getapp-logo

App comparison

Add up to 4 apps below to see how they compare. You can also use the "Compare" buttons while browsing.

Software categoriesBlog & researchAbout us

GetApp offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links. 

Table of Contents

usersusersusers

Talk with us for a free 15-min consultation

Expert advisors like Chase, who have helped 1,000+ companies, can find the right software for your needs.

Top Rated Marketing Analytics Software with Dashboard in 2026

Verified reviewer profile picture
Verified reviewer profile picture

All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: February 2026

The dashboard provides a centralized, real-time view of key metrics and campaign performance. It allows for quick, data-driven decisions, easy customization, and insightful visualizations, making complex data more accessible and actionable. Our reviewers in marketing analytics software rated this feature as important.

5 Best Marketing Analytics Software with Dashboard

Product
User rating
Starting price
HubSpot Marketing Hub logo
4.5
(6.2K)
15
per user/per month
visit website
Semrush logo
4.6
(2.3K)
139.95
flat rate/per month
Tableau logo
4.6
(2.3K)
15
per user/per month
Google Analytics 360 logo
4.7
(8K)
Empty state illustration for "No pricing info"

No pricing info

Hootsuite logo
4.4
(3.7K)
399
per user/per month

See other top Marketing Analytics products with dashboard

How we picked the 5 top rated products

We chose the high-performing solutions on this list based on verified user ratings on our site. Depending on available data, qualifying products either had to be among the most user-reviewed or the most searched-for products in the Marketing Analytics software category. They also needed to have sufficient reviews about dashboard, have a minimum user rating of 3 out of 5 for that feature, and show evidence of U.S. market presence. We then added a distinction for up to three products based on our proprietary ratings and reviews: Highest rated, Highly rated for dashboard, and Highly rated for free version. Sponsorship or client status has no influence on the selection of these products, but it may impact the order in which products appear.

Details for the 5 best products

HubSpot Marketing Hub logo

HubSpot Marketing Hub

Reviews Sentiment
 
 
 
1-2(81)
3-4(2,387)
5(3,740)
Key Features
Reporting & Statistics4.7
Performance Metrics4.4

User insights about the dashboard feature

Reviewers appreciate HubSpot Marketing Hub's dashboard for its customizable and clean interface, which allows for easy arrangement of key metrics and data. They find it efficient for quick insights and daily use, though some mention it could be more intuitive to share and edit. Users value its drag-and-drop options and the ability to store reports and data imports.

See related user reviews

“The dashboard in HubSpot Marketing Hub is one of its best features because it offers a clean, customizable interface that makes tracking key metrics straightforward.”
JG

Jamie G.

Account Manager

“The dashboards give quick insights without the need to deep dive into campaigns. Dashboards are also customizable, which allows us to select what information we want available.”
SM

Skott M.

Head of Digital Marketing

Starting price
15per user /
per month
visit website
Pros and Cons based on 6,208 verified reviews

Comprehensive automation features

Effective lead management

Streamlined marketing automation

Robust email marketing tools

Extensive training resources

High cost concerns

Limited reporting capabilities

Complex navigation

Inefficient contact management

Limited template customization

See pros and cons details
Semrush logo
Reviews Sentiment
 
 
 
1-2(28)
3-4(671)
5(1,615)
Key Features
Reporting & Statistics4.4
Performance Metrics4.5

User insights about the dashboard feature

Reviewers find Semrush's dashboard intuitive and user-friendly, with easy navigation and a good layout of key metrics. They appreciate the ability to track SEO performance, keyword rankings, and website health. Users value the comprehensive overview and customization options, though some mention it can be overwhelming and suggest improvements for mobile usability.

See related user reviews

“The dashboard is quite intelligent and user-friendly, displays information about Domain- authority score, organic traffic & keywords, backlinks. Position tracking for your setup projects are also displayed on the dashboard. Most of the Semrush features are accessible from the dashboard.”
AM

Aishwary M.

Assistant Manager

“The dashboard is very simple and nothing fancy, which I like. All the menu tab is displayed on the side which is very easy for me to see. I don't need to click on the hidden menu underneath each tab.”
CA

Carla A.

SEO Specialist

Starting price
139.95flat rate /
per month
Pros and Cons based on 2,314 verified reviews

Comprehensive SEO marketing tools

Valuable marketing insights

In-depth competitor analysis

Robust keyword analysis

High costs for small users

Complex navigation

Cluttered user interface

See pros and cons details
Tableau logo
Reviews Sentiment
 
 
 
1-2(26)
3-4(856)
5(1,464)
Key Features
Reporting & Statistics4.5
Performance Metrics4.4

User insights about the dashboard feature

Reviewers highlight Tableau's dashboard for its high interactivity, dynamic capabilities, and user-friendly interface. They appreciate the drag-and-drop functionality, variety of visualizations, and ease of creating and sharing dashboards. Users find it effective for summarizing data, monitoring KPIs, and making informed decisions, though some note it requires expertise to build advanced dashboards.
Verified reviewer profile picture
Verified reviewer profile picture

See related user reviews

“Tableau dashboards are highly interactive and dynamic, allowing users to explore and analyze data by filtering, drilling down, and selecting data points of interest. This enables users to gain deeper insights and make more informed decisions.”
Verified reviewer profile picture

Martin N.

Intern Engineer

“Tableau's dashboards allow me to consolidate multiple visualizations and key metrics into a single view enabling me to gain a comprehensive overview of the data and easily monitor KPIs and trends.”
Verified reviewer profile picture

Edwin M.

Data Analyst

Starting price
15per user /
per month
Pros and Cons based on 2,346 verified reviews
Verified reviewer profile picture
Verified reviewer profile picture

Comprehensive data visualization

Diverse visualization techniques

Intuitive drag-and-drop interface

Enhanced team collaboration

Versatile chart creation

Slow performance with large datasets

High licensing costs

Frequent and problematic updates

High cost compared to competitors

Complicated data filtering

See pros and cons details
Google Analytics 360 logo
Reviews Sentiment
 
 
 
1-2(23)
3-4(2,209)
5(5,854)
Key Features
Reporting & Statistics4.6
Performance Metrics4.6

User insights about the dashboard feature

Reviewers value Google Analytics 360's dashboard for its customizable, real-time insights and centralized view of key metrics. They find it user-friendly and helpful for quick performance assessment and monitoring. Users appreciate the ability to interact with data, consolidate reports, and visualize metrics, though some mention it can be overwhelming initially.

See related user reviews

“Dashboards in Google Analytics 360 are like your personal command center. You can customize them to show all the important stuff in one place. They bring together data from different reports and sources, so you don't have to search all over the place. Plus, you can see everything in real-time, which is super handy when you want to stay on top of things as they happen. The best part is that you can interact with the data. You can click on charts and graphs to dive deeper and explore specific details. It helps you find hidden insights and understand what's really going on. And speaking of visuals, you can make the data look pretty with different types of charts and tables. It's easier to grasp and share with others.”
BO

Bernard O.

Art illustrator

“The Dashboard in Google Analytics 360 offers customizable, at-a-glance insights into key metrics, allowing for quick performance assessment and streamlined monitoring of crucial data points essential for informed decision-making. ”
PS

Piyush S.

Business Development Executive

Starting price
Empty state illustration for "No pricing info"

No pricing info

Pros and Cons based on 8,086 verified reviews

Actionable website insights

Comprehensive marketing analytics

Detailed audience insights

In-depth website traffic analysis

Enhanced website performance tracking

Complex navigation

Challenging user experience

Confusing user interface

Steep learning curve

Insufficient beginner tutorials

See pros and cons details
Hootsuite logo
Reviews Sentiment
 
 
 
1-2(86)
3-4(1,720)
5(1,987)
Key Features
Reporting & Statistics4.4
Performance Metrics4.5

User insights about the dashboard feature

Reviewers appreciate Hootsuite's dashboard for providing a comprehensive overview of social media activities and analytics. They find it useful for managing content, scheduling posts, and tracking engagement metrics. Users like the organized layout and real-time updates, though some feel the dashboard can be cluttered and suggest improvements for a more dynamic interface.

See related user reviews

“The dashboard has all the information about likes, impressions and other customer engagement parameters of different social media sites to view and track target audience and their behaviour ”
VJ

Vishakha J.

Content Writer

“The dashboard provides a great overview of what's happening with my accounts”
MM

Marlieke M.

Founder | Managing Director

Starting price
399per user /
per month
Pros and Cons based on 3,793 verified reviews

Efficient multi-platform management

Significant time savings

Visual post scheduling

Streamlined content management

Ideal for small businesses

Image posting limitations

High costs and limited free version

Cluttered and outdated interface

Frequent account disconnections

Limited and costly reporting

See pros and cons details

Other Top Rated Marketing Analytics Software with Dashboard in 2026

CleverTap logo

CleverTap

User Retention Platform for High-Growth Mobile Apps

visit website
Understand your customers with real-time insights and immediately trigger engagement campaigns based on user behavior through a single platform.

Read more about CleverTap

Users also considered
Cint logo

Cint

Feeding the world's curiosity

visit website
Cint’s advanced measurement solutions give advertisers, media owners, and agencies the tools to track the effectiveness of cross-platform advertising campaigns in real-time to optimize performance while they’re running.

Read more about Cint

Users also considered
AgencyAnalytics logo

AgencyAnalytics

The All-In-One Marketing Reporting Platform for Agencies.

visit website
Agency Analytics is the all-in-one marketing analytics reporting dashboard that impresses clients and saves time. Connect with 50+ data sources to monitor & report all of your campaigns in one place.

Read more about AgencyAnalytics

Users also considered
Adverity logo

Adverity

The integrated data platform for teams that run on data.

visit website
Adverity is the leading integrated data platform for connecting and managing all of the data you need to drive marketing performance.

• 600+ data connectors across marketing, advertising, sales and finance
• Automated data quality and management tools
• Customizable data visualizations

Read more about Adverity

Users also considered
GivingDNA logo

GivingDNA

Data analytics + wealth screening tool for fundraisers

visit website
GivingDNA is a next-generation data analytics and wealth screening tool that helps nonprofits build super-targeted segments. Fundraisers and nonprofit marketers get insights that help you quickly profile and segment your donors and take the next steps toward custom donor experiences.

Read more about GivingDNA

Users also considered
Mailchimp logo

Email and advertising marketing automation platform

Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email templates, landing pages, and a mobile app

Read more about Mailchimp

Users also considered
Jira logo

Project management and work tracking software

Jira is project tracking software that helps every team collaborate to plan, track, and release work by breaking down big ideas into achievable steps. Jira offers features like task organization, work alignment to goals, customizable workflows, and real-time data insights to optimize outcomes.

Read more about Jira

Users also considered
Google Analytics 360 logo
Category Leaders

Enterprise-class web analytics

Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.

Read more about Google Analytics 360

Users also considered
monday.com logo

Project management software

monday.com is an intuitive Work OS where teams create their marketing & creative processes in minutes to run their projects and everyday work.

Read more about monday.com

Users also considered
HubSpot Marketing Hub logo

All in one inbound marketing platform

With HubSpot’s inbound marketing software platform, you have access to integrated metrics that span your contacts database, marketing content & website traffic.

Read more about HubSpot Marketing Hub

Users also considered
Zoho Social logo
Category Leaders

Social media marketing for growing businesses

Zoho Social helps marketers in small to large organizations to grow the social media presence of their brand with actionable insights focused on content and engagement by scheduling unlimited posts, managing social networks, tracking conversations, and measuring performance from a single dashboard

Read more about Zoho Social

Users also considered
Google Cloud logo

Modular platform for computing, hosting, storage and more

Google Cloud Platform is a modular-based platform providing multiple build and scale services to businesses of any size within any industry. It offers tools for document storage, data warehousing, security key enforcement, app creation, API management, AI and machine learning, live chat, and more.

Read more about Google Cloud

Users also considered
Semrush logo

Reliable SEO tools for the AI Search Era

Semrush SEO Toolkit contains more than 20 tools and reports to assist you in every step of your website SEO. You’ll have access to the largest keyword database and the most accurate search volume on the market.

Read more about Semrush

Users also considered
Hootsuite logo

Social media management & scheduling for SMBs and enterprise

Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services.

Read more about Hootsuite

Users also considered
Tableau logo
Category Leaders

Business intelligence & analytics

Tableau is the world’s leading AI-powered analytics and business intelligence platform. Learn More!

Read more about Tableau

Users also considered
Wrike logo

AI powered workflow management platform

Get real-time insights and monitor your marketing performance with one powerful solution. Used by more than 20,000 companies worldwide, Wrike's features include publishing tools, proofing software, and custom reports. Boost your marketing management with our award-winning platform.

Read more about Wrike

Users also considered
Omnisend logo
Category Leaders

Drives revenue via automated eCommerce marketing

Trusted by 150k+ ecommerce businesses, Omnisend’s all-in-one email marketing & SMS tool automates your marketing across the entire customer journey. Build customer relationships & drive sales on autopilot. 1-click integrations with Shopify, BigCommerce, WooCommerce, Wix & more.

Read more about Omnisend

Users also considered
ContentStudio logo

Content marketing & social media management tool

ContentStudio is a data-driven & AI-based content marketing automation & social media management tool that helps businesses to discover, plan, compose & share engaging content on a range of social media & blog channels. Campaigns can combine articles, videos, images, GIFs & other multimedia content.

Read more about ContentStudio

Users also considered
Ahrefs logo

SEO toolset that helps you rank higher and get more traffic.

Ahrefs is an all-in-one SEO toolset that helps you rank higher and get more traffic.

Read more about Ahrefs

Users also considered
Hotjar logo

Digital experience insights for any business selling online

Understand the "why" behind your numbers. Hotjar is all the tools and data you need to truly understand your users’ behavior and create engaging experiences that drive results.

Read more about Hotjar

Users also considered
AccuRanker logo

SERP rank tracker platform for enterprises & SEO agencies

AccuRanker is a SERP rank tracker platform for enterprises & SEO agencies. We provide over 32,000 customers with SEO features that lets them do in-depth analytics. Combined with a powerful infrastructure, AccuRanker takes guesswork out of the equation by providing accurate, fast and up-to-date data.

Read more about AccuRanker

Users also considered
Campaign Monitor by Marigold logo

Cross-channel marketing made simple and stress-free

Create pixel-perfect designs with our drag-and-drop tools and use powerful automation workflows to send relevant and personalized emails.

Read more about Campaign Monitor by Marigold

Users also considered
Sprout Social logo

Social Media Management Software for Business

Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence.

Read more about Sprout Social

Users also considered
Missinglettr logo

Social media marketing software for content marketers

Missinglettr is a social media marketing software that helps bloggers and content marketers amplify content from existing blogs to create posts for social media. The solution allows managers to schedule posts across various social media handles to generate website traffic and leads.

Read more about Missinglettr

Users also considered
Marketo Engage logo

AI-powered marketing automation built for digital marketers

Adobe Marketo Engage is an industry-leading, AI-powered marketing automation platform that helps businesses streamline operations, scale personalized engagement, and drive measurable growth. It aligns marketing and sales to increase efficiency, generate more leads, and grow revenue faster.

Read more about Marketo Engage

Users also considered

Key features for Marketing Analytics software

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

  • Reporting & Statistics: Reviewers value detailed and customizable reports that provide insights into customer behavior, campaign effectiveness, and overall marketing strategy. 94% of reviewers rated this feature as important or highly important.
  • Performance Metrics: Users appreciate the ability to track and analyze key marketing metrics, helping to assess campaign success and make data-driven decisions. 93% of reviewers rated this feature as important or highly important.
  • Conversion Tracking: Reviewers highlight the importance of conversion tracking in measuring marketing campaign success and optimizing strategies for better user engagement. 89% of reviewers rated this feature as important or highly important.
  • Data Visualization: Users find data visualization crucial for turning complex data into understandable visuals, aiding in quick insights and informed decision-making. 89% of reviewers rated this feature as important or highly important.
  • Data Import/Export: Reviewers value the flexibility to easily import and export data in various formats, enhancing data management and integration with other tools. 85% of reviewers rated this feature as important or highly important.
  • ROI Tracking: Users emphasize the importance of ROI tracking for understanding the effectiveness of marketing campaigns and making strategic budget decisions. 85% of reviewers rated this feature as important or highly important.