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Top Rated Market Research Software with Reporting/Analytics in 2026

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Verified reviewer profile picture

All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: February 2026

Reporting and analytics in market research software provide detailed insights, track performance, and visualize trends. They allow for customization of reports, real-time tracking, and easy data export, facilitating informed decision-making. Our reviewers in market research software rated this feature as important.

3 Best Market Research Software with Reporting/Analytics

  • Typeform
  • SurveyLegend
  • Semrush - Highest rated for reporting/analytics

See other top Market Research products with reporting/analytics

How we picked the 3 top rated products

We chose the high-performing solutions on this list based on verified user ratings on our site. Depending on available data, qualifying products either had to be among the most user-reviewed or the most searched-for products in the market research software category. They also needed to have sufficient reviews about reporting/analytics, have a minimum user rating of 3 out of 5 for that feature, and show evidence of U.S. market presence. We then added a distinction for the product with the highest rating for reporting/analytics based on our proprietary ratings and reviews. Sponsorship or client status has no influence on the selection of these products, but it may impact the order in which products appear.

Details for the 3 best products

Typeform logo

Typeform

4.7
(940)
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User insights about the reporting/analytics feature

Users find Typeform's reporting and analytics capabilities valuable for tracking survey responses and making data-driven decisions. They appreciate the clean and intuitive format, the ability to filter and export data, and the integration with Google Sheets and Analytics. Reviewers mention the usefulness of real-time response rates, completion rates, and drop-off points. Some users feel the free version is limited and note that more detailed analytics require a subscription. They also highlight the need for more sophisticated features and better graphical presentation options.
“The analytics provide a breakdown of all the answers given by the form takers. This allows us to get an automated overview of where we stand on certain features.”
Verified reviewer profile picture

Leeav D.

Finance Intern

“Typeform really helps with the reporting on the data collection. It's preset templates for analytics are a huge help.”
BA

Bikas A.

Assistant Marketing Manager

Market Research key features coverage

Typeform offers 5 out of the 5 key features for Market Research software identified by reviewers:

Reporting & Statistics4.5
Survey Builder4.7
Data Visualization4.0
Data Import/Export4.4
Customizable Fields4.6

Pros and cons based on 940 verified reviews

71% of users rated Typeform 5 out of 5 stars, while 1% gave it 1 or 2 stars. To determine these pros and cons insights we analyzed 940 reviews and identified the topics where users expressed positive and negative sentiment.

Pros:

Effective lead generation

Enhanced client interaction

Cons:

High cost concerns

See pros and cons details

Pricing

Starting price:$39 flat rate/per month|Free version:Available|Free trial:Available

Prices may vary depending on the number of users and features.

SurveyLegend logo

SurveyLegend

4.6
(962)
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User insights about the reporting/analytics feature

Reviewers highlight SurveyLegend's clear and concise reporting and analytics capabilities. They appreciate the live analytics, various chart styles, and the ability to see individual responses. Users find the interface easy to use and the graphics visually appealing. They mention the usefulness of tracking IP addresses and the ability to download data. Some users note limitations in the free version and occasional difficulties with long answers and graphical flexibility. Overall, they value the tool for its ease of use and detailed insights.
“For the quantitative elements of our surveys, the easily generated graphics and charts make reporting quite effortless. Of all the reporting features, the live analytics page has been the favorite of visiting partners when they see incoming data directly altering the output in real time.”
IA

Isaac A.

Business Development Specialist

“What I like most about reporting/ analytics here is that it reports live analytics so you can keep up with any input from your surveys in basically real time.”
Verified reviewer profile picture

Bridgett R.

Owner

Market Research key features coverage

SurveyLegend offers 5 out of the 5 key features for Market Research software identified by reviewers:

Reporting & Statistics4.8
Survey Builder4.6
Data Visualization4.5
Data Import/Export4.1
Customizable Fields4.6

Pros and cons based on 962 verified reviews

66% of users rated SurveyLegend 5 out of 5 stars, while 1% gave it 1 or 2 stars. To determine these pros and cons insights we analyzed 962 reviews and identified the topics where users expressed positive and negative sentiment.

Pros:

Intuitive and attractive interface

Extensive customization options

Easy drag-and-drop functionality

Cons:

Restrictions on data export

Hidden costs and limitations

See pros and cons details

Pricing

Starting price:$19 flat rate/per month|Free version:Available|Free trial:Not available

Prices may vary depending on the number of users and features.

Semrush logo
4.6
(2.3K)

User insights about the reporting/analytics feature

Reviewers appreciate Semrush's comprehensive reporting and analytics capabilities. They find the reports detailed, intuitive, and easy to use, with options to export and compare data. Users highlight the ability to track SEO performance, PPC details, and website health, and they value the integration with Google Analytics and Google Search Console. They also mention the helpfulness of visualizing metrics and generating business analysis reports in PDF format. Some users note occasional confusion with the data and syncing issues with certain platforms.
“SEMrush's Reporting/Analytics feature provides comprehensive data and insightful reports to track, measure, and analyze SEO performance, enabling data-driven decision-making and demonstrating the impact of SEO efforts.”
AS

Anupam S.

SEO Team Leader

“SEMrush's reporting and analytics tools provide detailed insights into your digital marketing performance. With this feature, you can track your progress and make data-driven decisions to improve your results.”
Verified reviewer profile picture

Patrick L.

Head of Digital Manager

Market Research key features coverage

Semrush offers 3 out of the 5 key features for Market Research software identified by reviewers:

Reporting & Statistics4.4
Survey Builder
Data Visualization4.3
Data Import/Export4.5
Customizable Fields

Pros and cons based on 2,314 verified reviews

70% of users rated Semrush 5 out of 5 stars, while 1% gave it 1 or 2 stars. To determine these pros and cons insights we analyzed 2,314 reviews and identified the topics where users expressed positive and negative sentiment.

Pros:

Comprehensive SEO marketing tools

Valuable marketing insights

In-depth competitor analysis

Robust keyword analysis

Cons:

High costs for small users

Complex navigation

Cluttered user interface

See pros and cons details

Pricing

Starting price:$139.95 flat rate/per month|Free version:Available|Free trial:Available

Prices may vary depending on the number of users and features.

Other Top Rated Market Research Software with Reporting/Analytics in 2026

EthOS logo

EthOS

(0)

Great Experiences Start With Great Research

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EthOS brings companies closer to their customers by capturing experiences as they happen through videos, pictures, screen recordings, and text. This rich contextual data gives organizations a deeper understanding of their customers’ real-world experiences.

Read more about EthOS

Users also considered
Alchemer logo

Alchemer

Customer experience management and online survey platform

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The Alchemer Platform is the ideal solution for teams, departments, or for an entire organization looking to close the feedback loop with their customers and employees. Transform data into strategic action by effortlessly collecting, analyzing, and delivering actionable guidance—at any scale.

Read more about Alchemer

Users also considered
Cint logo

Cint

Feeding the world's curiosity

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Cint's global research technology connects you to the right survey participants to complete your research. Cint's innovative and flexible research technology helps you expand your business with high-quality insights from real people.

Read more about Cint

Users also considered
Tremendous logo

Tremendous

Rewards people love

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Tremendous is best platform to incentivize market research participants. Send gift cards, prepaid Visa® cards, cash, and more — instantly across the globe.

Read more about Tremendous

Users also considered
Typeform logo

Typeform

Category Leaders

Interactive form builder for data collection

visit website
Capture richer insights with adaptive surveys, AI-powered follow-ups, and faster analysis of patterns and trends.

Read more about Typeform

Users also considered
Harmoni logo

Harmoni

Cloud-based market research analysis and data visualization

visit website
Harmoni is a cloud-based market research data analysis and visualization platform to empower corporate and brand teams. Harmoni supports multiple data sources, API-based integration, automated data processing, drag and drop table creation, dashboards, charting and alerting.

Read more about Harmoni

Users also considered
SurveyLegend logo

SurveyLegend

Category Leaders

Mobile-friendly survey management platform

visit website
SurveyLegend empowers you to conduct impactful market research by creating beautiful, mobile-friendly surveys, forms, and polls with ease. Gain valuable insights from your audience through an intuitive, visually engaging platform designed to boost response rates and data quality.

Read more about SurveyLegend

Users also considered
Zoho Survey logo

Zoho Survey

Category Leaders

Cloud-based tool for creating and manging surveys

visit website
Zoho Survey offers a customizable online survey maker for businesses to gather insights. With over 30 question types, advanced logic, and multilingual support, users can create targeted questionnaires. Surveys can be distributed via email, social media, and QR codes, collecting responses online or offline. The platform provides analytics like sentiment analysis, word clouds, and cross tabulation to help organizations understand customer satisfaction, employee experience, and market research.

Read more about Zoho Survey

Users also considered
SurveyMonkey logo
Category Leaders

Online survey and feedback collection platform

SurveyMonkey empowers marketers with the market, customer, and brand insights needed to better reach target audiences, inform full-funnel and multi-touchpoint strategies, and build a beloved brand.

Read more about SurveyMonkey

Users also considered
Jotform logo
Category Leaders

Cloud-based form builder tool for digital forms.

Create and deploy powerful market research surveys in minutes with Jotform Enterprise.

Read more about Jotform

Users also considered
Semrush logo

Reliable SEO tools for the AI Search Era

Semrush SEO Toolkit contains more than 20 tools and reports to assist you in every step of your website SEO. You’ll have access to the largest keyword database and the most accurate search volume on the market.

Read more about Semrush

Users also considered
Nextiva logo

AI-enabled solution to streamline business communication

AI-enabled solution that helps connect businesses to all of their conversations on one, AI-powered platform, helping them understand their customers in real-time to create personalized experiences that set them apart.

Read more about Nextiva

Users also considered
Tango logo

Rewards that are easy to give and awesome to receive!

Tango Card automates workplace gifting through incentive delivery technology. It is designed for companies in the B2B space for domestic and global reward programs. The platform allows users to send gift cards, donations, and prepaid cards to groups or individuals and automate incentive programs.

Read more about Tango

Users also considered
QuestionPro logo
Category Leaders

Cloud-based survey solution for generating insights

QuestionPro is a research suite of tools that lets users conduct surveys and research securely, collect feedback and perform data analytics. It offers survey analytics dashboards, enterprise-grade research tools, and a range of features for customer experience management, employee experience management, and real-time data collection and analysis.

Read more about QuestionPro

Users also considered
XM for Strategy & Research logo
Category Leaders

Customer insights & brand research survey management tool

Qualtrics CoreXM is the the most trusted enterprise market research platform in the world to capture, analyze and act on data. Our flexible platform features make it easy to build beautiful, complex surveys with state of the art features. Track consumer behavior across diverse segments.

Read more about XM for Strategy & Research

Users also considered
Survio logo
Category Leaders

Turn feedback into growth with Survio.

Trusted by 5M+ users, Survio is a secure, GDPR-compliant survey platform with powerful features for every device.

Read more about Survio

Users also considered
CustomerHero logo

Online survey creator and feedback collection

Startquestion is a web-based tool for creating surveys, quizzes, and forms to collect orders or registrations, study customers, evaluate employees, and more

Read more about CustomerHero

Users also considered
Similarweb logo

Website & app traffic data analysis

Similarweb empowers businesses to grow, outperform competitors, and win their market. From traffic metrics to channel insights and industry trends, it delivers the digital intelligence needed to understand your audience and lead your category.

Read more about Similarweb

Users also considered
MediaRadar logo

Media ad sales intel for ad sales professionals & agencies

MediaRadar is a cloud-based sales enablement tool for ad sales professionals & agencies. The online MediaRadar platform aims to streamline the sales process by providing ad sales teams with market analysis to help close more deals and to determine who to talk to, when to reach out, and what to say.

Read more about MediaRadar

Users also considered
Bloomfire logo

Knowledge sharing & insights platform

Bloomfire is an AI-powered knowledge management platform, unifying information access, collaboration, and actionable insights.

Read more about Bloomfire

Users also considered
ATLAS.ti logo

Qualitative data analysis for text, graphical, audio & video

ATLAS.ti is a qualitative data analysis platform, which allows businesses to analyze content including text, graphics, audio, and video for quality. The platform can be deployed in the cloud or on-premise using Windows, Mac, Android, or iOS devices.

Read more about ATLAS.ti

Users also considered
Pollfish logo

Survey and audience response platform for marketing agencies

Pollfish is an online survey solution that helps businesses create surveys using a self-service portal and receive consumer responses in real-time. It enables advertising agencies to run online campaigns, generate consumer reports, and define target audiences by analyzing consumer behavior.

Read more about Pollfish

Users also considered
Lighthouse Studio logo

Market research software for government agencies

Lighthouse Studio is a market research software that helps businesses conduct online and offline surveys to collect responses and run market simulations. Key features include multi-objective search algorithms, alternative-specific conjoint designs, utility constraints, prohibitions, and conditional display.

Read more about Lighthouse Studio

Users also considered
SmartSurvey logo

Online survey & questionnaire tool

SmartSurvey is a cloud-based survey & questionnaire management tool which allows users to create, distribute, manage, and analyze responses for unlimited surveys.

Read more about SmartSurvey

Users also considered
CheckMarket logo

Cloud-based enterprise survey software solution

Cloud-based enterprise survey software solution. Users in more than 150 countries use CheckMarket to conduct beautiful surveys, get insights and act on the results.

Read more about CheckMarket

Users also considered

Key features for Market Research software

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

  • Reporting & Statistics: Users value the detailed insights, export options, and customizable templates, which help improve decision-making and track performance effectively. 95% of reviewers rated this feature as important or highly important.
  • Survey Builder: Reviewers appreciate the flexibility, wide range of question types, and customization options that simplify creating professional and engaging surveys. 92% of reviewers rated this feature as important or highly important.
  • Data Visualization: Reviewers find the ready-made visualizations helpful for presenting data clearly and supporting decision-making in organizations. 88% of reviewers rated this feature as important or highly important.
  • Data Import/Export: Users benefit from the seamless import/export capabilities, which facilitate efficient data management and integration with other tools. 85% of reviewers rated this feature as important or highly important.
  • Customizable Fields: Reviewers value the flexibility to tailor survey fields and templates, allowing for personalized data collection and improved respondent engagement. 84% of reviewers rated this feature as important or highly important.