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Top Rated Marketing Automation Software with Campaign Analytics in 2025
All user reviews are verified by in-house moderators and provider data by our software research team. Learn more
Last updated: April 2025
Campaign analytics provides detailed insights into campaign performance, including open rates, click-through rates, and ROI. It helps optimize strategies, track customer behavior, and make data-driven decisions to improve marketing effectiveness. Our reviewers in marketing automation software rated this feature as important.
7 Best Marketing Automation Software with Campaign Analytics
How we picked the 7 top rated products
We chose the high-performing solutions on this list based on verified user ratings on our site. Depending on available data, qualifying products either had to be among the most user-reviewed or the most searched-for products in the Marketing Automation software category. They also needed to have sufficient reviews about campaign analytics, have a minimum user rating of 3 out of 5 for that feature, and show evidence of U.S. market presence. We then added a distinction for up to three products based on our proprietary ratings and reviews: Highest rated, Highly rated for campaign analytics, and Highly rated for free version. Sponsorship or client status has no influence on the selection of these products, but it may impact the order in which products appear.
Details for the 7 best products
Constant Contact
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User insights about the campaign analytics feature
per month
Effective client management
Easy newsletter creation
Comprehensive email marketing
Efficient communication messaging
Versatile email campaigns
Email handling issues
Text formatting challenges
Subscription management limitations
Frequent issue management
High costs for features
HubSpot Marketing Hub
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User insights about the campaign analytics feature
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Daniel Imohimi
Digital Strategist
Gracious Austin Imohimi
Social Media Expert
per month
Comprehensive automation features
Effective lead management
Streamlined marketing automation
Robust email marketing tools
Extensive training resources
High cost concerns
Limited reporting capabilities
Complex navigation
Inefficient contact management
Limited template customization
Brevo
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User insights about the campaign analytics feature
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per month
Comprehensive marketing tools
Effective email marketing
Support for small businesses
Efficient campaign creation
Slow performance issues
Restrictive email limits
Challenges with email sending
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User insights about the campaign analytics feature
See related user reviews
per month
Efficient client communication
Comprehensive email marketing
Streamlined newsletter creation
Effective email blasting
Support for small business growth
Issues with spam filtering
Restrictive usage limits
Challenges with issue management
Expensive for small businesses
Limited design customization
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User insights about the campaign analytics feature
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Matteo Peluzzi
Graphic Designer
Kamal Aboutaleb
Employee
per month
Effective sales funnel creation
Supports business growth
Robust automation features
Efficient client management
Comprehensive lead management
Frequent performance issues
User experience problems
Limited landing page options
Complex navigation and switching
High costs and complexity
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User insights about the campaign analytics feature
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per month
Supports small business growth
Responsive customer support
Effective live chat support
Comprehensive email marketing
Intuitive drag-and-drop editor
Challenging account management
Complicated version upgrades
Website management difficulties
Limited form editor functionality
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User insights about the campaign analytics feature
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per month
Facilitates business growth
Comprehensive marketing tools
Seamless migration process
Responsive support services
Challenging domain configuration
Cumbersome page builder
Limited email management
Other Top Rated Marketing Automation Software with Campaign Analytics in 2025
Key features for Marketing Automation software
Based on GetApp's analysis of verified user reviews collected between July, 2021 and August, 2024
- Email Marketing: Reviewers value automation, segmentation, and customization features for targeted and timely email campaigns, noting the ease of use and robust analytics. 97% of reviewers rated this feature as important or highly important.
- Lead Capture: Users highlight the versatility in capturing leads via forms, landing pages, and pop-ups, with seamless integration and real-time alerts for quick follow-up. 93% of reviewers rated this feature as important or highly important.
- Campaign Management: Reviewers appreciate tools for multi-channel campaigns, detailed performance tracking, and the ability to streamline planning and execution, fostering team collaboration. 92% of reviewers rated this feature as important or highly important.
- Data Import/Export: Users appreciate the ease of importing/exporting data with common file types, ensuring smooth integration and efficient data management for analysis and segmentation. 89% of reviewers rated this feature as important or highly important.
- Lead Management: Reviewers find value in automated tracking, scoring, and segmenting leads, enhancing follow-up processes, and improving sales conversion rates. 88% of reviewers rated this feature as important or highly important.
- Landing Pages/Web Forms: Users highlight customizable templates and drag-and-drop features for creating effective landing pages and forms, optimizing lead generation and engagement. 84% of reviewers rated this feature as important or highly important.