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Marketing Analytics Software

Last updated: April 2026

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188 software options

Adverity logo

Adverity

The integrated data platform for teams that run on data.

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Adverity is the leading integrated data platform for connecting and managing all of the data you need to drive marketing performance.

• 600+ data connectors across marketing, advertising, sales and finance
• Automated data quality and management tools
• Customizable data visualizations

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GivingDNA logo

GivingDNA

Data analytics + wealth screening tool for fundraisers

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GivingDNA is a next-generation data analytics and wealth screening tool that helps nonprofits build super-targeted segments. Fundraisers and nonprofit marketers get insights that help you quickly profile and segment your donors and take the next steps toward custom donor experiences.

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CleverTap logo

CleverTap

User Retention Platform for High-Growth Mobile Apps

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Understand your customers with real-time insights and immediately trigger engagement campaigns based on user behavior through a single platform.

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SegMetrics logo

SegMetrics

Marketing analytics software with reporting segmentation

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SegMetrics is a marketing analytics platform designed to help businesses gain insights into the true value of their leads. It lets marketers get visibility into lead source attribution, engagement touchpoints, customer purchase value, and recurring lifetime value.

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N.Rich logo

N.Rich

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Account-based advertising platform.

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N.Rich is a cloud-base platform specifically designed to provide the right advertising tools to growth-oriented companies, ABM adopters and performance driven commercial teams.

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Wodwo logo

Wodwo

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Wodwo, an AI driven audience builder and insights tool.

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Wodwo is a cloud-based solution that helps streamline customer data management using artificial intelligence (AI) technology. The solution helps simplify audience modeling to help marketers uncover vital insights and enhance campaign effectiveness. This DIY tool removes the guesswork and provides data-driven audiences from customers' first-party data. Key features include audience targeting, reporting, customer segmentation, and more.

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Demandbase One logo

Demandbase One

Demandbase One™ | Go-to-Market Platform

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The Demandbase One Smarter GTM™ platform helps teams hit their revenue goals with fewer resources. It uses Account Intelligence, rich and reliable account-level insight, to help you orchestrate sales and marketing moves and inject relevance into every stage of the B2B buying journey.

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Measured logo

Measured

#1 Media Mix Modeling, Powered by Incrementality

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Voted #1 Measurement/Analytics tech by AdExchanged, Measured provides accurate & timely marketing attribution & cross-channel reporting. Measured runs incrementality testing for online (Google, Facebook, YouTube, OTT) & offline channels like TV, radio, direct mail, catalog, and more!

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TapClicks logo

TapClicks

A Unified Marketing Operations Platform Powered By Your Data

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TapClicks delivers a unified digital marketing services, reporting, and analytics platform built for marketing agencies, media agencies, and enterprises

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Trialfire logo

Trialfire

Marketing attribution platform

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Trialfire is a marketing attribution platform that provides visibility into customers' path-to-purchase. It uses sophisticated game-theory attribution to help determine where to invest marketing dollars for optimal results. The platform combines first-party data with ad spend to deliver accurate return on ad spend metrics, eliminating double counting. This gives marketers a single source of truth to guide strategy and decision making.

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Scuba logo

Scuba

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Transform customer experience with continuous intelligence

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Scuba Analytics is a customer journey analytics tool that allows you to run no-code queries against time-series data, so you can get answers about your most pressing data questions in a matter of seconds. And Scuba can also be provisioned in your cloud provider of choice.

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Wrench.ai logo

Wrench.ai

Personalization AI to acquire, grow, and retain customers

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Wrench.AI is a personalization platform that distills complex data into painless human insights. We automate research and behavioral analytics for data-driven organizations that want to understand “Who” their audience is, “What” they care about, and “How” to serve them better.

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data.ai Intelligence logo

data.ai Intelligence

Analytics software & competitor intelligence for mobile apps

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App Annie provides the world's leading brands and publishers across all B2C verticals with the most comprehensive mobile market data and analytics to drive their mobile strategy, products, marketing and monetization.

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Mapp Marketing Cloud logo

Mapp Marketing Cloud

Data handled. Engagement automated. Marketers liberated.

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Mapp Cloud is an Insight-led Customer Experience platform that helps B2C brands understand and act on meaningful insights. Data collection, analysis, segmentation, personalization and cross-channel engagement are the core components, transformed into real time actions for customer centric marketing.

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MSIGHTS Platform logo

MSIGHTS Platform

Data management software

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MSIGHTS Platform is a marketing data transformation and reporting tool that helps businesses centralize multi-channel marketing performance data. The platform enables managers to collect and centralize data from various sources, ensuring that all valuable marketing data is captured in one place.

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Leadtosale logo

Leadtosale

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All-in-one conversion tracking software

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Web Analytics Supercharged. Easily get your phone calls, offline conversions and sales inside Google Analytics.

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XCAMPAIGN logo

XCAMPAIGN

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Industry-independent solution for email marketing.

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XCAMPAIGN is an email marketing solution designed to support companies wishing to acquire new customers and/or maintain existing customers. Various functions for analysis, dispatch, and addressing target groups are available for this purpose.

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Sprout Social logo

Sprout Social

Social Media Management Software for Business

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Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence.

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AiTrillion logo

AiTrillion

All-in-one Marketing Automation Platform

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AiTrillion is a SaaS-based Artificial Intelligence enabled, all-in-one marketing platform for eCommerce sellers.

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Skro logo

Skro

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Ad tracking & conversion attribution platform

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Marketing analytics software that helps in tracking, analyzing, and optimizing campaigns for affiliate marketers and ad agencies.

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Movable Ink logo

Movable Ink

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Data-Activated Creative Content for Digital Marketing

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Movable Ink helps digital marketers take any data and activate it into real-time, personalized creative. It works anywhere there are pixels in front of a consumer’s eyes and is a powerful extension to your existing marketing technologies.

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monday.com logo

monday.com

Project management software

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monday.com is an intuitive Work OS where teams create their marketing & creative processes in minutes to run their projects and everyday work.

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Zoho Social logo

Zoho Social

Social media marketing for growing businesses

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Zoho Social helps marketers in small to large organizations to grow the social media presence of their brand with actionable insights focused on content and engagement by scheduling unlimited posts, managing social networks, tracking conversations, and measuring performance from a single dashboard

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MonkeyData logo

MonkeyData

Mobile-friendly eCommerce analytics dashboard

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MonkeyData provides clear dashboards with sales & marketing data in one place to help determine the profitability of marketing campaigns and channels

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Thalox logo

Thalox

thalox is the audience segmentation tool for HubSpot.

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Thalox is an AI-powered audience segmentation tool designed to enhance the efficiency of your marketing campaigns. Thalox eliminates the guesswork from email marketing, ensuring your messages reach the right audience. Also, it helps prioritise your top leads for optimal sales outreach.

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