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Top Rated Campaign Management Software with Contact Management in 2026

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All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: March 2026

Contact management streamlines organizing and segmenting contacts, enabling targeted campaigns based on behavior, demographics, and preferences. It ensures up-to-date contact information, improves follow-up, and enhances customer engagement through personalized communication. Our reviewers in campaign management software rated this feature as highly important.

7 Best Campaign Management Software with Contact Management

Product
User rating
Starting price
HubSpot Marketing Hub logo
4.5
(6.2K)
15
per user/per month
visit website
ActiveCampaign logo
4.6
(2.5K)
15
flat rate/per month
learn more
Keap logo
4.1
(1.2K)
299
usage based/per month
learn more
Mailchimp logo
4.5
(17.5K)
13
flat rate/per month
learn more
MailerLite logo
4.7
(2.2K)
10
per user/per month
learn more
Brevo logo
4.6
(3.3K)
9
usage based/per month
learn more
EngageBay CRM logo
4.7
(907)
14.99
per user/per month
learn more

See other top Campaign Management products with contact management

How we picked the 7 top rated products

We chose the high-performing solutions on this list based on verified user ratings on our site. Depending on available data, qualifying products either had to be among the most user-reviewed or the most searched-for products in the Campaign Management software category. They also needed to have sufficient reviews about contact management, have a minimum user rating of 3 out of 5 for that feature, and show evidence of U.S. market presence. We then added a distinction for up to three products based on our proprietary ratings and reviews: Highest rated, Highly rated for contact management, and Highly rated for free version. Sponsorship or client status has no influence on the selection of these products, but it may impact the order in which products appear.

Details for the 7 best products

HubSpot Marketing Hub logo

HubSpot Marketing Hub

Reviews Sentiment
 
 
 
1-2(82)
3-4(2,390)
5(3,743)
Key Features
Email Marketing4.5
Campaign Analytics4.4

User insights about the contact management feature

Reviewers indicate that HubSpot Marketing Hub's contact management is functional and user-friendly, allowing for easy import, customization, and organization of contacts. They appreciate the dynamic database, segmentation capabilities, and integration with other systems. However, some users find the platform confusing and mention a lack of a tag feature.
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“concerning the management of contacts it is well structured here the application gives the possibility to refer to a customer database on which we will be able to make automated and personalized marketing operations ”
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stephane m.

technical customer

“Contact management is a great feature that allows me to sort and individualize the portfolios of each of my clients.”
AK

Alexander K.

Counsellor

Starting price
15per user /
per month
visit website
Pros and Cons based on 6,215 verified reviews
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Comprehensive automation features

Effective lead management

Streamlined marketing automation

Robust email marketing tools

Extensive training resources

High cost concerns

Limited reporting capabilities

Complex navigation

Inefficient contact management

Limited template customization

See pros and cons details
ActiveCampaign logo
Reviews Sentiment
 
 
 
1-2(62)
3-4(793)
5(1,703)
Key Features
Email Marketing4.7
Campaign Analytics4.4

User insights about the contact management feature

Users find ActiveCampaign's contact management easy to use, with robust tagging and segmentation options. They appreciate the ability to customize contact details, track interactions, and manage lists efficiently. Reviewers highlight the platform's user-friendly interface and integration capabilities. However, some users mention difficulties with editing contacts and the need for more advanced features.
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“It has provided me with all the data I could possibly need to fill out forms for any contact, including their activity, tags, subscribed lists, and additional information.”
AT

Andzeoh T.

Content Writer

“Contact management is the biggest piece of the puzzle. It allows you to be able to tag customers, add additional information that is important for segmentation and future campaigns. ”
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Jamie R.

Marketing Specialist

Starting price
15flat rate /
per month
learn more
Pros and Cons based on 2,558 verified reviews
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Effective sales funnel creation

Supports business growth

Robust automation features

Efficient client management

Comprehensive lead management

Frequent performance issues

User experience problems

Limited landing page options

Complex navigation and switching

High costs and complexity

See pros and cons details
Keap logo
Reviews Sentiment
 
 
 
1-2(117)
3-4(566)
5(614)
Key Features
Email Marketing4.3
Campaign Analytics4.3

User insights about the contact management feature

Reviewers highlight Keap's contact management for its ability to store, organize, and manage contact information efficiently. They appreciate the holistic view of contacts, including emails, purchases, and notes. Users find the tagging system helpful for personalized communication. However, some mention issues with customer service and the complexity of setting up automations.
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“Being able to use tags for managing contacts helps a lot when you are managing a bigger list. If you are using tags effectively, you can easily send more personalized emails using Keap. And, can sort list at both macro or micro levels using tags (when used effectively).”
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Mohan L.

Freelancer Marketing Consultant

“Contact management in Keap helps me to store, organize, and manage contact information for individuals or organizations within the software, typically for the purpose of marketing or sales efforts.”
PS

Palla S.

SEO Consultant

Starting price
299usage based /
per month
learn more
Pros and Cons based on 1,297 verified reviews
Verified reviewer profile picture

Comprehensive marketing automation

Effective email campaign management

Efficient client management

Streamlined business automation

Versatile marketing campaigns

Complicated cancellation process

High costs and fees

High cost and poor value

Limited reporting capabilities

Outdated and confusing interface

See pros and cons details
Mailchimp logo
Reviews Sentiment
 
 
 
1-2(274)
3-4(6,990)
5(10,286)
Key Features
Email Marketing4.6
Campaign Analytics4.5

User insights about the contact management feature

Reviewers appreciate Mailchimp's contact management for its ease of use, tagging, and segmentation capabilities. They find it effective for organizing contacts, creating targeted campaigns, and managing email lists. Users also value the ability to add custom fields and track engagement. However, some mention difficulties with bulk edits and integration with other CRM systems.
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“I like the fact that mailchimp indicates which contact is more or less engaged, so one can create a new segment for their own campaigns. Also, is possible to add one or more tag to one or more contacts, and use these tags to manage the lists. Is easy to edit contacts information and add new fields to use in our dynamics email content.”
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Monica M.

Dott.ssa

“What I like about Contact Management is that with all your contact data in one place, it's easy to use Mailchimp's segmentation tools to find exactly who you need to talk to. Segments, tags, and groups work in slightly different ways to help you create your own organizational structure and keep track of everything you learn about contacts as you grow”
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Eze U.

Brand Strategist

Starting price
13flat rate /
per month
learn more
Pros and Cons based on 17,550 verified reviews
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Efficient client communication

Comprehensive email marketing

Streamlined newsletter creation

Effective email blasting

Support for small business growth

Issues with spam filtering

Restrictive usage limits

Challenges with issue management

Expensive for small businesses

Limited design customization

See pros and cons details
MailerLite logo
Reviews Sentiment
 
 
 
1-2(42)
3-4(444)
5(1,768)
Key Features
Email Marketing4.8
Campaign Analytics4.6

User insights about the contact management feature

Users find MailerLite's contact management easy to use, with effective segmentation and tagging options. They appreciate the ability to add notes, edit contact information, and manage subscription settings. Reviewers also value the detailed information available for each subscriber and the platform's tutorials. However, some users report difficulties with exporting notes and occasional customer service issues.

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“My favorite thing about Mailerlite is that the people who are designing this platform and its functionality are doing so with the end user in mind. The very simple tutorials help to understand the different aspects of Contact management. From list maintenance to the importance of list hygiene, it's all there. ”
RR

Rob R.

VP of Happyness

“Being able to input detailed information about each subscriber (beyond the normal statistics) allows me to discover and evaluate trends.”
CC

Claude C.

Founder

Starting price
10per user /
per month
learn more
Pros and Cons based on 2,254 verified reviews

Supports small business growth

Responsive customer support

Effective live chat support

Comprehensive email marketing

Intuitive drag-and-drop editor

Challenging account management

Complicated version upgrades

Website management difficulties

Limited form editor functionality

See pros and cons details
Brevo logo
Reviews Sentiment
 
 
 
1-2(82)
3-4(880)
5(2,432)
Key Features
Email Marketing4.7
Campaign Analytics4.5

User insights about the contact management feature

Users report that Brevo's contact management is straightforward and easy to use, with features for segmenting audiences, importing contacts, and organizing them by folders. They appreciate the ability to track interactions and update contact information. However, some users find the interface confusing and mention a lack of advanced contact management features.

See related user reviews

“Brevo's contact management system allows us to quickly and effectively view and update our contacts, move them between lists, create new list, etc. Their easy to follow interface means there is no confusion as to what contact is on what list.”
MW

Mark W.

Web Developer

“It provides a centralized and organized way to manage my contacts. With this feature, I can easily view, edit, and segment my contacts, which has helped me to create more targeted and effective email campaigns.”
IC

Issaraporn C.

MD

Starting price
9usage based /
per month
learn more
Pros and Cons based on 3,394 verified reviews

Comprehensive marketing tools

Effective email marketing

Support for small businesses

Efficient campaign creation

Slow performance issues

Restrictive email limits

Challenges with email sending

See pros and cons details
EngageBay CRM logo
Reviews Sentiment
 
 
 
1-2(6)
3-4(268)
5(633)
Key Features
Email Marketing4.5
Campaign Analytics

User insights about the contact management feature

Reviewers appreciate EngageBay CRM's contact management capabilities for their ease of use and customization. They find it simple to manage, store, and edit contacts, create follow-up tasks, and track interactions. Users highlight the ability to save unlimited contacts, use tags, and integrate with other plugins. However, some mention issues with uploading existing contacts to new lists.

See related user reviews

“It's the core of any CRM. Being highly customizable and the ability to manage tag is critical to customizing campaigns and understanding aspects of the contact.”
SP

Sanjay P.

Chief of Marketing & Product Strategy

“Contact management gives us the ability to create follow ups and stay in touch with leads who open and respond to our email campaigns”
AK

Amir K.

Owner

Starting price
14.99per user /
per month
learn more
Pros and Cons based on 907 verified reviews

Ideal for small businesses

Integrated marketing and sales

Effective lead generation

Limited reporting capabilities

Email management limitations

See pros and cons details

Other Top Rated Campaign Management Software with Contact Management in 2026

PostMonster logo

PostMonster

(0)

Push Button. Post Ads.

visit website
With PostMonster, users can unleash digital advertising, search optimization, and social media publishing from a one-stop platform for local ad campaign management that scales for multi-location brands by artificial intelligence and marketing automation.

Read more about PostMonster

Users also considered
Zoho Marketing Plus logo

Zoho Marketing Plus

Unified marketing platform

visit website
Unify your team on one platform and manage your marketing more effectively with Zoho Marketing Plus. The platform combines email, SMS, social media, surveys, events, webinars, and more, and offers a centralized repository for content creation and brand asset management so that you can manage your entire marketing operation from one place.

Read more about Zoho Marketing Plus

Users also considered
emfluence Marketing Platform logo

emfluence Marketing Platform

Built for marketers. Backed by humans.

visit website
Plan, launch, and measure campaigns across email, web, and social from one connected platform. Build assets with drag-and-drop tools, schedule sends, and track performance with real-time dashboards and reporting that help you optimize results and maintain brand consistency.

Read more about emfluence Marketing Platform

Users also considered
Pinpointe logo

Pinpointe

Advanced-feature email marketing for less

visit website
Manage your campaigns with advanced tools that let you import and export contacts, segment, de-duplicate contacts and fix email list errors with ease.

Read more about Pinpointe

Users also considered
Omnisend logo

Omnisend

Category Leaders

Drives revenue via automated eCommerce marketing

visit website
Trusted by 150k+ ecommerce businesses, Omnisend’s all-in-one email marketing & SMS tool automates your marketing across the entire customer journey. Build customer relationships & drive sales on autopilot. 1-click integrations with Shopify, BigCommerce, WooCommerce, Wix & more.

Read more about Omnisend

Users also considered
Kanbox logo

Kanbox

Turn Your LinkedIn Profile into a Lead Gen Powerhouse

visit website
Kanbox enables you to export prospects from LinkedIn and Sales Navigator, find their professional emails, obtain clean and non-duplicated data, automate your B2B lead generation campaigns, develop and organize your network effectively, and communicate with your prospects in an intuitive interface.

Read more about Kanbox

Users also considered
Mailchimp logo

Email and SMS marketing automation platform

learn more
Mailchimp is an email and SMS marketing platform that combines artificial intelligence with marketing automation capabilities. The platform features a drag-and-drop builder, content creation tools, and audience management functions to help businesses design and distribute marketing campaigns across multiple channels.

Read more about Mailchimp

Users also considered
Asana logo

Project tracking and workflow management platform

learn more
Asana is a campaign management tool where you can connect all your work in one place and bring teams together, anywhere. From lists to boards, to calendars and gantt charts, organize work your way. Join millions of teams across 190 countries who use Asana to get more done.

Read more about Asana

Users also considered
monday.com logo

Project management software

learn more
monday.com is a visual Campaign Management software used by marketing teams to collaborate, plan and track campaigns - all in one place.

Read more about monday.com

Users also considered
HubSpot Marketing Hub logo

All in one inbound marketing platform

learn more
HubSpot brings data from every touchpoint with your leads into one clean view that you and your sales team will love.

Read more about HubSpot Marketing Hub

Users also considered
ClickUp logo

Productivity platform for marketing agencies

learn more
ClickUp is a productivity platform that helps businesses combine project management tools, AI capabilities, and collaboration features in a unified workspace. The system can integrate tasks, documents, goals, and chat functionality while offering AI-based agents that automate workflows and answer questions. ClickUp serves teams across various departments with enterprise-grade security certifications including SOC 2 Type II, ISO 27001, GDPR, and HIPAA compliance.

Read more about ClickUp

Users also considered
Brevo logo
Category Leaders

Automation, marketing & transactional email, and SMS service

learn more
Trusted by over 500,000 businesses worldwide, Brevo (formerly Sendinblue) is the affordable, all-in-one marketing and CRM stack that helps growing businesses scale faster.

Read more about Brevo

Users also considered
MailerLite logo
Category Leaders

Advanced email marketing made easy.

learn more
From newsletters to automated customer journeys—join 700,000 businesses scaling the easy way with MailerLite. 

Read more about MailerLite

Users also considered
Airtable logo

AI-Powered, No-Code App Building Platform

learn more
Airtable is the AI-powered app platform that unifies data, maximizes collaboration, and powers smarter workflows — no code required.

Read more about Airtable

Users also considered
ActiveCampaign logo

AI-first marketing platform

learn more
ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp.

Read more about ActiveCampaign

Users also considered
ShippingEasy logo

Online shipping automation pla eCommerce seller

learn more
ShippingEasy is online shipping fulfillment software for eCommerce sellers that want the best postage rates and automate back-end shipping processes.

Read more about ShippingEasy

Users also considered
Wrike logo

AI powered workflow management platform

learn more
Execute your most successful campaign yet with Wrike's trusted work management. Streamline your intake with custom-field request forms, collaborate in real-time, plan out projects, share results, and accelerate approvals with built-in proofing tools.

Read more about Wrike

Users also considered
Constant Contact logo

Streamlines marketing to grow loyal audiences

learn more
Constant Contact is a digital and email marketing platform that provides tools for creating, sending, and tracking email campaigns. The platform offers customizable email templates, AI writing assistance, and automation features to help businesses reach audience. Additionally, it includes social media marketing capabilities, SMS marketing, and multi-account solutions for organizations managing multiple locations or teams.

Read more about Constant Contact

Users also considered
EngageBay CRM logo
Category Leaders

Integrated sales & marketing software for growing teams

learn more
AI-powered all-in-one CRM for marketing, sales, and support — built to help small businesses grow faster.

Read more about EngageBay CRM

Users also considered
Marketing 360 logo

Marketing Platform For Small Business

learn more
Fuel growth with multi-channel ads
You can’t control where people spend their time, but you can control if you’re there. Capture market share by staying in front of the right audience with multi-channel ads. Create your free account today to learn more and explore plans and pricing.

Read more about Marketing 360

Users also considered
EmailOctopus logo
Category Leaders

Cloud-based email marketing tool

learn more
EmailOctopus is a low-cost email marketing platform that offers simple yet powerful tools for growing and engaging an audience. Users can create beautiful email campaigns, build email drip sequences, and integrate their mailing list with customised sign-up forms and landing pages.

Read more about EmailOctopus

Users also considered
Klaviyo logo

AI-enabled email marketing solution for B2C companies

learn more
Klaviyo is the all-in-one platform built to help B2C companies grow by integrating email/ SMS marketing, full-funnel analytics, and service in one solution. Powered by customer data and built-in AI, Klaviyo makes it easy to scale marketing automation and personalization across all your channels.

Read more about Klaviyo

Users also considered
iContact logo
Category Leaders

Email marketing , automation, and landing page software

learn more
Manage email campaigns from creation to execution and everything in between. List management, creative templates, social post support and full reporting.

Read more about iContact

Users also considered
Keap logo

An all-in-one CRM, sales and marketing automation solution

learn more
Use Keap's campaign builder to create automated, action-triggered follow-up marketing campaigns, & use pre-built templates or design your own campaigns

Read more about Keap

Users also considered
Campaign Monitor by Marigold logo

Cross-channel marketing made simple and stress-free

learn more
Create pixel-perfect designs with our drag-and-drop tools and use powerful automation workflows to send relevant and personalized emails.

Read more about Campaign Monitor by Marigold

Users also considered

Key features for Campaign Management software

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

  • Email Marketing: Reviewers highlight the drag-and-drop editor, automation, segmentation, and integration with other platforms. Templates and personalized tagging enhance user engagement. 96% of reviewers rated this feature as important or highly important.
  • Campaign Analytics: Users appreciate detailed insights on open rates, clicks, and conversions. Metrics and visual displays help optimize and measure campaign effectiveness. 91% of reviewers rated this feature as important or highly important.
  • Campaign Planning: Reviewers value the ability to customize and schedule campaigns, set specific targets, and utilize advanced tools like keyword planners for better targeting. 91% of reviewers rated this feature as important or highly important.
  • Contact Database: Users find it easy to manage contacts, segment audiences, and import/export data. Custom fields and integration with CRM systems enhance its functionality. 91% of reviewers rated this feature as important or highly important.
  • Lead Capture: Users appreciate the ease of creating forms, landing pages, and pop-ups. Integration with various platforms and automation tools enhance lead collection and management. 87% of reviewers rated this feature as important or highly important.