getapp-logo

App comparison

Add up to 4 apps below to see how they compare. You can also use the "Compare" buttons while browsing.

Software categoriesBlog & researchAbout us

GetApp offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links. 

Table of Contents

usersusersusers

Talk with us for a free 15-min consultation

Expert advisors like Chase, who have helped 1,000+ companies, can find the right software for your needs.

Top Rated Marketing Analytics Software with Data Visualization in 2026

Verified reviewer profile picture
Verified reviewer profile picture

All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: February 2026

Data visualization allows users to easily interpret and analyze complex data by presenting it in charts, graphs, and tables. This helps identify trends, patterns, and insights, facilitating data-driven decision-making and effective communication of marketing performance. Our reviewers in marketing analytics software rated this feature as important.

3 Best Marketing Analytics Software with Data Visualization

  • Tableau - Highest rated for data visualization
  • Google Analytics 360
  • Google Cloud

See other top Marketing Analytics products with data visualization

How we picked the 3 top rated products

We chose the high-performing solutions on this list based on verified user ratings on our site. Depending on available data, qualifying products either had to be among the most user-reviewed or the most searched-for products in the marketing analytics software category. They also needed to have sufficient reviews about data visualization, have a minimum user rating of 3 out of 5 for that feature, and show evidence of U.S. market presence. We then added a distinction for the product with the highest rating for data visualization based on our proprietary ratings and reviews. Sponsorship or client status has no influence on the selection of these products, but it may impact the order in which products appear.

Details for the 3 best products

Tableau logo
4.6
(2.3K)

User insights about the data visualization feature

Reviewers appreciate Tableau's data visualization capabilities for their ease of use and intuitive drag-and-drop interface. They highlight the variety of chart types, including bar charts, line charts, scatter plots, and heat maps, which make data easy to understand and analyze. Users value the customization options and the ability to create interactive dashboards. They also mention the integration with Salesforce and support for Python, which enhances the visualization experience. Overall, users find Tableau's visualizations clear, attractive, and effective for storytelling and decision-making.
“Tableau has many options for developing creative and useful data visualizations. Users can easily select the type of visualization they want and drag/drop metrics in for an automatically created view. You are additionally able to modify colors and labels for more customized looks. Excel may be a better option if you are focused on table visuals though.”
Verified reviewer profile picture

Faith H.

Associate Consultant

“The drag and drop feature along with a variety of chart types, including bar charts, line charts, scatter plots, heat maps for illustrative mapping.”
SD

Samiran D.

Project Officer

Marketing Analytics key features coverage

Tableau offers 4 out of the 5 key features for Marketing Analytics software identified by reviewers:

Reporting & Statistics4.5
Performance Metrics4.4
Conversion Tracking
Data Import/Export4.4
ROI Tracking4.8

Pros and cons based on 2,346 verified reviews

62% of users rated Tableau 5 out of 5 stars, while 1% gave it 1 or 2 stars. To determine these pros and cons insights we analyzed 2,346 reviews and identified the topics where users expressed positive and negative sentiment.

Pros:

Comprehensive data visualization

Diverse visualization techniques

Intuitive drag-and-drop interface

Enhanced team collaboration

Versatile chart creation

Cons:

Slow performance with large datasets

High licensing costs

Frequent and problematic updates

High cost compared to competitors

Complicated data filtering

See pros and cons details

Pricing

Starting price:$15 per user/per month|Free version:Available|Free trial:Available

Prices may vary depending on the number of users and features.

Google Analytics 360 logo
4.7
(8K)

User insights about the data visualization feature

Reviewers indicate that Google Analytics 360's data visualization tools are helpful for transforming complex data into easy-to-understand charts, graphs, and dashboards. They appreciate the customizable reports and the ability to create visual representations of website traffic, user behavior, and ad performance. Users find the visualizations clear, appealing, and useful for presentations and decision-making. However, some mention limitations in customization and occasional difficulty in interpreting certain charts. Overall, users find the visualizations valuable for gaining insights and making data-driven decisions.
“Users can configure visualization tools to generate automatic dashboards that track and visually interpret company performance across key performance indicators.”
GM

Gladys M.

Self Employed

“It is an application that I use to gather the required information from the websites we control, work on them, and create visualizations and presentations.”
MA

Mohammad A.

Marketing Manager

Marketing Analytics key features coverage

Google Analytics 360 offers 4 out of the 5 key features for Marketing Analytics software identified by reviewers:

Reporting & Statistics4.6
Performance Metrics4.6
Conversion Tracking4.5
Data Import/Export4.6
ROI Tracking

Pros and cons based on 8,087 verified reviews

72% of users rated Google Analytics 360 5 out of 5 stars, while 0% gave it 1 or 2 stars. To determine these pros and cons insights we analyzed 8,087 reviews and identified the topics where users expressed positive and negative sentiment.

Pros:

Actionable website insights

Comprehensive marketing analytics

Detailed audience insights

In-depth website traffic analysis

Enhanced website performance tracking

Cons:

Complex navigation

Challenging user experience

Confusing user interface

Steep learning curve

Insufficient beginner tutorials

See pros and cons details

Pricing

Free version:Available|Free trial:Not available

Prices may vary depending on the number of users and features.

Google Cloud logo
4.7
(2.2K)

User insights about the data visualization feature

Users report that Google Cloud's data visualization tools are effective for transforming large datasets into meaningful insights. They appreciate the integration with other data sources like BigQuery and Looker, which enhances the visualization capabilities. Reviewers find the tools easy to use, customizable, and helpful for creating interactive and visually appealing charts and graphs. They also mention the ability to visualize data in various forms and time intervals, making it flexible and efficient for analysis. Overall, users value the clarity and effectiveness of Google Cloud's data visualizations.
“One of the highest quality of data visualization is provided. We can visualize data in various forms and time intervals as per our need which makes it very effective and flexible.”
KK

Krishna K.

Software Enginner

“What I like about "data visualization" in Google Cloud is that it has various tools that help in creating and customizing charts and graphs to better understand and analyze data.”
SU

Solomon U.

Web developer

Marketing Analytics key features coverage

Google Cloud offers 3 out of the 5 key features for Marketing Analytics software identified by reviewers:

Reporting & Statistics4.3
Performance Metrics4.6
Conversion Tracking
Data Import/Export4.5
ROI Tracking

Pros and cons based on 2,238 verified reviews

72% of users rated Google Cloud 5 out of 5 stars, while 0% gave it 1 or 2 stars. To determine these pros and cons insights we analyzed 2,238 reviews and identified the topics where users expressed positive and negative sentiment.

Pros:

Flexible scalability options

Extensive API offerings

Robust data storage solutions

Efficient document sharing

Seamless integrations

Cons:

Dependence on internet speed

Inadequate customer support

Frequent software issues

Complex and costly pricing

See pros and cons details

Pricing

Free version:Available|Free trial:Available

Prices may vary depending on the number of users and features.

Other Top Rated Marketing Analytics Software with Data Visualization in 2026

Cint logo

Cint

Feeding the world's curiosity

visit website
Cint’s advanced measurement solutions give advertisers, media owners, and agencies the tools to track the effectiveness of cross-platform advertising campaigns in real-time to optimize performance while they’re running.

Read more about Cint

Users also considered
GivingDNA logo

GivingDNA

Data analytics + wealth screening tool for fundraisers

visit website
GivingDNA is a next-generation data analytics and wealth screening tool that helps nonprofits build super-targeted segments. Fundraisers and nonprofit marketers get insights that help you quickly profile and segment your donors and take the next steps toward custom donor experiences.

Read more about GivingDNA

Users also considered
AgencyAnalytics logo

AgencyAnalytics

The All-In-One Marketing Reporting Platform for Agencies.

visit website
Agency Analytics is the all-in-one marketing analytics reporting dashboard that impresses clients and saves time. Connect with 50+ data sources to monitor & report all of your campaigns in one place.

Read more about AgencyAnalytics

Users also considered
Jira logo

Project management and work tracking software

Jira is project tracking software that helps every team collaborate to plan, track, and release work by breaking down big ideas into achievable steps. Jira offers features like task organization, work alignment to goals, customizable workflows, and real-time data insights to optimize outcomes.

Read more about Jira

Users also considered
Google Analytics 360 logo
Category Leaders

Enterprise-class web analytics

Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.

Read more about Google Analytics 360

Users also considered
monday.com logo

Project management software

monday.com is an intuitive Work OS where teams create their marketing & creative processes in minutes to run their projects and everyday work.

Read more about monday.com

Users also considered
Zoho Social logo
Category Leaders

Social media marketing for growing businesses

Zoho Social helps marketers in small to large organizations to grow the social media presence of their brand with actionable insights focused on content and engagement by scheduling unlimited posts, managing social networks, tracking conversations, and measuring performance from a single dashboard

Read more about Zoho Social

Users also considered
Google Cloud logo

Modular platform for computing, hosting, storage and more

Google Cloud Platform is a modular-based platform providing multiple build and scale services to businesses of any size within any industry. It offers tools for document storage, data warehousing, security key enforcement, app creation, API management, AI and machine learning, live chat, and more.

Read more about Google Cloud

Users also considered
Semrush logo

Reliable SEO tools for the AI Search Era

Semrush SEO Toolkit contains more than 20 tools and reports to assist you in every step of your website SEO. You’ll have access to the largest keyword database and the most accurate search volume on the market.

Read more about Semrush

Users also considered
Hootsuite logo

Social media management & scheduling for SMBs and enterprise

Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services.

Read more about Hootsuite

Users also considered
Tableau logo
Category Leaders

Business intelligence & analytics

Tableau is the world’s leading AI-powered analytics and business intelligence platform. Learn More!

Read more about Tableau

Users also considered
Wrike logo

AI powered workflow management platform

Get real-time insights and monitor your marketing performance with one powerful solution. Used by more than 20,000 companies worldwide, Wrike's features include publishing tools, proofing software, and custom reports. Boost your marketing management with our award-winning platform.

Read more about Wrike

Users also considered
Ahrefs logo

SEO toolset that helps you rank higher and get more traffic.

Ahrefs is an all-in-one SEO toolset that helps you rank higher and get more traffic.

Read more about Ahrefs

Users also considered
Hotjar logo

Digital experience insights for any business selling online

Understand the "why" behind your numbers. Hotjar is all the tools and data you need to truly understand your users’ behavior and create engaging experiences that drive results.

Read more about Hotjar

Users also considered
Anyword logo

Artificial intelligence software for marketing agencies

Anyword is a PPC software that helps businesses utilize artificial intelligence-enabled tools to create and optimize ad copies. The platform enables managers to analyze demographics to evaluate audience engagement potential and generate content.

Read more about Anyword

Users also considered
Campaign Monitor by Marigold logo

Cross-channel marketing made simple and stress-free

Create pixel-perfect designs with our drag-and-drop tools and use powerful automation workflows to send relevant and personalized emails.

Read more about Campaign Monitor by Marigold

Users also considered
Sprout Social logo

Social Media Management Software for Business

Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence.

Read more about Sprout Social

Users also considered
Marketo Engage logo

AI-powered marketing automation built for digital marketers

Adobe Marketo Engage is an industry-leading, AI-powered marketing automation platform that helps businesses streamline operations, scale personalized engagement, and drive measurable growth. It aligns marketing and sales to increase efficiency, generate more leads, and grow revenue faster.

Read more about Marketo Engage

Users also considered
Instapage logo

Create landing pages without limits.

Instapage makes it easy to continually optimize landing pages with built-in experimentation tools, including A/B/n testing, heat maps, and real-time analytics. Start building higher-performing pages today.

Read more about Instapage

Users also considered
Reportei logo

Easy to use Digital Marketing Reports and Dashboards

Reportei is a powerful tool designed for creating professional digital marketing reports and dashboards across major channels such as Instagram, Facebook, TikTok, YouTube, and Google Ads. It supports multiple languages, including English, Portuguese, French, and Spanish

Read more about Reportei

Users also considered
Salesforce Marketing Cloud Account Engagement logo

Salesforce B2B marketing automation for marketing & sales

Analyze your marketing activity with Salesforce Pardot through closed-loop reporting, lifecycle reporting, search reporting, prospect activity tracking & more.

Read more about Salesforce Marketing Cloud Account Engagement

Users also considered
Looker logo

Analytics Evolved

Looker makes it easy for you to find, explore & understand your marketing data. Measure success & make better decisions by seeing all your data together.

Read more about Looker

Users also considered
Similarweb logo
Category Leaders

Website & app traffic data analysis

Similarweb empowers businesses to grow, outperform competitors, and win their market. From traffic metrics to channel insights and industry trends, it delivers the digital intelligence needed to understand your audience and lead your category.

Read more about Similarweb

Users also considered
ClickCease logo

Prevent Click Fraud in Real-Time

Prevent click fraud on your Google, Meta or Bing Ads campaigns. Stop bots and competitors from clicking on your ads automatically. We only block bad bots

Read more about ClickCease

Users also considered
Salesforce Marketing Cloud logo

Customer relationship management solution

Salesforce Marketing Cloud is a comprehensive marketing platform designed to help businesses personalize every moment of customer engagement across the entire customer lifecycle. By connecting every department through actionable data and Agentforce, the platform empowers teams to work together and build lasting customer relationships.

Read more about Salesforce Marketing Cloud

Users also considered

Key features for Marketing Analytics software

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

  • Reporting & Statistics: Users value detailed reports and statistical data for tracking performance, making data-driven decisions, and optimizing marketing strategies. 94% of reviewers rated this feature as important or highly important.
  • Performance Metrics: Reviewers emphasize the importance of performance metrics for assessing campaign effectiveness, identifying improvements, and making informed decisions. 93% of reviewers rated this feature as important or highly important.
  • Conversion Tracking: Users highlight conversion tracking for measuring marketing campaign success, optimizing strategies, and understanding user behavior. 89% of reviewers rated this feature as important or highly important.
  • Data Import/Export: Import/export features are valued for integrating external data, managing large datasets, and facilitating comprehensive analysis. 85% of reviewers rated this feature as important or highly important.
  • ROI Tracking: Users find ROI tracking crucial for evaluating campaign performance, optimizing budgets, and understanding marketing effectiveness. 85% of reviewers rated this feature as important or highly important.