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Marketing Analytics Software

Last updated: April 2026

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329 software options

AgencyAnalytics logo

The All-In-One Marketing Reporting Platform for Agencies.

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Agency Analytics is the all-in-one marketing analytics reporting dashboard that impresses clients and saves time. Connect with 50+ data sources to monitor & report all of your campaigns in one place.

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Cint logo

Feeding the world's curiosity

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Cint’s advanced measurement solutions give advertisers, media owners, and agencies the tools to track the effectiveness of cross-platform advertising campaigns in real-time to optimize performance while they’re running.

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Semrush logo

Reliable SEO tools for the AI Search Era

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Semrush SEO Toolkit contains more than 20 tools and reports to assist you in every step of your website SEO. You’ll have access to the largest keyword database and the most accurate search volume on the market.

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Adverity logo

The integrated data platform for teams that run on data.

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Adverity is the leading integrated data platform for connecting and managing all of the data you need to drive marketing performance.

• 600+ data connectors across marketing, advertising, sales and finance
• Automated data quality and management tools
• Customizable data visualizations

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Funnel logo

Marketing data aggregation and reporting platform

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Funnel is the leading marketing data hub. We power your reporting and analytics to give you incredible control over your performance.

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GivingDNA logo

Data analytics + wealth screening tool for fundraisers

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GivingDNA is a next-generation data analytics and wealth screening tool that helps nonprofits build super-targeted segments. Fundraisers and nonprofit marketers get insights that help you quickly profile and segment your donors and take the next steps toward custom donor experiences.

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CleverTap logo

User Retention Platform for High-Growth Mobile Apps

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Understand your customers with real-time insights and immediately trigger engagement campaigns based on user behavior through a single platform.

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SegMetrics logo

Marketing analytics software with reporting segmentation

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SegMetrics is a marketing analytics platform designed to help businesses gain insights into the true value of their leads. It lets marketers get visibility into lead source attribution, engagement touchpoints, customer purchase value, and recurring lifetime value.

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QRTRAC logo

White label QR code platform with custom domains

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QRTRAC is a white label QR code generator that enables businesses to create dynamic, editable QR codes with custom domain integration. The platform offers real-time analytics for tracking scan activity, location data, and user engagement while allowing companies to maintain brand identity through customizable designs and logos. QRTRAC supports multiple QR code types including digital business cards, restaurant menus, coupon codes, and bulk generation capabilities for enterprise-level campaigns.

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Wodwo logo

Wodwo, an AI driven audience builder and insights tool.

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Wodwo is a cloud-based solution that helps streamline customer data management using artificial intelligence (AI) technology. The solution helps simplify audience modeling to help marketers uncover vital insights and enhance campaign effectiveness. This DIY tool removes the guesswork and provides data-driven audiences from customers' first-party data. Key features include audience targeting, reporting, customer segmentation, and more.

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Marketing Evolution logo

Marketing management platform

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Marketing Evolution is an all-in-one attribution and planning platform that unearths your customers’ unique journey, provides full-funnel attribution and measurement, and helps eliminate waste from yearly marketing investments.

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Keen logo

Marketing spending optimization and measurement platform

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Keen is a unified marketing measurement and optimization platform that helps marketers track, measure, and optimize campaign results across channels.

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Thalox logo

thalox is the audience segmentation tool for HubSpot.

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Thalox is an AI-powered audience segmentation tool designed to enhance the efficiency of your marketing campaigns. Thalox eliminates the guesswork from email marketing, ensuring your messages reach the right audience. Also, it helps prioritise your top leads for optimal sales outreach.

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Measured logo

#1 Media Mix Modeling, Powered by Incrementality

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Voted #1 Measurement/Analytics tech by AdExchanged, Measured provides accurate & timely marketing attribution & cross-channel reporting. Measured runs incrementality testing for online (Google, Facebook, YouTube, OTT) & offline channels like TV, radio, direct mail, catalog, and more!

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GlobeNewswire logo

One of the world's largest newswire distribution networks

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Build awareness, boost online visibility, and get more media coverage. GlobeNewswire distributes press releases and multimedia content on behalf of thousands of customers every year, including growing businesses, agencies, non-profits, and many of the world’s largest public companies.

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N.Rich logo

Account-based advertising platform.

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N.Rich is a cloud-base platform specifically designed to provide the right advertising tools to growth-oriented companies, ABM adopters and performance driven commercial teams.

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Xnurta logo

AI-powered ad optimization for sellers, brands, and agencies

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Xnurta is an Amazon PPC software that leverages advanced AI tools, precision ad placements, and predictive analytics to help businesses grow their sales on Amazon and beyond. It offers solutions for sellers, brands, and agencies to accelerate their e-commerce marketplace advertising performance.

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Slemma logo

Business analytics app for teams

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Slemma is a powerful, cost-effective, and easy-to-use marketing analytics solution.

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AdsAdvisor logo

Marketing analytics and automation for mobile app growth

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Track ROAS, LTV, and user behavior with 200+ metrics, custom dashboards, and predictive models. AdsAdvisor enables fast, transparent analytics for mobile apps, with full iOS SKAN and MMP support.

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Supermetrics logo

All your marketing data, wherever you need it.

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All your marketing data, wherever you need it. Supermetrics streamlines the delivery of data from 80+ sales and marketing platforms into the analytics and reporting tools marketers use to make better decisions.

Supermetrics is used by +700k marketers in over 120 countries.

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PantoSource logo

AI ad tracking for ecommerce attribution accuracy

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PantoSource is an AI-powered ad tracking and optimization platform for e-commerce businesses using Shopify and WooCommerce. The system captures conversions that traditional pixels miss through server-side tracking, providing attribution data across multiple advertising platforms including Meta, Google, and TikTok. Users can connect their stores without technical expertise and receive enriched conversion data that flows directly to their ad platforms.

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Seenka logo

Seenka Media Intelligence

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Seenka is Latin America’s most advanced cross-media advertising intelligence platform

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Mapp Marketing Cloud logo

Data handled. Engagement automated. Marketers liberated.

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Mapp Cloud is an Insight-led Customer Experience platform that helps B2C brands understand and act on meaningful insights. Data collection, analysis, segmentation, personalization and cross-channel engagement are the core components, transformed into real time actions for customer centric marketing.

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Zoho Social logo

Social media marketing for growing businesses

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Zoho Social helps marketers in small to large organizations to grow the social media presence of their brand with actionable insights focused on content and engagement by scheduling unlimited posts, managing social networks, tracking conversations, and measuring performance from a single dashboard

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The Brief logo

The AI agency every marketer deserves

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Make high-quality ads in minutes with The Brief. Scale campaigns, stay on brand and grow faster with AI-powered advertising.

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