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Top Rated Email Marketing Software with Engagement Tracking in 2026

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Verified reviewer profile picture

All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: March 2026

Engagement tracking provides insights into metrics like open rates, click-through rates, and subscriber behavior. This helps tailor email content, optimize campaigns, segment audiences, and ultimately improve email marketing effectiveness. Our reviewers in email marketing software rated this feature as important.

5 Best Email Marketing Software with Engagement Tracking

Product
User rating
Starting price
Constant Contact logo
4.3
(2.8K)
12
usage based/per month
visit website
ActiveCampaign logo
4.6
(2.5K)
15
flat rate/per month
Mailchimp logo
4.5
(17.5K)
13
flat rate/per month
MailerLite logo
4.7
(2.2K)
10
per user/per month
Systeme.io logo
4.8
(2.1K)
17
flat rate/per month

See other top Email Marketing products with engagement tracking

How we picked the 5 top rated products

We chose the high-performing solutions on this list based on verified user ratings on our site. Depending on available data, qualifying products either had to be among the most user-reviewed or the most searched-for products in the Email Marketing software category. They also needed to have sufficient reviews about engagement tracking, have a minimum user rating of 3 out of 5 for that feature, and show evidence of U.S. market presence. We then added a distinction for up to three products based on our proprietary ratings and reviews: Highest rated, Highly rated for engagement tracking, and Highly rated for free version. Sponsorship or client status has no influence on the selection of these products, but it may impact the order in which products appear.

Details for the 5 best products

Constant Contact logo

Constant Contact

Reviews Sentiment
 
 
 
1-2(84)
3-4(1,292)
5(1,521)
Key Features
Email Campaign Management4.6
Campaign Scheduling4.7

User insights about the engagement tracking feature

Reviewers indicate that Constant Contact's engagement tracking provides valuable insights into subscriber behavior, including open rates, click-through rates, and conversion rates. They say it helps refine email campaigns, segment contact lists, and target specific subscriber groups. Users report that the dashboard offers detailed analytics, making it easy to monitor and adjust strategies for improved engagement and customer loyalty.
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“Engagement tracking is essential in helping us see the success of each email and help pinpoint what tactics, keywords, and email formulations are best suited for our client base.”
SC

Sierra C.

Guest Concierge

“The engagement is all visible on the dashboard, every single detail about open rates, clickthroughs, etc. I never miss a tiny detail about my clients engagements with my email campaigns.”
Verified reviewer profile picture

ThankGod J.

Chief Marketing Officer

Starting price
12usage based /
per month
visit website
Pros and Cons based on 2,897 verified reviews
Verified reviewer profile picture

Effective client management

Easy newsletter creation

Comprehensive email marketing

Efficient communication messaging

Versatile email campaigns

Email handling issues

Text formatting challenges

Subscription management limitations

Frequent issue management

High costs for features

See pros and cons details
ActiveCampaign logo
Reviews Sentiment
 
 
 
1-2(62)
3-4(792)
5(1,703)
Key Features
Email Campaign Management4.6
Campaign Scheduling4.5

User insights about the engagement tracking feature

Reviewers appreciate ActiveCampaign's engagement tracking for its ability to monitor and analyze subscriber interactions with emails. They find it useful for making data-driven decisions and optimizing campaigns. Users report that the tracking system provides valuable insights, although some mention challenges with the accuracy and depth of the data.

See related user reviews

“It's powerful tool through which user can track user engagement with their email campaign. Thus allow the user to identify contacts who are actively engaging with their content ”
HA

Haroon A.

Lead Officer

“This feature allows you to monitor and analyze how subscribers interact with your emails, enabling you to make data-driven decisions. It provides valuable insights that help optimize your campaigns, improve open rates, and boost conversions. ActiveCampaign's Engagement Tracking is a game-changer for email marketers seeking measurable results.”
TR

Tarunika R.

Technology Consultant

Starting price
15flat rate /
per month
Pros and Cons based on 2,557 verified reviews

Effective sales funnel creation

Supports business growth

Robust automation features

Efficient client management

Comprehensive lead management

Frequent performance issues

User experience problems

Limited landing page options

Complex navigation and switching

High costs and complexity

See pros and cons details
Mailchimp logo
Reviews Sentiment
 
 
 
1-2(275)
3-4(6,982)
5(10,280)
Key Features
Email Campaign Management4.6
Campaign Scheduling4.6

User insights about the engagement tracking feature

Reviewers highlight Mailchimp's robust engagement tracking, noting its ability to monitor open rates, click-through rates, and other key metrics. They appreciate the detailed reports and the ease of viewing engagement statistics. Users find it helpful for refining email campaigns and understanding subscriber behavior, although some mention occasional inaccuracies in tracking data.
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“It helps you Track your Engagement, with subject line tracking, it helps you decide whether you want to change anything in your Email Marketing Strategy to get more Engagement”
Verified reviewer profile picture

Scott C.

Business Development Manager

“Mailchimp helps tremendously by providing indepth and detailed stats about who your emails were sent to, who opened and engaged with the email versus who ignored it, where they are from, how long they were engaged, and much more. All this helps provide valuable info allowing you to target those clients who are most engaged in your emails with ease!”
MC

Mike C.

Real estate photographer and videographer and real estate agent

Starting price
13flat rate /
per month
Pros and Cons based on 17,537 verified reviews
Verified reviewer profile picture

Efficient client communication

Comprehensive email marketing

Streamlined newsletter creation

Effective email blasting

Support for small business growth

Issues with spam filtering

Restrictive usage limits

Challenges with issue management

Expensive for small businesses

Limited design customization

See pros and cons details
MailerLite logo
Reviews Sentiment
 
 
 
1-2(42)
3-4(444)
5(1,768)
Key Features
Email Campaign Management4.8
Campaign Scheduling4.7

User insights about the engagement tracking feature

Users find MailerLite's engagement tracking tools useful for monitoring open rates, click-through rates, and other key metrics. They appreciate the clear interface that shows who interacts with emails, helping them tailor future campaigns. Reviewers report that the tracking system is accurate and provides valuable insights into campaign performance, although some suggest it could offer more detailed information.
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“It's a great feature that provides accurate data on the level of engagement prospects have with my marketing emails such as replies, open rates, and other forms of action”
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Judith S.

Email Marketing Specialist - Product Landing Page Design

“As a new user, this feature allows me to measure the impact of emails on my targeted subscribers. I will use the open rates, clicks, and responses to gauge the effectiveness of my campaigns and to make adjustments when needed.”
MM

Maggie M.

Author

Starting price
10per user /
per month
Pros and Cons based on 2,254 verified reviews
Verified reviewer profile picture

Supports small business growth

Responsive customer support

Effective live chat support

Comprehensive email marketing

Intuitive drag-and-drop editor

Challenging account management

Complicated version upgrades

Website management difficulties

Limited form editor functionality

See pros and cons details
Systeme.io logo
Reviews Sentiment
 
 
 
1-2(15)
3-4(301)
5(1,810)
Key Features
Email Campaign Management4.7
Campaign Scheduling

User insights about the engagement tracking feature

Reviewers feel that Systeme.io's engagement tracking is effective and easy to use, providing comprehensive metrics on email opens, clicks, and website visits. They highlight its ability to segment contacts and track customer interactions across various platforms. Users appreciate the detailed data and the intuitive interface, although some wish for more advanced metrics.
Verified reviewer profile picture
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“I like the ways to track engagement across email, web pages, and landing pages and see how many people opened emails, how many people clicked on links, and people who signed up for my mailing list.”
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Abdelfatah B.

Unleashing Brands Amplifying Reach and Captivating Audiences

“Systeme.io excels at engagement tracking. It gives me extensive information about how my audience interacts with my emails and website. This information allows me to fine-tune my content and interaction techniques in order to keep my audience engaged and interested.”
Verified reviewer profile picture

Zwoitwaho M.

Owner

Starting price
17flat rate /
per month
Pros and Cons based on 2,126 verified reviews
Verified reviewer profile picture
Verified reviewer profile picture

Facilitates business growth

Comprehensive marketing tools

Seamless migration process

Responsive support services

Challenging domain configuration

Cumbersome page builder

Limited email management

See pros and cons details

Other Top Rated Email Marketing Software with Engagement Tracking in 2026

Mailjet logo

Mailjet

Marketing Email, Transactional Email, Transactional SMS

visit website
With GDPR-compliant infrastructure and proven deliverability, Mailjet is the best Email Marketing Software & Email API for Teams. Marketers design, deliver, and automate email newsletter while developers power transactional email via robust API platform.

Read more about Mailjet

Users also considered
HubSpot Marketing Hub logo

HubSpot Marketing Hub

All in one inbound marketing platform

visit website
HubSpot's software helps you attract new subscribers and grow your list over time

Read more about HubSpot Marketing Hub

Users also considered
Iterable logo

Iterable

Growth marketing and user engagement platform

visit website
Iterable combines all email marketing (blast, transactional, lifecycle) into a single platform.

Read more about Iterable

Users also considered
Constant Contact logo

Constant Contact

Streamlines marketing to grow loyal audiences

visit website
Constant Contact is a digital and email marketing platform that provides tools for creating, sending, and tracking email campaigns. The platform offers customizable email templates, AI writing assistance, and automation features to help businesses reach audience. Additionally, it includes social media marketing capabilities, SMS marketing, and multi-account solutions for organizations managing multiple locations or teams.

Read more about Constant Contact

Users also considered
Marketo Engage logo

Marketo Engage

AI-powered marketing automation built for digital marketers

visit website
Adobe Marketo Engage is an industry-leading, AI-powered marketing automation platform that helps businesses streamline operations, scale personalized engagement, and drive measurable growth. It aligns marketing and sales to increase efficiency, generate more leads, and grow revenue faster.

Read more about Marketo Engage

Users also considered
emfluence Marketing Platform logo

emfluence Marketing Platform

Built for marketers. Backed by humans.

visit website
Design, automate, and analyze personalized email campaigns with drag-and-drop tools, dynamic content, segmentation, and A/B testing. Track delivery, engagement, and conversions in real time to optimize performance and connect marketing activity directly to measurable results.

Read more about emfluence Marketing Platform

Users also considered
Levitate logo

Levitate

Category Leaders

Relationship marketing as authentic as you are.

visit website
Our Happiness Platform features authentic communication tools to help build lasting relationships with your network. From email, social media, and content, to meeting booking, texting, and a dedicated success specialist, Levitate has everything you need to nurture relationships easily - at scale.

Read more about Levitate

Users also considered
Pinpointe logo

Pinpointe

Advanced-feature email marketing for less

visit website
Send effective, responsive emails with advanced features that make creating and tracking campaigns a breeze.

Read more about Pinpointe

Users also considered
Customer.io logo

Customer.io

Transforms data into tailored customer journeys.

visit website
Customer.io is a data-driven customer engagement platform enabling businesses to create personalized journeys across channels. It features a visual workflow builder for automating messages, omnichannel support for email, SMS, push, and in-app communications, and robust data integration. Customer.io uses first-party data and AI insights to deliver targeted messaging while ensuring compliance with GDPR, HIPAA, and SOC 2 Type II standards.

Read more about Customer.io

Users also considered
EmailOctopus logo

EmailOctopus

Category Leaders

Cloud-based email marketing tool

visit website
EmailOctopus is a low-cost email marketing platform that offers simple yet powerful tools for growing and engaging an audience. Users can create beautiful email campaigns, build email drip sequences, and integrate their mailing list with customised sign-up forms and landing pages.

Read more about EmailOctopus

Users also considered
Omnisend logo

Omnisend

Drives revenue via automated eCommerce marketing

visit website
Trusted by 150k+ ecommerce businesses, Omnisend’s all-in-one email marketing & SMS tool automates your marketing across the entire customer journey. Build customer relationships & drive sales on autopilot. 1-click integrations with Shopify, BigCommerce, WooCommerce, Wix & more.

Read more about Omnisend

Users also considered
Marketing 360 logo

Marketing 360

Marketing Platform For Small Business

visit website
Stay top of mind with email and text
Nurture your leads, customers and more with effective email and text message marketing. Send the right campaign, at the right time, to the right person to boost sales. Create your free account today to learn more and explore plans and pricing.

Read more about Marketing 360

Users also considered
MailMonitor logo

MailMonitor

Email Deliverability Simplified

visit website
MailMonitor provides email deliverability analytics and sender reputation monitoring.

Read more about MailMonitor

Users also considered
Weave logo

Weave

Customer communication and appointment scheduling solution

visit website
Weave is the all-in-one customer communications and engagement platform for small and midsize business. From the first phone call to the final invoice and every touchpoint in between, Weave connects the entire customer journey.

Read more about Weave

Users also considered
EngageBay CRM logo

EngageBay CRM

Integrated sales & marketing software for growing teams

visit website
AI-powered all-in-one CRM for marketing, sales, and support — built to help small businesses grow faster.

Read more about EngageBay CRM

Users also considered
InboxAlly logo

InboxAlly

InboxAlly is the Ultimate Email Deliverability Tool!

visit website
InboxAlly is a tool that helps email marketers stop their emails from landing in spam. It does this by teaching email providers to put your messages in the Inbox. This results in a dramatic increase in your open rates and your bottom line.

Read more about InboxAlly

Users also considered
Mailchimp logo

Email and advertising marketing automation platform

MailChimp features allow you to send marketing emails, automated messages, and targeted campaigns. And our detailed reports help you keep improving over time.

Read more about Mailchimp

Users also considered
Brevo logo
Category Leaders

Automation, marketing & transactional email, and SMS service

Trusted by over 500,000 businesses worldwide, Brevo (formerly Sendinblue) is the affordable, all-in-one marketing and CRM stack that helps growing businesses scale faster.

Read more about Brevo

Users also considered
Systeme.io logo
Category Leaders

Cloud-based email marketing software

Systeme.io is an all-in-one marketing platform designed for launching and growing online businesses. The platform combines essential tools including sales funnel building, email marketing, website creation, course hosting, and affiliate program management into a single integrated system. Users can access comprehensive marketing automation features without needing multiple separate subscriptions.

Read more about Systeme.io

Users also considered
Squarespace logo

Cloud-based solution to build websites and online stores

Squarespace Email Campaigns make it easy to unify your brand voice—from your website homepage to your emails. Manage all of your email marketing in one centralized dashboard on any device. Refine your email strategy with real-time campaign and website analytics from one source.

Read more about Squarespace

Users also considered
MailerLite logo
Category Leaders

Advanced email marketing made easy.

From newsletters to automated customer journeys—join 700,000 businesses scaling the easy way with MailerLite. 

Read more about MailerLite

Users also considered
ActiveCampaign logo

AI-first marketing platform

ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp.

Read more about ActiveCampaign

Users also considered
GMass logo
Category Leaders

Google Chrome extension for sending & scheduling emails

GMass is a Google Chrome extension, which helps businesses run mass email campaigns from Gmail, manage responses, create recipient lists, and more. Supervisors can gain visibility into sent, opened, clicked, replied, unsubscribed, bounced, and rejected email metrics through reports.

Read more about GMass

Users also considered
Jobber logo

Tool that manages quotes, schedules, invoices and tasks

Jobber Campaigns help you easily create effective email marketing campaigns to boost your revenue from customers you already have.

Read more about Jobber

Users also considered
Intercom logo

Intercom is bringing AI-first Customer Service to the world

Intercom is redefining how businesses support their customers using powerful messaging and automation

Read more about Intercom

Users also considered

Key features for Email Marketing software

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

  • Email Campaign Management: Users appreciate the ability to design, schedule, and automate email campaigns, creating personalized and engaging content with ease. 95% of reviewers rated this feature as important or highly important.
  • Campaign Scheduling: Reviewers value the flexibility to schedule emails in advance, ensuring timely delivery and optimal engagement across time zones. 94% of reviewers rated this feature as important or highly important.
  • Contact Management: Users highlight the ease of organizing and segmenting contacts, enabling targeted campaigns and efficient follow-ups. 89% of reviewers rated this feature as important or highly important.
  • Lead Capture: Reviewers appreciate customizable forms and landing pages that streamline the process of collecting and managing leads. 89% of reviewers rated this feature as important or highly important.
  • Mobile Optimization: Users emphasize the importance of responsive email templates that enhance readability and engagement on mobile devices. 89% of reviewers rated this feature as important or highly important.
  • CAN-SPAM Compliance: Reviewers note the importance of built-in features that help ensure emails comply with legal standards, protecting sender reputation. 84% of reviewers rated this feature as important or highly important.