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Top Rated Social Media Marketing Software with Reporting/Analytics in 2026

Verified reviewer profile picture
Verified reviewer profile picture

All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: February 2026

Reporting and analytics provide valuable insights into content performance, audience engagement, and follower growth. This helps marketers optimize their strategies, make data-driven decisions, and improve their social media presence. Our reviewers in social media marketing software rated this feature as important.

10 Best Social Media Marketing Software with Reporting/Analytics

Product
User rating
Starting price
HubSpot Marketing Hub logo
4.5
(6.2K)
15
per user/per month
visit website
Constant Contact logo
4.3
(2.8K)
12
usage based/per month
visit website
monday.com logo
4.6
(5.6K)
9
per user/per month
visit website
Sprout Social logo
4.4
(604)
199
per user/per month
Meta for Business logo
4.4
(2.3K)
Empty state illustration for "No pricing info"

No pricing info

Mailchimp logo
4.5
(17.5K)
13
flat rate/per month
Twitter/X logo
4.5
(1.7K)
Empty state illustration for "No pricing info"

No pricing info

Semrush logo
4.6
(2.3K)
139.95
flat rate/per month
Zoho Social logo
4.7
(3.3K)
15
flat rate/per month
Instagram logo
4.7
(5.1K)
Empty state illustration for "No pricing info"

No pricing info

See other top Social Media Marketing products with reporting/analytics

How we picked the 10 top rated products

We chose the high-performing solutions on this list based on verified user ratings on our site. Depending on available data, qualifying products either had to be among the most user-reviewed or the most searched-for products in the Social Media Marketing software category. They also needed to have sufficient reviews about reporting/analytics, have a minimum user rating of 3 out of 5 for that feature, and show evidence of U.S. market presence. We then added a distinction for up to three products based on our proprietary ratings and reviews: Highest rated, Highly rated for reporting/analytics, and Highly rated for free version. Sponsorship or client status has no influence on the selection of these products, but it may impact the order in which products appear.

Details for the 10 best products

HubSpot Marketing Hub logo

HubSpot Marketing Hub

Reviews Sentiment
 
 
 
1-2(81)
3-4(2,387)
5(3,740)
Key Features
Social Media Integration4.6
Social Promotion4.6

User insights about the reporting/analytics feature

Reviewers appreciate HubSpot Marketing Hub's reporting/analytics for its comprehensive insights into marketing performance, including lead tracking, campaign effectiveness, and social media metrics. They value the customizable dashboards, detailed reports, and integration with CRM. Users find the feature helpful for making data-driven decisions, though some mention a learning curve and limitations in reporting filters.

See related user reviews

“One of my favourite things about HubSpot Marketing Hub is the reporting and analytics. I can easily track everything from leads to landing pages, which gives me a better understanding of what is working and what needs improvement. The best part is that the dashboard integrates seamlessly with my CRM, which means cross-channel tracking is a lot easier!”
BT

Brahim T.

Freelancer

“The analytics help me know how many people I'm reaching and gives me information about how my social media content is performing.”
KS

Kunda S.

Self-employed

Starting price
15per user /
per month
visit website
Pros and Cons based on 6,208 verified reviews

Comprehensive automation features

Effective lead management

Streamlined marketing automation

Robust email marketing tools

Extensive training resources

High cost concerns

Limited reporting capabilities

Complex navigation

Inefficient contact management

Limited template customization

See pros and cons details
Constant Contact logo

Constant Contact

Reviews Sentiment
 
 
 
1-2(84)
3-4(1,292)
5(1,520)
Key Features
Social Media Integration4.5
Social Promotion4.9

User insights about the reporting/analytics feature

Reviewers appreciate Constant Contact's reporting/analytics for providing detailed insights into email campaign performance, including open rates, click-through rates, and audience engagement. They find the reports comprehensive, easy to understand, and useful for refining marketing strategies. Users mention the ability to track interactions and make data-driven decisions, though some find the reporting process tedious.
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“As with lead capture and engagement tracking, the system did a wonderful job about showing e-mail metrics including who clicked what, allowing us to set up follow-up campaigns.”
Verified reviewer profile picture

Matthew P.

Marketing Coordinator

“Constant Contact provides insightful analytics and performance reports. This allows us to see if our campaigns are working or not. Then we can tweak them to get our desired outcome.”
TW

Tammy W.

Owner

Starting price
12usage based /
per month
visit website
Pros and Cons based on 2,896 verified reviews
Verified reviewer profile picture

Effective client management

Easy newsletter creation

Comprehensive email marketing

Efficient communication messaging

Versatile email campaigns

Email handling issues

Text formatting challenges

Subscription management limitations

Frequent issue management

High costs for features

See pros and cons details
monday.com logo

monday.com

Reviews Sentiment
 
 
 
1-2(70)
3-4(1,925)
5(3,699)
Key Features
Social Media Integration4.6
Social Promotion3.7

User insights about the reporting/analytics feature

Reviewers appreciate monday.com's reporting/analytics for its real-time insights, customizable dashboards, and visual data representations. They find the feature helpful for tracking project progress, team performance, and resource allocation. Users highlight the ease of use, detailed reports, and the ability to make informed decisions, though some mention limitations in reporting functionality and the need for additional subscriptions.
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“I like the reporting/analytics features in monday.com because they allow me to track the progress of my team and see where we need to improve. Additionally, the ability to generate custom reports is extremely helpful in identifying areas that need attention.”
Verified reviewer profile picture

Geoffrey k.

MD

“By providing in-depth information on project status, team performance, and resource allocation, Monday.com's reporting and analytics have an impact on project management. This supports decision-making by project managers.”
MH

Mahamudul H.

Director

Starting price
9per user /
per month
visit website
Pros and Cons based on 5,694 verified reviews
Verified reviewer profile picture

Boosts team productivity

Effective progress tracking

Enhanced organization capabilities

Visual task management

Highly customizable platform

High costs for small teams

Overwhelming email notifications

Occasional performance issues

Limited mobile functionality

See pros and cons details
Sprout Social logo
Reviews Sentiment
 
 
 
1-2(19)
3-4(264)
5(321)
Key Features
Social Media Integration4.4
Social Promotion4.2

User insights about the reporting/analytics feature

Reviewers value Sprout Social's in-depth reporting/analytics for providing comprehensive insights into social media performance. They appreciate the customizable reports, detailed metrics, and the ability to track engagement, follower growth, and content effectiveness. Users find the feature helpful for making data-driven decisions and presenting performance to clients, though some mention a desire for easier recommendations.
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“Publishing to social media accounts is fine, but if nobody reacts, was that post worth the time and effort? Understanding how our audiences respond to our content, and how that content is resonating based on our business KPIs, is a vital part of the social media manager's role. Sprout Social has one of the best and most comprehensive reporting capabilities (potentially a little too much for some) on the market. Sprout has a huge array of template reports which visualise the data and can be scheduled to be delivered to stakeholders at specific intervals, and with Custom Metrics, businesses can personalise their reports further. ”
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Adam F.

Social Media, Influencer & Community Manager

“Monthly, Quartely, and Year over Year reports are an absolute must. This software provided in-depth reports to help with our monitoring of campaigns and overall performance. ”
MP

Melody P.

Content Creator

Starting price
199per user /
per month
Pros and Cons based on 604 verified reviews
Verified reviewer profile picture

Centralized social media management

Intuitive and clean design

Comprehensive social media tools

Effective engagement tracking

Prohibitive pricing for small businesses

Slow and ineffective issue resolution

Inconsistent account management

See pros and cons details
Meta for Business logo
Reviews Sentiment
 
 
 
1-2(57)
3-4(925)
5(1,390)
Key Features
Social Media Integration
Social Promotion4.4

User insights about the reporting/analytics feature

Reviewers find Meta for Business's reporting/analytics valuable for tracking ad performance, audience engagement, and campaign effectiveness. They appreciate the detailed insights, real-time metrics, and the ability to optimize ad spend. Users highlight the ease of use, comprehensive reports, and the ability to make data-driven decisions, though some mention challenges in finding specific data and platform changes affecting analytics.
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“Reporting/analytics provided by Meta for Business is so helpful and insightful to see how ads are performing, views, engagement, etc. The analytics provided are considered and used to target specific people who we see resonate with our product. ”
KU

Kyra U.

Marketing and Brand Coordinator

“Provides all insights related to click-through rate, engagement, number of impressions, shares, likes, comments, followers count etc.”
Verified reviewer profile picture

Vijeta C.

Senior Manager - Marketing & Communications

Starting price
Empty state illustration for "No pricing info"

No pricing info

Pros and Cons based on 2,372 verified reviews
Verified reviewer profile picture

Connecting with family

Global connectivity

Maintaining relationships

Community engagement

Facilitating business growth

Inconsistent content moderation

Privacy concerns

Ineffective customer support

Fake and hacked accounts

Notification overload

See pros and cons details
Mailchimp logo
Reviews Sentiment
 
 
 
1-2(275)
3-4(6,978)
5(10,275)
Key Features
Social Media Integration4.2
Social Promotion4.4

User insights about the reporting/analytics feature

Reviewers highlight Mailchimp's reporting/analytics for its detailed insights into email campaign performance, including open rates, click rates, and engagement metrics. They appreciate the integration with Google Analytics, the ease of use, and the ability to track audience behavior. Users find the reports comprehensive and helpful for improving email marketing strategies, though some mention a need for more detailed analytics.

See related user reviews

“Analytics helped me to understand how my email campaign are doing. I am able to understand how many people have opened, engaged, clicked emails I sent. I am also able to know how many link clicks happened, hard bounces/soft bounces or unsubscribes occured etc.”
MK

Mukesh K.

Co-Founder

“Their analytics and reporting steps are pretty straightforward and simple. You get access to Google analytics integration to help you track your conversion rates, social media, click mapping and geo-tracking all in one tool.”
VM

Veronica M.

Copy Writer

Starting price
13flat rate /
per month
Pros and Cons based on 17,528 verified reviews

Efficient client communication

Comprehensive email marketing

Streamlined newsletter creation

Effective email blasting

Support for small business growth

Issues with spam filtering

Restrictive usage limits

Challenges with issue management

Expensive for small businesses

Limited design customization

See pros and cons details
Twitter/X logo
Reviews Sentiment
 
 
 
1-2(41)
3-4(593)
5(1,157)
Key Features
Social Media Integration
Social Promotion

User insights about the reporting/analytics feature

Reviewers value Twitter/X's reporting/analytics for providing detailed insights into tweet performance, audience engagement, and content effectiveness. They appreciate the ease of use, real-time metrics, and the ability to track follower growth and engagement rates. Users find the feature helpful for optimizing social media strategies, though some mention a desire for more detailed analytics and better dashboard design.

See related user reviews

“1 Understand your account performance: You can use reports and analytics to understand how your Twitter account is performing, including the number of followers, up or down, and the level of engagement with your Tweets. 2 Improve marketing strategy: by analyzing Twitter data”
ao

abood o.

salesman

“ Reporting and analytics tools in Twitter provide users with insights into how their tweets and overall account are performing. This data helps users understand what's working and what's not, allowing them to make data-driven decisions to improve their Twitter strategy.”
ES

Eyas S.

Data analyst

Starting price
Empty state illustration for "No pricing info"

No pricing info

Pros and Cons based on 1,791 verified reviews

Efficient content sharing

Global connectivity

Effective hashtag usage

Enhanced audience engagement

Direct celebrity interaction

Challenging account management

Content privacy concerns

Negative user experience

Restrictive character limit

Issues with commenting and notifications

See pros and cons details
Semrush logo
Reviews Sentiment
 
 
 
1-2(28)
3-4(671)
5(1,615)
Key Features
Social Media Integration4.4
Social Promotion

User insights about the reporting/analytics feature

Reviewers appreciate Semrush's comprehensive and detailed reporting/analytics capabilities, which provide valuable insights into SEO performance, audience metrics, and competitive analysis. They find the integration with Google Analytics helpful for comparing data and making data-driven decisions. Users highlight the customizable reports, ease of use, and the ability to track various metrics, although some mention syncing issues with certain platforms.
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“SEMrush's reporting and analytics tools provide detailed insights into your digital marketing performance. With this feature, you can track your progress and make data-driven decisions to improve your results.”
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Patrick L.

Head of Digital Manager

“We use this tool to compare data from Google analytics to SEMrush's analytics which helps us understand our traffic analytics in much more detail”
JF

Jesse F.

Digital Marketing Manager

Starting price
139.95flat rate /
per month
Pros and Cons based on 2,314 verified reviews
Verified reviewer profile picture

Comprehensive SEO marketing tools

Valuable marketing insights

In-depth competitor analysis

Robust keyword analysis

High costs for small users

Complex navigation

Cluttered user interface

See pros and cons details
Zoho Social logo
Reviews Sentiment
 
 
 
1-2(10)
3-4(943)
5(2,429)
Key Features
Social Media Integration4.7
Social Promotion4.6

User insights about the reporting/analytics feature

Reviewers find Zoho Social's reporting/analytics useful for tracking social media performance, including post engagement, audience insights, and ROI. They appreciate the real-time metrics, customizable reports, and the ability to export data. Users mention the ease of use and the helpful insights for improving social media strategies, though some feel the analytics could be more detailed and robust.
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“Reporting/Analytics feature of Zoho Social tells us about the overall performance of our social media posts, which are as such - likes, comments, shares etc. which are the key metrics in social media.”
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Mehandi I.

Sales & Marketing Automation Specialist

“ With Zoho Social's reporting and analytics, you can evaluate the return on investment (ROI) of your social media efforts. By tracking metrics such as conversions, leads generated, or revenue attributed to social media activities, you can determine the impact of your social media marketing on your business goals. This information helps in justifying social media investment and optimizing resource allocation.Zoho Social's reporting and analytics features also enable you to gain insights into your competitors' social media performance. You can analyze their engagement, follower growth, content strategies, and identify opportunities or areas where you can differentiate and improve your own social media presence. This competitive analysis helps you stay ahead in your industry and make informed decisions to outperform your competitors.”
HM

Hajira M.

Digital marketing

Starting price
15flat rate /
per month
Pros and Cons based on 3,382 verified reviews
Verified reviewer profile picture

Enhanced audience engagement

Comprehensive dashboard view

Efficient social media management

Seamless CRM integration

Effective brand management

Challenges with image posting

Limitations in tagging and hashtags

Issues with video posting

Inefficient message management

See pros and cons details
Instagram logo
Reviews Sentiment
 
 
 
1-2(39)
3-4(1,334)
5(3,751)
Key Features
Social Media Integration4.6
Social Promotion4.5

User insights about the reporting/analytics feature

Reviewers find Instagram's reporting/analytics valuable for tracking post performance, audience engagement, and demographic insights. They appreciate the detailed metrics, real-time updates, and the ability to make informed content decisions. Users highlight the usefulness for small businesses and content creators, though some mention a desire for more detailed analytics and better integration with other tools.
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“I want to be able to see where I need to improve my content and reporting and analytics allows me to do this. I can see my highest interactions on which posts and it helps me to plan what to post next. ”
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Abigail K.

Consultant

“They allow you to track your progress and make informed decisions about your content strategy. By understanding how your audience interacts with your content, you can identify what's working and what's not, and make changes accordingly.”
OE

Omar E.

digital marketing specialist

Starting price
Empty state illustration for "No pricing info"

No pricing info

Pros and Cons based on 5,124 verified reviews
Verified reviewer profile picture

Connecting with family

Following celebrities

Supporting small businesses

Sharing photos

Effective marketing tools

Issues with spam

Algorithm challenges

Account management issues

Excessive advertising

Mobile-centric limitations

See pros and cons details

Other Top Rated Social Media Marketing Software with Reporting/Analytics in 2026

Brandwatch logo

Brandwatch

Social media and reputation management platform

visit website
Build relationships with advocates, minimize the impact of detractors and identify the key influencers to your brand

Read more about Brandwatch

Users also considered
Levitate logo

Levitate

Relationship marketing as authentic as you are.

visit website
Our Happiness Platform features authentic communication tools to help build lasting relationships with your network. From email, social media, and content, to meeting booking, texting, and a dedicated success specialist, Levitate has everything you need to nurture relationships easily - at scale.

Read more about Levitate

Users also considered
HubSpot Marketing Hub logo

HubSpot Marketing Hub

All in one inbound marketing platform

visit website
HubSpot’s Social Inbox plugs into your contacts, color-codes your customers and leads, helps you prioritize your engagement, and delivers real social ROI.

Read more about HubSpot Marketing Hub

Users also considered
AgencyAnalytics logo

AgencyAnalytics

The All-In-One Marketing Reporting Platform for Agencies.

visit website
AgencyAnalytics is an all-in-one SEO, PPC and social analytics dashboard and reporting solution for marketing agencies

Read more about AgencyAnalytics

Users also considered
Mailchimp logo

Email and advertising marketing automation platform

Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email templates, landing pages, and a mobile app

Read more about Mailchimp

Users also considered
Jira logo

Project management and work tracking software

Jira is project tracking software that helps every team collaborate to plan, track, and release work by breaking down big ideas into achievable steps. Jira offers features like task organization, work alignment to goals, customizable workflows, and real-time data insights to optimize outcomes.

Read more about Jira

Users also considered
Instagram logo

Capture, edit, and share photos, videos, and messages

Instagram is a social networking app which lets users share photos & videos from their mobile phones, like posts, comment, send private messages, and more

Read more about Instagram

Users also considered
monday.com logo

Project management software

On monday.com, you can monitor all of your social media campaigns on a no-code platform you can customize for your needs.

Read more about monday.com

Users also considered
Zoho Social logo
Category Leaders

Social media marketing for growing businesses

Manage multiple social networks, schedule unlimited posts, monitor keywords, and collaborate with your team

Read more about Zoho Social

Users also considered
Jasper logo

A-enabled writing assistant for writing customizable content

Jasper is an artificial intelligence (AI)-based writing assistant designed to help businesses create content for social media websites, blogs, websites, and other channels. Teams can create folders to organize information for clients and projects.

Read more about Jasper

Users also considered
Semrush logo

Reliable SEO tools for the AI Search Era

The Semrush Social Toolkit is a smart AI solution designed to streamline and automate every stage of your social media workflow. It covers everything from generating content ideas to tracking your overall performance

The Social Toolkit is fully integrated with the broader Semrush ecosystem.

Read more about Semrush

Users also considered
Hootsuite logo

Social media management & scheduling for SMBs and enterprise

Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services.

Read more about Hootsuite

Users also considered
Meta for Business logo

Personalized marketing plans for businesses on Facebook

Facebook for Business provides personalized marketing plans, industry insights, step-by-step guidance, and more.

Read more about Meta for Business

Users also considered
Constant Contact logo

Streamlines marketing to grow loyal audiences

Constant Contact is a digital and email marketing platform that provides tools for creating, sending, and tracking email campaigns. The platform offers customizable email templates, AI writing assistance, and automation features to help businesses reach audience. Additionally, it includes social media marketing capabilities, SMS marketing, and multi-account solutions for organizations managing multiple locations or teams.

Read more about Constant Contact

Users also considered
Twitter/X logo

A real-time, cross-network, social media messaging service

Established in 2006, Twitter/X has grown into a real-time, short messaging service with a multi-sectoral, global network of over 200 million active users

Read more about Twitter/X

Users also considered
Buffer logo

Social media management platform

Buffer helps users maintain a consistence presence on social media and drive results on social media

Read more about Buffer

Users also considered
Snapchat for Business logo

Mobile messaging & multimedia platform

Snapchat is a messaging & multimedia mobile platform that allows users to communicate with customers, create vertical video ads, and manage campaigns

Read more about Snapchat for Business

Users also considered
EngageBay CRM logo

Integrated sales & marketing software for growing teams

EngageBay's social media automation functionality helps users engage their social media audience like a pro

Read more about EngageBay CRM

Users also considered
Marketing 360 logo

Marketing Platform For Small Business

Fuel growth with multi-channel ads
You can’t control where people spend their time, but you can control if you’re there. Capture market share by staying in front of the right audience with multi-channel ads. Create your free account today to learn more and explore plans and pricing.

Read more about Marketing 360

Users also considered
Nextiva logo

AI-enabled solution to streamline business communication

AI-enabled solution that helps connect businesses to all of their conversations on one, AI-powered platform, helping them understand their customers in real-time to create personalized experiences that set them apart.

Read more about Nextiva

Users also considered
X Pro logo

Manage multiple Twitter accounts in a single interface

TweetDeck is your personal browser for staying in touch with what is happening now, connecting you with your contacts across Twitter, Facebook and more.

Read more about X Pro

Users also considered
Birdeye logo

AI-based webchat assistant for business conversations

Birdeye provides an AI-based chat solution for multi-location businesses that engages website visitors 24/7. The platform features intelligent conversation capabilities, lead capture functionality, and seamless handoff to live agents when needed. Businesses can personalize the chat widget to match their brand identity while managing all communications through a centralized smart inbox.

Read more about Birdeye

Users also considered
ContentStudio logo
Category Leaders

Content marketing & social media management tool

ContentStudio is a data-driven & AI-based content marketing automation & social media management tool that helps businesses to discover, plan, compose & share engaging content on a range of social media & blog channels. Campaigns can combine articles, videos, images, GIFs & other multimedia content.

Read more about ContentStudio

Users also considered
Agorapulse logo

Easy-to-use social media management for teams and agencies

From publishing to reporting, engaging to listening, Agorapulse has all your social media management solutions in one location.

Read more about Agorapulse

Users also considered
Conte.ai logo

Proprietary Content Creation System

Conte.ai is the ideal combination of devoted specialists and AI-powered technologies that comprise a unique creative content development system that assures the generation of high-quality content.

Read more about Conte.ai

Users also considered

Key features for Social Media Marketing software

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

  • Social Media Integration: Users appreciate the ability to manage multiple social media platforms from a single place, enhancing efficiency and reach. 96% of reviewers rated this feature as important or highly important.
  • Social Promotion: Reviewers highlight targeted ad campaigns, cost-effective promotions, and comprehensive analytics as key benefits for increasing visibility and engagement. 92% of reviewers rated this feature as important or highly important.
  • Content Management: Users value tools for creating, scheduling, and organizing content, which help streamline workflows and improve audience engagement. 92% of reviewers rated this feature as important or highly important.
  • Post Scheduling: Reviewers appreciate the ability to plan and schedule posts across multiple platforms, ensuring consistent content delivery and saving time. 91% of reviewers rated this feature as important or highly important.
  • Automated Publishing: Users find automated publishing helpful for maintaining a consistent presence, scheduling posts in advance, and improving content strategy. 89% of reviewers rated this feature as important or highly important.
  • Multi-Account Management: Reviewers highlight the convenience of managing multiple accounts from one platform, saving time and improving organization. 88% of reviewers rated this feature as important or highly important.