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Top Rated Marketing Automation Software with Email Marketing in 2026

Verified reviewer profile picture
Verified reviewer profile picture

All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: March 2026

Email marketing allows businesses to automate personalized campaigns, engage subscribers with targeted messages, and track performance. It simplifies customer communication, enhances lead nurturing, and helps drive conversions and sales. Our reviewers in marketing automation software rated this feature as highly important.

9 Best Marketing Automation Software with Email Marketing

Product
User rating
Starting price
Zoho CRM logo
4.3
(6.9K)
14
per user/per month
visit website
HubSpot Marketing Hub logo
4.5
(6.2K)
15
per user/per month
visit website
Mailchimp logo
4.5
(17.5K)
13
flat rate/per month
ActiveCampaign logo
4.6
(2.5K)
15
flat rate/per month
MailerLite logo
4.7
(2.2K)
10
per user/per month
Brevo logo
4.6
(3.4K)
9
usage based/per month
EngageBay CRM logo
4.7
(907)
14.99
per user/per month
Systeme.io logo
4.8
(2.1K)
17
flat rate/per month
Constant Contact logo
4.3
(2.9K)
12
usage based/per month

See other top Marketing Automation products with email marketing

How we picked the 9 top rated products

We chose the high-performing solutions on this list based on verified user ratings on our site. Depending on available data, qualifying products either had to be among the most user-reviewed or the most searched-for products in the Marketing Automation software category. They also needed to have sufficient reviews about email marketing, have a minimum user rating of 3 out of 5 for that feature, and show evidence of U.S. market presence. We then added a distinction for up to three products based on our proprietary ratings and reviews: Highest rated, Highly rated for email marketing, and Highly rated for free version. Sponsorship or client status has no influence on the selection of these products, but it may impact the order in which products appear.

Details for the 9 best products

Zoho CRM logo

Zoho CRM

Reviews Sentiment
 
 
 
1-2(252)
3-4(3,152)
5(3,558)
Key Features
Lead Capture4.4
Campaign Management4.3

User insights about the email marketing feature

Reviewers appreciate Zoho CRM's email marketing tools for their integration with Zoho Campaigns and the ability to personalize email content. They highlight the automation features, tracking and analysis capabilities, and the ease of managing email communications. Users find the platform effective for engaging prospects and generating leads, although some mention the need for more customization options.
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“Zoho CRM integrates with Zoho Campaigns for email marketing campaigns. you can do email tracking and analysis, which gives you insight into campaign performance.”
CB

Charles B.

Software Engineer

“With Zoho CRM's email marketing, one can personalize email content by using dynamic placeholders that automatically pull in recipient-specific data from the CRM, such as contact name, company, or custom fields. This level of personalization helps to create more engaging and tailored email communications.”
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Patrick W.

SOFTWARE DEVELOPER

Starting price
14per user /
per month
visit website
Pros and Cons based on 6,962 verified reviews
Verified reviewer profile picture

Comprehensive sales management

Efficient client management

Effective customer tracking

Robust lead management

Scalable for various business sizes

Frequent user issues

Inadequate customer support

Outdated user interface design

Need for performance improvements

Complicated navigation

See pros and cons details
HubSpot Marketing Hub logo

HubSpot Marketing Hub

Reviews Sentiment
 
 
 
1-2(82)
3-4(2,391)
5(3,743)
Key Features
Lead Capture4.5
Campaign Management4.4

User insights about the email marketing feature

Reviewers highlight HubSpot Marketing Hub's email marketing capabilities for their ease of use and powerful features. They appreciate the drag-and-drop editor, automation options, and robust analytics. Users find the platform effective for creating personalized campaigns and tracking performance. However, some mention that email marketing may not receive as much emphasis as other features.
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“The drag and drop email designer makes it easy to create custom templates and save them for reuse. Hubspot also adds/test new features regularly that make it even more convenient. For example, one of my favorite new features is the ability to save email sections to be used across all templates. ”
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Nicole J.

Digital Marketing Manager

“HubSpot Marketing Hub's email marketing features offer a drag-and-drop email builder, for easily crafted visually appealing emails. The built-in analytics provide valuable insights into email performance, key for optimizing future campaigns, a plus.”
RO

Ricki O.

Owner

Starting price
15per user /
per month
visit website
Pros and Cons based on 6,216 verified reviews
Verified reviewer profile picture

Comprehensive automation features

Effective lead management

Streamlined marketing automation

Robust email marketing tools

Extensive training resources

High cost concerns

Limited reporting capabilities

Complex navigation

Inefficient contact management

Limited template customization

See pros and cons details
Mailchimp logo
Reviews Sentiment
 
 
 
1-2(274)
3-4(6,994)
5(10,289)
Key Features
Lead Capture4.3
Campaign Management4.5

User insights about the email marketing feature

Reviewers highlight Mailchimp's email marketing tools for their ease of use and comprehensive features. They appreciate the customizable templates, automation options, and integration with other platforms. Users find the analytics and reporting valuable for optimizing campaigns. They also mention the user-friendly interface and the ability to manage large email lists effectively.

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“Mailchimp is great for creating feature rich emails and managing your email subscribers. It also helps keep you in line with the legal requirements in connections with email subscriber lists.”
DT

Darren T.

Website Master

“Excellent email marketing platform MailChimp has made a name for itself as a dependable and user-friendly solution for both companies and private users. For generating, monitoring, and evaluating email campaigns, MailChimp delivers a frictionless experience thanks to its user-friendly UI and extensive feature set.”
MS

Molebogeng S.

Co-owner

Starting price
13flat rate /
per month
Pros and Cons based on 17,557 verified reviews

Efficient client communication

Comprehensive email marketing

Streamlined newsletter creation

Effective email blasting

Support for small business growth

Issues with spam filtering

Restrictive usage limits

Challenges with issue management

Expensive for small businesses

Limited design customization

See pros and cons details
ActiveCampaign logo
Reviews Sentiment
 
 
 
1-2(62)
3-4(794)
5(1,703)
Key Features
Lead Capture4.4
Campaign Management4.5

User insights about the email marketing feature

Reviewers praise ActiveCampaign's email marketing capabilities for their powerful automation, segmentation, and A/B testing features. They find the platform user-friendly and appreciate the high deliverability rates. Users value the customization options, the ability to create personalized campaigns, and the comprehensive reporting tools. They also mention the platform's effectiveness in driving engagement and conversions.
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“ActiveCampaign excels in email marketing, with powerful automation, A/B testing, and audience segmentation. It's ideal for tailored campaigns that drive engagement and conversions.”
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Matteo P.

Graphic Designer

“ActiveCampaign has help me alot in effective email campaigns, the platfrom allows me to personalize emails with custom fields and dynamic contents,i usually segment my emails list based on a variety of factors, including behavior,interests, and demographics. This allows me to sent targeted messages to specific segments of my audience, which has improve my open and click rates making my email marketing easy and with so much pleasure”
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Wepnyu D.

CEO

Starting price
15flat rate /
per month
Pros and Cons based on 2,559 verified reviews
Verified reviewer profile picture
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Effective sales funnel creation

Supports business growth

Robust automation features

Efficient client management

Comprehensive lead management

Frequent performance issues

User experience problems

Limited landing page options

Complex navigation and switching

High costs and complexity

See pros and cons details
MailerLite logo
Reviews Sentiment
 
 
 
1-2(43)
3-4(445)
5(1,767)
Key Features
Lead Capture4.5
Campaign Management4.6

User insights about the email marketing feature

Reviewers appreciate MailerLite's email marketing capabilities for their simplicity and ease of use. They highlight the drag-and-drop editor, customizable templates, and integration with various platforms. Users find it effective for building and managing email lists, creating campaigns, and tracking metrics. They also value the automation features and segmentation options for targeted marketing.
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“Email marketing is made easy on Mailer lite with templates and flexibility of using groups, lists or segments or even an uploaded list. Integration with websites and eCommerce sites also allows for email campaigns that would engage potential customers and clients from every website interaction. You can have list segments and email sequences based on the segment as well as conditional emails based on the lead/client/customers response. Very handy for warming up cold leads and fast-tracking hot leads.”
RH

Rosie H.

Lead Marketing

“This is the main reason I signed up and the site makes it quick and simple to set up an email marketing campaign. Email marketing can be a complicated thing for anyone new to it and I think MailerLite makes it achievable and accomplishable for novices, while still offering more features for those advanced users!”
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Melanie M.

Owner

Starting price
10per user /
per month
Pros and Cons based on 2,255 verified reviews
Verified reviewer profile picture

Supports small business growth

Responsive customer support

Effective live chat support

Comprehensive email marketing

Intuitive drag-and-drop editor

Challenging account management

Complicated version upgrades

Website management difficulties

Limited form editor functionality

See pros and cons details
Brevo logo
Reviews Sentiment
 
 
 
1-2(82)
3-4(881)
5(2,440)
Key Features
Lead Capture4.2
Campaign Management4.6

User insights about the email marketing feature

Users report that Brevo's email marketing tools are straightforward and effective. They appreciate the ease of creating and customizing campaigns, the variety of templates, and the ability to track analytics. Reviewers find the platform user-friendly, even for non-technical users, and value the high deliverability rates and the ability to manage large contact lists.
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“Brevo offers a robust platform to create professional emails, personalize content, and automate campaigns. I've set up a client with cohesive, automated emails to build brand awareness, nurture leads, and drive conversions.”
RO

Ricki O.

Owner

“I love email marketing because it is a great way to stay in touch with my customers and keep them updated on new products and services. I also appreciate the ability to track results so I can see how my campaigns are performing.”
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Geoffrey k.

MD

Starting price
9usage based /
per month
Pros and Cons based on 3,403 verified reviews
Verified reviewer profile picture

Comprehensive marketing tools

Effective email marketing

Support for small businesses

Efficient campaign creation

Slow performance issues

Restrictive email limits

Challenges with email sending

See pros and cons details
EngageBay CRM logo
Reviews Sentiment
 
 
 
1-2(7)
3-4(268)
5(632)
Key Features
Lead Capture4.6
Campaign Management4.4

User insights about the email marketing feature

Users find EngageBay CRM's email marketing tools easy to use and effective. They appreciate the customizable templates, automation features, and the ability to create multiple campaigns. Reviewers highlight the value for money and the support available. However, some mention issues with email limitations and the need for more in-house integrations.

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“It is easy to use and navigate, and the email broadcasts, editor, automations, and templates work really well. EngageBay CRM offers great ROI on the features and functions it offers. However, it can be expensive to buy more email space, and EngageBay should focus on creating in-house integration and provide it for free with an EngageBay subscription”
RN

Robert N.

Full-Stack Developer

“The email marketing platform at Engage Bay is easy to use. It includes powerful tools like landing pages, autoresponders, email broadcasts, and even free sequences. The app is awesome. There are free plans. It even has helpdesk and live chat. Overall you will enjoy using the app.”
RR

Rimiya R.

freelancer

Starting price
14.99per user /
per month
Pros and Cons based on 907 verified reviews

Ideal for small businesses

Integrated marketing and sales

Effective lead generation

Limited reporting capabilities

Email management limitations

See pros and cons details
Systeme.io logo
Reviews Sentiment
 
 
 
1-2(15)
3-4(301)
5(1,810)
Key Features
Lead Capture4.8
Campaign Management4.7

User insights about the email marketing feature

Reviewers indicate that Systeme.io's email marketing capabilities are user-friendly and comprehensive. They value the integration with other platform features, the ease of setting up campaigns, and the ability to manage contacts. Users appreciate the automation options, deliverability rates, and the ability to send unlimited emails. They also mention the affordability and the convenience of having all tools in one place.
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“Systeme.io's Email Marketing tools have streamlined my email marketing campaigns. I can simply create aesthetically appealing emails and automate follow-up procedures. My emails get sent to the correct inbox thanks to the high deliverability rates.”
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Zwoitwaho M.

Owner

“Email marketing with systeme.io is a breeze. The email marketing tools provided are robust, allowing me to create and send engaging email campaigns to my subscribers. The drag-and-drop email editor is user-friendly, and the ability to segment my email lists has enabled me to personalize my messages and improve open rates.”
IS

Iswor S.

Founder

Starting price
17flat rate /
per month
Pros and Cons based on 2,126 verified reviews
Verified reviewer profile picture

Facilitates business growth

Comprehensive marketing tools

Seamless migration process

Responsive support services

Challenging domain configuration

Cumbersome page builder

Limited email management

See pros and cons details
Constant Contact logo
Reviews Sentiment
 
 
 
1-2(84)
3-4(1,297)
5(1,528)
Key Features
Lead Capture4.3
Campaign Management4.4

User insights about the email marketing feature

Reviewers appreciate Constant Contact's email marketing tools for their ease of use and effectiveness. They highlight the customizable templates, automation features, and the ability to manage contact lists. Users find the platform reliable for sending mass emails and value the tracking and reporting capabilities. However, some reviewers mention limitations in customization and design options.

See related user reviews

“The email marketing is the powerhouse of ConstantContact. There are several ways to personalize the email based on the audience selected, as well as many ways to see what email structures are performing best amongst our client base to help us build stronger marketing materials in the future ”
SC

Sierra C.

Guest Concierge

“Email marketing is an essential component of Constant Contact's product offering, as it provides users with the ability to easily create and manage email campaigns. Constant Contact's email marketing platform provides users with a range of features, such as customizable templates, contact segmentation, automated campaigns, and analytics, to help maximize the effectiveness of their campaigns. Additionally, Constant Contact also allows users to integrate their email marketing campaigns with their other marketing channels, such as their social media accounts and websites.”
DN

Debbie N.

Manager

Starting price
12usage based /
per month
Pros and Cons based on 2,909 verified reviews

Effective client management

Easy newsletter creation

Comprehensive email marketing

Efficient communication messaging

Versatile email campaigns

Email handling issues

Text formatting challenges

Subscription management limitations

Frequent issue management

High costs for features

See pros and cons details

Other Top Rated Marketing Automation Software with Email Marketing in 2026

Marketo Engage logo

Marketo Engage

AI-powered marketing automation platform

visit website
Adobe Marketo Engage is an industry-leading, AI-powered marketing automation platform that helps businesses streamline operations, scale personalized engagement, and drive measurable growth. It aligns marketing and sales to increase efficiency, generate more leads, and grow revenue faster.

Read more about Marketo Engage

Users also considered
PostMonster logo

PostMonster

(0)

Push Button. Post Ads.

visit website
With PostMonster, users can unleash digital advertising, search optimization, and social media publishing from a one-stop platform for local ad campaign management that scales for multi-location brands by artificial intelligence and marketing automation.

Read more about PostMonster

Users also considered
Zoho CRM logo

Zoho CRM

Customer relationship management solution

visit website
Zoho CRM is a cloud-based customer relationship management (CRM) solution that helps businesses of all sizes close deals smarter, better and faster. The solution lets businesses reach customers through every channel, including telephone, email, social media, and live chat.

Read more about Zoho CRM

Users also considered
ShortStack logo

ShortStack

Contests, forms and landing pages.

visit website
Create unique contests and giveaways, run social media contests, choose winners, send emails and analyze results - all from one place.

Read more about ShortStack

Users also considered
CleverTap logo

CleverTap

User Retention Platform for High-Growth Mobile Apps

visit website
Automate your marketing efforts based on centralized customer data to enrich your customer experience. Leverage pivots, journeys, RFM to understand, onboard, re-engage and retain users efficiently.

Read more about CleverTap

Users also considered
Creatio CRM logo

Creatio CRM

New era CRM to manage all customer and operational workflows

visit website
Marketing Creatio is an AI-native omnichannel marketing platform that accelerates lead-to-revenue by providing a holistic customer view, enabling personalized journeys, streamlining digital, email, and event campaigns, and boosting team collaboration.

Read more about Creatio CRM

Users also considered
HubSpot Marketing Hub logo

HubSpot Marketing Hub

All in one inbound marketing platform

visit website
With HubSpot’s interconnected tools, you use real-time marketing data to provide relevant, contextual marketing experiences to every contact in your database.

Read more about HubSpot Marketing Hub

Users also considered
Channable logo

Channable

Channable empowers your eCommerce growth

visit website
Channable combines powerful data feed management with the possibility to manage Google Shopping campaigns & Search campaigns based on your product feed. Set up dynamic campaigns based on your product data and automate campaigns inventory- based. This way you always advertise your latest offers.

Read more about Channable

Users also considered
Levitate logo

Levitate

Relationship marketing as authentic as you are.

visit website
Our Happiness Platform features authentic communication tools to help build lasting relationships with your network. From email, social media, and content, to meeting booking, texting, and a dedicated success specialist, Levitate has everything you need to nurture relationships easily - at scale.

Read more about Levitate

Users also considered
emfluence Marketing Platform logo

emfluence Marketing Platform

Built for marketers. Backed by humans.

visit website
Automate personalized customer journeys that drive engagement and measurable ROI. Use visual workflows, behavior triggers, and CRM data to deliver the right message at the right time and track performance across every step of the customer lifecycle.

Read more about emfluence Marketing Platform

Users also considered
Xtremepush logo

Xtremepush

Multi-channel analytics & engagement platform

visit website
Enabling brands to make evidence based decisions through actionable analytics.

Read more about Xtremepush

Users also considered
Mailchimp logo

Email and SMS marketing automation platform

MailChimp gives you all the power of enterprise-level automation without any of the headaches. Provide timely, relevant information with MailChimp Workflows.

Read more about Mailchimp

Users also considered
Jira logo

Project management and work tracking software

Jira is project tracking software that helps every team collaborate to plan, track, and release work by breaking down big ideas into achievable steps. Jira offers features like task organization, work alignment to goals, customizable workflows, and real-time data insights to optimize outcomes.

Read more about Jira

Users also considered
Brevo logo

Automation, marketing & transactional email, and SMS service

Trusted by over 500,000 businesses worldwide, Brevo (formerly Sendinblue) is the affordable, all-in-one marketing and CRM stack that helps growing businesses scale faster.

Read more about Brevo

Users also considered
Systeme.io logo
Category Leaders

Cloud-based email marketing software

Systeme.io is an all-in-one marketing platform designed for launching and growing online businesses. The platform combines essential tools including sales funnel building, email marketing, website creation, course hosting, and affiliate program management into a single integrated system. Users can access comprehensive marketing automation features without needing multiple separate subscriptions.

Read more about Systeme.io

Users also considered
MailerLite logo
Category Leaders

Advanced email marketing made easy.

From newsletters to automated customer journeys—join 700,000 businesses scaling the easy way with MailerLite. 

Read more about MailerLite

Users also considered
Pipedrive logo

Cloud-based CRM solution for salespeople

Pipedrive is a web-based sales CRM solution that helps sales teams of all sizes and industries close more deals. Pipedrive lets salespeople, business owners and everyone in between focus on selling with its customizable sales pipelines, real-time insights and AI-based features.

Read more about Pipedrive

Users also considered
ActiveCampaign logo

AI-first marketing platform

ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp.

Read more about ActiveCampaign

Users also considered
Constant Contact logo

Streamlines marketing to grow loyal audiences

Constant Contact is a digital and email marketing platform that provides tools for creating, sending, and tracking email campaigns. The platform offers customizable email templates, AI writing assistance, and automation features to help businesses reach audience. Additionally, it includes social media marketing capabilities, SMS marketing, and multi-account solutions for organizations managing multiple locations or teams.

Read more about Constant Contact

Users also considered
Omnisend logo

Drives revenue via automated eCommerce marketing

Trusted by 150k+ ecommerce businesses, Omnisend’s all-in-one email marketing & SMS tool automates your marketing across the entire customer journey. Build customer relationships & drive sales on autopilot. 1-click integrations with Shopify, BigCommerce, WooCommerce, Wix & more.

Read more about Omnisend

Users also considered
EngageBay CRM logo
Category Leaders

Integrated sales & marketing software for growing teams

AI-powered all-in-one CRM for marketing, sales, and support — built to help small businesses grow faster.

Read more about EngageBay CRM

Users also considered
Marketing 360 logo

Marketing Platform For Small Business

Stay top of mind with email and text
Nurture your leads, customers and more with effective email and text message marketing. Send the right campaign, at the right time, to the right person to boost sales. Create your free account today to learn more and explore plans and pricing.

Read more about Marketing 360

Users also considered
Intercom logo

AI-powered customer service with helpdesk

Intercom is redefining how businesses support their customers using powerful messaging and automation

Read more about Intercom

Users also considered
SendPulse logo
Category Leaders

Email, web push, SMS, chatbots, CRM on one platform

SendPulse is an email marketing platform with additional channels: SMS, web push notifications and Facebook chatbots. Create mobile-friendly emails with an easy to use drag-and-drop editor. You can send marketing campaigns, trigger-based emails or set up autoresponders.

Read more about SendPulse

Users also considered
ZeroBounce logo

Online email validation system

Automate your email list cleaning with the ZeroBounce API.

The API requires SSL and is available in 13 unique languages including Java, Python, and PHP. The response time is 1-30 seconds.

Read more about ZeroBounce

Users also considered

Key features for Marketing Automation software

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

  • Lead Capture: Users appreciate the variety of tools for capturing leads, including forms, landing pages, and pop-ups. Integration capabilities and real-time alerts are also highlighted. 93% of reviewers rated this feature as important or highly important.
  • Campaign Management: Reviewers mention the ease of managing and tracking campaigns across multiple channels. They value segmentation, automation, and collaboration features. 92% of reviewers rated this feature as important or highly important.
  • Data Import/Export: Users highlight the ease of importing and exporting data in various formats, facilitating efficient data management and integration with other platforms. 89% of reviewers rated this feature as important or highly important.
  • Lead Management: Reviewers appreciate the ability to track, score, and manage leads. Automated follow-ups and segmentation features help prioritize and convert leads effectively. 88% of reviewers rated this feature as important or highly important.
  • Landing Pages/Web Forms: Users value customizable templates and intuitive builders for creating attractive landing pages and forms. They emphasize the importance of tracking and optimizing conversion rates. 84% of reviewers rated this feature as important or highly important.