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Top Rated Account Based Marketing Software with Salesforce

Last updated: September 2026

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28 software options

Marketo Engage logo

AI-powered marketing automation platform

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Adobe Marketo Engage is an AI-driven marketing automation platform designed to help teams scale personalized buyer engagement and manage omnichannel campaigns. The platform offers features including audience segmentation, lead scoring, dynamic content personalization, and native CRM integrations. It supports campaign execution across email, web, mobile, chat, events, and digital advertising channels while providing multi-touch attribution and analytics to measure marketing impact on revenue.

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Cognism logo

Accurate, compliant-first B2B data and sales intelligence.

Cognism provides accurate, compliant-first B2B data and sales intelligence for teams growing across Europe and beyond. Trusted by thousands of revenue teams, Cognism helps you turn data into pipeline, without the noise.

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Paperflite logo

Marketing content management platform for sales

Paperflite is a marketing content management platform that enables sales teams to discover, distribute, share and track content with buyers. Paperflite is designed to help marketing and sales teams curate, organize and distribute content with content tracking, sharing, intelligence, and more. From tracking PDF's to videos, Paperflite gives real-time engagement analytics on how the content is being used, accessed, viewed and shared by end-users.

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Salesflare logo

Cloud CRM with auto data entry for B2B SMBs

Salesflare is an intelligent CRM for small and medium sized B2B businesses doing account based marketing and sales. Unlike other CRMs, it's specifically built for this. It fully automates your account information and timelines and nudges you to follow up, so tracking accounts is easier than ever.

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Sopro logo

Sell more with Sopro.

Sopro’s ABM service targets high-value accounts with precision. Expert teams build hyper-focused lists, craft multi-channel outreach, manage compliance and buyer signals, then send qualified leads straight to your CRM.

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Segment logo

Customer data hub

Segment collects, centralizes, organizes and analyzes all your customer data coming from multiple sources such as apps, websites, and various devices.

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Salespanel  logo

Identify, track, and qualify leads.


Salespanel serves as a comprehensive B2B lead generation, analytics, and customer journey tracking tool. Integrate first-party data seamlessly into your CRM to unveil qualified leads.

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ZoomInfo Chat logo

Perfectly balances highly-targeted, human-first experiences.

Powered by ZoomInfo’s B2B data, ZoomInfo Chat perfectly balances human-first, highly-targeted experiences for your most important visitors. ZoomInfo Chat has the ability to create highly scalable personalized AI-driven nurture experiences via chatbot for everyone else.

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Terminus logo

Account based marketing for B2B marketers

Terminus is an account-based marketing software that offers tools including target account identification, account-based advertising, sales intelligence, account-based analytics, web visitor intelligence, web personalization, and more. It enables B2B marketers to plan and manage ABM at scale.

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Drift logo

Live chat & in-app messaging for sales & marketing

Drift is a cloud-based live chat solution for sales and marketing teams which also includes an AI-powered chat bot, in-app messaging & email management tools

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Visitor Queue logo

Identify Website Visitors & Personalize Their Experience

Visitor Queue is a B2B lead generation software designed to help companies of all sizes convert website visitors into sales leads using website visitor identification and B2B website personalization.

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Positive User logo

The engine of growth. An all in one solution for user data.

Positive User is an omnichannel emailing and customer engagement platform aimed at boosting engagement and improving conversion by using a single data source for your customers.

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LeadBoxer logo

B2B Online lead generation without forms

LeadBoxer is a sales lead generation and lead scoring platform for B2B sales teams of any size

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Traction Complete logo

Helping RevOps teams manage data complexity in Salesforce.

Traction Complete creates solutions that help revenue teams manage data complexity. Our complete suite of Salesforce apps automates data cleanup, account hierarchies, matching, and routing -- so you don't have to.

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AdRoll ABM logo

Account-based execution, made easy

RollWorks, a division of AdRoll Group, is a marketing platform that helps B2B marketers drive revenue growth by forging more meaningful customer relationships.

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SalesDirector.ai logo

Revenue Intelligence Data Platform for B2B Sales Orgs

Target Entire Accounts with ABM. Reach the entire buying team with your ABM campaigns, not just the 1 contact sales has identified. Identify decision makers who Sales is already engaging with, but haven’t entered into CRM.

Read more about SalesDirector.ai

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Leadspace logo

Take back control of your sales and marketing data.

Leadspace is the leading B2B Customer Data Platform. Innovative companies like Microsoft, AMEX and RingCentral use the Leadspace CDP to power more effective and high-performing inbound/outbound marketing, ABM, and sales ops efforts that increase revenue.

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Ortto logo

Build journeys that drive revenue.

Your customer data, marketing automation & analytics, together.

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Propensity logo

Account based marketing automation for SMBs

Propensity is an account-based marketing platform built for small B2B growth teams that uses intent data to automate account-based marketing campaigns and hand off high quality leads to sales. Features include building niche audiences, launching ABM campaigns from playbooks, and automating qualified leads into CRMs daily.

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Heeet logo

Cloud-based sales engagement platform

Heeet is a cloud-based sales engagement platform that automates marketing KPIs in Salesforce with its cookieless technology. It offers capabilities such as campaign investments & ROI, multitouch attribution, CAC & Payback, and content influence.

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Radius logo

Predictive B2B marketing software & analytics

Radius is a predictive marketing tool for B2B marketers which uses the Radius Business Graph to identify potential customers, prioritize inbound leads, and more

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DataSango logo

Organizations where AI thrives are built on data._AI Data Op

A data operations platform that uses AI to automatically clean up CRM data. It automatically resolves inconsistencies, duplicates, and missing values, preparing the data for use.

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Jira logo

Project management and work tracking software

Jira is project tracking software that helps every team collaborate to plan, track, and release work by breaking down big ideas into achievable steps. Jira offers features like task organization, work alignment to goals, customizable workflows, and real-time data insights to optimize outcomes.

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Wrike logo

AI-powered work delivery platform

Wrike is the trusted work delivery platform for ABM, where AI extends what your team can do. Centralize campaigns and automate workflows in one governed space. Use customizable dashboards and advanced reporting to track key accounts and measure ROI, ensuring control and accountability for your work.

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ActiveDEMAND logo

An integrated marketing solution for marketers & agencies

ActiveDEMAND Account Based Marketing software includes features like behavioral segmentation, predictive personalization, retargeting, lead scoring and more.

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