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Marketing Analytics Software

Last updated: April 2026

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262 software options

AgencyAnalytics logo

The All-In-One Marketing Reporting Platform for Agencies.

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Agency Analytics is the all-in-one marketing analytics reporting dashboard that impresses clients and saves time. Connect with 50+ data sources to monitor & report all of your campaigns in one place.

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Cint logo

Feeding the world's curiosity

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Cint’s advanced measurement solutions give advertisers, media owners, and agencies the tools to track the effectiveness of cross-platform advertising campaigns in real-time to optimize performance while they’re running.

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Semrush logo

Reliable SEO tools for the AI Search Era

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Semrush SEO Toolkit contains more than 20 tools and reports to assist you in every step of your website SEO. You’ll have access to the largest keyword database and the most accurate search volume on the market.

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Adverity logo

The integrated data platform for teams that run on data.

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Adverity is the leading integrated data platform for connecting and managing all of the data you need to drive marketing performance.

• 600+ data connectors across marketing, advertising, sales and finance
• Automated data quality and management tools
• Customizable data visualizations

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Funnel logo

Marketing data aggregation and reporting platform

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Funnel is the leading marketing data hub. We power your reporting and analytics to give you incredible control over your performance.

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GivingDNA logo

Data analytics + wealth screening tool for fundraisers

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GivingDNA is a next-generation data analytics and wealth screening tool that helps nonprofits build super-targeted segments. Fundraisers and nonprofit marketers get insights that help you quickly profile and segment your donors and take the next steps toward custom donor experiences.

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CleverTap logo

User Retention Platform for High-Growth Mobile Apps

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Understand your customers with real-time insights and immediately trigger engagement campaigns based on user behavior through a single platform.

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SegMetrics logo

Marketing analytics software with reporting segmentation

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SegMetrics is a marketing analytics platform designed to help businesses gain insights into the true value of their leads. It lets marketers get visibility into lead source attribution, engagement touchpoints, customer purchase value, and recurring lifetime value.

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AdsAdvisor logo

Marketing analytics and automation for mobile app growth

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Track ROAS, LTV, and user behavior with 200+ metrics, custom dashboards, and predictive models. AdsAdvisor enables fast, transparent analytics for mobile apps, with full iOS SKAN and MMP support.

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Slemma logo

Business analytics app for teams

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Slemma is a powerful, cost-effective, and easy-to-use marketing analytics solution.

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Allocadia logo

Marketing Performance Management Software

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Allocadia is cloud-based software designed to create, collaborate, and share marketing plans that align with company priorities. The solution helps marketing teams of 25 collaborate to create and manage global budgets in any currency by forecasting the ROI from plans and predicting revenue impact.

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TapClicks logo

A Unified Marketing Operations Platform Powered By Your Data

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TapClicks delivers a unified digital marketing services, reporting, and analytics platform built for marketing agencies, media agencies, and enterprises

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Wodwo logo

Wodwo, an AI driven audience builder and insights tool.

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Wodwo is a cloud-based solution that helps streamline customer data management using artificial intelligence (AI) technology. The solution helps simplify audience modeling to help marketers uncover vital insights and enhance campaign effectiveness. This DIY tool removes the guesswork and provides data-driven audiences from customers' first-party data. Key features include audience targeting, reporting, customer segmentation, and more.

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Measured logo

#1 Media Mix Modeling, Powered by Incrementality

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Voted #1 Measurement/Analytics tech by AdExchanged, Measured provides accurate & timely marketing attribution & cross-channel reporting. Measured runs incrementality testing for online (Google, Facebook, YouTube, OTT) & offline channels like TV, radio, direct mail, catalog, and more!

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GlobeNewswire logo

One of the world's largest newswire distribution networks

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Build awareness, boost online visibility, and get more media coverage. GlobeNewswire distributes press releases and multimedia content on behalf of thousands of customers every year, including growing businesses, agencies, non-profits, and many of the world’s largest public companies.

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Fosfor Decision Cloud logo

AIOps platform to build and design machine learning models

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Fosfor Refract is a AIOps platform that helps businesses leverage AI technology to create and design machine learning (ML) models. The platform provides a suite of tools and services to help businesses create and deploy ML models faster. Fosfor Refract’s AI-powered solution enables organizations to automatically discover, monitor and orchestrate their IT infrastructure.

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Scuba logo

Transform customer experience with continuous intelligence

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Scuba Analytics is a customer journey analytics tool that allows you to run no-code queries against time-series data, so you can get answers about your most pressing data questions in a matter of seconds. And Scuba can also be provisioned in your cloud provider of choice.

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Matomo logo

Take back control with Matomo

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Choose a powerful analytics solution that respects data privacy and ownership.

Matomo is the trusted analytics solution for over 1.5 million websites globally.

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FraudScore logo

Antifraud solution for online advertising

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FraudScore is a SaaS antifraud solution with separate products for ad fraud prevention and detection. The software works with desktop and mobile. Integrated with all leading ad platforms, has pixel, JS, API, PostBack integrations.

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Supermetrics logo

All your marketing data, wherever you need it.

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All your marketing data, wherever you need it. Supermetrics streamlines the delivery of data from 80+ sales and marketing platforms into the analytics and reporting tools marketers use to make better decisions.

Supermetrics is used by +700k marketers in over 120 countries.

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PantoSource logo

AI ad tracking for ecommerce attribution accuracy

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PantoSource is an AI-powered ad tracking and optimization platform for e-commerce businesses using Shopify and WooCommerce. The system captures conversions that traditional pixels miss through server-side tracking, providing attribution data across multiple advertising platforms including Meta, Google, and TikTok. Users can connect their stores without technical expertise and receive enriched conversion data that flows directly to their ad platforms.

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Seenka logo

Seenka Media Intelligence

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Seenka is Latin America’s most advanced cross-media advertising intelligence platform

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Mapp Marketing Cloud logo

Data handled. Engagement automated. Marketers liberated.

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Mapp Cloud is an Insight-led Customer Experience platform that helps B2C brands understand and act on meaningful insights. Data collection, analysis, segmentation, personalization and cross-channel engagement are the core components, transformed into real time actions for customer centric marketing.

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Zoho Social logo

Social media marketing for growing businesses

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Zoho Social helps marketers in small to large organizations to grow the social media presence of their brand with actionable insights focused on content and engagement by scheduling unlimited posts, managing social networks, tracking conversations, and measuring performance from a single dashboard

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Xnurta logo

AI-powered ad optimization for sellers, brands, and agencies

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Xnurta is an Amazon PPC software that leverages advanced AI tools, precision ad placements, and predictive analytics to help businesses grow their sales on Amazon and beyond. It offers solutions for sellers, brands, and agencies to accelerate their e-commerce marketplace advertising performance.

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