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Top Rated Marketing Automation Software with Customizable Templates in 2026

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All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: April 2026

Customizable templates enable businesses to tailor their marketing materials to match their branding, saving time and effort in campaign creation. They facilitate the production of professional, engaging content, enhancing customer engagement and brand consistency. Our reviewers in marketing automation software rated this feature as highly important.

5 Best Marketing Automation Software with Customizable Templates

Product
User rating
Starting price
ClickFunnels logo
4.5
(665)
97
flat rate/per month
Constant Contact logo
4.3
(2.9K)
12
usage based/per month
Mailchimp logo
4.5
(17.5K)
13
flat rate/per month
MailerLite logo
4.7
(2.2K)
10
per user/per month
HubSpot Marketing Hub logo
4.5
(6.2K)
15
per user/per month

See other top Marketing Automation products with customizable templates

How we picked the 5 top rated products

We chose the high-performing solutions on this list based on verified user ratings on our site. Depending on available data, qualifying products either had to be among the most user-reviewed or the most searched-for products in the Marketing Automation software category. They also needed to have sufficient reviews about customizable templates, have a minimum user rating of 3 out of 5 for that feature, and show evidence of U.S. market presence. We then added a distinction for up to three products based on our proprietary ratings and reviews: Highest rated, Highly rated for customizable templates, and Highly rated for free version. Sponsorship or client status has no influence on the selection of these products, but it may impact the order in which products appear.

Details for the 5 best products

ClickFunnels logo
Reviews Sentiment
 
 
 
1-2(25)
3-4(169)
5(471)
Key Features
Email Marketing5.0
Lead Capture4.7

User insights about the customizable templates feature

Reviewers appreciate ClickFunnels' customizable templates for their ease of use and time-saving capabilities. They find the pre-built templates for landing pages, sales pages, and thank you pages highly valuable. Users report that these templates are easily customizable, allowing for professional-looking sales funnels. However, some mention the editor can be difficult to navigate and desire more industry-specific templates.
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“For each of Funnels inside CliCkfunnels they have inbuilt templates created for us, which are highly customizable and that saves alot of time, specially when you are a complete newbie or when you want to save your time. In Love with this feature of ClickFunnels”
Verified reviewer profile picture

Mehandi I.

Director Of Research Development

“Customizable templates are important in Clickfunnels because they allow businesses to create professional-looking sales funnels quickly and easily. Clickfunnels provides a range of pre-designed templates that users can customize to suit their needs, which can save a lot of time and effort compared to building a sales funnel from scratch.”
RK

Rezwan K.

Funnel Strategist

Starting price
97flat rate /
per month
Pros and Cons based on 665 verified reviews
Verified reviewer profile picture

Effective lead capture

Efficient funnel creation

Versatile templates

Comprehensive video tutorials

User-friendly drag and drop

Overpriced for small businesses

Slow issue resolution

Limited email marketing

Inadequate customer support

Limited design customization

See pros and cons details
Constant Contact logo
Reviews Sentiment
 
 
 
1-2(84)
3-4(1,299)
5(1,528)
Key Features
Email Marketing4.5
Lead Capture4.3

User insights about the customizable templates feature

Reviewers appreciate Constant Contact's customizable templates for their simplicity and time-saving aspects. They find these templates helpful for creating professional-looking emails without advanced design skills. Users report that the templates allow for brand consistency, though some find the customization process challenging and have switched to other platforms.
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“We do not have time to reinvent the wheel, do not have a designer or marketing person on staff, so this is a huge timesaver but still allows us a unique look ”
CP

Cristina P.

Director of Development

“We mainly use Constant Contact to send out emails, and although the templates are customizable, it's not always the easiest. ”
Verified reviewer profile picture

Megan C.

Director of Guest Services

Starting price
12usage based /
per month
Pros and Cons based on 2,911 verified reviews
Verified reviewer profile picture

Effective client management

Easy newsletter creation

Comprehensive email marketing

Efficient communication messaging

Versatile email campaigns

Email handling issues

Text formatting challenges

Subscription management limitations

Frequent issue management

High costs for features

See pros and cons details
Mailchimp logo
Reviews Sentiment
 
 
 
1-2(275)
3-4(6,994)
5(10,295)
Key Features
Email Marketing4.6
Lead Capture4.3

User insights about the customizable templates feature

Users find Mailchimp's customizable templates easy to use and highly versatile. They appreciate the drag-and-drop functionality, which allows for quick and professional email creation. Reviewers indicate that these templates help maintain brand consistency and save time. However, some users find the customization process less intuitive and desire more control over template elements.

See related user reviews

“Loads of free templates available to get your campaign started. Even the free version has enough to get you going. You can customize the templates to comply with your branding standards to improve user engagement with your content.”
RC

Rajat C.

Account Manager

“Mailchimp provides a bunch of free templates that allow you to drag and drop images, edit text, and move items around to your liking so your email looks as professional as possible. They offer even more templates with the paid version but they still offer great customizable templates with the free version, too!”
MC

Mike C.

Real estate photographer and videographer and real estate agent

Starting price
13flat rate /
per month
Pros and Cons based on 17,564 verified reviews

Efficient client communication

Comprehensive email marketing

Streamlined newsletter creation

Effective email blasting

Support for small business growth

Issues with spam filtering

Restrictive usage limits

Challenges with issue management

Expensive for small businesses

Limited design customization

See pros and cons details
MailerLite logo
Reviews Sentiment
 
 
 
1-2(43)
3-4(445)
5(1,768)
Key Features
Email Marketing4.8
Lead Capture4.5

User insights about the customizable templates feature

Reviewers highlight MailerLite's customizable templates for their ease of use and flexibility. They appreciate the drag-and-drop interface and the ability to create templates that match their branding. Users report that these templates save time and are reliable, though some desire more customization options and modern design elements.

See related user reviews

“The templates are great starting points. The drag and drop interface is very good and has lots of options. And I can create my own templates, which is a time saver. ”
JB

Joan B.

Marketing director

“By being able to make a template look and feel like my clients business is a really important feature”
KB

Karen B.

Director

Starting price
10per user /
per month
Pros and Cons based on 2,256 verified reviews

Supports small business growth

Responsive customer support

Effective live chat support

Comprehensive email marketing

Intuitive drag-and-drop editor

Challenging account management

Complicated version upgrades

Website management difficulties

Limited form editor functionality

See pros and cons details
HubSpot Marketing Hub logo
Reviews Sentiment
 
 
 
1-2(82)
3-4(2,393)
5(3,742)
Key Features
Email Marketing4.5
Lead Capture4.5

User insights about the customizable templates feature

Reviewers appreciate HubSpot Marketing Hub's customizable templates for their functionality and professional design. They find these templates useful for creating landing pages and maintaining brand consistency. Users report that the templates are fully editable and beginner-friendly, though some mention restrictions on modifying or building new templates.
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“Customizable templates are very beautiful and functional. There are features to add forms, buttons, images, texts, texts, social media icons, payment systems, and many more features to create a perfect landing page.”
Verified reviewer profile picture

Prabhakar U.

CMO

“Having templates that we can customize on our own gives us greater flexibility. Hubspot includes many templates through the marketplace, but many restrictions are in place when it comes to modifying or building a new template.”
SM

Skott M.

Head of Digital Marketing

Starting price
15per user /
per month
Pros and Cons based on 6,217 verified reviews
Verified reviewer profile picture

Comprehensive automation features

Effective lead management

Streamlined marketing automation

Robust email marketing tools

Extensive training resources

High cost concerns

Limited reporting capabilities

Complex navigation

Inefficient contact management

Limited template customization

See pros and cons details

Other Top Rated Marketing Automation Software with Customizable Templates in 2026

Mailchimp logo

Email and SMS marketing automation platform

MailChimp gives you all the power of enterprise-level automation without any of the headaches. Provide timely, relevant information with MailChimp Workflows.

Read more about Mailchimp

Users also considered
HubSpot Marketing Hub logo

All in one inbound marketing platform

With HubSpot’s interconnected tools, you use real-time marketing data to provide relevant, contextual marketing experiences to every contact in your database.

Read more about HubSpot Marketing Hub

Users also considered
Brevo logo

Automation, marketing & transactional email, and SMS service

Trusted by over 500,000 businesses worldwide, Brevo (formerly Sendinblue) is the affordable, all-in-one marketing and CRM stack that helps growing businesses scale faster.

Read more about Brevo

Users also considered
Zoho CRM logo

Customer relationship management solution

Zoho CRM is a cloud-based customer relationship management (CRM) solution that helps businesses of all sizes close deals smarter, better and faster. The solution lets businesses reach customers through every channel, including telephone, email, social media, and live chat.

Read more about Zoho CRM

Users also considered
MailerLite logo
Category Leaders

Advanced email marketing made easy.

From newsletters to automated customer journeys—join 700,000 businesses scaling the easy way with MailerLite. 

Read more about MailerLite

Users also considered
Pipedrive logo

Cloud-based CRM solution for salespeople

Pipedrive is a web-based sales CRM solution that helps sales teams of all sizes and industries close more deals. Pipedrive lets salespeople, business owners and everyone in between focus on selling with its customizable sales pipelines, real-time insights and AI-based features.

Read more about Pipedrive

Users also considered
Semrush logo

Reliable SEO tools for the AI Search Era

Semrush SEO Toolkit contains more than 20 tools and reports to assist you in every step of your website SEO. You’ll have access to the largest keyword database and the most accurate search volume on the market.

Read more about Semrush

Users also considered
ActiveCampaign logo

AI-first marketing platform

ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp.

Read more about ActiveCampaign

Users also considered
Wrike logo

AI powered workflow management platform

Wrike is a marketing automation software used by 20,000+ companies worldwide. Features customized reports and request forms, visual proofing, resource management, interactive Gantt charts, Kanban boards, time tracking, and workload overviews. Wrike also includes automation with 400+ integrations.

Read more about Wrike

Users also considered
Constant Contact logo

Streamlines marketing to grow loyal audiences

Constant Contact is a digital and email marketing platform that provides tools for creating, sending, and tracking email campaigns. The platform offers customizable email templates, AI writing assistance, and automation features to help businesses reach audience. Additionally, it includes social media marketing capabilities, SMS marketing, and multi-account solutions for organizations managing multiple locations or teams.

Read more about Constant Contact

Users also considered
Omnisend logo

Drives revenue via automated eCommerce marketing

Trusted by 150k+ ecommerce businesses, Omnisend’s all-in-one email marketing & SMS tool automates your marketing across the entire customer journey. Build customer relationships & drive sales on autopilot. 1-click integrations with Shopify, BigCommerce, WooCommerce, Wix & more.

Read more about Omnisend

Users also considered
EngageBay CRM logo
Category Leaders

Integrated sales & marketing software for growing teams

AI-powered all-in-one CRM for marketing, sales, and support — built to help small businesses grow faster.

Read more about EngageBay CRM

Users also considered
Marketing 360 logo

Marketing Platform For Small Business

Stay top of mind with email and text
Nurture your leads, customers and more with effective email and text message marketing. Send the right campaign, at the right time, to the right person to boost sales. Create your free account today to learn more and explore plans and pricing.

Read more about Marketing 360

Users also considered
Intercom logo

AI-powered customer service with helpdesk

Intercom is redefining how businesses support their customers using powerful messaging and automation

Read more about Intercom

Users also considered
SendPulse logo
Category Leaders

Email, web push, SMS, chatbots, CRM on one platform

SendPulse is an email marketing platform with additional channels: SMS, web push notifications and Facebook chatbots. Create mobile-friendly emails with an easy to use drag-and-drop editor. You can send marketing campaigns, trigger-based emails or set up autoresponders.

Read more about SendPulse

Users also considered
Meritto logo

Purpose-built to grow your enrollments

From higher education institutions and K-12 schools to EdTech platforms, online degree programmes, study abroad consultants, coaching centres, and vocational training institutes, Meritto caters all.

Read more about Meritto

Users also considered
ClickFunnels logo

Cloud based marketing automation software for SMBs

ClickFunnels is a cloud-based marketing automation and web page building solution with which businesses can design and test landing pages for their websites

Read more about ClickFunnels

Users also considered
BigMarker logo

The platform for modern webinars, virtual, and hybrid events

Improve engagement and increase efficiency in order to grow revenue faster with BigMarker.

Read more about BigMarker

Users also considered
Klaviyo logo

AI-enabled email marketing solution for B2C companies

Klaviyo is the all-in-one platform built to help B2C companies grow by integrating email/ SMS marketing, full-funnel analytics, and service in one solution. Powered by customer data and built-in AI, Klaviyo makes it easy to scale marketing automation and personalization across all your channels.

Read more about Klaviyo

Users also considered
Poptin logo

Lead capture platform for business conversion and engagement

Poptin is a free website lead capture platform that engages visitors with strategically placed & timed 'poptins' that help convert them into leads, subscribers & sales using pop ups, autoresponders, forms, and much more.

Read more about Poptin

Users also considered
ContactPigeon logo
Category Leaders

Omnichannel customer engagement for eCommerce and Retail

ContactPigeon is a marketing personalization & automation software which includes features designed to work with eCommerce to engage, retain, & grow customers

Read more about ContactPigeon

Users also considered
Levitate logo

Relationship marketing as authentic as you are.

Our Happiness Platform features authentic communication tools to help build lasting relationships with your network. From email, social media, and content, to meeting booking, texting, and a dedicated success specialist, Levitate has everything you need to nurture relationships easily - at scale.

Read more about Levitate

Users also considered
iContact logo

Email marketing , automation, and landing page software

iContact's easy-to-use platform provides you with the tools to grow your business anytime, anywhere. To create your iContact Free account, visit iContact.com via the link in our bio. No credit card required!

Read more about iContact

Users also considered
Keap logo

An all-in-one CRM, sales and marketing automation solution

Use Keap to design, automate & track marketing campaigns. Build campaign workflows, landing pages, web forms & emails, & track website & email activity

Read more about Keap

Users also considered
Campaign Monitor by Marigold logo

Cross-channel marketing made simple and stress-free

Campaign Monitor is the leading provider of professional-grade email marketing and automation software for growing businesses.

Read more about Campaign Monitor by Marigold

Users also considered

Key features for Marketing Automation software

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

  • Email Marketing: Reviewers appreciate automation and segmentation features for targeted campaigns, the user-friendly email builders, and the ability to create personalized messages and sequences. 97% of reviewers rated this feature as important or highly important.
  • Lead Capture: Users highlight the ease of creating forms, landing pages, and pop-ups to collect and manage leads effectively, with timely follow-ups and integration options. 93% of reviewers rated this feature as important or highly important.
  • Campaign Management: Reviewers value the ability to plan, execute, and monitor multi-channel campaigns efficiently, with tools for collaboration, segmentation, and real-time analytics. 92% of reviewers rated this feature as important or highly important.
  • Data Import/Export: Users find importing and exporting data simple and crucial for managing contacts, tracking campaign performance, and integrating with other platforms. 89% of reviewers rated this feature as important or highly important.
  • Lead Management: Reviewers appreciate features that track, score, and segment leads, enabling timely follow-ups and personalized communication to improve conversion rates. 88% of reviewers rated this feature as important or highly important.
  • Landing Pages/Web Forms: Users highlight the ease of creating customizable landing pages and forms to capture leads, with options for A/B testing and integration for seamless marketing efforts. 84% of reviewers rated this feature as important or highly important.