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Moz Pro

Boost Your Rankings & Search Engine Visibility with Moz Pro.

Table of Contents

Moz Pro - 2026 Pricing, Features, Reviews & Alternatives

All user reviews are verified by in-house moderators and provider data by our software research team. Learn more

Last updated: February 2026

Moz Pro overview

Based on 349 verified user reviews

What is Moz Pro?

By industry, Moz Pro reviewers are most commonly professionals in marketing and advertising (33%). The most frequent use case for Moz Pro cited by reviewers is SEO (90% of reviewers).

What do users say about Moz Pro pricing?

Reviewers appreciate the balance of features and affordability, especially for small businesses, and they value the free trials. Some users report that advanced features require higher tiers, and they find recent price increases reduce value.

What are the most popular integrations for Moz Pro?

The Moz Pro integration most frequently cited by reviewers is Google Analytics 360, a web analytics product rated 4.7 out of 5 for its integration with Moz Pro.

Starting price

49flat rate /
per month

Alternatives

with better value for money

Pros & Cons

SEO

Features

Keyword Tracking

High and increasing subscription costs

Moz Pro’s user interface

Ease of use rating:

4.5

(349)

Moz Pro pros, cons and reviews insights

To determine these pros and cons insights, we analyzed responses from

Overall rating

Reviews sentiment

1-2(5)

3-4(140)

5(204)

What do users say about Moz Pro?

By industry, Moz Pro reviewers are most commonly professionals in marketing and advertising (33%). The most frequent use case for Moz Pro cited by reviewers is SEO (90% of reviewers).

Select to learn more

Who uses Moz Pro?

Based on 349 verified user reviews.

Company size

Small Businesses

Enterprises

Midsize Businesses

Top industries

Marketing and Advertising

Internet

Computer Software

Information Technology and Services

Others

Use cases

SEO

Link Management Tools

SEO/SEM

Marketing Analytics

Web Analytics

Moz Pro's key features

Most critical features, based on insights from Moz Pro users:

Keyword rank tracking

4.4

(32)

Keyword research tools

4.6

(32)

Competitive analysis

4.3

(22)

Dashboard

4.7

(21)

Audit management

4.7

(15)

SEO management

4.6

(15)

All Moz Pro features

Features rating:

4.4

(349)

Performance metrics

4.6

(10)

Problem area alerts

4.0

(2)

Link analytics

5.0

(4)

Keyword analysis

4.3

(3)

Search/Filter

5.0

(1)

Data visualization

4.7

(3)

Conversion tracking

4.8

(4)

API

5.0

(1)

Backlink monitoring

4.5

(4)

Keyword tracking

4.6

(14)

Reporting & statistics

4.5

(11)

Google analytics integration

4.6

(9)

Campaign management

4.0

(2)

Data import/export

4.5

(4)

Link management

4.4

(8)

Content management

3.9

(9)

ROI tracking

4.3

(3)

Alerts/Notifications

4.3

(7)

Site Search Tracking

(0)

Website analytics

5.0

(2)

Social media integration

(0)

Web traffic reporting

(0)

Reporting/Analytics

5.0

(1)

Visitor tracking

(0)

Rank Tracking

(0)

Website Monitoring

(0)

Prioritization

(0)

Workflow management

(0)

Pageview Tracking

(0)

Multiple Site Management

(0)

Multi-Campaign

(0)

Monitoring

4.0

(1)

Keyword discovery

4.3

(3)

Issue management

(0)

Geolocation

(0)

Digital asset management

(0)

Customizable reports

(0)

Customer journey mapping

(0)

Categorization/Grouping

(0)

Broken Link Discovery

(0)

Brand guidelines

(0)

Activity dashboard

5.0

(1)

Access controls/permissions

(0)

Moz Pro awards

Competitive Intelligence

88/100

Moz Pro alternatives

Moz Pro

4.5

(349)

Starting from

Per month

Free trial

Free version

Ease of Use

4.3

Features

4.4

Value for Money

4.1

Customer Support

4.5

Semrush

4.6

(2.3K)

learn more

Starting from

No pricing info

Free trial

Free version

Ease of Use

Features

Value for Money

Customer Support

Ahrefs

4.7

(581)

learn more

Starting from

No pricing info

Free trial

Free version

Ease of Use

Features

Value for Money

Customer Support

Wix

4.4

(10.5K)

learn more

Starting from

No pricing info

Free trial

Free version

Ease of Use

Features

Value for Money

Customer Support

Moz Pro pricing

Pricing plans

Pricing details:

Free plan

Free trial

Subscription

Starter

Per month

Contact vendor for more details

Standard

Per month

Features included:

100000 Pages Crawled/Week
10000 Rows Per Backlink Query
10000 Rows Per Keyword Query
100 Keywords Per List
100 Links Per List
150 Keyword Queries/Month
1 Link Tracking Lists
1 User Seats Included
200 Rank Checker Queries/Day
24/7 Support
300 Keyword Rankings
3 Campaigns
5000 Backlink Queries/Month
5 Keyword Lists
5 On-Demand Crawls/Month
60 Performance Metrics: Tracked URL
6 Performance Metrics: On-Demand Urls/Week
Mobile Rankings
No Speed Crawl
Unlimited On-Page Grader Reports
Unlimited Scheduled Reports

Medium

179

Per month

Features included:

10 Campaigns
1500 Keyword Rankings
20000 Backlink Queries/Month
200 Performance Metrics: Tracked Urls
200 Rank Checker Queries/Day
20 Performance Metrics: On-Demand Urls/Week
24/7 Support
2 User Seats Included
30000 Rows Per Keyword Query
30 Keyword Lists
30 Link Lists
30 On-Demand Crawls/Month
40000 Rows Per Backlink Query
500000 Pages Crawled/Week
5000 Keyword Queries/Month
500 Keywords Per List
500 Links Per List
Mobile Rankings
Unlimited Branded Reports
Unlimited On-Page Grader Reports
Unlimited Report Templates
Unlimited Scheduled Reports

Large

299

Per month

Features included:

1250000 Pages Crawled/Week
15000 Keyword Queries/Month
24/7 Support
25 Campaigns
3000 Keyword Rankings
3 User Seats Included
50000 Rows Per Backlink Query
50000 Rows Per Keyword Query
500 Performance Metrics: Tracked Urls
500 Rank Checker Queries/Day
50 Performance Metrics: On-Demand Urls/Week
60 Keyword Lists
60 Link Lists
60 On-Demand Crawls/Month
70000 Backlink Queries/Month
750 Keywords Per List
750 Links Per List
Mobile Rankings
Unlimited Branded Reports
Unlimited On-Page Grader Reports
Unlimited Report Templates
Unlimited Scheduled Reports

User opinions about Moz Pro price and value

Value for money rating:

4.1

Of 75 reviews that provide robust commentary on Moz Pro's price and value, 64% mention it in a positive light.

Some users say Moz Pro offers a good balance of features and affordability, especially for small business owners or those on a budget. Some reviewers feel the free tools and trials provide significant value, allowing users to test core functionalities before committing to a paid plan. Reviewers appreciate that the basic version includes enough features to meet most needs, and they note the availability of discounts and exclusive free trials as a benefit. Users think Moz Pro’s paid plans pack a lot of value, but they also report that certain advanced features are only available at higher tiers or require extra payments. Some reviewers find Moz Pro’s pricing similar to competitors, but others indicate that more robust alternatives are available at lower costs. Some users report that the subscription can feel expensive, especially for small businesses or those not using the tool daily, and they question whether the cost is justified given the feature set. Reviewers indicate that recent price increases and the migration of features from free to paid plans have impacted perceived value for money. Some users say the cost can add up quickly, making it difficult to justify for limited use or smaller organizations.

, and

To see what individual users think of Moz Pro's cost and value, check out the review excerpts below.

“The usability of moz is incredible it offers several tools to facilitate the life of SEO professionals that gives us effective results with an affordable cost”

Josias D.

Social media manager

“While it's not a cheap service, the basic version has enough functions to meet most users' needs.”

Edward N.

Affiliate Marketing Specialist

“More and more, they are moving features from free version to paid version and the paid version is also becoming more expensive.”

Juan M.

Head of Business Development

Moz Pro integrations (21)

Integrations rated by users

We looked at 349 user reviews to identify which products are mentioned as Moz Pro integrations and how users feel about them.

Google Analytics 360

Integration rating: 4.7 (3)

Moz Pro customer support

What do users say about Moz Pro customer support?

Customer support rating:

4.1

We analyzed 22 verified user reviews to identify positive and negative aspects of Moz Pro customer support.

Widespread user sentiment highlights fast, helpful responses and a knowledgeable, supportive community and staff.

A limited number of users report receiving generic or unhelpful responses, or slow replies from customer support.

Support options

Email/help desk

Faqs/forum

Knowledge base

24/7 (live rep)

Training options

Webinars

Live online

Documentation

To see what individual users say about Moz Pro's customer support, check out the review snippets below.

“They also offer great marketing content on their blog. When I contacted the support they replied always pretty fast and detailed.”

Heiko T.

Head of Marketing

“Their tools are incredibly useful and easy to understand. Whenever you do not know how to use something, their customer service team is incredible with helping and they get back to you right away.”

Jason B.

Director of Marketing

“I also don't like that I reached out to customer support and just received a generic copy-paste response that didn't address my query at all.”

Skyler B.

Content Writer

Moz Pro FAQs

Q. Who are the typical users of Moz Pro?

Moz Pro has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Non Profit, Small Business

These products have better value for money

Q. What is Moz Pro used for?

Moz is an SEO and data management software that helps businesses increase traffic, ranking, and visibility of sites in search results. Key features include site audits, rank tracking, backlink analysis, and keyword search tools. The software allows users to categorize, compare, and prioritize keywords and phrases to fine-tune content and marketing strategies. It also enables businesses to outrank the competition by providing intuitive keyword suggestions tools, which are derived from an extensive online database using updated SERP data. Moz supports businesses to fix technical SEO issues that impede site visibility, traffic, and quality ranking. It also allows them to track competitors’ movement on the SERP, allowing businesses to uncover competitive advantages in order to attain top positions. Additionally, it can perform automated weekly checks on the site, alerting administrators to any existing issues to facilitate prompt fixes.

Q. What are the benefits of using Moz Pro?

Understand your visitors with Keyword Explorer by strategically targeting keywords with accurate keyword volume and difficulty metrics, as well as by saving keyword lists that you can track and update as needed.

*Track your and your competitor's rankings - Know what searchers see by tracking national and local searches and get a holistic picture of how you rank for your keywords with Search Visibility score

* Crawl and audit your sites - our crawlers hunt for issues that keeps search engines from fully crawling your site and sends alerts to ensure you're first to know when site issues are found so you can fix them fast.

* Optimize your pages - Moz Pro will ensure you've got maximum potential to rank for your target keywords by auditing the content on your pages and recommending specific improvements

* Find link opportunities - Links are a critical element if effective SEO. Moz Pro will help you maximize the effect of the links you have and find new ones to improve your rankings.

Q. What languages does Moz Pro support?

Moz Pro supports the following languages:
English

Q. Does Moz Pro offer an API?

Yes, Moz Pro has an API available for use.

Q. What level of support does Moz Pro offer?

Moz Pro offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base, 24/7 (Live rep)