Pros

It is set up in a very logical way that reflects real-life marketing process structure. It is also very flexible.

Cons

Reporting could be more robust and easy to set up, here is where doing something in a non-standard way from the beginning will hit you on the other side. Include more features with base pricing please.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend1/10

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Marketo Mayhem

Reviewed 3 years ago

Our marketing team had a horrible experience after using Marketo for a year and switched to HubSpot. It was the best decision we have made and we are not using Marketo again.

Pros

Marketo had a lot of potential in terms of its lead tracking, automated workflows and contact management capabilities. We were thrilled to be on board with using the application, but soon realized we would never get to use the extra bells and whistles it offered since the core components were a constant frustration. It's also a very expensive platform.

Cons

Marketo provides templates for emails and landing pages that are difficult to customize, especially with our company logo and branding. We constantly were hitting road blocks and their support always very slow to respond days later after a technical issue was reported.

Overall Rating
  • Value for money
  • Ease of use
  • Features
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Great tool to dig deeper into analytics.

Reviewed 4 years ago
Pros

Marketo offers large amounts of control and also large amounts of integration opportunities (which makes this well-suited to a company that focuses on or uses lots of technology); its pricing and features make it well-suited for mid-level companies. Additionally, setup is both quick and easy and has a community to help make the transition even more effortless.

Cons

Marketo is generally expensive and also requires the aforementioned integrations to work effectively, which adds to this cost. Additionally, analytics are limited and some parts of the interface are strangely unintuitive compared to the rest.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Taking My Teams Marketing to a New Level

Reviewed 4 years ago

Super fast analytics dashboard that is helpful in providing dynamic trends data. With the speed of this software, teams are able to truly optimize their marketing channels and see tangible results.

Pros

This software is easy to use and an amazing option for allowing teams to view insights about trends and behavior. The dashboard is user-friendly and offers opportunities to really delve into crucial KPIs. Not only does this increase overall efficiency, but it is also an affordable option.

Cons

I think that having a more structured educational resource available would help support teams become certified with this software.

Overall Rating
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Incredibly powerful, but quite the learning curve

Reviewed 5 years ago
Pros

There is almost always a way to get Marketo to do what you want it to do. If you don't know how, you might have to talk to support or even attend a training. But Marketo can probably do it.

Cons

It's so intricate, and everything is so interconnected, that there are a lot of gotchas. You better have time to double and triple check everything, because there's a good chance you'll forget something. But that's the price of highly customizable software. If it was just one big "go" button, you wouldn't be able to do all the things Marketo does.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend4/10

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Marketo Ease-of-Use issue

Reviewed 6 years ago

Marketo is not easy to use and usually requires an expensive contractor to come up with the nurturing campaign design.

Pros

It does the same thing as pardot

Cons

ease of use is not there.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Easy-to-Use. Have some fun too!

Reviewed 7 years ago
Pros

Easy to use! Marketo is a one-stop-shop for Marketing Automation, SEO, and RTP. Not only that - but their Marketo University gives users an opportunity to continue personal and professional growth. It's been great learning, growing, and having fun with Marketo.

Cons

When speaking with Marketo regarding upgrading our current subscription and adding different Marketo services, I felt like I was buying a car from a used car dealership. The prices were always "buy now" prices, but changed based on my answers. Trying to create a new 2016 budget with an upgrade price that changes almost daily is annoying!