getapp-logo

App comparison

Add up to 4 apps below to see how they compare. You can also use the "Compare" buttons while browsing.

Software categoriesBlog & researchAbout us

GetApp offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links. 

Table of Contents

usersusersusers

Talk with us for a free 15-min consultation

Expert advisors like Chase, who have helped 1,000+ companies, can find the right software for your needs.

Top Rated Marketing Automation Software with Campaign Management in 2026

Verified reviewer profile picture
Verified reviewer profile picture

All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: February 2026

Campaign management in marketing automation software enhances targeting and personalization, improves campaign tracking and performance analytics, streamlines multi-channel marketing, and supports collaboration within marketing teams, ultimately driving better engagement and conversion rates. Our reviewers in marketing automation software rated this feature as important.

7 Best Marketing Automation Software with Campaign Management

Product
User rating
Starting price
HubSpot Marketing Hub logo
4.5
(6.2K)
15
per user/per month
visit website
ClickFunnels logo
4.5
(665)
97
flat rate/per month
Systeme.io logo
4.8
(2.1K)
17
flat rate/per month
ActiveCampaign logo
4.6
(2.5K)
15
flat rate/per month
Mailchimp logo
4.5
(17.5K)
13
flat rate/per month
MailerLite logo
4.7
(2.2K)
10
per user/per month
Brevo logo
4.6
(3.3K)
9
usage based/per month

See other top Marketing Automation products with campaign management

How we picked the 7 top rated products

We chose the high-performing solutions on this list based on verified user ratings on our site. Depending on available data, qualifying products either had to be among the most user-reviewed or the most searched-for products in the Marketing Automation software category. They also needed to have sufficient reviews about campaign management, have a minimum user rating of 3 out of 5 for that feature, and show evidence of U.S. market presence. We then added a distinction for up to three products based on our proprietary ratings and reviews: Highest rated, Highly rated for campaign management, and Highly rated for free version. Sponsorship or client status has no influence on the selection of these products, but it may impact the order in which products appear.

Details for the 7 best products

HubSpot Marketing Hub logo

HubSpot Marketing Hub

Reviews Sentiment
 
 
 
1-2(81)
3-4(2,387)
5(3,740)
Key Features
Email Marketing4.5
Lead Capture4.5

User insights about the campaign management feature

Reviewers indicate that HubSpot Marketing Hub's campaign management is user-friendly and efficient. They appreciate the ability to manage multiple campaigns from one platform, track performance metrics, and integrate with tools like Salesforce. Users find the interface easy to navigate and value the comprehensive analytics and automation capabilities, although some feel there is room for improvement in insights and filtering options.

See related user reviews

“We have marketing and cold outreach campaigns going simultaneously, so keeping them organized and semi-automated is important to divide our time wisely. HubSpot is a great tool for tracking campaigns and analytics for those campaigns.”
JA

Jamie A.

Partnerships & Integrations

“Campaign management helps tie tactics together as one strategy. Among the many benefits is the complete view of analytics at the campaign level.”
SM

Skott M.

Head of Digital Marketing

Starting price
15per user /
per month
visit website
Pros and Cons based on 6,208 verified reviews

Comprehensive automation features

Effective lead management

Streamlined marketing automation

Robust email marketing tools

Extensive training resources

High cost concerns

Limited reporting capabilities

Complex navigation

Inefficient contact management

Limited template customization

See pros and cons details
ClickFunnels logo
Reviews Sentiment
 
 
 
1-2(25)
3-4(169)
5(471)
Key Features
Email Marketing5.0
Lead Capture4.7

User insights about the campaign management feature

Reviewers have mixed opinions about ClickFunnels' campaign management. Some find it effective for overseeing and optimizing campaigns, appreciating the bird's eye view of the sales process and real-time performance monitoring. However, others find it complicated and challenging to use, particularly for email marketing. Users note the need for additional integrations and the potential for improved ease of use.

See related user reviews

“Clickfunnels can help customers manage campaigns and track results. This can help customers optimize campaigns and improve performance over time.”
DN

Debbie N.

Manager

“Easy to monitor performance once the leads begin to come in. You can also tweak landers based on performance to scale or optimize, based on what you see in real time.”
JG

Jonathan G.

Co-Owner

Starting price
97flat rate /
per month
Pros and Cons based on 665 verified reviews

Effective lead capture

Efficient funnel creation

Versatile templates

Comprehensive video tutorials

User-friendly drag and drop

Overpriced for small businesses

Slow issue resolution

Limited email marketing

Inadequate customer support

Limited design customization

See pros and cons details
Systeme.io logo
Reviews Sentiment
 
 
 
1-2(15)
3-4(301)
5(1,810)
Key Features
Email Marketing4.7
Lead Capture4.8

User insights about the campaign management feature

Reviewers appreciate Systeme.io's campaign management for its simplicity and ease of use. They find it intuitive, even for beginners, and value the ability to create, launch, and track campaigns quickly. Users highlight the all-in-one platform's comprehensive tools, including automation, tagging, and integration with other marketing components. They also note the helpful tutorials and guides available for managing campaigns effectively.
Verified reviewer profile picture

See related user reviews

“Campaign management in Systeme.io allows users to plan, execute, and track marketing campaigns seamlessly, optimizing engagement and driving better results”
ES

Edgars S.

CEO

“There are a few things that I really like about Campaign Management in system.io. First, I like that it is a cloud-based platform. This means that I can access my account from anywhere, and I don't have to worry about losing any data if my computer crashes. Second, I like the way that the system is set up. It is very user-friendly and easy to navigate. Finally, I like the fact that I can track my campaigns and see how they are performing. This is a great way to see what is working and what is not.”
Verified reviewer profile picture

Geoffrey k.

MD

Starting price
17flat rate /
per month
Pros and Cons based on 2,126 verified reviews
Verified reviewer profile picture

Facilitates business growth

Comprehensive marketing tools

Seamless migration process

Responsive support services

Challenging domain configuration

Cumbersome page builder

Limited email management

See pros and cons details
ActiveCampaign logo
Reviews Sentiment
 
 
 
1-2(62)
3-4(792)
5(1,703)
Key Features
Email Marketing4.7
Lead Capture4.4

User insights about the campaign management feature

Reviewers indicate that ActiveCampaign's campaign management is highly effective and user-friendly. They appreciate the ease of creating, scheduling, and tracking campaigns from a single dashboard. Users highlight the platform's automation capabilities, deep tracking features, and the ability to manage personalized email marketing campaigns. They also value the comprehensive tools and features available for optimizing campaign performance.
Verified reviewer profile picture

See related user reviews

“The deep tracking features for campaigns is amazing as well as being able to split test campaigns.”
Verified reviewer profile picture

Christopher I.

Web Designer and Digital Marketer

“Being able to manage the campaign from one dashboard easily is important.”
TJ

Tracy J.

President/CEO

Starting price
15flat rate /
per month
Pros and Cons based on 2,557 verified reviews
Verified reviewer profile picture

Effective sales funnel creation

Supports business growth

Robust automation features

Efficient client management

Comprehensive lead management

Frequent performance issues

User experience problems

Limited landing page options

Complex navigation and switching

High costs and complexity

See pros and cons details
Mailchimp logo
Reviews Sentiment
 
 
 
1-2(275)
3-4(6,981)
5(10,279)
Key Features
Email Marketing4.6
Lead Capture4.3

User insights about the campaign management feature

Reviewers find Mailchimp's campaign management tools easy to use and efficient. They appreciate the ability to create, edit, and duplicate campaigns quickly, as well as the detailed analytics and tracking features. Users highlight the variety of templates and automation options available, which help streamline the campaign creation process. They also value the ability to schedule campaigns in advance and manage multiple campaigns simultaneously.

See related user reviews

“It is very easy to create, edit and duplicate campaigns in Mailchimp. This is very important (especially duplication) as we spend a lot of time to design our emails to be unique (even on the free plan). With easy one click options we can duplicate campaigns and just replace what we need to replace. Past campaigns as well as its details can be seen very easily.”
UA

Ukeje A.

Researcher

“I enjoy being able to view all of our campaigns that we have sent over the years and compare which do better than others and make the correct tweaks to make newer emails stand out from others.”
SN

Shanna N.

Owner

Starting price
13flat rate /
per month
Pros and Cons based on 17,535 verified reviews

Efficient client communication

Comprehensive email marketing

Streamlined newsletter creation

Effective email blasting

Support for small business growth

Issues with spam filtering

Restrictive usage limits

Challenges with issue management

Expensive for small businesses

Limited design customization

See pros and cons details
MailerLite logo
Reviews Sentiment
 
 
 
1-2(42)
3-4(444)
5(1,768)
Key Features
Email Marketing4.8
Lead Capture4.5

User insights about the campaign management feature

Reviewers appreciate MailerLite's campaign management for its user-friendly interface and ease of use. They find it simple to create, manage, and track campaigns, with helpful features like reusable templates and detailed analytics. Users also value the ability to segment lists and run multiple campaigns simultaneously. However, some new users find the grouping and tagging system a bit cluttered.

See related user reviews

“Everything that comes together to create an awesome email campaign works exceptionally efficiently in Mailerlite, right from list management through to reporting and analytics on campaign performance.”
MS

Mohammed S.

Field Manager

“One of the things I love about MailerLite's campaign management is its user-friendly interface. From creating a new campaign to designing the email content and setting up automation, everything is laid out in a clean and intuitive manner”
DC

Debbie C.

Owner

Starting price
10per user /
per month
Pros and Cons based on 2,254 verified reviews

Supports small business growth

Responsive customer support

Effective live chat support

Comprehensive email marketing

Intuitive drag-and-drop editor

Challenging account management

Complicated version upgrades

Website management difficulties

Limited form editor functionality

See pros and cons details
Brevo logo
Reviews Sentiment
 
 
 
1-2(82)
3-4(878)
5(2,419)
Key Features
Email Marketing4.7
Lead Capture4.2

User insights about the campaign management feature

Users report that Brevo's campaign management is straightforward and easy to use. They appreciate the ability to create, send, and track email campaigns from a centralized platform. Reviewers highlight the detailed reporting tools and statistics, which help monitor campaign performance. They also value the user-friendly interface and the ability to manage campaigns without needing additional tools.
Verified reviewer profile picture

See related user reviews

“I love the fact that I can easily create and manage my campaigns in Sendinblue. I can quickly create a campaign, add my contacts, and start sending emails. I also love the fact that I can track my campaign results and see how many people opened my email, clicked on my links, and unsubscribed from my list.”
Verified reviewer profile picture

Geoffrey k.

MD

“I love this feature as it allows you to create, send and monitor your email campaigns. It makes the design to email process very easy and super efficient.”
MM

Michele M.

Operations Manager

Starting price
9usage based /
per month
Pros and Cons based on 3,379 verified reviews
Verified reviewer profile picture

Comprehensive marketing tools

Effective email marketing

Support for small businesses

Efficient campaign creation

Slow performance issues

Restrictive email limits

Challenges with email sending

See pros and cons details

Other Top Rated Marketing Automation Software with Campaign Management in 2026

Levitate logo

Levitate

Relationship marketing as authentic as you are.

visit website
Our Happiness Platform features authentic communication tools to help build lasting relationships with your network. From email, social media, and content, to meeting booking, texting, and a dedicated success specialist, Levitate has everything you need to nurture relationships easily - at scale.

Read more about Levitate

Users also considered
Marketo Engage logo

Marketo Engage

AI-powered marketing automation built for digital marketers

visit website
Adobe Marketo Engage is an industry-leading, AI-powered marketing automation platform that helps businesses streamline operations, scale personalized engagement, and drive measurable growth. It aligns marketing and sales to increase efficiency, generate more leads, and grow revenue faster.

Read more about Marketo Engage

Users also considered
PostMonster logo

PostMonster

(0)

Push Button. Post Ads.

visit website
With PostMonster, users can unleash digital advertising, search optimization, and social media publishing from a one-stop platform for local ad campaign management that scales for multi-location brands by artificial intelligence and marketing automation.

Read more about PostMonster

Users also considered
HubSpot Marketing Hub logo

HubSpot Marketing Hub

All in one inbound marketing platform

visit website
With HubSpot’s interconnected tools, you use real-time marketing data to provide relevant, contextual marketing experiences to every contact in your database.

Read more about HubSpot Marketing Hub

Users also considered
Xtremepush logo

Xtremepush

Multi-channel analytics & engagement platform

visit website
Enabling brands to make evidence based decisions through actionable analytics.

Read more about Xtremepush

Users also considered
Iterable logo

Iterable

Growth marketing and user engagement platform

visit website
Iterable is a full growth-marketing automation and user engagement platform.

Read more about Iterable

Users also considered
Ricochet360 logo

Ricochet360

Category Leaders

Customer relationship management and auto dialer solution

visit website
Ricochet360 is an all-in-one auto-dialer, CRM, lead management, and marketing automation platform designed for both inbound and outbound agents looking for a competitive advantage. It enables teams to call a new lead in one second, nurture and engage prospects throughout the entire sales process, and automate most of the daily workflows.

Read more about Ricochet360

Users also considered
Aroscop logo

Aroscop

(0)

Win Consumers with Smart Technology

visit website
Aroscop provides brands like you the brand advertising technology platform to identify, understand, and target your consumers in the most cost-effective way.

Read more about Aroscop

Users also considered
Constant Contact logo

Constant Contact

Streamlines marketing to grow loyal audiences

visit website
Constant Contact is a digital and email marketing platform that provides tools for creating, sending, and tracking email campaigns. The platform offers customizable email templates, AI writing assistance, and automation features to help businesses reach audience. Additionally, it includes social media marketing capabilities, SMS marketing, and multi-account solutions for organizations managing multiple locations or teams.

Read more about Constant Contact

Users also considered
emfluence Marketing Platform logo

emfluence Marketing Platform

Built for marketers. Backed by humans.

visit website
Automate personalized customer journeys that drive engagement and measurable ROI. Use visual workflows, behavior triggers, and CRM data to deliver the right message at the right time and track performance across every step of the customer lifecycle.

Read more about emfluence Marketing Platform

Users also considered
MarketDirect Cross Media logo

MarketDirect Cross Media

Omni-channel marketing software for agencies & comms teams

visit website
MarketDirect Cross Media is a software solution that allows users to easily create, manage and distribute cross-channel marketing campaigns. It caters to marketing agencies, corporate communication teams, and other professionals. As a cloud-managed solution, it provides always-on reliable access.

Read more about MarketDirect Cross Media

Users also considered
Zoho CRM logo

Zoho CRM

Customer relationship management solution

visit website
Zoho CRM is a cloud-based customer relationship management (CRM) solution that helps businesses of all sizes close deals smarter, better and faster. The solution lets businesses reach customers through every channel, including telephone, email, social media, and live chat.

Read more about Zoho CRM

Users also considered
ShortStack logo

ShortStack

Contests, forms and landing pages.

visit website
Create unique contests and giveaways, run social media contests, choose winners, send emails and analyze results - all from one place.

Read more about ShortStack

Users also considered
CleverTap logo

CleverTap

User Retention Platform for High-Growth Mobile Apps

visit website
Automate your marketing efforts based on centralized customer data to enrich your customer experience. Leverage pivots, journeys, RFM to understand, onboard, re-engage and retain users efficiently.

Read more about CleverTap

Users also considered
Creatio CRM logo

Creatio CRM

New era CRM to manage all customer and operational workflows

visit website
Marketing Creatio is an AI-native omnichannel marketing platform that accelerates lead-to-revenue by providing a holistic customer view, enabling personalized journeys, streamlining digital, email, and event campaigns, and boosting team collaboration.

Read more about Creatio CRM

Users also considered
Pinpointe logo

Pinpointe

Advanced-feature email marketing for less

visit website
Send automated messages by scheduling them to arrive on a specific date or trigger them to send based on a behavior like opening an email or visiting your site.

Read more about Pinpointe

Users also considered
Omnisend logo

Omnisend

Drives revenue via automated eCommerce marketing

visit website
Trusted by 150k+ ecommerce businesses, Omnisend’s all-in-one email marketing & SMS tool automates your marketing across the entire customer journey. Build customer relationships & drive sales on autopilot. 1-click integrations with Shopify, BigCommerce, WooCommerce, Wix & more.

Read more about Omnisend

Users also considered
SlickText logo

SlickText

The #1 Rated SMS Marketing Service

visit website
SlickText is the #1 rated SMS marketing platform. We help businesses connect with their customers through texting.

Read more about SlickText

Users also considered
Customer.io logo

Customer.io

Transforms data into tailored customer journeys.

visit website
Customer.io is a data-driven customer engagement platform enabling businesses to create personalized journeys across channels. It features a visual workflow builder for automating messages, omnichannel support for email, SMS, push, and in-app communications, and robust data integration. Customer.io uses first-party data and AI insights to deliver targeted messaging while ensuring compliance with GDPR, HIPAA, and SOC 2 Type II standards.

Read more about Customer.io

Users also considered
Channable logo

Channable

Channable empowers your eCommerce growth

visit website
Channable combines powerful data feed management with the possibility to manage Google Shopping campaigns & Search campaigns based on your product feed. Set up dynamic campaigns based on your product data and automate campaigns inventory- based. This way you always advertise your latest offers.

Read more about Channable

Users also considered
Adzooma logo

Adzooma

Online Marketing Simplified.

visit website
By leveraging machine learning and data science, the Adzooma platform pinpoints what drives online business success to make sure you get the most out of your advertising campaigns. We automate most of your workload, so you can focus on running your business.

Read more about Adzooma

Users also considered
InboxAlly logo

InboxAlly

InboxAlly is the Ultimate Email Deliverability Tool!

visit website
InboxAlly is a tool that helps email marketers stop their emails from landing in spam. It does this by teaching email providers to put your messages in the Inbox. This results in a dramatic increase in your open rates and your bottom line.

Read more about InboxAlly

Users also considered
Mailchimp logo

Email and advertising marketing automation platform

MailChimp gives you all the power of enterprise-level automation without any of the headaches. Provide timely, relevant information with MailChimp Workflows.

Read more about Mailchimp

Users also considered
Jira logo

Project management and work tracking software

Jira is project tracking software that helps every team collaborate to plan, track, and release work by breaking down big ideas into achievable steps. Jira offers features like task organization, work alignment to goals, customizable workflows, and real-time data insights to optimize outcomes.

Read more about Jira

Users also considered
Brevo logo

Automation, marketing & transactional email, and SMS service

Trusted by over 500,000 businesses worldwide, Brevo (formerly Sendinblue) is the affordable, all-in-one marketing and CRM stack that helps growing businesses scale faster.

Read more about Brevo

Users also considered

Key features for Marketing Automation software

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

  • Email Marketing: Users value automated email sequences, audience segmentation, and personalization for effective engagement. Drag-and-drop builders and templates simplify creating visually appealing emails. 97% of reviewers rated this feature as important or highly important.
  • Lead Capture: Forms, landing pages, and pop-ups help users collect and manage leads efficiently. Integration with various platforms enhances lead nurturing and conversion. 93% of reviewers rated this feature as important or highly important.
  • Data Import/Export: Enables easy transfer of data in and out of the platform, supporting various formats like CSV and Excel. Facilitates integration and data analysis. 89% of reviewers rated this feature as important or highly important.
  • Lead Management: Helps track, segment, and prioritize leads, improving follow-up and conversion. Automation and tagging features enhance lead nurturing and organization. 88% of reviewers rated this feature as important or highly important.
  • Landing Pages/Web Forms: Drag-and-drop builders and customizable templates aid in creating high-converting pages and forms. Integration and analytics features support lead generation and optimization. 84% of reviewers rated this feature as important or highly important.