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Marketing Automation Software with Multi-Channel Communication (2025)
Last updated: March 2025
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Key Features of Marketing Automation Software
Based on GetApp's analysis of 4959 verified reviews collected between July, 2021 and August, 2024
- Email Marketing: Users value robust automation, segmentation, and customizable templates, enabling effective personalized campaigns and real-time performance tracking. 97% of reviewers rated this feature as important or highly important.
- Engagement Tracking: Reviewers appreciate detailed insights into email open rates, clicks, and overall engagement metrics to optimize marketing strategies effectively. 93% of reviewers rated this feature as important or highly important.
- Lead Capture: Users highlight the ease of creating forms and landing pages, facilitating efficient lead collection and nurturing through customizable templates and integrations. 92% of reviewers rated this feature as important or highly important.
- Data Import/Export: Users find the data import/export functionalities straightforward, supporting various file formats and enhancing data management and analysis. 88% of reviewers rated this feature as important or highly important.
- Lead Management: Reviewers emphasize efficient tracking and segmentation of leads, allowing for targeted follow-ups and improved conversion rates. 87% of reviewers rated this feature as important or highly important.
- Landing Pages/Web Forms: Users appreciate the drag-and-drop builders and customizable templates for creating engaging landing pages and forms that capture leads efficiently. 83% of reviewers rated this feature as important or highly important.
264 software options
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With PostMonster, users can unleash digital advertising, search optimization, and social media publishing from a one-stop platform for local ad campaign management that scales for multi-location brands by artificial intelligence and marketing automation.
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Adobe Marketo Engage uses data and AI to automate marketing workflows, while tracking impact and reach. AI-assisted automations help you create in-depth profiles and find new prospects. Real-time “listening” triggers relevant omnichannel content. Native integrations let you sync marketing and sales.
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Salesforce Starter is an all-in-one CRM suite designed to help growing businesses organize data, manage customer relationships, and gain valuable insights. The solution brings together marketing, sales, service, and commerce tools in a single platform.
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emfluence's marketing automation platform empowers marketers to streamline workflows, nurture leads, and deliver personalized experiences at scale, driving efficiency and maximizing results.
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Automate your marketing efforts based on centralized customer data to enrich your customer experience. Leverage pivots, journeys, RFM to understand, onboard, re-engage and retain users efficiently.
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Zoho CRM is a cloud-based customer relationship management (CRM) solution that helps businesses of all sizes close deals smarter, better and faster. The solution lets businesses reach customers through every channel, including telephone, email, social media, and live chat.
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Customer.io is a customer engagement platform for sending automated emails, push notifications, SMS, in-app messages, and more to engage and retain your audience.
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Not effectively harnessing the power of marketing automation or data analytics? This may be a function of over-complicated or unwieldy tech stacks, or it could be a marketing team that has not kept up with the times. A big part of the value we bring to our customers is simplifying by centralizing.
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iPresso is a marketing automation platform which integrates communication via SMS, email, web push, printing, and more in a single platform, with Enterprise & Small Business editions available alongside industry-specific solutions for FMCG, financial services, media & entertainment, eCommerce & more
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Trusted by 125k+ ecommerce businesses, Omnisend’s all-in-one email marketing, newsletter & SMS tool automates your marketing across the customer journey—reaching the right audience, with the right message at the right time. Integrates easily in 1-click with Shopify, BigCommerce, Wix & more.
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Ricochet360 is an all-in-one auto-dialer, CRM, lead management, and marketing automation platform designed for both inbound and outbound agents looking for a competitive advantage. It enables teams to call a new lead in one second, nurture and engage prospects throughout the entire sales process, and automate most of the daily workflows.
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Stay top of mind with email and text
Nurture your leads, customers and more with effective email and text message marketing. Send the right campaign, at the right time, to the right person to boost sales. Create your free account today to learn more and explore plans and pricing.
Nurture your leads, customers and more with effective email and text message marketing. Send the right campaign, at the right time, to the right person to boost sales. Create your free account today to learn more and explore plans and pricing.
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MailChimp gives you all the power of enterprise-level automation without any of the headaches. Provide timely, relevant information with MailChimp Workflows.
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Trusted by over 500,000 businesses worldwide, Brevo (formerly Sendinblue) is the affordable, all-in-one marketing and CRM stack that helps growing businesses scale faster.
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Pipedrive is a web-based sales CRM solution that helps sales teams of all sizes and industries close more deals. Pipedrive lets salespeople, business owners and everyone in between focus on selling with its customizable sales pipelines, real-time insights and AI-based features.
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Completely automate your email marketing campaigns by sending personalized, dynamic content triggered by a variety of real-time events and actions.
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Wrike is a marketing automation software used by 20,000+ companies worldwide. Features customized reports and request forms, visual proofing, resource management, interactive Gantt charts, Kanban boards, time tracking, and workload overviews. Wrike also includes automation with 400+ integrations.
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EngageBay allows you to grow your business with powerful online marketing. Choose from several ready-made email template or create your own from a wide array of templates to suit your business needs. Segment and target your subscriber lists. Track and optimize your campaigns, analyze your results
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Intercom is redefining how businesses support their customers using powerful messaging and automation
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ClickFunnels is a cloud-based marketing automation and web page building solution with which businesses can design and test landing pages for their websites
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Klaviyo powers smarter digital relationships with an intelligent marketing automation and customer data platform growth marketing platform that helps you deliver more personalized experiences across owned marketing channels like email, SMS, mobile push notifications, product reviews, and web forms.
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Use Keap to design, automate & track marketing campaigns. Build campaign workflows, landing pages, web forms & emails, & track website & email activity
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