getapp-logo

App comparison

Add up to 4 apps below to see how they compare. You can also use the "Compare" buttons while browsing.

Software categoriesBlog & researchAbout us

GetApp offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links. 

Marketing Attribution Software with Lead Generation (2026)

Last updated: April 2026

Verified reviewer profile picture
Get free expert advice+1 (888) 216-6745
Call now for a one-to-one consultation in under 15 mins.

Marketing Attribution Software Key Features

    Based on 489 user opinions, we identified 6 features that are important for any product in Marketing Attribution Software

  • Performance Metrics

    A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

    Average user rating

    4.6

  • ROI Tracking

    Monitor conversion rates and analyze effectiveness and profitability of marketing efforts

    Average user rating

    4.5

  • Conversion Tracking

    Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads

    Average user rating

    4.5

  • Reporting/Analytics

    View and track pertinent metrics

    Average user rating

    4.4

  • Campaign Analytics

    Track and interpret campaign performance metrics

    Average user rating

    4.4

  • Lead Management

    Store information about leads or contacts and track, manage and nurture them throughout the sales process

    Average user rating

    4.5
1 filter applied

Features

Integrated with

Pricing model

Devices supported

Organization types

User rating

31 software options

monday.com logo

Project management software

learn more
An open platform, monday.com allows you to customize dashboards to better track the customer journey and analyze relevant KPIs.

Read more about monday.com

Users also considered
Marketo Engage logo

AI-powered marketing automation platform

learn more
Adobe Marketo Engage is an industry-leading, AI-powered marketing automation platform that helps businesses streamline operations, scale personalized engagement, and drive measurable growth. It aligns marketing and sales to increase efficiency, generate more leads, and grow revenue faster.

Read more about Marketo Engage

Users also considered
Liine logo

AI-powered call tracking, marketing analytics and ad optimiz

learn more
AI-powered call tracking, marketing analytics and ad optimization platform built for multisite healthcare, dental and vet practices

Read more about Liine

Users also considered
CTM logo

Conversation analytics for marketing attribution

learn more
CTM provides conversation analytics software that helps businesses track which marketing campaigns drive conversions across calls, chats, forms, and texts. The platform features AI-driven insights that analyze customer conversations to uncover preferences and behaviors, while offering workflow automation tools to streamline sales pipelines through intelligent call routing and lead management capabilities.

Read more about CTM

Users also considered
Phonexa logo

Cloud-based all-in-one marketing platform

learn more
Phonexa is an all-in-one marketing software with a suite of eight products for calls, leads, clicks, email, SMS, and more. The company services D2C companies with high-volume consumer traffic. Industries include financial services, insurance, home services, legal, real estate, and Healthcare.

Read more about Phonexa

Users also considered
Terminus logo

Account based marketing for B2B marketers

learn more
Terminus is an account-based marketing software that offers tools including target account identification, account-based advertising, sales intelligence, account-based analytics, web visitor intelligence, web personalization, and more. It enables B2B marketers to plan and manage ABM at scale.

Read more about Terminus

Users also considered
Voluum logo

Track all your digital campaigns in one place!

learn more
Voluum is a performance tracking software for affiliate marketers, agencies and media buyers.

Read more about Voluum

Users also considered
Dreamdata logo

AI-Driven Activation & Attribution for B2B Marketing

learn more
Dreamdata is a B2B Activation & Attribution Platform built for empowering marketers.

Read more about Dreamdata

Users also considered
ActiveDEMAND logo

An integrated marketing solution for marketers & agencies

learn more
ActiveDEMAND tracks your prospect’s full cross-channel marketing attribution across display, social, paid search, phone calls, email and more.

Read more about ActiveDEMAND

Users also considered
Swaarm logo

Performance marketing platform

learn more
Swaarm is a performance-based marketing platform and it provides an market tracking and campaign management solution.

Read more about Swaarm

Users also considered
Plezi logo

B2B marketing automation solution

learn more
Plezi is a marketing automation solution aimed at B2B companies who want to generate more leads through their marketing content

Read more about Plezi

Users also considered
AdRoll ABM logo

Account-based execution, made easy

learn more
RollWorks is an Account-Based Platform with ABM and advertising solutions enabling growth-oriented B2B marketers to deeply understand their buyers and rapidly drive business results.

Read more about AdRoll ABM

Users also considered
Salespanel logo

Identify, track, and qualify leads.

learn more

Salespanel serves as a comprehensive B2B lead generation, analytics, and customer journey tracking tool. Integrate first-party data seamlessly into your CRM to unveil qualified leads.

Read more about Salespanel

Users also considered
CPV Lab Pro logo

track, test and optimize marketing campaigns

learn more
CPV Lab Pro is a dashboard for marketing campaigns. It allows users to track, manage, and optimize all paid and organic traffic sources straight from one platform.

Read more about CPV Lab Pro

Users also considered
Revenue.io logo

Sales engagement and call tracking platform

learn more
Revenue.io is a cloud-based sales engagement platform designed to help Salesforce users manage leads, identify revenue-generating channels, and analyze performance. Features include lead prioritization, real-time recommendations, workflow automation, reporting, call monitoring, and transcription.

Read more about Revenue.io

Users also considered
CAKE logo

Performance Marketing Software

learn more
Measure true customer acquisition costs across channels against customer lifetime value, enhance campaign performance and media mix.

Read more about CAKE

Users also considered
Zoho Marketing Automation logo

Multichannel marketing automation, simplified

learn more
See which marketing channels and campaigns drive conversions. Multi-touch attribution models help you understand the customer journey and invest in high-performing channels for better ROI.

Read more about Zoho Marketing Automation

Users also considered
Marin Software logo

Online Advertising Management Platform

learn more
Marin Software provides AI-powered digital marketing solutions, offering an integrated platform for managing search (SEM), retail, display, and social marketing.

Read more about Marin Software

Users also considered
Spotler Activate logo

Customer data platform for cross-media marketing

learn more
Squeezely is an online customer data platform for collecting customer data centrally. Target groups can be determined based on data points. The platform synchronizes all online channels, allowing cross-media campaigns to be executed more easily.

Read more about Spotler Activate

Users also considered
Black Crow AI logo

Cloud-based artificial intelligence tool for eCommerce.

learn more
Black Crow AI helps DTC brands scale profitability and acquire, recognize and retain customers across digital marketing channels.

Read more about Black Crow AI

Users also considered
SAS Customer Intelligence 360 logo

SAS CI360 reinvents marketing via data-driven decisioning

learn more
Being able to stitch digital and traditional data together to create a complete customer profile allows you to perform the cross-channel digital engagement and attribution. SAS 360 solves marketer’s toughest challenges, such as attribution, through the use of integrated analytics.

Read more about SAS Customer Intelligence 360

Users also considered
RedTrack logo

Performance tracking for affiliates and advertisers

learn more
RedTrack.io is a SaaS affiliate marketing campaign management & analytics platform designed to aid affiliates and advertisers with tracking campaign performance

Read more about RedTrack

Users also considered
Markey logo

Digital Marketing Software for Small & Medium Businesses

learn more
Markey.ai is a digital marketing automation tool that simplifies online marketing efforts for small and medium businesses.

Read more about Markey

Users also considered
DailyStory logo

Marketing automation and services for SMBs

learn more
DailyStory is a turn-key marketing automation solution that includes software and digital marketing expertise to help SMBs find new customers. And keep them.

Read more about DailyStory

Users also considered
Makeme.click logo

Campaign management solution for businesses

learn more
Makeme.click is a cloud-based solution designed to help businesses track the performance of marketing campaigns and manage visitor traffic in real-time. Key features include lead generation, customizable branding, status mapping, ad serving, user group management, link building, and reporting.

Read more about Makeme.click

Users also considered