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Top Rated Marketing Analytics Software with Data Import/Export in 2026

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Verified reviewer profile picture

All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: February 2026

Data import/export enables efficient handling of large data sets, facilitates integration with various platforms, and allows sharing of insights across different formats. This improves data management, analysis, and strategic decision-making. Our reviewers in marketing analytics software rated this feature as important.

5 Best Marketing Analytics Software with Data Import/Export

Product
User rating
Starting price
HubSpot Marketing Hub logo
4.5
(6.2K)
15
per user/per month
visit website
Tableau logo
4.6
(2.3K)
15
per user/per month
Google Cloud logo
4.7
(2.2K)
Empty state illustration for "No pricing info"

No pricing info

Google Analytics 360 logo
4.7
(8K)
Empty state illustration for "No pricing info"

No pricing info

Mailchimp logo
4.5
(17.5K)
13
flat rate/per month

See other top Marketing Analytics products with data import/export

How we picked the 5 top rated products

We chose the high-performing solutions on this list based on verified user ratings on our site. Depending on available data, qualifying products either had to be among the most user-reviewed or the most searched-for products in the Marketing Analytics software category. They also needed to have sufficient reviews about data import/export, have a minimum user rating of 3 out of 5 for that feature, and show evidence of U.S. market presence. We then added a distinction for up to three products based on our proprietary ratings and reviews: Highest rated, Highly rated for data import/export, and Highly rated for free version. Sponsorship or client status has no influence on the selection of these products, but it may impact the order in which products appear.

Details for the 5 best products

HubSpot Marketing Hub logo

HubSpot Marketing Hub

Reviews Sentiment
 
 
 
1-2(81)
3-4(2,387)
5(3,740)
Key Features
Reporting & Statistics4.7
Performance Metrics4.4

User insights about the data import/export feature

Users report that HubSpot Marketing Hub's data import/export is straightforward and efficient, supporting formats like CSV and XLSX. They find it easy to import contacts, companies, and deals, and appreciate the ability to customize data fields. Reviewers also highlight the feature's role in eliminating duplicate information and integrating with other platforms for seamless data management.
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“You can export data in an easy and quick way. All the data will be exported in an CSV or XLM with all the details correctly organized. This will allow you to use that information later for other platforms or uses (like mail campaigns for example).”
Verified reviewer profile picture

Javier M.

Founder

“Data import/export is important in Hubspot Marketing Hub so that HubSpot can handle the elimination of duplicate or redundant information, of your records so that they are clean and well-organized from the start. Additionally, add custom characteristics as you go to ensure that your data is consistent with the organizational structure of your business. Bring contacts, businesses, deals, tickets, and more into HubSpot at once, and use straightforward column mapping to connect them. There is no need for manual associations.”
Verified reviewer profile picture

Daniel I.

Digital Strategist

Starting price
15per user /
per month
visit website
Pros and Cons based on 6,208 verified reviews
Verified reviewer profile picture
Verified reviewer profile picture

Comprehensive automation features

Effective lead management

Streamlined marketing automation

Robust email marketing tools

Extensive training resources

High cost concerns

Limited reporting capabilities

Complex navigation

Inefficient contact management

Limited template customization

See pros and cons details
Tableau logo
Reviews Sentiment
 
 
 
1-2(26)
3-4(856)
5(1,464)
Key Features
Reporting & Statistics4.5
Performance Metrics4.4

User insights about the data import/export feature

Reviewers highlight Tableau's robust data import/export capabilities, noting its support for various data formats like Excel, CSV, and PDF. They find it easy to import data from multiple sources and appreciate the flexibility in exporting data for further analysis. Users also value the integration with other tools and the ability to share data seamlessly with colleagues.
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“I use this option to export my data analysis reports and share them with the team, I can export in a Tableau file or even export to be used in a third party tool, it is really useful.”
Verified reviewer profile picture

Carlos E.

Cybersecurity Engineer

“You can import the table data, csv data, excel data. The developed charts can be exported to ppt files for amazing presentations, word or any figure format for attractive reports.”
PM

Pavan M.

Associate Manager

Starting price
15per user /
per month
Pros and Cons based on 2,346 verified reviews
Verified reviewer profile picture

Comprehensive data visualization

Diverse visualization techniques

Intuitive drag-and-drop interface

Enhanced team collaboration

Versatile chart creation

Slow performance with large datasets

High licensing costs

Frequent and problematic updates

High cost compared to competitors

Complicated data filtering

See pros and cons details
Google Cloud logo
Reviews Sentiment
 
 
 
1-2(11)
3-4(617)
5(1,607)
Key Features
Reporting & Statistics4.3
Performance Metrics4.6

User insights about the data import/export feature

Users report that Google Cloud's data import/export feature is efficient and user-friendly, allowing for easy data migration and integration with other tools. They appreciate the support for various data formats and the secure handling of files during import and export. Reviewers also mention the convenience of accessing and managing data from any device within the Google ecosystem.
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“It is also one of the best feature of Google Cloud Platform which helps to connects the data to BigQuery directly by importing and can be exported through wrtiting queries. This is a hassle free and easy to understand process. It also gives direct source option to choose which is "Google Cloud Platform". Throgh Data Import we can directly import the data just by clicking the file.”
Verified reviewer profile picture

Ishaan P.

Software Development Engineer Intern

“GCP allows data to be imported or exported in various formats which some of the cloud service providers fail to do and that makes the job easier for the user to just upload any format just by a click of a button.”
HR

Hrudvi R.

Analyst

Starting price
Empty state illustration for "No pricing info"

No pricing info

Pros and Cons based on 2,235 verified reviews
Verified reviewer profile picture

Flexible scalability options

Extensive API offerings

Robust data storage solutions

Efficient document sharing

Seamless integrations

Dependence on internet speed

Inadequate customer support

Frequent software issues

Complex and costly pricing

See pros and cons details
Google Analytics 360 logo
Reviews Sentiment
 
 
 
1-2(23)
3-4(2,209)
5(5,854)
Key Features
Reporting & Statistics4.6
Performance Metrics4.6

User insights about the data import/export feature

Reviewers indicate that Google Analytics 360's data import/export capabilities are seamless and user-friendly, allowing for easy integration of external data sources. They appreciate the ability to export data in various formats, such as Google Sheets, Excel, and CSV, and find it helpful for comprehensive analysis and reporting. Users also value the integration with other Google products like Google Data Studio and Google Ads.
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“Importing or exporting data is possible and in multiple formats: pdf, connection to a google sheet or csv. Also is possible to schedule the sending of an email with these data in, or to share via link the info seen in our dashboard.”
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Monica M.

Dott.ssa

“"Data Import/Export in Google Analytics 360 enables seamless integration of external data for comprehensive analysis, enhancing insights and decision-making."”
AR

Akif R.

Digital Marketing Manager

Starting price
Empty state illustration for "No pricing info"

No pricing info

Pros and Cons based on 8,086 verified reviews
Verified reviewer profile picture

Actionable website insights

Comprehensive marketing analytics

Detailed audience insights

In-depth website traffic analysis

Enhanced website performance tracking

Complex navigation

Challenging user experience

Confusing user interface

Steep learning curve

Insufficient beginner tutorials

See pros and cons details
Mailchimp logo
Reviews Sentiment
 
 
 
1-2(275)
3-4(6,978)
5(10,275)
Key Features
Reporting & Statistics4.4
Performance Metrics4.4

User insights about the data import/export feature

Reviewers appreciate Mailchimp's data import/export feature for its simplicity and efficiency. They find it easy to import contacts from various sources, including CSV files and other email services, and value the ability to export data for use in other platforms. Users also mention the feature's role in managing and updating email lists, making it a valuable tool for email marketing.

See related user reviews

“The ability to import and export lists and other data is vital. Lists can be used on other platforms for your business, so exporting lists is an important function. The ability to import lists is also important in the case where yo dont have the ability to integrate mailchimp with that platform that is collecting this data.”
RH

Rosie H.

Lead Marketing

“The import feature made uploading hundreds of subscriber contacts heaven and exporting is just as easy with so many different options for file type!”
AG

Angel G.

HR Project Manager

Starting price
13flat rate /
per month
Pros and Cons based on 17,528 verified reviews

Efficient client communication

Comprehensive email marketing

Streamlined newsletter creation

Effective email blasting

Support for small business growth

Issues with spam filtering

Restrictive usage limits

Challenges with issue management

Expensive for small businesses

Limited design customization

See pros and cons details

Other Top Rated Marketing Analytics Software with Data Import/Export in 2026

AgencyAnalytics logo

AgencyAnalytics

The All-In-One Marketing Reporting Platform for Agencies.

visit website
Agency Analytics is the all-in-one marketing analytics reporting dashboard that impresses clients and saves time. Connect with 50+ data sources to monitor & report all of your campaigns in one place.

Read more about AgencyAnalytics

Users also considered
Adverity logo

Adverity

The integrated data platform for teams that run on data.

visit website
Adverity is the leading integrated data platform for connecting and managing all of the data you need to drive marketing performance.

• 600+ data connectors across marketing, advertising, sales and finance
• Automated data quality and management tools
• Customizable data visualizations

Read more about Adverity

Users also considered
GivingDNA logo

GivingDNA

Data analytics + wealth screening tool for fundraisers

visit website
GivingDNA is a next-generation data analytics and wealth screening tool that helps nonprofits build super-targeted segments. Fundraisers and nonprofit marketers get insights that help you quickly profile and segment your donors and take the next steps toward custom donor experiences.

Read more about GivingDNA

Users also considered
Mailchimp logo

Email and advertising marketing automation platform

Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email templates, landing pages, and a mobile app

Read more about Mailchimp

Users also considered
Jira logo

Project management and work tracking software

Jira is project tracking software that helps every team collaborate to plan, track, and release work by breaking down big ideas into achievable steps. Jira offers features like task organization, work alignment to goals, customizable workflows, and real-time data insights to optimize outcomes.

Read more about Jira

Users also considered
Google Analytics 360 logo
Category Leaders

Enterprise-class web analytics

Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.

Read more about Google Analytics 360

Users also considered
monday.com logo

Project management software

monday.com is an intuitive Work OS where teams create their marketing & creative processes in minutes to run their projects and everyday work.

Read more about monday.com

Users also considered
HubSpot Marketing Hub logo

All in one inbound marketing platform

With HubSpot’s inbound marketing software platform, you have access to integrated metrics that span your contacts database, marketing content & website traffic.

Read more about HubSpot Marketing Hub

Users also considered
Zoho Social logo
Category Leaders

Social media marketing for growing businesses

Zoho Social helps marketers in small to large organizations to grow the social media presence of their brand with actionable insights focused on content and engagement by scheduling unlimited posts, managing social networks, tracking conversations, and measuring performance from a single dashboard

Read more about Zoho Social

Users also considered
Google Cloud logo

Modular platform for computing, hosting, storage and more

Google Cloud Platform is a modular-based platform providing multiple build and scale services to businesses of any size within any industry. It offers tools for document storage, data warehousing, security key enforcement, app creation, API management, AI and machine learning, live chat, and more.

Read more about Google Cloud

Users also considered
Semrush logo

Reliable SEO tools for the AI Search Era

Semrush SEO Toolkit contains more than 20 tools and reports to assist you in every step of your website SEO. You’ll have access to the largest keyword database and the most accurate search volume on the market.

Read more about Semrush

Users also considered
Hootsuite logo

Social media management & scheduling for SMBs and enterprise

Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services.

Read more about Hootsuite

Users also considered
Tableau logo
Category Leaders

Business intelligence & analytics

Tableau is the world’s leading AI-powered analytics and business intelligence platform. Learn More!

Read more about Tableau

Users also considered
Wrike logo

AI powered workflow management platform

Get real-time insights and monitor your marketing performance with one powerful solution. Used by more than 20,000 companies worldwide, Wrike's features include publishing tools, proofing software, and custom reports. Boost your marketing management with our award-winning platform.

Read more about Wrike

Users also considered
Omnisend logo
Category Leaders

Drives revenue via automated eCommerce marketing

Trusted by 150k+ ecommerce businesses, Omnisend’s all-in-one email marketing & SMS tool automates your marketing across the entire customer journey. Build customer relationships & drive sales on autopilot. 1-click integrations with Shopify, BigCommerce, WooCommerce, Wix & more.

Read more about Omnisend

Users also considered
Ahrefs logo

SEO toolset that helps you rank higher and get more traffic.

Ahrefs is an all-in-one SEO toolset that helps you rank higher and get more traffic.

Read more about Ahrefs

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Hotjar logo

Digital experience insights for any business selling online

Understand the "why" behind your numbers. Hotjar is all the tools and data you need to truly understand your users’ behavior and create engaging experiences that drive results.

Read more about Hotjar

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Anyword logo

Artificial intelligence software for marketing agencies

Anyword is a PPC software that helps businesses utilize artificial intelligence-enabled tools to create and optimize ad copies. The platform enables managers to analyze demographics to evaluate audience engagement potential and generate content.

Read more about Anyword

Users also considered
Campaign Monitor by Marigold logo

Cross-channel marketing made simple and stress-free

Create pixel-perfect designs with our drag-and-drop tools and use powerful automation workflows to send relevant and personalized emails.

Read more about Campaign Monitor by Marigold

Users also considered
Marketo Engage logo

AI-powered marketing automation built for digital marketers

Adobe Marketo Engage is an industry-leading, AI-powered marketing automation platform that helps businesses streamline operations, scale personalized engagement, and drive measurable growth. It aligns marketing and sales to increase efficiency, generate more leads, and grow revenue faster.

Read more about Marketo Engage

Users also considered
Instapage logo

Create landing pages without limits.

Instapage makes it easy to continually optimize landing pages with built-in experimentation tools, including A/B/n testing, heat maps, and real-time analytics. Start building higher-performing pages today.

Read more about Instapage

Users also considered
Reportei logo

Easy to use Digital Marketing Reports and Dashboards

Reportei is a powerful tool designed for creating professional digital marketing reports and dashboards across major channels such as Instagram, Facebook, TikTok, YouTube, and Google Ads. It supports multiple languages, including English, Portuguese, French, and Spanish

Read more about Reportei

Users also considered
The Brief logo

The AI agency every marketer deserves

Make high-quality ads in minutes with The Brief. Scale campaigns, stay on brand and grow faster with AI-powered advertising.

Read more about The Brief

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Cyberimpact logo

Create professional emails in just a few clicks

All the tools you need to succeed in email marketing, without hassle

Read more about Cyberimpact

Users also considered
Salesforce Marketing Cloud Account Engagement logo

Salesforce B2B marketing automation for marketing & sales

Analyze your marketing activity with Salesforce Pardot through closed-loop reporting, lifecycle reporting, search reporting, prospect activity tracking & more.

Read more about Salesforce Marketing Cloud Account Engagement

Users also considered

Key features for Marketing Analytics software

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

  • Reporting & Statistics: Reviewers value detailed and customizable reports for insights into marketing performance, customer behavior, and strategic decision-making. 94% of reviewers rated this feature as important or highly important.
  • Performance Metrics: Users appreciate the ability to track campaign effectiveness, website performance, and marketing ROI through comprehensive metrics. 93% of reviewers rated this feature as important or highly important.
  • Conversion Tracking: Reviewers highlight the importance of tracking conversions to measure campaign success and optimize marketing strategies. 89% of reviewers rated this feature as important or highly important.
  • Data Visualization: Users find visual tools like charts and graphs helpful for understanding complex data, identifying trends, and making informed decisions. 89% of reviewers rated this feature as important or highly important.
  • ROI Tracking: Users emphasize the importance of tracking ROI to evaluate campaign effectiveness and make data-driven budget decisions. 85% of reviewers rated this feature as important or highly important.