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Top Rated Marketing Analytics Software with Reporting/Analytics in 2026

Verified reviewer profile picture
Verified reviewer profile picture

All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: February 2026

Reporting and analytics enable tracking key performance indicators, understanding user behavior, and measuring campaign effectiveness. They provide customizable insights, support data-driven decisions, and help optimize marketing strategies by revealing trends and opportunities. Our reviewers in marketing analytics software rated this feature as highly important.

9 Best Marketing Analytics Software with Reporting/Analytics

Product
User rating
Starting price
HubSpot Marketing Hub logo
4.5
(6.2K)
15
per user/per month
visit website
Zoho Social logo
4.7
(3.3K)
15
flat rate/per month
Semrush logo
4.6
(2.3K)
139.95
flat rate/per month
Tableau logo
4.6
(2.3K)
15
per user/per month
Google Cloud logo
4.7
(2.2K)
Empty state illustration for "No pricing info"

No pricing info

Google Analytics 360 logo
4.7
(8K)
Empty state illustration for "No pricing info"

No pricing info

Hootsuite logo
4.4
(3.7K)
399
per user/per month
Sprout Social logo
4.4
(604)
199
per user/per month
Mailchimp logo
4.5
(17.5K)
13
flat rate/per month

See other top Marketing Analytics products with reporting/analytics

How we picked the 9 top rated products

We chose the high-performing solutions on this list based on verified user ratings on our site. Depending on available data, qualifying products either had to be among the most user-reviewed or the most searched-for products in the Marketing Analytics software category. They also needed to have sufficient reviews about reporting/analytics, have a minimum user rating of 3 out of 5 for that feature, and show evidence of U.S. market presence. We then added a distinction for up to three products based on our proprietary ratings and reviews: Highest rated, Highly rated for reporting/analytics, and Highly rated for free version. Sponsorship or client status has no influence on the selection of these products, but it may impact the order in which products appear.

Details for the 9 best products

HubSpot Marketing Hub logo

HubSpot Marketing Hub

Reviews Sentiment
 
 
 
1-2(81)
3-4(2,387)
5(3,740)
Key Features
Reporting & Statistics4.7
Performance Metrics4.4

User insights about the reporting/analytics feature

Reviewers appreciate HubSpot Marketing Hub's robust reporting and analytics, which help track marketing performance, audience engagement, and campaign effectiveness. They find the customizable dashboards and integration with CRM valuable for cross-channel tracking. Users note that while the analytics are insightful, there is a learning curve and some limitations in reporting filters.

See related user reviews

“One of my favourite things about HubSpot Marketing Hub is the reporting and analytics. I can easily track everything from leads to landing pages, which gives me a better understanding of what is working and what needs improvement. The best part is that the dashboard integrates seamlessly with my CRM, which means cross-channel tracking is a lot easier!”
BT

Brahim T.

Freelancer

“Analytics is the most important thing in the application, as it prepares daily reports for me on the important things that I follow, which makes it easier for me to release the correct results”
mt

mahmoud t.

geologist

Starting price
15per user /
per month
visit website
Pros and Cons based on 6,208 verified reviews

Comprehensive automation features

Effective lead management

Streamlined marketing automation

Robust email marketing tools

Extensive training resources

High cost concerns

Limited reporting capabilities

Complex navigation

Inefficient contact management

Limited template customization

See pros and cons details
Zoho Social logo
Reviews Sentiment
 
 
 
1-2(10)
3-4(943)
5(2,429)
Key Features
Reporting & Statistics4.4
Performance Metrics4.6

User insights about the reporting/analytics feature

Reviewers find Zoho Social's reporting and analytics useful for tracking social media performance, audience engagement, and marketing strategy effectiveness. They appreciate the real-time data, customizable reports, and the ability to export information. Users note that while the analytics are generally accurate and helpful, there is room for improvement in providing more detailed insights and competitor analysis.
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“Reporting/Analytics feature of Zoho Social tells us about the overall performance of our social media posts, which are as such - likes, comments, shares etc. which are the key metrics in social media.”
Verified reviewer profile picture

Mehandi I.

Sales & Marketing Automation Specialist

“ With Zoho Social's reporting and analytics, you can evaluate the return on investment (ROI) of your social media efforts. By tracking metrics such as conversions, leads generated, or revenue attributed to social media activities, you can determine the impact of your social media marketing on your business goals. This information helps in justifying social media investment and optimizing resource allocation.Zoho Social's reporting and analytics features also enable you to gain insights into your competitors' social media performance. You can analyze their engagement, follower growth, content strategies, and identify opportunities or areas where you can differentiate and improve your own social media presence. This competitive analysis helps you stay ahead in your industry and make informed decisions to outperform your competitors.”
HM

Hajira M.

Digital marketing

Starting price
15flat rate /
per month
Pros and Cons based on 3,382 verified reviews
Verified reviewer profile picture

Enhanced audience engagement

Comprehensive dashboard view

Efficient social media management

Seamless CRM integration

Effective brand management

Challenges with image posting

Limitations in tagging and hashtags

Issues with video posting

Inefficient message management

See pros and cons details
Semrush logo
Reviews Sentiment
 
 
 
1-2(28)
3-4(671)
5(1,615)
Key Features
Reporting & Statistics4.4
Performance Metrics4.5

User insights about the reporting/analytics feature

Reviewers appreciate Semrush's detailed and customizable reporting and analytics capabilities, which help track SEO performance, website health, and marketing efforts. They find the integration with Google Analytics and Google Search Console beneficial. Users highlight the tool's ability to generate comprehensive reports that provide valuable insights for data-driven decision-making, although some mention occasional data reliability issues.
Verified reviewer profile picture

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“SEMrush's reporting and analytics tools provide detailed insights into your digital marketing performance. With this feature, you can track your progress and make data-driven decisions to improve your results.”
Verified reviewer profile picture

Patrick L.

Head of Digital Manager

“SEMrush's Reporting/Analytics feature provides comprehensive data and insightful reports to track, measure, and analyze SEO performance, enabling data-driven decision-making and demonstrating the impact of SEO efforts.”
AS

Anupam S.

SEO Team Leader

Starting price
139.95flat rate /
per month
Pros and Cons based on 2,314 verified reviews
Verified reviewer profile picture

Comprehensive SEO marketing tools

Valuable marketing insights

In-depth competitor analysis

Robust keyword analysis

High costs for small users

Complex navigation

Cluttered user interface

See pros and cons details
Tableau logo
Reviews Sentiment
 
 
 
1-2(26)
3-4(856)
5(1,464)
Key Features
Reporting & Statistics4.5
Performance Metrics4.4

User insights about the reporting/analytics feature

Reviewers praise Tableau's powerful reporting and analytics capabilities, which enable detailed data visualization, interactive dashboards, and comprehensive analysis. They find the tool user-friendly, customizable, and effective for generating insights from large datasets. Users appreciate the ability to create various charts and graphs, although some mention the need for advanced techniques to enhance visualizations.

See related user reviews

“Flexibility: Tableau is a very flexible tool, and it can be used to create a wide variety of reports. There are over 100 different types of charts and graphs available, and users can customize their reports to meet their specific needs.”
JO

John O.

Data Analyst

“All reporting features are well defined but most particularly features like forecasting, clustering, and trend analysis to gain insights from their data are most significant for my organization. ”
SD

Samiran D.

Project Officer

Starting price
15per user /
per month
Pros and Cons based on 2,346 verified reviews

Comprehensive data visualization

Diverse visualization techniques

Intuitive drag-and-drop interface

Enhanced team collaboration

Versatile chart creation

Slow performance with large datasets

High licensing costs

Frequent and problematic updates

High cost compared to competitors

Complicated data filtering

See pros and cons details
Google Cloud logo
Reviews Sentiment
 
 
 
1-2(11)
3-4(617)
5(1,607)
Key Features
Reporting & Statistics4.3
Performance Metrics4.6

User insights about the reporting/analytics feature

Reviewers highlight Google Cloud's robust reporting and analytics capabilities, which provide detailed insights into data trends, patterns, and opportunities. They appreciate the ease of data extraction, the flexible and open platform, and the ability to share reports with access control. Users find the dashboard user-friendly, although some mention the need for more detailed analytics and better integration with other tools.

See related user reviews

“GCP has various functionalities which not only allow us to generate reports but they can be shared with ease with access control. I use reporting tools to share financial information which should only be enabled to be accessed by specific people and Google cloud platform provides me with such functionality. ”
HR

Hrudvi R.

Analyst

“Unified analytics helps us get insights by removing traditional constraints of scale, performance and cost to solve business challenges. It allows us to maximize value from data with a flexible, open and multi-cloud platform.”
KK

Krishna K.

Software Enginner

Starting price
Empty state illustration for "No pricing info"

No pricing info

Pros and Cons based on 2,235 verified reviews

Flexible scalability options

Extensive API offerings

Robust data storage solutions

Efficient document sharing

Seamless integrations

Dependence on internet speed

Inadequate customer support

Frequent software issues

Complex and costly pricing

See pros and cons details
Google Analytics 360 logo
Reviews Sentiment
 
 
 
1-2(23)
3-4(2,209)
5(5,854)
Key Features
Reporting & Statistics4.6
Performance Metrics4.6

User insights about the reporting/analytics feature

Reviewers indicate that Google Analytics 360 offers comprehensive and detailed insights into website performance, user behavior, and marketing strategies. They find the reports easy to understand, customizable, and valuable for making data-driven decisions. Users appreciate its integration with other tools like Data Studio and InventoryCloud by Wasp, although some mention occasional delays in report generation.
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“Through reporting and analytics, we are able to track key performance indicators. This has a great impact on our digital performance. We can now identify areas that we need to improve and measure the effectiveness of our campaign initiatives. ”
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Prince C.

Marketing Specialist

“We use the reporting/analytics features of Google Analytics 360 to monitor how our blog posts and pages are performing. The information it provides is fantastic and vital for us to know how to continue our content and marketing plans.”
TW

Thomas W.

Technology Specialist

Starting price
Empty state illustration for "No pricing info"

No pricing info

Pros and Cons based on 8,086 verified reviews
Verified reviewer profile picture

Actionable website insights

Comprehensive marketing analytics

Detailed audience insights

In-depth website traffic analysis

Enhanced website performance tracking

Complex navigation

Challenging user experience

Confusing user interface

Steep learning curve

Insufficient beginner tutorials

See pros and cons details
Hootsuite logo
Reviews Sentiment
 
 
 
1-2(86)
3-4(1,720)
5(1,987)
Key Features
Reporting & Statistics4.4
Performance Metrics4.5

User insights about the reporting/analytics feature

Reviewers find Hootsuite's reporting and analytics helpful for tracking social media performance, engagement, and audience growth. They appreciate the customizable reports, ease of use, and the ability to compare metrics across platforms. Users note that while the analytics are generally accurate and insightful, there is room for improvement in providing more detailed and precise data.
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“Hootsuite provides analytics and reporting features to track the performance of social media campaigns and posts. Users can gather data on engagement, reach, follower growth, and other metrics to evaluate the effectiveness of their social media efforts.”
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Saeed E.

Engineer

“What I like about reporting or analytics in Hootsuite is because this feature gives a lot of information or data about the progress or the growth of our platforms. It gives in depth analysis which is really helpful and beneficial for us.”
CM

Carol M.

Social Media Manager and VA

Starting price
399per user /
per month
Pros and Cons based on 3,793 verified reviews
Verified reviewer profile picture

Efficient multi-platform management

Significant time savings

Visual post scheduling

Streamlined content management

Ideal for small businesses

Image posting limitations

High costs and limited free version

Cluttered and outdated interface

Frequent account disconnections

Limited and costly reporting

See pros and cons details
Sprout Social logo
Reviews Sentiment
 
 
 
1-2(19)
3-4(264)
5(321)
Key Features
Reporting & Statistics4.4
Performance Metrics4.5

User insights about the reporting/analytics feature

Reviewers highlight Sprout Social's robust reporting and analytics capabilities, which offer comprehensive insights into social media performance, audience engagement, and content effectiveness. They appreciate the customizable dashboards, auto-generating reports, and the ability to track various metrics. Users find these features valuable for making data-driven decisions and optimizing social media strategies.
Verified reviewer profile picture

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“Publishing to social media accounts is fine, but if nobody reacts, was that post worth the time and effort? Understanding how our audiences respond to our content, and how that content is resonating based on our business KPIs, is a vital part of the social media manager's role. Sprout Social has one of the best and most comprehensive reporting capabilities (potentially a little too much for some) on the market. Sprout has a huge array of template reports which visualise the data and can be scheduled to be delivered to stakeholders at specific intervals, and with Custom Metrics, businesses can personalise their reports further. ”
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Adam F.

Social Media, Influencer & Community Manager

“Monthly, Quartely, and Year over Year reports are an absolute must. This software provided in-depth reports to help with our monitoring of campaigns and overall performance. ”
MP

Melody P.

Content Creator

Starting price
199per user /
per month
Pros and Cons based on 604 verified reviews
Verified reviewer profile picture

Centralized social media management

Intuitive and clean design

Comprehensive social media tools

Effective engagement tracking

Prohibitive pricing for small businesses

Slow and ineffective issue resolution

Inconsistent account management

See pros and cons details
Mailchimp logo
Reviews Sentiment
 
 
 
1-2(275)
3-4(6,978)
5(10,275)
Key Features
Reporting & Statistics4.4
Performance Metrics4.4

User insights about the reporting/analytics feature

Reviewers value Mailchimp's comprehensive reporting and analytics, which provide detailed insights into email campaign performance, audience engagement, and conversion rates. They appreciate the integration with Google Analytics, the user-friendly dashboard, and the ability to track metrics like open rates and click rates. Some users mention the need for more detailed analytics and occasional data inconsistencies.

See related user reviews

“Analytics helped me to understand how my email campaign are doing. I am able to understand how many people have opened, engaged, clicked emails I sent. I am also able to know how many link clicks happened, hard bounces/soft bounces or unsubscribes occured etc.”
MK

Mukesh K.

Co-Founder

“Their analytics and reporting steps are pretty straightforward and simple. You get access to Google analytics integration to help you track your conversion rates, social media, click mapping and geo-tracking all in one tool.”
VM

Veronica M.

Copy Writer

Starting price
13flat rate /
per month
Pros and Cons based on 17,528 verified reviews

Efficient client communication

Comprehensive email marketing

Streamlined newsletter creation

Effective email blasting

Support for small business growth

Issues with spam filtering

Restrictive usage limits

Challenges with issue management

Expensive for small businesses

Limited design customization

See pros and cons details

Other Top Rated Marketing Analytics Software with Reporting/Analytics in 2026

CleverTap logo

CleverTap

User Retention Platform for High-Growth Mobile Apps

visit website
Understand your customers with real-time insights and immediately trigger engagement campaigns based on user behavior through a single platform.

Read more about CleverTap

Users also considered
Cint logo

Cint

Feeding the world's curiosity

visit website
Cint’s advanced measurement solutions give advertisers, media owners, and agencies the tools to track the effectiveness of cross-platform advertising campaigns in real-time to optimize performance while they’re running.

Read more about Cint

Users also considered
AgencyAnalytics logo

AgencyAnalytics

The All-In-One Marketing Reporting Platform for Agencies.

visit website
Agency Analytics is the all-in-one marketing analytics reporting dashboard that impresses clients and saves time. Connect with 50+ data sources to monitor & report all of your campaigns in one place.

Read more about AgencyAnalytics

Users also considered
Adverity logo

Adverity

The integrated data platform for teams that run on data.

visit website
Adverity is the leading integrated data platform for connecting and managing all of the data you need to drive marketing performance.

• 600+ data connectors across marketing, advertising, sales and finance
• Automated data quality and management tools
• Customizable data visualizations

Read more about Adverity

Users also considered
GivingDNA logo

GivingDNA

Data analytics + wealth screening tool for fundraisers

visit website
GivingDNA is a next-generation data analytics and wealth screening tool that helps nonprofits build super-targeted segments. Fundraisers and nonprofit marketers get insights that help you quickly profile and segment your donors and take the next steps toward custom donor experiences.

Read more about GivingDNA

Users also considered
Mailchimp logo

Email and advertising marketing automation platform

Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email templates, landing pages, and a mobile app

Read more about Mailchimp

Users also considered
Jira logo

Project management and work tracking software

Jira is project tracking software that helps every team collaborate to plan, track, and release work by breaking down big ideas into achievable steps. Jira offers features like task organization, work alignment to goals, customizable workflows, and real-time data insights to optimize outcomes.

Read more about Jira

Users also considered
Google Analytics 360 logo
Category Leaders

Enterprise-class web analytics

Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.

Read more about Google Analytics 360

Users also considered
monday.com logo

Project management software

monday.com is an intuitive Work OS where teams create their marketing & creative processes in minutes to run their projects and everyday work.

Read more about monday.com

Users also considered
HubSpot Marketing Hub logo

All in one inbound marketing platform

With HubSpot’s inbound marketing software platform, you have access to integrated metrics that span your contacts database, marketing content & website traffic.

Read more about HubSpot Marketing Hub

Users also considered
Zoho Social logo
Category Leaders

Social media marketing for growing businesses

Zoho Social helps marketers in small to large organizations to grow the social media presence of their brand with actionable insights focused on content and engagement by scheduling unlimited posts, managing social networks, tracking conversations, and measuring performance from a single dashboard

Read more about Zoho Social

Users also considered
Google Cloud logo

Modular platform for computing, hosting, storage and more

Google Cloud Platform is a modular-based platform providing multiple build and scale services to businesses of any size within any industry. It offers tools for document storage, data warehousing, security key enforcement, app creation, API management, AI and machine learning, live chat, and more.

Read more about Google Cloud

Users also considered
Semrush logo

Reliable SEO tools for the AI Search Era

Semrush SEO Toolkit contains more than 20 tools and reports to assist you in every step of your website SEO. You’ll have access to the largest keyword database and the most accurate search volume on the market.

Read more about Semrush

Users also considered
Hootsuite logo

Social media management & scheduling for SMBs and enterprise

Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services.

Read more about Hootsuite

Users also considered
Tableau logo
Category Leaders

Business intelligence & analytics

Tableau is the world’s leading AI-powered analytics and business intelligence platform. Learn More!

Read more about Tableau

Users also considered
Wrike logo

AI powered workflow management platform

Get real-time insights and monitor your marketing performance with one powerful solution. Used by more than 20,000 companies worldwide, Wrike's features include publishing tools, proofing software, and custom reports. Boost your marketing management with our award-winning platform.

Read more about Wrike

Users also considered
Omnisend logo
Category Leaders

Drives revenue via automated eCommerce marketing

Trusted by 150k+ ecommerce businesses, Omnisend’s all-in-one email marketing & SMS tool automates your marketing across the entire customer journey. Build customer relationships & drive sales on autopilot. 1-click integrations with Shopify, BigCommerce, WooCommerce, Wix & more.

Read more about Omnisend

Users also considered
ContentStudio logo

Content marketing & social media management tool

ContentStudio is a data-driven & AI-based content marketing automation & social media management tool that helps businesses to discover, plan, compose & share engaging content on a range of social media & blog channels. Campaigns can combine articles, videos, images, GIFs & other multimedia content.

Read more about ContentStudio

Users also considered
Ahrefs logo

SEO toolset that helps you rank higher and get more traffic.

Ahrefs is an all-in-one SEO toolset that helps you rank higher and get more traffic.

Read more about Ahrefs

Users also considered
Hotjar logo

Digital experience insights for any business selling online

Understand the "why" behind your numbers. Hotjar is all the tools and data you need to truly understand your users’ behavior and create engaging experiences that drive results.

Read more about Hotjar

Users also considered
Anyword logo

Artificial intelligence software for marketing agencies

Anyword is a PPC software that helps businesses utilize artificial intelligence-enabled tools to create and optimize ad copies. The platform enables managers to analyze demographics to evaluate audience engagement potential and generate content.

Read more about Anyword

Users also considered
Campaign Monitor by Marigold logo

Cross-channel marketing made simple and stress-free

Create pixel-perfect designs with our drag-and-drop tools and use powerful automation workflows to send relevant and personalized emails.

Read more about Campaign Monitor by Marigold

Users also considered
Sprout Social logo

Social Media Management Software for Business

Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence.

Read more about Sprout Social

Users also considered
Missinglettr logo

Social media marketing software for content marketers

Missinglettr is a social media marketing software that helps bloggers and content marketers amplify content from existing blogs to create posts for social media. The solution allows managers to schedule posts across various social media handles to generate website traffic and leads.

Read more about Missinglettr

Users also considered
Marketo Engage logo

AI-powered marketing automation built for digital marketers

Adobe Marketo Engage is an industry-leading, AI-powered marketing automation platform that helps businesses streamline operations, scale personalized engagement, and drive measurable growth. It aligns marketing and sales to increase efficiency, generate more leads, and grow revenue faster.

Read more about Marketo Engage

Users also considered

Key features for Marketing Analytics software

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

  • Reporting & Statistics: Users gain comprehensive insights into marketing performance, enabling data-driven decision-making and refined strategies. Customizable reports and detailed analytics enhance understanding of customer behavior. 94% of reviewers rated this feature as important or highly important.
  • Performance Metrics: Reviewers value the ability to track diverse marketing metrics, assess campaign success, and identify improvement areas. These metrics support data-driven decisions and optimization of marketing efforts. 93% of reviewers rated this feature as important or highly important.
  • Conversion Tracking: Users highlight the importance of measuring marketing campaign success and optimizing user engagement. Conversion tracking offers detailed data, aiding in performance evaluation and strategy adjustments. 89% of reviewers rated this feature as important or highly important.
  • Data Visualization: Reviewers appreciate the clear graphical representation of complex data, which aids in quick insights and pattern identification. Customizable charts and dashboards facilitate better understanding and decision-making. 89% of reviewers rated this feature as important or highly important.
  • Data Import/Export: Users find it beneficial for integrating and managing data across platforms. Easy import/export options in multiple formats enhance analysis and facilitate seamless data manipulation. 85% of reviewers rated this feature as important or highly important.
  • ROI Tracking: Reviewers emphasize the importance of tracking the return on investment for marketing campaigns. Detailed insights into campaign performance help businesses optimize strategies and allocate budgets effectively. 85% of reviewers rated this feature as important or highly important.