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Top Rated Sales Force Automation Software with Lead Capture in 2026

Verified reviewer profile picture
Verified reviewer profile picture

All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: February 2026

Lead capture facilitates the automatic collection and tracking of potential customer information from various sources like websites, landing pages, and social media. It enables sales teams to follow up promptly, streamline their processes, and manage leads efficiently. Our reviewers in sales force automation software rated this feature as important.

4 Best Sales Force Automation Software with Lead Capture

  • Zoho CRM
  • Salesforce Sales Cloud - Highest rated for lead capture
  • HubSpot CRM
  • ActiveCampaign

See other top Sales Force Automation products with lead capture

How we picked the 4 top rated products

We chose the high-performing solutions on this list based on verified user ratings on our site. Depending on available data, qualifying products either had to be among the most user-reviewed or the most searched-for products in the sales force automation software category. They also needed to have sufficient reviews about lead capture, have a minimum user rating of 3 out of 5 for that feature, and show evidence of U.S. market presence. We then added a distinction for the product with the highest rating for lead capture based on our proprietary ratings and reviews. Sponsorship or client status has no influence on the selection of these products, but it may impact the order in which products appear.

Details for the 4 best products

Zoho CRM logo

Zoho CRM

4.3
(6.9K)
visit website

User insights about the lead capture feature

Reviewers appreciate Zoho CRM's lead capture capabilities for their ease of use and customization options. They highlight the ability to capture leads from various sources, including social media and landing pages, and the integration with other tools for seamless lead management. Users report that it helps in organizing and tracking leads efficiently. However, some mention limitations in form customization and occasional issues with duplicate leads.
“Lead capture is the gateway to building strong relationships with potential clients, and Zoho CRM has turned that gateway into a highway of opportunities. This tool streamlines the process, making it easy to categorize, track, and follow up with leads efficiently. With Zoho CRM, I'm not just managing leads; I'm nurturing connections and paving the way for meaningful relationships that drive my coaching and course business forward.”
CC

Chester C.

Admin staff

“I am able to use forms and page visits to capture leads and then marketing automation allows me to nurture leads into purchasing. ”
MD

Michael D.

Marketing Specialist

Sales Force Automation key features coverage

Zoho CRM offers 5 out of the 5 key features for Sales Force Automation software identified by reviewers:

Sales Activity Management4.5
CRM4.6
Customer Database4.5
Contact Management4.4
Lead Management4.4

Pros and cons based on 6,957 verified reviews

51% of users rated Zoho CRM 5 out of 5 stars, while 4% gave it 1 or 2 stars. To determine these pros and cons insights we analyzed 6,957 reviews and identified the topics where users expressed positive and negative sentiment.

Pros:

Comprehensive sales management

Efficient client management

Effective customer tracking

Robust lead management

Scalable for various business sizes

Cons:

Frequent user issues

Inadequate customer support

Outdated user interface design

Need for performance improvements

Complicated navigation

See pros and cons details

Pricing

Starting price:$14 per user/per month|Free version:Not available|Free trial:Available

Prices may vary depending on the number of users and features.

Salesforce Sales Cloud logo

Salesforce Sales Cloud

4.4
(18.7K)
visit website

User insights about the lead capture feature

Reviewers appreciate Salesforce Sales Cloud's lead capture capabilities for automating the process of gathering prospective customer information from various sources like Google and Facebook. They find it easy to create lead capture forms and integrate them with other tools like Smartsheet. Users report that it helps in tracking leads, managing lead information, and ensuring timely follow-ups. However, some feel it could provide more detailed information and mention occasional issues with data loss and the need for tech support for certain functions.
“Lead Capture" integration within Salesforce Sales Cloud automates the process of gathering prospective customer information from various sources. It ensures a steady influx of qualified leads, streamlines lead management, and accelerates sales cycles”
ag

arkangshu g.

Owner

“I love that with Salesforce Sales Cloud, I can easily create lead capture forms and then have their data synced across the whole organization seamlessly. It's just so convenient to be able to monitor all of our leads in one place.”
BT

Brahim T.

Freelancer

Sales Force Automation key features coverage

Salesforce Sales Cloud offers 5 out of the 5 key features for Sales Force Automation software identified by reviewers:

Sales Activity Management4.8
CRM4.6
Customer Database4.6
Contact Management4.5
Lead Management4.4

Pros and cons based on 18,753 verified reviews

55% of users rated Salesforce Sales Cloud 5 out of 5 stars, while 2% gave it 1 or 2 stars. To determine these pros and cons insights we analyzed 18,753 reviews and identified the topics where users expressed positive and negative sentiment.

Pros:

Comprehensive tracking capabilities

Effective client management

Robust CRM functionalities

Advanced sales management tools

Enhanced organizational capabilities

Cons:

Slow performance speed

Complex setup and configuration

Steep learning curve

Challenging user experience

Not ideal for small businesses

See pros and cons details

Pricing

Starting price:$25 per user/per month|Free version:Not available|Free trial:Available

Prices may vary depending on the number of users and features.

HubSpot CRM logo

HubSpot CRM

4.5
(4.4K)
visit website

User insights about the lead capture feature

Users find HubSpot CRM's lead capture capabilities highly effective and easy to use, particularly appreciating the integration with websites, email campaigns, and social platforms. They highlight the ease of creating and customizing forms, landing pages, and pop-ups. Reviewers also mention the seamless integration with other tools like Chilipiper and the ability to track and categorize leads efficiently. However, some users note the complexity of setting up custom landing pages and occasional issues with duplicates.
“Muliple options available to capture leads:- 1) Through Hubspot Landing Pages we can collect leads from the Form. 2) Using Third Party tools like Zapier, integromat etc. we can collect leads from multiple channels.”
Verified reviewer profile picture

Mehandi I.

Sales & Marketing Automation Specialist

“The form build tools are excellent, and enable you to create and customize many types of forms for different lead capture tactics.”
AG

Andy G.

Director of Sales and Marketing

Sales Force Automation key features coverage

HubSpot CRM offers 4 out of the 5 key features for Sales Force Automation software identified by reviewers:

Sales Activity Management
CRM4.6
Customer Database4.5
Contact Management4.5
Lead Management4.5

Pros and cons based on 4,437 verified reviews

61% of users rated HubSpot CRM 5 out of 5 stars, while 2% gave it 1 or 2 stars. To determine these pros and cons insights we analyzed 4,437 reviews and identified the topics where users expressed positive and negative sentiment.

Pros:

Efficient lead tracking

Centralized client information

Comprehensive email tracking

Integrated sales and marketing

Versatile CRM functionalities

Cons:

Frequent technical issues

High costs for advanced features

Limited reporting capabilities

Inadequate user account management

See pros and cons details

Pricing

Starting price:$50 per user/per month|Free version:Available|Free trial:Not available

Prices may vary depending on the number of users and features.

ActiveCampaign logo
4.6
(2.5K)

User insights about the lead capture feature

Reviewers highlight ActiveCampaign's lead capture capabilities for their ease of use and integration with other software. They appreciate the customization options for forms and the ability to automate lead capture processes. Users report that it helps in growing subscriber lists and managing leads effectively. However, some mention the lack of conditional logic in forms and the need for more comprehensive reporting and analytics features.
“What stands out for me is their Lead Capture feature. It allows me to effortlessly create and manage opt-in forms, helping me grow my subscriber list. The customization options and integration capabilities are impressive. However, I wish the reporting and analytics features were more comprehensive for better insights. Overall, ActiveCampaign is a reliable and powerful tool for effective email marketing campaigns.”
TR

Tarunika R.

Technology Consultant

“Forms and lead capturing are great. Forms can be customised. Leads can easily be assigned for triggers and communication filters.”
Verified reviewer profile picture

Rongen R.

Digital Manager

Sales Force Automation key features coverage

ActiveCampaign offers 5 out of the 5 key features for Sales Force Automation software identified by reviewers:

Sales Activity Management4.3
CRM4.3
Customer Database4.8
Contact Management4.5
Lead Management4.5

Pros and cons based on 2,556 verified reviews

67% of users rated ActiveCampaign 5 out of 5 stars, while 2% gave it 1 or 2 stars. To determine these pros and cons insights we analyzed 2,556 reviews and identified the topics where users expressed positive and negative sentiment.

Pros:

Effective sales funnel creation

Supports business growth

Robust automation features

Efficient client management

Comprehensive lead management

Cons:

Frequent performance issues

User experience problems

Limited landing page options

Complex navigation and switching

High costs and complexity

See pros and cons details

Pricing

Starting price:$15 flat rate/per month|Free version:Not available|Free trial:Available

Prices may vary depending on the number of users and features.

Other Top Rated Sales Force Automation Software with Lead Capture in 2026

Claritysoft CRM logo

Claritysoft CRM

User-friendly customer relationship management software

visit website
Claritysoft CRM is a customer relationship management software with which SMBs & large enterprises can manage lead, sales & pipeline activity efficiently

Read more about Claritysoft CRM

Users also considered
Zoho CRM logo

Zoho CRM

Customer relationship management solution

visit website
Use Zoho CRM to automate key sales tasks such as custom workflows, tasks, notifications and alerts, time-based actions, webhooks, custom functions and macros.

Read more about Zoho CRM

Users also considered
Bigin by Zoho CRM logo

Bigin by Zoho CRM

Category Leaders

Pipeline-centric CRM system for small businesses

visit website
Bigin's intuitive interface and powerful features simplifies sales management and promotes sales force automation. Features such as pipeline management, workflow automation, multi-channel communication, integrations, and dashboards helps businesses stay ahead of their sales targets efficiently!

Read more about Bigin by Zoho CRM

Users also considered
Perenso logo

Perenso

Category Leaders

All-in-one field sales solution for sales reps and managers.

visit website
Eliminate time-consuming tasks and allow your sales reps to spend more time with their customers. Perenso Field Sales provides an unmatched array of features including order management, route optimization, store compliance, content management, daily planner, customized reports, and more.

Read more about Perenso

Users also considered
Inzant Sales logo

Inzant Sales

Mobile sales & Ordering platform that enables wholesalers

visit website
Inzant Sales is a mobile sales platform designed for wholesalers & manufacturers, including our mobile sales app, eCommerce website & full integration with your other core business systems. Inzant Sales helps save time, reduce costs and increases sales, enabling your business to grow.

Read more about Inzant Sales

Users also considered
Ricochet360 logo

Ricochet360

Category Leaders

Customer relationship management and auto dialer solution

visit website
Ricochet360 is an all-in-one auto-dialer, CRM, lead management, and marketing automation platform designed for both inbound and outbound agents looking for a competitive advantage. It enables teams to call a new lead in one second, nurture and engage prospects throughout the entire sales process, and automate most of the daily workflows.

Read more about Ricochet360

Users also considered
Maximizer CRM logo

Maximizer CRM

Customer relationship and lead management solution

visit website
Maximizer CRM is a lead management solution designed specifically for the unique challenges that sales teams and managers face. Teams can monitor and achieve revenue targets while effectively tracking activities and evaluating team effectiveness, all from one centralized command center.

Read more about Maximizer CRM

Users also considered
HubSpot Sales Hub logo

HubSpot Sales Hub

Freemium email productivity & tracking for sales teams

visit website
HubSpot Sales is a suite of inbox-based email tracking & productivity tools with which sales teams can build, automate, and accelerate their sales processes

Read more about HubSpot Sales Hub

Users also considered
Bitrix24 logo

Bitrix24

All in one business management workspace

visit website
Bitrix24 is 100% FREEE sales force automation and sales team management solution used by over 12 million companies worldwide.

Read more about Bitrix24

Users also considered
Salesforce Sales Cloud logo

Cloud-based CRM and sales automation software

Use Salesforce Sales Cloud to automate daily sales tasks such as opportunity, lead, contact & partner management, workflows & approvals, & territory management.

Read more about Salesforce Sales Cloud

Users also considered
HubSpot CRM logo

CRM and lead management solution

HubSpot CRM is a lead management solution that helps businesses with recording calls, logging emails and managing customer data. It has been designed from the ground up and is ready to eliminate manual work and actually help sales teams. It was built ready for the modern world to help users get running and start selling.

Read more about HubSpot CRM

Users also considered
Pipedrive logo

Cloud-based CRM solution for salespeople

Pipedrive is an easy to implement CRM software tool that helps you focus on the activities that drive deals to close.

Read more about Pipedrive

Users also considered
ActiveCampaign logo

AI-first marketing platform

ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp.

Read more about ActiveCampaign

Users also considered
Nimble logo

Contact management & social relationship solution

Designed for SMBs, Nimble connects all contacts, calendars, communications & social interactions on one platform for streamlined communication & lead nurturing. It is a CRM tool for Office 365 and G-Suite that builds contact management solutions for teams and individuals. It does all the work by integrating with productivity apps such as inboxes and calendars, delivers a streamlined user experience, and was built to help business teams close more deals, faster.

Read more about Nimble

Users also considered
EngageBay CRM logo
Category Leaders

Integrated sales & marketing software for growing teams

AI-powered all-in-one CRM for marketing, sales, and support — built to help small businesses grow faster.

Read more about EngageBay CRM

Users also considered
Less Annoying CRM logo

For small businesses outgrowing spreadsheets.

A simple customer relationship manager made just for small businesses. Manage contact info, track leads, and never miss a follow-up.

Read more about Less Annoying CRM

Users also considered
Tidio logo

Aill-in-one customer support software with AI features

Tidio is a customer engagement platform that helps generate leads, fuel your sales pipeline, and provide automated answers via rules-based chatbots (Flows) and conversational AI (Lyro). Grow your business by capturing leads, and passing them into your CRM.

Read more about Tidio

Users also considered
Ploomes CRM logo
Category Leaders

CRM platform that automates sales and business workflows

Ploomes automates sales operations end-to-end, helping teams track leads, follow-ups, and performance with real-time dashboards. Automate tasks, approvals, and proposals while integrating with ERPs, email, and analytics tools. Boost productivity, starting at $22/user/month.

Read more about Ploomes CRM

Users also considered
Odoo logo

All-in-one open-source business software

Odoo is an all-in-one, open-source business platform covering CRM, Sales, Accounting, Inventory, Manufacturing, and Projects. It’s fully integrated, customizable, and scalable for companies of any size or budget.

Read more about Odoo

Users also considered
Flowlu logo
Category Leaders

Work automation and team collaboration in one platform.

Flowlu’s sales force automation streamlines your sales process with lead tracking, automated follow-ups, and sales pipeline management. Automate routine tasks, track interactions, and gain real-time insights to close deals faster and improve team productivity.

Read more about Flowlu

Users also considered
monday CRM logo

Customer relationship management solution

monday CRM is a great sales force automation software for sales teams of every size. Automatically sync data from Salesforce or more than 40 other integrations and watch it turn into actionable tasks inside monday.com, without any manual effort.

Read more about monday CRM

Users also considered
Apptivo logo

CRM solution for managing customer accounts

Apptivo is a customer relationship management app that allows businesses to create and manage customer accounts with information such as contact information, website, annual revenue‚ address‚ number of employees‚ & more. Accounts can be associated with other records such as contacts or opportunities.

Read more about Apptivo

Users also considered
Consensus logo
Category Leaders

Personalized video technology for sales & marketing growth

CONSENSUS delivers personalized video to each new stakeholder of a buying group, so they can learn about products/services in context, and on-demand

Read more about Consensus

Users also considered
Freshsales logo

Sales management solution

Freshworks CRM Sales Cloud is a complete solution for sales teams to attract quality leads, engage in contextual conversations, drive deals with AI-powered insights and nurture customer relationships. The Sales Cloud empowers sales teams with more time for selling by automating the sales process.

Read more about Freshsales

Users also considered
Keap logo

An all-in-one CRM, sales and marketing automation solution

Keap automates lead scoring, prioritizing, organizing & routing, and users can create custom quotes and proposals, automate pipeline updates, and more.

Read more about Keap

Users also considered

Key features for Sales Force Automation software

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

  • Sales Activity Management: Reviewers value the ability to track sales team progress, manage customer engagement, and provide comprehensive insights for business planning. 95% of reviewers rated this feature as important or highly important.
  • CRM: Users appreciate centralized customer data management, automated processes, and the ability to track interactions for better customer relationships. 93% of reviewers rated this feature as important or highly important.
  • Customer Database: Reviewers highlight the importance of maintaining detailed customer information, enabling easy access, analysis, and integration across platforms. 92% of reviewers rated this feature as important or highly important.
  • Contact Management: Users find it beneficial to track interactions, manage customer data, and maintain detailed profiles to enhance business relationships. 91% of reviewers rated this feature as important or highly important.
  • Lead Management: Reviewers emphasize the importance of organizing, tracking, and nurturing leads to ensure no opportunities are missed and improve sales efficiency. 90% of reviewers rated this feature as important or highly important.