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CleverTap

User Retention Platform for High-Growth Mobile Apps

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Is this product right for your business?

Find out with a

CleverTap - 2026 Pricing, Features, Reviews & Alternatives

All user reviews are verified by in-house moderators and provider data by our software research team. Learn more

Last updated: March 2026

CleverTap overview

What is CleverTap?

Over 8,000 global brands, including Disney+ Hotstar, Gojek, The Meet Group, WinZo, MPL, Times Internet, Domino’s, Ooredoo, Ketto, BookMyShow, and Grofers trust CleverTap to help them stay connected with their users and grow their mobile apps.

With CleverTap you can

- Build an omnichannel customer experience that retains your users.

- Deliver incredible user experiences with hyper-personalized campaigns and indiviadualization.

- Create delightful & personalized omnichannel engagement campaigns

CleverTap’s online signup provides the opportunity for businesses to signup online and integrate with CleverTap without interfacing with sales or customer success. Businesses can buy the CleverTap platform directly from the website’s pricing page; the Growth and Advanced plans are available for up to 100K MAUs.

Get access to true real-time engagement - with analytics and engagement tools in one platform, there’s no delay from syncing different systems.

- Remove the hassle and cost of integrating and maintaining multiple platforms with CleverTap’s all-in-one solution.

- Signup for the Growth Plan for all the tools a business needs to analyze and engage users across web and mobile.

- Signup for the Advanced Plan for additional engagement channels, advanced personalization, and advanced

segmentation tools to take your engagement strategy to the next level.

- Flexible billing is available with monthly or annual options; an annual subscription comes with a 20% discount.

- Try for free for 14 days. Easily cancel at any time, and export your data before you go.

- Get customer support directly on the dashboard as soon as the account is activated.

- Access data for meaningful insights.

Starting price

Free

Alternatives

with better value for money

Pros & Cons

Customer Support

Campaign Management

User Journey

Pricing

Training and Learning Curve

Website and Web

CleverTap’s user interface

Ease of use rating:

4.4

(59)

CleverTap pros, cons and reviews insights

To determine these pros and cons insights, we analyzed responses from

Overall rating

Reviews sentiment

1-2(1)

3-4(25)

5(33)

What do users say about CleverTap?

My first lucky I had to pay out 6,900.00 my second lucky came and they want me to pay out 10,100.00.

Select to learn more

Who uses CleverTap?

Based on 59 verified user reviews.

Company size

Small Businesses

Enterprises

Midsize Businesses

Top industries

Information Technology and Services

Financial Services

Computer Software

Consumer Services

Others

Use cases

Push Notifications

Customer Engagement

Marketing Analytics

Mobile Analytics

Marketing Automation

CleverTap's key features

Most critical features, based on insights from CleverTap users:

Campaign management

4.6

(9)

Customer segmentation

4.3

(3)

A/B testing

3.3

(4)

All CleverTap features

Features rating:

4.5

(59)

A/B testing

3.3

(4)

Access controls/permissions

(0)

Activity dashboard

4.5

(2)

Activity tracking

3.6

(5)

Alerts/Notifications

3.9

(15)

API

3.0

(2)

App notifications

(0)

Automated scheduling

(0)

Behavior tracking

3.9

(9)

Campaign analytics

4.5

(8)

Campaign management

4.6

(9)

Campaign planning

5.0

(1)

Campaign scheduling

(0)

Campaign segmentation

4.2

(9)

Campaign tracking

4.0

(6)

Channel management

(0)

Churn management

(0)

Cohort analysis

(0)

Communication management

1.0

(1)

Contextual Targeting

(0)

Conversion Rate Optimization

(0)

Conversion tracking

4.0

(6)

CRM

(0)

Customer activity tracking

(0)

Customer database

3.6

(10)

Customer experience management

2.5

(2)

Customer history

1.0

(1)

Customer journey mapping

4.5

(2)

Customer segmentation

4.3

(3)

Customizable branding

(0)

Customizable ctas

(0)

Customizable fields

(0)

Customizable reports

4.7

(3)

Customizable templates

(0)

Dashboard

4.0

(1)

Drag & drop

4.0

(4)

Drip campaigns

4.0

(3)

Dynamic content

(0)

Email management

1.0

(1)

Email marketing

4.2

(10)

Engagement tracking

4.0

(12)

Event triggered actions

5.0

(1)

Funnel analysis

5.0

(1)

Geotargeting

(0)

In-App events tracking

(0)

Landing pages/web forms

4.0

(1)

Lead nurturing

(0)

Location-Based Marketing

(0)

Marketing automation

4.5

(11)

Mobile access

(0)

Mobile alerts

4.6

(18)

Multi-Campaign

(0)

Multi-Channel attribution

4.2

(5)

Multi-Channel communication

3.7

(9)

Multi-Channel marketing

4.2

(10)

Multiple data sources

(0)

Multivariate testing

4.0

(1)

Notification scheduling

(0)

Performance metrics

4.2

(10)

Personalization

(0)

Predictive analytics

(0)

Push notifications

4.0

(1)

Real-Time analytics

(0)

Real-Time data

4.7

(3)

Real-Time monitoring

(0)

Real-Time notifications

(0)

Real-Time reporting

2.5

(2)

Reporting/Analytics

3.8

(6)

Reporting & statistics

4.1

(16)

Retention tracking

(0)

Revenue Tracking

(0)

ROI tracking

3.9

(8)

Segmentation

4.5

(2)

SMS messaging

(0)

SMS notifications

(0)

Social marketing

4.0

(1)

Social media monitoring

(0)

Template management

(0)

Third-Party integrations

4.0

(5)

Trend analysis

(0)

Uninstall Tracking

(0)

Web notifications

(0)

Website analytics

(0)

Website visitor tracking

(0)

Workflow management

(0)

CleverTap alternatives

CleverTap

4.4

(59)

Starting from

No pricing info

Free trial

Free version

Ease of Use

4.3

Features

4.5

Value for Money

4.1

Customer Support

4.4

Braze

4.7

(168)

learn more

Starting from

No pricing info

Free trial

Free version

Ease of Use

4.5

Features

4.6

Value for Money

4.4

Customer Support

4.5

EZ Texting

4.4

(245)

learn more

Starting from

Per month

Free trial

Free version

Ease of Use

4.5

Features

4.3

Value for Money

4.1

Customer Support

4.2

Zoho CRM

4.3

(6.9K)

visit website

Starting from

/user

Per month

Free trial

Free version

Ease of Use

4.2

Features

4.3

Value for Money

4.3

Customer Support

4.1

CleverTap pricing

Value for money rating:

4.1

(59)

Starting from

No pricing info

Pricing details

Subscription

Free trial

Free plan

Pricing range

User opinions about CleverTap price and value

Value for money rating:

4.1

(59)

To see what individual users think of CleverTap's price and value, check out the review snippets below.

“handling notification, marketing campaign handling , Native Display handling”

Amar k.

Tech Lead

“Marketing campaign handling”

Amar k.

Tech Lead

CleverTap integrations (7)

Integrations rated by users

We looked at 59 user reviews to identify which products are mentioned as CleverTap integrations and how users feel about them.

SendGrid

Integration rating: 4.5 (2)

Firebase

Integration rating: 3.0 (1)

“Connecting Google Forms with Firebase made it easy to store and manage response data in real time. It fit naturally into the existing workflow without requiring much extra setup — a really practical combination for any data-driven project.”