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Top Rated Campaign Management Software with Email Marketing in 2026

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All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: March 2026

Email marketing enhances campaign management software by enabling targeted communication, automation, and analytics. It allows businesses to create personalized campaigns, track performance, and maintain consistent engagement with customers. Our reviewers in campaign management software rated this feature as highly important.

6 Best Campaign Management Software with Email Marketing

Product
User rating
Starting price
HubSpot Marketing Hub logo
4.5
(6.2K)
15
per user/per month
visit website
ActiveCampaign logo
4.6
(2.5K)
15
flat rate/per month
learn more
Mailchimp logo
4.5
(17.5K)
13
flat rate/per month
learn more
MailerLite logo
4.7
(2.2K)
10
per user/per month
learn more
Brevo logo
4.6
(3.3K)
9
usage based/per month
learn more
EngageBay CRM logo
4.7
(907)
14.99
per user/per month
learn more

See other top Campaign Management products with email marketing

How we picked the 6 top rated products

We chose the high-performing solutions on this list based on verified user ratings on our site. Depending on available data, qualifying products either had to be among the most user-reviewed or the most searched-for products in the Campaign Management software category. They also needed to have sufficient reviews about email marketing, have a minimum user rating of 3 out of 5 for that feature, and show evidence of U.S. market presence. We then added a distinction for up to three products based on our proprietary ratings and reviews: Highest rated, Highly rated for email marketing, and Highly rated for free version. Sponsorship or client status has no influence on the selection of these products, but it may impact the order in which products appear.

Details for the 6 best products

HubSpot Marketing Hub logo

HubSpot Marketing Hub

Reviews Sentiment
 
 
 
1-2(82)
3-4(2,390)
5(3,743)
Key Features
Campaign Analytics4.4
Campaign Planning4.3

User insights about the email marketing feature

Reviewers appreciate HubSpot Marketing Hub's email marketing for its ease of use, customization options, and robust analytics. They highlight the drag-and-drop email builder, automation features, and the ability to track email performance. Users find it effective for creating personalized campaigns and maintaining customer engagement, though some mention occasional difficulties with smaller scale emailing and design limitations.
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“The drag and drop email designer makes it easy to create custom templates and save them for reuse. Hubspot also adds/test new features regularly that make it even more convenient. For example, one of my favorite new features is the ability to save email sections to be used across all templates. ”
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Nicole J.

Digital Marketing Manager

“HubSpot Marketing Hub's email marketing features offer a drag-and-drop email builder, for easily crafted visually appealing emails. The built-in analytics provide valuable insights into email performance, key for optimizing future campaigns, a plus.”
RO

Ricki O.

Owner

Starting price
15per user /
per month
visit website
Pros and Cons based on 6,215 verified reviews
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Comprehensive automation features

Effective lead management

Streamlined marketing automation

Robust email marketing tools

Extensive training resources

High cost concerns

Limited reporting capabilities

Complex navigation

Inefficient contact management

Limited template customization

See pros and cons details
ActiveCampaign logo
Reviews Sentiment
 
 
 
1-2(62)
3-4(793)
5(1,703)
Key Features
Campaign Analytics4.4
Campaign Planning4.6

User insights about the email marketing feature

Reviewers indicate that ActiveCampaign excels in email marketing with its high deliverability rates, robust automation, and segmentation options. They appreciate the drag-and-drop email builder, comprehensive reporting, and the ability to personalize campaigns. Users find it easy to set up and manage, though some wish for more design templates. Overall, they value its effectiveness in driving engagement and conversions.
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“Its automation features and robust segmentation options help me target the right audience with personalized messages. However, the limited design templates can be restrictive at times, requiring extra effort to create visually appealing emails. Overall, a powerful tool for effective email marketing.”
TR

Tarunika R.

Technology Consultant

“ActiveCampaign excels in email marketing, with powerful automation, A/B testing, and audience segmentation. It's ideal for tailored campaigns that drive engagement and conversions.”
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Matteo P.

Graphic Designer

Starting price
15flat rate /
per month
learn more
Pros and Cons based on 2,558 verified reviews
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Effective sales funnel creation

Supports business growth

Robust automation features

Efficient client management

Comprehensive lead management

Frequent performance issues

User experience problems

Limited landing page options

Complex navigation and switching

High costs and complexity

See pros and cons details
Mailchimp logo
Reviews Sentiment
 
 
 
1-2(274)
3-4(6,990)
5(10,286)
Key Features
Campaign Analytics4.5
Campaign Planning4.3

User insights about the email marketing feature

Reviewers highlight Mailchimp's user-friendly interface and extensive email marketing capabilities. They appreciate the customizable templates, automation features, and integration with other platforms. Users find it effective for managing subscriber lists, creating engaging campaigns, and tracking performance. They also value the detailed analytics and the ability to segment audiences for targeted marketing, despite some limitations in design customization.

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“Mailchimp is great for creating feature rich emails and managing your email subscribers. It also helps keep you in line with the legal requirements in connections with email subscriber lists.”
DT

Darren T.

Website Master

“Excellent email marketing platform MailChimp has made a name for itself as a dependable and user-friendly solution for both companies and private users. For generating, monitoring, and evaluating email campaigns, MailChimp delivers a frictionless experience thanks to its user-friendly UI and extensive feature set.”
MS

Molebogeng S.

Co-owner

Starting price
13flat rate /
per month
learn more
Pros and Cons based on 17,550 verified reviews

Efficient client communication

Comprehensive email marketing

Streamlined newsletter creation

Effective email blasting

Support for small business growth

Issues with spam filtering

Restrictive usage limits

Challenges with issue management

Expensive for small businesses

Limited design customization

See pros and cons details
MailerLite logo
Reviews Sentiment
 
 
 
1-2(42)
3-4(444)
5(1,768)
Key Features
Campaign Analytics4.6
Campaign Planning4.6

User insights about the email marketing feature

Reviewers appreciate MailerLite's email marketing capabilities for their ease of use and reliability. They highlight the drag-and-drop editor, customizable templates, and segmentation options. Users find it effective for engaging customers, promoting products, and tracking campaign performance. They also value the integration with websites and eCommerce platforms, as well as the educational resources provided to enhance their email marketing strategies.
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“Email marketing is made easy on Mailer lite with templates and flexibility of using groups, lists or segments or even an uploaded list. Integration with websites and eCommerce sites also allows for email campaigns that would engage potential customers and clients from every website interaction. You can have list segments and email sequences based on the segment as well as conditional emails based on the lead/client/customers response. Very handy for warming up cold leads and fast-tracking hot leads.”
RH

Rosie H.

Lead Marketing

“This is the main reason I signed up and the site makes it quick and simple to set up an email marketing campaign. Email marketing can be a complicated thing for anyone new to it and I think MailerLite makes it achievable and accomplishable for novices, while still offering more features for those advanced users!”
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Melanie M.

Owner

Starting price
10per user /
per month
learn more
Pros and Cons based on 2,254 verified reviews
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Supports small business growth

Responsive customer support

Effective live chat support

Comprehensive email marketing

Intuitive drag-and-drop editor

Challenging account management

Complicated version upgrades

Website management difficulties

Limited form editor functionality

See pros and cons details
Brevo logo
Reviews Sentiment
 
 
 
1-2(82)
3-4(880)
5(2,432)
Key Features
Campaign Analytics4.5
Campaign Planning4.6

User insights about the email marketing feature

Users find Brevo's email marketing tool easy to use and reliable, with customizable templates and straightforward campaign setup. They appreciate the platform's ability to track results, automate campaigns, and manage contacts efficiently. Reviewers also highlight the tool's affordability and the robust features that cater to both new and experienced marketers, making it a primary choice for their email marketing needs.
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“Brevo offers a robust platform to create professional emails, personalize content, and automate campaigns. I've set up a client with cohesive, automated emails to build brand awareness, nurture leads, and drive conversions.”
RO

Ricki O.

Owner

“I love email marketing because it is a great way to stay in touch with my customers and keep them updated on new products and services. I also appreciate the ability to track results so I can see how my campaigns are performing.”
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Geoffrey k.

MD

Starting price
9usage based /
per month
learn more
Pros and Cons based on 3,394 verified reviews
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Comprehensive marketing tools

Effective email marketing

Support for small businesses

Efficient campaign creation

Slow performance issues

Restrictive email limits

Challenges with email sending

See pros and cons details
EngageBay CRM logo
Reviews Sentiment
 
 
 
1-2(6)
3-4(268)
5(633)
Key Features
Campaign Analytics
Campaign Planning4.5

User insights about the email marketing feature

Users appreciate EngageBay CRM's email marketing for its ease of use, powerful automation, and effective templates. They highlight the value for money and the ability to track email performance. Reviewers find the email broadcasting system user-friendly and efficient, though some mention the cost of additional email space and occasional issues with email content. Overall, they find it a reliable tool for engaging with customers.

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“It is easy to use and navigate, and the email broadcasts, editor, automations, and templates work really well. EngageBay CRM offers great ROI on the features and functions it offers. However, it can be expensive to buy more email space, and EngageBay should focus on creating in-house integration and provide it for free with an EngageBay subscription”
RN

Robert N.

Full-Stack Developer

“The email marketing platform at Engage Bay is easy to use. It includes powerful tools like landing pages, autoresponders, email broadcasts, and even free sequences. The app is awesome. There are free plans. It even has helpdesk and live chat. Overall you will enjoy using the app.”
RR

Rimiya R.

freelancer

Starting price
14.99per user /
per month
learn more
Pros and Cons based on 907 verified reviews

Ideal for small businesses

Integrated marketing and sales

Effective lead generation

Limited reporting capabilities

Email management limitations

See pros and cons details

Other Top Rated Campaign Management Software with Email Marketing in 2026

PostMonster logo

PostMonster

(0)

Push Button. Post Ads.

visit website
With PostMonster, users can unleash digital advertising, search optimization, and social media publishing from a one-stop platform for local ad campaign management that scales for multi-location brands by artificial intelligence and marketing automation.

Read more about PostMonster

Users also considered
Zoho Marketing Plus logo

Zoho Marketing Plus

Unified marketing platform

visit website
Unify your team on one platform and manage your marketing more effectively with Zoho Marketing Plus. The platform combines email, SMS, social media, surveys, events, webinars, and more, and offers a centralized repository for content creation and brand asset management so that you can manage your entire marketing operation from one place.

Read more about Zoho Marketing Plus

Users also considered
CleverTap logo

CleverTap

User Retention Platform for High-Growth Mobile Apps

visit website
CleverTap helps you retain your mobile users. It brings together user data with an omnichannel approach on a centralized platform. It is a comprehensive and user-friendly solution to all your behavioural app analytics, user engagement and retention needs.

Read more about CleverTap

Users also considered
Marmind logo

Marmind

Marketing Resource Management for the enterprise

visit website
Marmind is the definitive Campaign Management software for enterprises, giving global teams control over detailed plans, budgets, and assigning tasks. Mercedes-Benz, Lufthansa Group, and Springer Nature trust Marmind to streamline operations and maximize results.

Read more about Marmind

Users also considered
emfluence Marketing Platform logo

emfluence Marketing Platform

Built for marketers. Backed by humans.

visit website
Plan, launch, and measure campaigns across email, web, and social from one connected platform. Build assets with drag-and-drop tools, schedule sends, and track performance with real-time dashboards and reporting that help you optimize results and maintain brand consistency.

Read more about emfluence Marketing Platform

Users also considered
Pinpointe logo

Pinpointe

Advanced-feature email marketing for less

visit website
Manage your campaigns with advanced tools that let you import and export contacts, segment, de-duplicate contacts and fix email list errors with ease.

Read more about Pinpointe

Users also considered
Omnisend logo

Omnisend

Category Leaders

Drives revenue via automated eCommerce marketing

visit website
Trusted by 150k+ ecommerce businesses, Omnisend’s all-in-one email marketing & SMS tool automates your marketing across the entire customer journey. Build customer relationships & drive sales on autopilot. 1-click integrations with Shopify, BigCommerce, WooCommerce, Wix & more.

Read more about Omnisend

Users also considered
Trello logo

Visual collaboration tool for shared project perspectives

learn more
Trello is a project management tool that helps teams organize and manage their tasks. It caters to a range of industries and teams, from marketing to engineering. Trello's simple and intuitive interface makes it easy for any team to get started and stay on top of their work.

Read more about Trello

Users also considered
Mailchimp logo

Email and SMS marketing automation platform

learn more
Mailchimp is an email and SMS marketing platform that combines artificial intelligence with marketing automation capabilities. The platform features a drag-and-drop builder, content creation tools, and audience management functions to help businesses design and distribute marketing campaigns across multiple channels.

Read more about Mailchimp

Users also considered
Asana logo

Project tracking and workflow management platform

learn more
Asana is a campaign management tool where you can connect all your work in one place and bring teams together, anywhere. From lists to boards, to calendars and gantt charts, organize work your way. Join millions of teams across 190 countries who use Asana to get more done.

Read more about Asana

Users also considered
monday.com logo

Project management software

learn more
monday.com is a visual Campaign Management software used by marketing teams to collaborate, plan and track campaigns - all in one place.

Read more about monday.com

Users also considered
HubSpot Marketing Hub logo

All in one inbound marketing platform

learn more
HubSpot brings data from every touchpoint with your leads into one clean view that you and your sales team will love.

Read more about HubSpot Marketing Hub

Users also considered
ClickUp logo

Productivity platform for marketing agencies

learn more
ClickUp is a productivity platform that helps businesses combine project management tools, AI capabilities, and collaboration features in a unified workspace. The system can integrate tasks, documents, goals, and chat functionality while offering AI-based agents that automate workflows and answer questions. ClickUp serves teams across various departments with enterprise-grade security certifications including SOC 2 Type II, ISO 27001, GDPR, and HIPAA compliance.

Read more about ClickUp

Users also considered
Brevo logo
Category Leaders

Automation, marketing & transactional email, and SMS service

learn more
Trusted by over 500,000 businesses worldwide, Brevo (formerly Sendinblue) is the affordable, all-in-one marketing and CRM stack that helps growing businesses scale faster.

Read more about Brevo

Users also considered
MailerLite logo
Category Leaders

Advanced email marketing made easy.

learn more
From newsletters to automated customer journeys—join 700,000 businesses scaling the easy way with MailerLite. 

Read more about MailerLite

Users also considered
ActiveCampaign logo

AI-first marketing platform

learn more
ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp.

Read more about ActiveCampaign

Users also considered
ShippingEasy logo

Online shipping automation pla eCommerce seller

learn more
ShippingEasy is online shipping fulfillment software for eCommerce sellers that want the best postage rates and automate back-end shipping processes.

Read more about ShippingEasy

Users also considered
Constant Contact logo

Streamlines marketing to grow loyal audiences

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Constant Contact is a digital and email marketing platform that provides tools for creating, sending, and tracking email campaigns. The platform offers customizable email templates, AI writing assistance, and automation features to help businesses reach audience. Additionally, it includes social media marketing capabilities, SMS marketing, and multi-account solutions for organizations managing multiple locations or teams.

Read more about Constant Contact

Users also considered
EngageBay CRM logo
Category Leaders

Integrated sales & marketing software for growing teams

learn more
AI-powered all-in-one CRM for marketing, sales, and support — built to help small businesses grow faster.

Read more about EngageBay CRM

Users also considered
Marketing 360 logo

Marketing Platform For Small Business

learn more
Fuel growth with multi-channel ads
You can’t control where people spend their time, but you can control if you’re there. Capture market share by staying in front of the right audience with multi-channel ads. Create your free account today to learn more and explore plans and pricing.

Read more about Marketing 360

Users also considered
EmailOctopus logo
Category Leaders

Cloud-based email marketing tool

learn more
EmailOctopus is a low-cost email marketing platform that offers simple yet powerful tools for growing and engaging an audience. Users can create beautiful email campaigns, build email drip sequences, and integrate their mailing list with customised sign-up forms and landing pages.

Read more about EmailOctopus

Users also considered
Klaviyo logo

AI-enabled email marketing solution for B2C companies

learn more
Klaviyo is the all-in-one platform built to help B2C companies grow by integrating email/ SMS marketing, full-funnel analytics, and service in one solution. Powered by customer data and built-in AI, Klaviyo makes it easy to scale marketing automation and personalization across all your channels.

Read more about Klaviyo

Users also considered
iContact logo
Category Leaders

Email marketing , automation, and landing page software

learn more
Manage email campaigns from creation to execution and everything in between. List management, creative templates, social post support and full reporting.

Read more about iContact

Users also considered
Keap logo

An all-in-one CRM, sales and marketing automation solution

learn more
Use Keap's campaign builder to create automated, action-triggered follow-up marketing campaigns, & use pre-built templates or design your own campaigns

Read more about Keap

Users also considered
Campaign Monitor by Marigold logo

Cross-channel marketing made simple and stress-free

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Create pixel-perfect designs with our drag-and-drop tools and use powerful automation workflows to send relevant and personalized emails.

Read more about Campaign Monitor by Marigold

Users also considered

Key features for Campaign Management software

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

  • Campaign Analytics: Users value detailed insights on open rates, click-throughs, and performance trends. Analytics help optimize campaigns and make data-driven decisions. 91% of reviewers rated this feature as important or highly important.
  • Campaign Planning: Reviewers emphasize the ability to set specific goals, target audiences, and schedule campaigns. Tools like keyword planners and detailed analytics aid in strategic planning. 91% of reviewers rated this feature as important or highly important.
  • Contact Database: Reviewers highlight easy management and segmentation of contacts. Importing, tagging, and organizing contacts help tailor campaigns to specific audiences. 91% of reviewers rated this feature as important or highly important.
  • Contact Management: Users appreciate the advanced features for organizing and tracking contacts. Tagging, segmentation, and custom fields enhance targeted marketing efforts. 90% of reviewers rated this feature as important or highly important.
  • Lead Capture: Reviewers find lead capture tools like forms, landing pages, and pop-ups effective. Integration with various platforms and customization options help build and manage contact lists. 87% of reviewers rated this feature as important or highly important.