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Top Rated Marketing Automation Software with Campaign Analytics in 2026

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All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: April 2026

Campaign analytics provides detailed insights into campaign performance, including open rates, click-through rates, and ROI. It helps optimize strategies, track customer behavior, and make data-driven decisions to improve marketing effectiveness. Our reviewers in marketing automation software rated this feature as important.

7 Best Marketing Automation Software with Campaign Analytics

Product
User rating
Starting price
MailerLite logo
4.7
(2.2K)
10
per user/per month
ActiveCampaign logo
4.6
(2.5K)
15
flat rate/per month
HubSpot Marketing Hub logo
4.5
(6.2K)
15
per user/per month
Constant Contact logo
4.3
(2.9K)
12
usage based/per month
Brevo logo
4.6
(3.4K)
9
usage based/per month
Systeme.io logo
4.8
(2.1K)
17
flat rate/per month
Mailchimp logo
4.5
(17.5K)
13
flat rate/per month

See other top Marketing Automation products with campaign analytics

How we picked the 7 top rated products

We chose the high-performing solutions on this list based on verified user ratings on our site. Depending on available data, qualifying products either had to be among the most user-reviewed or the most searched-for products in the Marketing Automation software category. They also needed to have sufficient reviews about campaign analytics, have a minimum user rating of 3 out of 5 for that feature, and show evidence of U.S. market presence. We then added a distinction for up to three products based on our proprietary ratings and reviews: Highest rated, Highly rated for campaign analytics, and Highly rated for free version. Sponsorship or client status has no influence on the selection of these products, but it may impact the order in which products appear.

Details for the 7 best products

MailerLite logo
Reviews Sentiment
 
 
 
1-2(43)
3-4(445)
5(1,768)
Key Features
Email Marketing4.8
Lead Capture4.5

User insights about the campaign analytics feature

Users report that MailerLite's campaign analytics are easy to use and provide comprehensive insights. They appreciate the real-time updates and the ability to track open and click rates. Reviewers find the analytics helpful for evaluating campaign impact and making data-driven decisions. They also value the summarized monthly KPIs, which save time on reporting.

See related user reviews

“Mailerlite's campaign analytics make it easy to determine which of the campaigns are bringing my clientele what is really of interest to them. Thereby helping me to create content that pleases them and keeps them engaged.”
AS

Allie S.

content creator

“Very comprehensive, and makes it possible to get live updates. They are particularly very useful for impact evaluation purposes after campaigns have concluded; with the insights provided forming the cornerstones that inform subsequent campaigns”
MS

Mohammed S.

Field Manager

Starting price
10per user /
per month
Pros and Cons based on 2,256 verified reviews

Supports small business growth

Responsive customer support

Effective live chat support

Comprehensive email marketing

Intuitive drag-and-drop editor

Challenging account management

Complicated version upgrades

Website management difficulties

Limited form editor functionality

See pros and cons details
ActiveCampaign logo
Reviews Sentiment
 
 
 
1-2(62)
3-4(795)
5(1,703)
Key Features
Email Marketing4.7
Lead Capture4.4

User insights about the campaign analytics feature

Reviewers appreciate ActiveCampaign's campaign analytics for providing accurate and detailed insights into open rates, click-throughs, and engagement trends. They find the data useful for optimizing marketing strategies and improving campaign outcomes. Users note the need for additional reporting customization but value the overall ability to make data-driven decisions.
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“The analytics provide useful insights on open rates, click-throughs, and engagement trends. It allows for data-driven optimization, though additional reporting customization would improve it further.”
Verified reviewer profile picture

Matteo P.

Graphic Designer

“it allows to measure and analyze the performance of marketing campaigns in order to understand their effectiveness and make data-driven decisions for future campaigns”
Verified reviewer profile picture

Kamal A.

Employee

Starting price
15flat rate /
per month
Pros and Cons based on 2,560 verified reviews
Verified reviewer profile picture
Verified reviewer profile picture

Effective sales funnel creation

Supports business growth

Robust automation features

Efficient client management

Comprehensive lead management

Frequent performance issues

User experience problems

Limited landing page options

Complex navigation and switching

High costs and complexity

See pros and cons details
HubSpot Marketing Hub logo
Reviews Sentiment
 
 
 
1-2(82)
3-4(2,393)
5(3,742)
Key Features
Email Marketing4.5
Lead Capture4.5

User insights about the campaign analytics feature

Reviewers indicate HubSpot Marketing Hub's campaign analytics are robust and provide detailed insights into marketing campaign performance. They appreciate the built-in analytics, statistics, and dashboards that allow them to evaluate effectiveness in one place. Users find the data useful for optimizing campaigns and improving their marketing strategies.
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“Whats I like about campaign analytics in Hubspot Marketing Hub is that I use the campaign analytics tool to evaluate the success of the marketing campaigns I've developed in HubSpot. With built-in analytics, statistics, and dashboards, I can also evaluate the effectiveness of all of my marketing initiatives in one location.”
Verified reviewer profile picture

Daniel I.

Digital Strategist

“What I enjoy about the campaign analytics feature in the HubSpot Marketing Hub is that I use it to assess the efficacy of the marketing campaigns I've created on the software. I can assess the success of all of my marketing initiatives in one place thanks to built-in analytics, statistics, and dashboards.”
Verified reviewer profile picture

Gracious A.

Social Media Expert

Starting price
15per user /
per month
Pros and Cons based on 6,217 verified reviews
Verified reviewer profile picture
Verified reviewer profile picture

Comprehensive automation features

Effective lead management

Streamlined marketing automation

Robust email marketing tools

Extensive training resources

High cost concerns

Limited reporting capabilities

Complex navigation

Inefficient contact management

Limited template customization

See pros and cons details
Constant Contact logo
Reviews Sentiment
 
 
 
1-2(84)
3-4(1,299)
5(1,528)
Key Features
Email Marketing4.5
Lead Capture4.3

User insights about the campaign analytics feature

Users report that Constant Contact's campaign analytics provide timely and easy-to-read insights into email performance. They appreciate the ability to track open rates, click-through rates, and engagement metrics. Reviewers find the analytics helpful for making data-informed decisions and optimizing future campaigns. They also value the immediate feedback on campaign effectiveness.

See related user reviews

“As I mentioned above with the engagement tracking feature, campaign analytics are dealt with by team members other than myself. However, a summary of how our email campaigns are performing (according to specific metrics/KPIs) are reported to the entire team regularly in meetings, and my colleagues have mentioned that Constant Contact's campaign analytics are easy to track and understand through the program. We can clearly tell if our email campaigns are performing well, and can even see how each specific email sent out is performing. The analytics feature also lets us know how many people opened the email and such, and we can use these metrics/KPIs to change our email marketing strategy when necessary. ”
JW

Jaclyn W.

Lead Marketing Associate

“Within 24 hours, I get analytics that tell me how well I did with my outreach. I learn how many people opened it, how many clicked through, and who unsubscribed. ”
LB

Lisa B.

Development Director

Starting price
12usage based /
per month
Pros and Cons based on 2,911 verified reviews

Effective client management

Easy newsletter creation

Comprehensive email marketing

Efficient communication messaging

Versatile email campaigns

Email handling issues

Text formatting challenges

Subscription management limitations

Frequent issue management

High costs for features

See pros and cons details
Brevo logo
Reviews Sentiment
 
 
 
1-2(82)
3-4(881)
5(2,441)
Key Features
Email Marketing4.7
Lead Capture4.3

User insights about the campaign analytics feature

Reviewers feel Brevo's campaign analytics are detailed and easy to interpret, providing key metrics like open rates, click-through rates, and conversion rates in real-time. They appreciate the clear and comprehensive data, which helps them optimize their email marketing strategies. Users also value the ability to share reports and the straightforward dashboard.

See related user reviews

“The analytics dashboard gives me detailed insights into key performance metrics like open rates, click-through rates, and conversion rates, all in real-time. ”
PV

Paulo V.

Consultor

“Campaign Analytics in Brevo has been a key component for me. It offers detailed insights into each email campaign's performance, helping me fine-tune my strategies for better engagement. The accuracy and depth of data provided by Brevo's Campaign Analytics have been instrumental in driving my email marketing success.”
SN

Serge N.

Designer

Starting price
9usage based /
per month
Pros and Cons based on 3,404 verified reviews

Comprehensive marketing tools

Effective email marketing

Support for small businesses

Efficient campaign creation

Slow performance issues

Restrictive email limits

Challenges with email sending

See pros and cons details
Systeme.io logo
Reviews Sentiment
 
 
 
1-2(15)
3-4(301)
5(1,810)
Key Features
Email Marketing4.7
Lead Capture4.8

User insights about the campaign analytics feature

Reviewers indicate Systeme.io's campaign analytics provide valuable real-time tracking, allowing them to monitor performance and make timely adjustments. They find the A/B testing feature helpful for comparing different campaigns and determining what converts best. Users appreciate the depth of analytics, which helps them understand campaign effectiveness and optimize their strategies accordingly.

See related user reviews

“Real-Time Tracking: The platform offers real-time tracking capabilities, allowing me to monitor campaign performance as it happens. This real-time data enables me to react promptly to changes in engagement levels or campaign effectiveness.”
aa

alejandro a.

manager

“You can do 2 lead campaigns with 2 different pages and see, what converts the best with th A/B-testing system - that's GREAT ”
BE

Bente E.

COO

Starting price
17flat rate /
per month
Pros and Cons based on 2,126 verified reviews

Facilitates business growth

Comprehensive marketing tools

Seamless migration process

Responsive support services

Challenging domain configuration

Cumbersome page builder

Limited email management

See pros and cons details
Mailchimp logo
Reviews Sentiment
 
 
 
1-2(274)
3-4(6,994)
5(10,295)
Key Features
Email Marketing4.6
Lead Capture4.3

User insights about the campaign analytics feature

Reviewers highlight Mailchimp's comprehensive campaign analytics, noting the detailed statistics on open rates, click-through rates, and engagement. They appreciate the ease of viewing and understanding the data, which helps them optimize their email marketing efforts. Users find the integration with Google Analytics and the A/B testing capabilities particularly valuable for improving campaign performance.

See related user reviews

“The analytics of Mailchimp allow you to even drill down and see what items people clicked on in the email. It also details open rates and keeps track of which customers are your strongest (interact and engage more).”
RS

Ryan S.

Director

“The campaign reports are well laid out and provide important metrics like open rate, click rate, unsubscribe rate and engagement level in neatly laid out graphs. You can even create custom reports to only include the metrics that matter to you.”
RC

Rajat C.

Account Manager

Starting price
13flat rate /
per month
Pros and Cons based on 17,563 verified reviews

Efficient client communication

Comprehensive email marketing

Streamlined newsletter creation

Effective email blasting

Support for small business growth

Issues with spam filtering

Restrictive usage limits

Challenges with issue management

Expensive for small businesses

Limited design customization

See pros and cons details

Other Top Rated Marketing Automation Software with Campaign Analytics in 2026

Mailchimp logo

Email and SMS marketing automation platform

MailChimp gives you all the power of enterprise-level automation without any of the headaches. Provide timely, relevant information with MailChimp Workflows.

Read more about Mailchimp

Users also considered
HubSpot Marketing Hub logo

All in one inbound marketing platform

With HubSpot’s interconnected tools, you use real-time marketing data to provide relevant, contextual marketing experiences to every contact in your database.

Read more about HubSpot Marketing Hub

Users also considered
Brevo logo

Automation, marketing & transactional email, and SMS service

Trusted by over 500,000 businesses worldwide, Brevo (formerly Sendinblue) is the affordable, all-in-one marketing and CRM stack that helps growing businesses scale faster.

Read more about Brevo

Users also considered
Zoho CRM logo

Customer relationship management solution

Zoho CRM is a cloud-based customer relationship management (CRM) solution that helps businesses of all sizes close deals smarter, better and faster. The solution lets businesses reach customers through every channel, including telephone, email, social media, and live chat.

Read more about Zoho CRM

Users also considered
Systeme.io logo
Category Leaders

Cloud-based email marketing software

Systeme.io is an all-in-one marketing platform designed for launching and growing online businesses. The platform combines essential tools including sales funnel building, email marketing, website creation, course hosting, and affiliate program management into a single integrated system. Users can access comprehensive marketing automation features without needing multiple separate subscriptions.

Read more about Systeme.io

Users also considered
MailerLite logo
Category Leaders

Advanced email marketing made easy.

From newsletters to automated customer journeys—join 700,000 businesses scaling the easy way with MailerLite. 

Read more about MailerLite

Users also considered
Semrush logo

Reliable SEO tools for the AI Search Era

Semrush SEO Toolkit contains more than 20 tools and reports to assist you in every step of your website SEO. You’ll have access to the largest keyword database and the most accurate search volume on the market.

Read more about Semrush

Users also considered
ActiveCampaign logo

AI-first marketing platform

ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp.

Read more about ActiveCampaign

Users also considered
Constant Contact logo

Streamlines marketing to grow loyal audiences

Constant Contact is a digital and email marketing platform that provides tools for creating, sending, and tracking email campaigns. The platform offers customizable email templates, AI writing assistance, and automation features to help businesses reach audience. Additionally, it includes social media marketing capabilities, SMS marketing, and multi-account solutions for organizations managing multiple locations or teams.

Read more about Constant Contact

Users also considered
Omnisend logo

Drives revenue via automated eCommerce marketing

Trusted by 150k+ ecommerce businesses, Omnisend’s all-in-one email marketing & SMS tool automates your marketing across the entire customer journey. Build customer relationships & drive sales on autopilot. 1-click integrations with Shopify, BigCommerce, WooCommerce, Wix & more.

Read more about Omnisend

Users also considered
Marketing 360 logo

Marketing Platform For Small Business

Stay top of mind with email and text
Nurture your leads, customers and more with effective email and text message marketing. Send the right campaign, at the right time, to the right person to boost sales. Create your free account today to learn more and explore plans and pricing.

Read more about Marketing 360

Users also considered
Intercom logo

AI-powered customer service with helpdesk

Intercom is redefining how businesses support their customers using powerful messaging and automation

Read more about Intercom

Users also considered
SendPulse logo
Category Leaders

Email, web push, SMS, chatbots, CRM on one platform

SendPulse is an email marketing platform with additional channels: SMS, web push notifications and Facebook chatbots. Create mobile-friendly emails with an easy to use drag-and-drop editor. You can send marketing campaigns, trigger-based emails or set up autoresponders.

Read more about SendPulse

Users also considered
ZeroBounce logo

Online email validation system

Automate your email list cleaning with the ZeroBounce API.

The API requires SSL and is available in 13 unique languages including Java, Python, and PHP. The response time is 1-30 seconds.

Read more about ZeroBounce

Users also considered
Meritto logo

Purpose-built to grow your enrollments

From higher education institutions and K-12 schools to EdTech platforms, online degree programmes, study abroad consultants, coaching centres, and vocational training institutes, Meritto caters all.

Read more about Meritto

Users also considered
ClickFunnels logo

Cloud based marketing automation software for SMBs

ClickFunnels is a cloud-based marketing automation and web page building solution with which businesses can design and test landing pages for their websites

Read more about ClickFunnels

Users also considered
BigMarker logo

The platform for modern webinars, virtual, and hybrid events

Improve engagement and increase efficiency in order to grow revenue faster with BigMarker.

Read more about BigMarker

Users also considered
Klaviyo logo

AI-enabled email marketing solution for B2C companies

Klaviyo is the all-in-one platform built to help B2C companies grow by integrating email/ SMS marketing, full-funnel analytics, and service in one solution. Powered by customer data and built-in AI, Klaviyo makes it easy to scale marketing automation and personalization across all your channels.

Read more about Klaviyo

Users also considered
Poptin logo

Lead capture platform for business conversion and engagement

Poptin is a free website lead capture platform that engages visitors with strategically placed & timed 'poptins' that help convert them into leads, subscribers & sales using pop ups, autoresponders, forms, and much more.

Read more about Poptin

Users also considered
ContactPigeon logo
Category Leaders

Omnichannel customer engagement for eCommerce and Retail

ContactPigeon is a marketing personalization & automation software which includes features designed to work with eCommerce to engage, retain, & grow customers

Read more about ContactPigeon

Users also considered
Levitate logo

Relationship marketing as authentic as you are.

Our Happiness Platform features authentic communication tools to help build lasting relationships with your network. From email, social media, and content, to meeting booking, texting, and a dedicated success specialist, Levitate has everything you need to nurture relationships easily - at scale.

Read more about Levitate

Users also considered
Encharge logo

Marketing automation for digital businesses and services

Go beyond emails. Convert, onboard, and retain customers with marketing automation flows and behavior-based emails

Read more about Encharge

Users also considered
iContact logo

Email marketing , automation, and landing page software

iContact's easy-to-use platform provides you with the tools to grow your business anytime, anywhere. To create your iContact Free account, visit iContact.com via the link in our bio. No credit card required!

Read more about iContact

Users also considered
Keap logo

An all-in-one CRM, sales and marketing automation solution

Use Keap to design, automate & track marketing campaigns. Build campaign workflows, landing pages, web forms & emails, & track website & email activity

Read more about Keap

Users also considered
Campaign Monitor by Marigold logo

Cross-channel marketing made simple and stress-free

Campaign Monitor is the leading provider of professional-grade email marketing and automation software for growing businesses.

Read more about Campaign Monitor by Marigold

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Key features for Marketing Automation software

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

  • Email Marketing: Reviewers value automation, segmentation, and customization features for targeted and timely email campaigns, noting the ease of use and robust analytics. 97% of reviewers rated this feature as important or highly important.
  • Lead Capture: Users highlight the versatility in capturing leads via forms, landing pages, and pop-ups, with seamless integration and real-time alerts for quick follow-up. 93% of reviewers rated this feature as important or highly important.
  • Campaign Management: Reviewers appreciate tools for multi-channel campaigns, detailed performance tracking, and the ability to streamline planning and execution, fostering team collaboration. 92% of reviewers rated this feature as important or highly important.
  • Data Import/Export: Users appreciate the ease of importing/exporting data with common file types, ensuring smooth integration and efficient data management for analysis and segmentation. 89% of reviewers rated this feature as important or highly important.
  • Lead Management: Reviewers find value in automated tracking, scoring, and segmenting leads, enhancing follow-up processes, and improving sales conversion rates. 88% of reviewers rated this feature as important or highly important.
  • Landing Pages/Web Forms: Users highlight customizable templates and drag-and-drop features for creating effective landing pages and forms, optimizing lead generation and engagement. 84% of reviewers rated this feature as important or highly important.