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Top Rated Marketing Analytics Software with Reporting/Analytics in 2026

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Verified reviewer profile picture

All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: April 2026

Reporting and analytics enable tracking key performance indicators, understanding user behavior, and measuring campaign effectiveness. They provide customizable insights, support data-driven decisions, and help optimize marketing strategies by revealing trends and opportunities. Our reviewers in marketing analytics software rated this feature as highly important.

9 Best Marketing Analytics Software with Reporting/Analytics

Product
User rating
Starting price
Sprout Social logo
4.4
(606)
199
per user/per month
Hootsuite logo
4.4
(3.7K)
399
per user/per month
Semrush logo
4.6
(2.3K)
139.95
flat rate/per month
Google Analytics 360 logo
4.7
(8K)
Empty state illustration for "No pricing info"

No pricing info

Mailchimp logo
4.5
(17.5K)
13
flat rate/per month
HubSpot Marketing Hub logo
4.5
(6.2K)
15
per user/per month
Tableau logo
4.6
(2.3K)
15
per user/per month
Zoho Social logo
4.7
(3.3K)
15
flat rate/per month
Google Cloud logo
4.7
(2.2K)
Empty state illustration for "No pricing info"

No pricing info

See other top Marketing Analytics products with reporting/analytics

How we picked the 9 top rated products

We chose the high-performing solutions on this list based on verified user ratings on our site. Depending on available data, qualifying products either had to be among the most user-reviewed or the most searched-for products in the Marketing Analytics software category. They also needed to have sufficient reviews about reporting/analytics, have a minimum user rating of 3 out of 5 for that feature, and show evidence of U.S. market presence. We then added a distinction for up to three products based on our proprietary ratings and reviews: Highest rated, Highly rated for reporting/analytics, and Highly rated for free version. Sponsorship or client status has no influence on the selection of these products, but it may impact the order in which products appear.

Details for the 9 best products

Sprout Social logo
Reviews Sentiment
 
 
 
1-2(19)
3-4(265)
5(322)
Key Features
Reporting & Statistics4.4
Performance Metrics4.5

User insights about the reporting/analytics feature

Reviewers highlight Sprout Social's robust reporting and analytics capabilities, which offer comprehensive insights into social media performance, audience engagement, and content effectiveness. They appreciate the customizable dashboards, auto-generating reports, and the ability to track various metrics. Users find these features valuable for making data-driven decisions and optimizing social media strategies.
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“Publishing to social media accounts is fine, but if nobody reacts, was that post worth the time and effort? Understanding how our audiences respond to our content, and how that content is resonating based on our business KPIs, is a vital part of the social media manager's role. Sprout Social has one of the best and most comprehensive reporting capabilities (potentially a little too much for some) on the market. Sprout has a huge array of template reports which visualise the data and can be scheduled to be delivered to stakeholders at specific intervals, and with Custom Metrics, businesses can personalise their reports further. ”
Verified reviewer profile picture

Adam F.

Social Media, Influencer & Community Manager

“Monthly, Quartely, and Year over Year reports are an absolute must. This software provided in-depth reports to help with our monitoring of campaigns and overall performance. ”
MP

Melody P.

Content Creator

Starting price
199per user /
per month
Pros and Cons based on 606 verified reviews
Verified reviewer profile picture

Centralized social media management

Intuitive and clean design

Comprehensive social media tools

Effective engagement tracking

Prohibitive pricing for small businesses

Slow and ineffective issue resolution

Inconsistent account management

See pros and cons details
Hootsuite logo
Reviews Sentiment
 
 
 
1-2(86)
3-4(1,721)
5(1,988)
Key Features
Reporting & Statistics4.4
Performance Metrics4.5

User insights about the reporting/analytics feature

Reviewers find Hootsuite's reporting and analytics helpful for tracking social media performance, engagement, and audience growth. They appreciate the customizable reports, ease of use, and the ability to compare metrics across platforms. Users note that while the analytics are generally accurate and insightful, there is room for improvement in providing more detailed and precise data.
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“Hootsuite provides analytics and reporting features to track the performance of social media campaigns and posts. Users can gather data on engagement, reach, follower growth, and other metrics to evaluate the effectiveness of their social media efforts.”
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Saeed E.

Engineer

“What I like about reporting or analytics in Hootsuite is because this feature gives a lot of information or data about the progress or the growth of our platforms. It gives in depth analysis which is really helpful and beneficial for us.”
CM

Carol M.

Social Media Manager and VA

Starting price
399per user /
per month
Pros and Cons based on 3,795 verified reviews
Verified reviewer profile picture

Efficient multi-platform management

Significant time savings

Visual post scheduling

Streamlined content management

Ideal for small businesses

Image posting limitations

High costs and limited free version

Cluttered and outdated interface

Frequent account disconnections

Limited and costly reporting

See pros and cons details
Semrush logo
Reviews Sentiment
 
 
 
1-2(29)
3-4(671)
5(1,616)
Key Features
Reporting & Statistics4.4
Performance Metrics4.5

User insights about the reporting/analytics feature

Reviewers appreciate Semrush's detailed and customizable reporting and analytics capabilities, which help track SEO performance, website health, and marketing efforts. They find the integration with Google Analytics and Google Search Console beneficial. Users highlight the tool's ability to generate comprehensive reports that provide valuable insights for data-driven decision-making, although some mention occasional data reliability issues.
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“SEMrush's reporting and analytics tools provide detailed insights into your digital marketing performance. With this feature, you can track your progress and make data-driven decisions to improve your results.”
Verified reviewer profile picture

Patrick L.

Head of Digital Manager

“SEMrush's Reporting/Analytics feature provides comprehensive data and insightful reports to track, measure, and analyze SEO performance, enabling data-driven decision-making and demonstrating the impact of SEO efforts.”
AS

Anupam S.

SEO Team Leader

Starting price
139.95flat rate /
per month
Pros and Cons based on 2,316 verified reviews
Verified reviewer profile picture

Comprehensive SEO marketing tools

Valuable marketing insights

In-depth competitor analysis

Robust keyword analysis

High costs for small users

Complex navigation

Cluttered user interface

See pros and cons details
Google Analytics 360 logo
Reviews Sentiment
 
 
 
1-2(23)
3-4(2,210)
5(5,856)
Key Features
Reporting & Statistics4.6
Performance Metrics4.6

User insights about the reporting/analytics feature

Reviewers indicate that Google Analytics 360 offers comprehensive and detailed insights into website performance, user behavior, and marketing strategies. They find the reports easy to understand, customizable, and valuable for making data-driven decisions. Users appreciate its integration with other tools like Data Studio and InventoryCloud by Wasp, although some mention occasional delays in report generation.
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“Through reporting and analytics, we are able to track key performance indicators. This has a great impact on our digital performance. We can now identify areas that we need to improve and measure the effectiveness of our campaign initiatives. ”
Verified reviewer profile picture

Prince C.

Marketing Specialist

“We use the reporting/analytics features of Google Analytics 360 to monitor how our blog posts and pages are performing. The information it provides is fantastic and vital for us to know how to continue our content and marketing plans.”
TW

Thomas W.

Technology Specialist

Starting price
Empty state illustration for "No pricing info"

No pricing info

Pros and Cons based on 8,089 verified reviews
Verified reviewer profile picture

Actionable website insights

Comprehensive marketing analytics

Detailed audience insights

In-depth website traffic analysis

Enhanced website performance tracking

Complex navigation

Challenging user experience

Confusing user interface

Steep learning curve

Insufficient beginner tutorials

See pros and cons details
Mailchimp logo
Reviews Sentiment
 
 
 
1-2(275)
3-4(6,999)
5(10,298)
Key Features
Reporting & Statistics4.4
Performance Metrics4.4

User insights about the reporting/analytics feature

Reviewers value Mailchimp's comprehensive reporting and analytics, which provide detailed insights into email campaign performance, audience engagement, and conversion rates. They appreciate the integration with Google Analytics, the user-friendly dashboard, and the ability to track metrics like open rates and click rates. Some users mention the need for more detailed analytics and occasional data inconsistencies.

See related user reviews

“Analytics helped me to understand how my email campaign are doing. I am able to understand how many people have opened, engaged, clicked emails I sent. I am also able to know how many link clicks happened, hard bounces/soft bounces or unsubscribes occured etc.”
MK

Mukesh K.

Co-Founder

“Their analytics and reporting steps are pretty straightforward and simple. You get access to Google analytics integration to help you track your conversion rates, social media, click mapping and geo-tracking all in one tool.”
VM

Veronica M.

Copy Writer

Starting price
13flat rate /
per month
Pros and Cons based on 17,572 verified reviews

Efficient client communication

Comprehensive email marketing

Streamlined newsletter creation

Effective email blasting

Support for small business growth

Issues with spam filtering

Restrictive usage limits

Challenges with issue management

Expensive for small businesses

Limited design customization

See pros and cons details
HubSpot Marketing Hub logo
Reviews Sentiment
 
 
 
1-2(82)
3-4(2,394)
5(3,744)
Key Features
Reporting & Statistics4.7
Performance Metrics4.4

User insights about the reporting/analytics feature

Reviewers appreciate HubSpot Marketing Hub's robust reporting and analytics, which help track marketing performance, audience engagement, and campaign effectiveness. They find the customizable dashboards and integration with CRM valuable for cross-channel tracking. Users note that while the analytics are insightful, there is a learning curve and some limitations in reporting filters.

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“One of my favourite things about HubSpot Marketing Hub is the reporting and analytics. I can easily track everything from leads to landing pages, which gives me a better understanding of what is working and what needs improvement. The best part is that the dashboard integrates seamlessly with my CRM, which means cross-channel tracking is a lot easier!”
BT

Brahim T.

Freelancer

“Analytics is the most important thing in the application, as it prepares daily reports for me on the important things that I follow, which makes it easier for me to release the correct results”
mt

mahmoud t.

geologist

Starting price
15per user /
per month
Pros and Cons based on 6,220 verified reviews

Comprehensive automation features

Effective lead management

Streamlined marketing automation

Robust email marketing tools

Extensive training resources

High cost concerns

Limited reporting capabilities

Complex navigation

Inefficient contact management

Limited template customization

See pros and cons details
Tableau logo
Reviews Sentiment
 
 
 
1-2(26)
3-4(857)
5(1,465)
Key Features
Reporting & Statistics4.5
Performance Metrics4.4

User insights about the reporting/analytics feature

Reviewers praise Tableau's powerful reporting and analytics capabilities, which enable detailed data visualization, interactive dashboards, and comprehensive analysis. They find the tool user-friendly, customizable, and effective for generating insights from large datasets. Users appreciate the ability to create various charts and graphs, although some mention the need for advanced techniques to enhance visualizations.

See related user reviews

“Flexibility: Tableau is a very flexible tool, and it can be used to create a wide variety of reports. There are over 100 different types of charts and graphs available, and users can customize their reports to meet their specific needs.”
JO

John O.

Data Analyst

“All reporting features are well defined but most particularly features like forecasting, clustering, and trend analysis to gain insights from their data are most significant for my organization. ”
SD

Samiran D.

Project Officer

Starting price
15per user /
per month
Pros and Cons based on 2,348 verified reviews

Comprehensive data visualization

Diverse visualization techniques

Intuitive drag-and-drop interface

Enhanced team collaboration

Versatile chart creation

Slow performance with large datasets

High licensing costs

Frequent and problematic updates

High cost compared to competitors

Complicated data filtering

See pros and cons details
Zoho Social logo
Reviews Sentiment
 
 
 
1-2(10)
3-4(944)
5(2,434)
Key Features
Reporting & Statistics4.4
Performance Metrics4.6

User insights about the reporting/analytics feature

Reviewers find Zoho Social's reporting and analytics useful for tracking social media performance, audience engagement, and marketing strategy effectiveness. They appreciate the real-time data, customizable reports, and the ability to export information. Users note that while the analytics are generally accurate and helpful, there is room for improvement in providing more detailed insights and competitor analysis.
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“Reporting/Analytics feature of Zoho Social tells us about the overall performance of our social media posts, which are as such - likes, comments, shares etc. which are the key metrics in social media.”
Verified reviewer profile picture

Mehandi I.

Sales & Marketing Automation Specialist

“ With Zoho Social's reporting and analytics, you can evaluate the return on investment (ROI) of your social media efforts. By tracking metrics such as conversions, leads generated, or revenue attributed to social media activities, you can determine the impact of your social media marketing on your business goals. This information helps in justifying social media investment and optimizing resource allocation.Zoho Social's reporting and analytics features also enable you to gain insights into your competitors' social media performance. You can analyze their engagement, follower growth, content strategies, and identify opportunities or areas where you can differentiate and improve your own social media presence. This competitive analysis helps you stay ahead in your industry and make informed decisions to outperform your competitors.”
HM

Hajira M.

Digital marketing

Starting price
15flat rate /
per month
Pros and Cons based on 3,388 verified reviews
Verified reviewer profile picture

Enhanced audience engagement

Comprehensive dashboard view

Efficient social media management

Seamless CRM integration

Effective brand management

Challenges with image posting

Limitations in tagging and hashtags

Issues with video posting

Inefficient message management

See pros and cons details
Google Cloud logo
Reviews Sentiment
 
 
 
1-2(11)
3-4(628)
5(1,623)
Key Features
Reporting & Statistics4.3
Performance Metrics4.6

User insights about the reporting/analytics feature

Reviewers highlight Google Cloud's robust reporting and analytics capabilities, which provide detailed insights into data trends, patterns, and opportunities. They appreciate the ease of data extraction, the flexible and open platform, and the ability to share reports with access control. Users find the dashboard user-friendly, although some mention the need for more detailed analytics and better integration with other tools.

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“GCP has various functionalities which not only allow us to generate reports but they can be shared with ease with access control. I use reporting tools to share financial information which should only be enabled to be accessed by specific people and Google cloud platform provides me with such functionality. ”
HR

Hrudvi R.

Analyst

“Unified analytics helps us get insights by removing traditional constraints of scale, performance and cost to solve business challenges. It allows us to maximize value from data with a flexible, open and multi-cloud platform.”
KK

Krishna K.

Software Enginner

Starting price
Empty state illustration for "No pricing info"

No pricing info

Pros and Cons based on 2,262 verified reviews

Flexible scalability options

Extensive API offerings

Robust data storage solutions

Efficient document sharing

Seamless integrations

Dependence on internet speed

Inadequate customer support

Frequent software issues

Complex and costly pricing

See pros and cons details

Other Top Rated Marketing Analytics Software with Reporting/Analytics in 2026

AgencyAnalytics logo

AgencyAnalytics

The All-In-One Marketing Reporting Platform for Agencies.

visit website
Agency Analytics is the all-in-one marketing analytics reporting dashboard that impresses clients and saves time. Connect with 50+ data sources to monitor & report all of your campaigns in one place.

Read more about AgencyAnalytics

Users also considered
Cint logo

Cint

Feeding the world's curiosity

visit website
Cint’s advanced measurement solutions give advertisers, media owners, and agencies the tools to track the effectiveness of cross-platform advertising campaigns in real-time to optimize performance while they’re running.

Read more about Cint

Users also considered
Semrush logo

Semrush

Reliable SEO tools for the AI Search Era

visit website
Semrush SEO Toolkit contains more than 20 tools and reports to assist you in every step of your website SEO. You’ll have access to the largest keyword database and the most accurate search volume on the market.

Read more about Semrush

Users also considered
Adverity logo

Adverity

The integrated data platform for teams that run on data.

visit website
Adverity is the leading integrated data platform for connecting and managing all of the data you need to drive marketing performance.

• 600+ data connectors across marketing, advertising, sales and finance
• Automated data quality and management tools
• Customizable data visualizations

Read more about Adverity

Users also considered
Funnel logo

Funnel

Marketing data aggregation and reporting platform

visit website
Funnel is the leading marketing data hub. We power your reporting and analytics to give you incredible control over your performance.

Read more about Funnel

Users also considered
GivingDNA logo

GivingDNA

Data analytics + wealth screening tool for fundraisers

visit website
GivingDNA is a next-generation data analytics and wealth screening tool that helps nonprofits build super-targeted segments. Fundraisers and nonprofit marketers get insights that help you quickly profile and segment your donors and take the next steps toward custom donor experiences.

Read more about GivingDNA

Users also considered
CleverTap logo

CleverTap

User Retention Platform for High-Growth Mobile Apps

visit website
Understand your customers with real-time insights and immediately trigger engagement campaigns based on user behavior through a single platform.

Read more about CleverTap

Users also considered
SegMetrics logo

SegMetrics

Marketing analytics software with reporting segmentation

visit website
SegMetrics is a marketing analytics platform designed to help businesses gain insights into the true value of their leads. It lets marketers get visibility into lead source attribution, engagement touchpoints, customer purchase value, and recurring lifetime value.

Read more about SegMetrics

Users also considered
Hotjar logo

Hotjar

Digital experience insights for any business selling online

Understand the "why" behind your numbers. Hotjar is all the tools and data you need to truly understand your users’ behavior and create engaging experiences that drive results.

Read more about Hotjar

Users also considered
InsideView logo

InsideView

The Leader in Sales Intelligence and Social Selling

InsideView, the leading provider of sales intelligence, increases productivity and revenue by delivering relevant business and social insights. It integrates natively with leading CRM systems including Microsoft Dynamics CRM, Salesforce, NetSuite, Oracle, Siebel, SugarCRM, SalesLogix and SAP CRM.

Read more about InsideView

Users also considered
Factors.ai logo

Factors.ai

B2B Account Intelligence & Analytics Platform

Factors.ai is built for sales & marketing teams at high-growth B2Bs and helps them with building pipeline by surfacing hidden intent signals across website, CRM, LinkedIn, & G2.

Read more about Factors.ai

Users also considered
Repro logo

Repro

Web-based customer engagement platform

Repro is a web-based customer engagement platform that helps enterprises create personalized buyer journeys for customers. It enables marketers to implement emails and push notifications in order to send the appropriate content to a targeted group of audience.

Read more about Repro

Users also considered
Email Meter Enterprise logo

Email Meter Enterprise

Improve response times, monitor SLAs, and boost revenue

The email analytics platform that makes it easy to track and analyze email response times, SLAs, team's email productivity and more.

Read more about Email Meter Enterprise

Users also considered
TinyURL logo

TinyURL

Short links paired with a powerful platform!

TinyURL provides marketing analytics at the link level, helping teams measure click performance across campaigns and channels. Users can track total and unique clicks, referrers, geographic location, devices, and activity over time to understand how shared links perform.

Read more about TinyURL

Users also considered
Jebbit logo

Jebbit

Survey management solution for customer experience

Jebbit is a digital experience management solution that helps enterprises create, launch & manage interactive survey campaigns for data collection and customer engagement. The white-label platform lets users create a personalized interface using custom colors & themes to establish brand identity.

Read more about Jebbit

Users also considered
Sprout Social logo

Sprout Social

Social Media Management Software for Business

Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence.

Read more about Sprout Social

Users also considered
Adobe Campaign logo

Adobe Campaign

Cross-channel marketing application for customer engagement.

Adobe Campaign is an enterprise-grade cross-channel marketing application that enables organizations to to orchestrate, launch, and measure personalized marketing campaigns for customer engagement.

Read more about Adobe Campaign

Users also considered
Clear Ring logo

Clear Ring

Clarity with every call.

Optimise your marketing strategy with Clear Ring's advanced call, form, and live chat tracking tools. Our platform offers real-time reporting and multi-channel attribution in a user-friendly interface. Discover the Clear Ring difference and enhance your marketing with our data-driven insights.

Read more about Clear Ring

Users also considered
Revenue AI logo

Revenue AI

PaaS and virtual Center of Excellence for Revenue Management

Cloud-based revenue management solution that provides actionable recommendations to optimize product portfolio and pricing/promo strategy to build profit margin and maximize ROI for CPG, Retail, Life Science, Medicine, and other sectors. The platform provides various features such as pricing management, strategy recommendations, notifications/alerts, artificial intelligence (AI), and predictive modeling.

Read more about Revenue AI

Users also considered
Jepto logo

Jepto

Data Management and Automation Platform for Marketing Teams

The Jepto platform unifies your data and automates analysis.

Read more about Jepto

Users also considered
Birdsenger logo

Birdsenger

(0)

Email marketing solution

Birdsenger is a cloud-based marketing platform designed to help users personalize and automate their emails with features such as lead importation, list creation and more.

Read more about Birdsenger

Users also considered
Onclusive Social logo

Onclusive Social

AI-powered social listening and market intelligence platform

Digimind is a social listening and market intelligence platform designed to help marketers and analysts with brand reputation, competitive intelligence, consumer insights, trend tracking, influencers identification and campaign analysis.

Read more about Onclusive Social

Users also considered
NapoleonCat logo

NapoleonCat

A powerful social media management tool designed for teams.

Track performance with NapoleonCat’s advanced marketing analytics. Measure engagement, reach, and growth, generate automated reports, and compare results over time to refine your digital strategy with real-time, actionable insights.

Read more about NapoleonCat

Users also considered
MikMak logo

MikMak

Commerce Intelligence and Orchestration Platform

MikMak Insights provides real-time eCommerce analytics reporting on your performance from every angle, globally, in one easy-to-use dashboard that automatically enables fast decision-making across the entire organization

Read more about MikMak

Users also considered
HubSpot Marketing Hub logo

HubSpot Marketing Hub

All in one inbound marketing platform

With HubSpot’s inbound marketing software platform, you have access to integrated metrics that span your contacts database, marketing content & website traffic.

Read more about HubSpot Marketing Hub

Users also considered

Key features for Marketing Analytics software

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

  • Reporting & Statistics: Users gain comprehensive insights into marketing performance, enabling data-driven decision-making and refined strategies. Customizable reports and detailed analytics enhance understanding of customer behavior. 94% of reviewers rated this feature as important or highly important.
  • Performance Metrics: Reviewers value the ability to track diverse marketing metrics, assess campaign success, and identify improvement areas. These metrics support data-driven decisions and optimization of marketing efforts. 93% of reviewers rated this feature as important or highly important.
  • Conversion Tracking: Users highlight the importance of measuring marketing campaign success and optimizing user engagement. Conversion tracking offers detailed data, aiding in performance evaluation and strategy adjustments. 89% of reviewers rated this feature as important or highly important.
  • Data Visualization: Reviewers appreciate the clear graphical representation of complex data, which aids in quick insights and pattern identification. Customizable charts and dashboards facilitate better understanding and decision-making. 89% of reviewers rated this feature as important or highly important.
  • Data Import/Export: Users find it beneficial for integrating and managing data across platforms. Easy import/export options in multiple formats enhance analysis and facilitate seamless data manipulation. 85% of reviewers rated this feature as important or highly important.
  • ROI Tracking: Reviewers emphasize the importance of tracking the return on investment for marketing campaigns. Detailed insights into campaign performance help businesses optimize strategies and allocate budgets effectively. 85% of reviewers rated this feature as important or highly important.